This paper examines the opportunity recognition of micro-women entrepreneurs by investigating the linkages of opportunity recognition with ethnicity. This study focuses on the cultural theory and the theory of mixed embeddedness as two of the most frequently used theories in ethnic entrepreneurship literature. Micro-women business operators from three main ethnicities in Sri Lanka: Sinhalese, Tamil, and Muslim operating in a selected locality have been chosen as the participants of the study. The data were gathered through face-to-face in-depth interviews using a topic guide. The data were analyzed adopting three simultaneous stages: within-case analysis, cross-case analysis, and comparison of findings with the theory. The findings revealed five themes; support from family, social networking, culture, and geographical location that influence the micro-women business of different ethnicities to recognize business opportunities. Also, findings showed that there are several similarities and differences identified among ethnic micro women business operators when recognizing an opportunity. The findings further revealed that opportunities for women of one ethnicity are not opportunities for women of another ethnicity due to their ethnicity-related specific contextual factors.
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