Important challenges of wine authentication - for example the proof of wine varieties, the determination of the vintage or the geographical origin, the determination of certain practices (e.g. differentiation of barrel/chips storage) become more and more successfully investigated by non-targeted analytical approaches. Not only in relation to these open questions in wine authentication non-targeted approaches such as nuclear magnetic resonance and mass spectrometry offer enormous potential also in wine authentication due to their typical abilities as high-through put and screening technique. The adaptation from research into routine applications takes actually place in some instances (e.g. NMR) including wine analysis. In addition the combination of non-targeted and targeted approaches within the same run of analysis provides possibilities complementing or even substituting classical methodologies. Some examples, the general workflow and typical evaluation strategies will be presented and their possibilities and limits discussed. First results of a recent study on the NMR analysis with focus on variety verification and reproducibility of spectral data will be presented. Particular emphasis will be put on general open questions such as exchangeability of data, validation, standardisation options.