Sport environments have the potential to be advantageous to one’s development and well-being; however, they are also plagued with the normalization of excessive pressures and extreme expectations that can enhance athletes’ susceptibility to experiencing harm, especially psychological maltreatment. The purpose of this study was to qualitatively explore athletes’ experiences of conforming to the sport ethic and experiences of psychological maltreatment in sport. Semi-structured interviews were completed with thirteen retired, competitive, women athletes. Each interview was transcribed verbatim and analyzed thematically. Findings demonstrate that the sport ethic influences the vulnerability of athletes to experiencing psychological maltreatment and athletes’ experiences of psychological maltreatment influence their conformity to the sport ethic. The desire to please is identified as central to this nexus between conformity and experiences of psychological maltreatment. The paper concludes with applied recommendations for sport psychology practitioners.