Win Hearts Research Articles

An unbreakable friendship: Soviet medical internationalism in Cuba in the 1960s

Locked in a struggle with the United States after its 1959 revolution, Cuba was a natural Soviet ally in the Cold War. The USSR offered Cuba lavish aid, including in the realm of medicine and health. The 1960s saw dozens of public health officials, medical instructors, and clinicians arrive on the island to help improve the health and wellbeing of Cuban workers and peasants. This article plumbs Russian archives and published Cuban and Soviet medical journals and newspapers to analyse the Cold War as a lived experience through a case study of Soviet cadres on the ground in Cuba. The USSR’s socialist solidarity project in Cuba exemplifies Cold War soft power policies designed to ‘win hearts and minds’. Moscow’s intent to build an ‘unbreakable friendship’ with Havana meant navigating a complex web of relationships. In illuminating the grassroots experience, we argue for the centrality of personal and interpersonal encounters as a window on the state and bloc politics that entangled the First, Second, and Third Worlds.

Public Relations in a Digital Era: Localising the Global Corporations’ Activities and Social Media Uses in Tanzania

Public Relations concepts and practice in different democracies vary according to the nature of their political, cultural, social, and the level of technological orientation or advancement. With the digital age and the increasing trend in globalization, Global or Multinational Corporations have both challenges and opportunities towards meeting their business goals as to win hearts and minds of customers/publics in a diverse environment. Public Relations in Digital Age: Localising Global Corporations Activities and Social Media Uses in Tanzania, using Standard Chartered Bank, Coca Cola Company, and Barrick (Acacia) Mines, as case, has investigated the activities done by the Corporations, social media engagement, Corporate Social Responsibility activities and comparing local and global activities of the Corporations. The three Corporations’ profiles were surveyed to grasp their natures - activities and new media uses while a three- year content analysis was done through Corporations’ social networking sites (SNS) – Facebook, Twitter and You Tube to understand their uses of SNS in enhancing their roles through Public Relations. The findings show that despite their differences in nature, they all use their global business experiences in dealing with local activities. They have been responding to silent calls for glocalisation by identifying the basic needs of their customers/publics, for example, localizing the brand (Coca Cola to Coca Cola Kwanza), changing the brand name altogether (Barrick to Acacia), as well as stretching their Corporate Social Responsibility activities in health, education, environment and sports and entertainment while strengthening their ties with the government by not only responding to legal obligations like paying taxes but also supporting communication and health sectors. However, more glocalisation process is still in need as compared to what has been done in other countries in responding to cultural-centric and polycentric PR approaches. Moreover, the MNCs use both asymmetric and symmetric communication through Facebook, Twitter and You Tube. Twitter has been the mostly used SN especially in a symmetrical communication followed by Facebook. It has been also observed that the sensitivity of Corporation’s activities increases the engagement in CSR activities. Since, the area has not been extensively researched, the researcher calls for more studies on glocalisation of MNCs and new media uses in developing countries and Tanzania in particular in attempt to exploit the potentials of Public Relations.

How anti-corruption actions win hearts: The evaluation of anti-corruption performance, social inequality and political trust—Evidence from the Asian Barometer Survey and the Latino Barometer Survey

Corruption is seen as a political cancer that erodes the public’s trust in political system. While it is generally agreed that corruption and political trust are negatively correlated, few researchers have explored the impact of anti-corruption performance on political trust. In this article, we focus on whether combating corruption can enhance political trust and how this influencing mechanism is realized. Based on analyses of the Asian Barometer Survey and the Latino Barometer Survey, we found that political trust is affected by the evaluation of anti-corruption performance and social inequality. The evaluation of anti-corruption performance can enhance political trust directly, while social inequality undermines political trust directly. Social inequality can also moderate the positive effect of the evaluation of anti-corruption performance on political trust. This study not only fills the previous research gap in the relationship between anti-corruption and political trust but also has great practical significance.

Winning hearts and minds in conflict-ridden areas: Development as a signal of benevolence

We examine the role of development in signalling governmental benevolence, thereby helping governments combat insurgency in conflict-ridden areas. While there is some literature on the role of development in mitigating conflict, very few studies examine the channel which is our focus, namely popular perception. With popular support being a core ingredient of any successful counter-insurgency program in conflict-ridden areas, investing in development becomes a vital tool in winning hearts and minds of the people, and consequently in controlling insurgency. Using a signalling game setup, we find that allowing for this possibility leads to higher investment in development relative to the socially efficient outcome. Finally, developmental projects that have greater effect on popular perception, e.g. those that are likely to get greater media coverage, or those with quick returns, get prioritized. • We examine the role of development in signalling governmental benevolence. • It helps win hearts and minds in conflict-ridden areas thus controlling insurgency. • There is higher investment in development relative to the socially efficient level. • The higher investment in development reduces military and rebel expenditure. • Developmental projects that have greater effect on popular perception get priority.

Pitching to Win Hearts: The Effects of Relational Communication on Entrepreneurial Funding Pitches

Entrepreneurial communication in funding pitches has long been considered a means of persuasion by which the pitching entrepreneur acquires resources. Angel investors on the receiving end of a pitch, however, report looking for more than just the attributes of an entrepreneur, prioritizing instead the ‘interpersonal chemistry’ and ‘collaborative potential’ they feel from an interaction when making investment decisions. Building on this existing literature, we introduce a relational view to funding pitches, that considers pitching as an exercise in relationship-building, as an alternative to the traditional model of communication as persuasion. In two experimental studies, we test the effects of verbal and nonverbal relational cues on perceptions of the entrepreneur’s coachability, and how willing investors are to make mentorship and/or monetary commitments to the entrepreneur. Counter to what we theorize, we find that high levels of relational communication, that builds rapport and rhetorical identification between interactants, makes an entrepreneur appear less coachable, and thereby renders them as less likely to be mentored. This relationship is further mediated by perceptions of the entrepreneur’s humility. We discuss theoretical and practical implications of these findings, and distinguish between social competence and coachability competence.

Building Excellence and Winning Hearts: Evolution of a Post-Graduate Psychiatric Nursing Fellowship

This narrative describes the evolution of a post-graduate psychiatric nursing fellowship. With vigor and commitment, the authors questioned national standards and challenged stubborn institutional traditions and interprofessional ambivalence to create a program built on nursing ideals, one that delivers outstanding practice outcomes. They learned, on their journey, the importance of winning hearts to manage the stresses inherent in change and to strengthen the quality of patient care.

MALAYSIA’S COUNTER-TERRORISM POLICY: SHIFTING FROM THE EXECUTIVE-BASED TO THE CRIMINAL JUSTICE APPROACH?

Malaysia’s counter-terrorism strategy has its roots within the 12-year campaign against the communist insurgency between 1948 and 1960. During the emergency period, the government relied heavily on executive-based measures, which operated as a primary instrument to execute the “Winning Hearts and Minds” agenda. The state executive body and its agents had a wide range of powers at its disposal, including indefinite detention without trial and the restriction of residence against terrorist suspects. A similar approach was maintained through various legislations, even after the country gained independence in 1957. However, recent developments indicate a significant change in the attitude of the government. The criminal justice approach begins to gain greater prominence, this being evident from the growing number of prosecutions against terror suspects and the creation of new terrorism-related offences. This paper first examines whether the apparent change is genuine and sustainable in the long term. This concern is connected with the nature and limits of the criminal law and justice system, along with other challenges derived from the existing structure, culture, and practices within the country. By adopting a socio-legal approach, this research also investigates the factors favouring and hindering the criminal justice approach empirically and theoretically as a primary legal response to countering terrorism in Malaysia. The ultimate aim is to contextualise an effective and fair legal response to terrorism that is able to operate within multifaceted counter-terrorism arrangements involving different stakeholders.

Bending Minds and Winning Hearts: On the Rhetorical Uses of Complexity in Mahāyāna Sūtras

Bending Minds and Winning Hearts: On the Rhetorical Uses of Complexity in Mahāyāna Sūtras

Women Representation in Drama Serial Sabaat

Media has a great impact on everyone's life. People are connected through print and electronic media and other forms of modern media which has great impact on shaping people’s opinion on daily matters. Media and Military are considered as two pillars of modern warfare. Especially the dramas, they are the main focus of idealizing characters and easiest way to know about new trends. The way women are represented in different Pakistani dramas in last few years has affected the society in terms of creating a bad reputation for a woman. Dramas, during the last decade, focused on objectifying women’s role in society and have shown them as carrier of family tradition. These trends have contributed in undermining the role of women in social building and shaping a wrong opinion about their social role. This study aims to shows a different and right kind of representation of woman in drama serial Sabbat which was aired in 2020 on Hum TV has win hearts. Showing the strong side of woman being bold enough to fight against all the odds and opposing conditions imposed by society. The nature of study was qualitative data that is a method of analysis which was used to collect data from different articles, blogs and reviews. Percentile of content analysis reveals that women faces a lot of harassment and discrimination in our society and the dramas with good character helps to empower young generation to stand up for their rights and without thinking for a second where they don’t feel respected they should immediately leave that place.

Feels like home: Effect of transnational identities on attitudes towards foreign countries

How do people react to foreign actors’ involvement in a conflict in a third party? Many studies have explored how individuals react to their country’s foreign policy choices, as well as how they react to the policies targeting their countries. Yet, we know less about how they form their attitudes regarding the policies not directly aiming at their own countries, and hence, their well-being. Building on intergroup relations and employing a social psychological approach, this article argues that identity serves as a heuristic through which individuals evaluate foreign actors, and their policies targeting in- and out-group members living abroad. Conducting a survey experiment in Turkey, I test my claims in the context of the Syrian Civil War. The findings of the experiments reveal that transnational identity ties have an impact on attitude formation: Turks and Kurds express positive/negative attitudes towards the USA and Russia conditional on whether their involvement to the conflict favor/disfavor their in-group/out-group across the border. Broadly speaking, the results show that domestic cleavages are of importance in predicting the public’s reaction to the developments in international politics, which implies a necessity of taking domestic politics in designing soft power promotion and public diplomacy strategies for many global and regional powers in attempting to win hearts and minds abroad.

Putting tatars on the map: The place branding versus soft power of Tatarstan

This article investigates one of the most relevant cases of Place Branding within the Russian Federation and provides a review of different efforts developed by the Republic of Tatarstan government to position itself in the global scene, to ‘put Tatars on the map’. Place Branding and Marketing initiatives such as ‘Invest in Tatarstan’, ‘Made in Tatarstan’, ‘Visit Tatarstan’ and the emergence of Kazan, Tatarstan’s capital, as ‘Sports Capital of Russia’ have been crucial tools for identifying and highlighting Tatarstan’s geographical location, promoting its economic potential and increasing the number of tourists to the Republic. It has helped to increase awareness among business and industry circles, sport fans and tourists worldwide. However, the Republic is facing deeper political challenges, including the alarming situation of the decreasing number of native speakers of the Tatar language, which might even bring into question the nation’s long-term future. Could the soft way be a constructive and effective alternative strategy? Could Soft Power be introduced to ‘win hearts and minds’ of the international community, and even Tatarstan’s own inhabitants by introducing alternative values based on political tolerance, by further applying Tatarstan’s culture as a Soft Power tool, using movies/films, museums, education and the media? This paper investigates a scarcely studied subject, namely Tatarstan’s tools of Place Branding, and indicates the potential influence of Tatarstan applying Soft Power.

Understanding medical civil-military relationships within the humanitarian-development-peace ‘triple nexus’: a typology to enable effective discourse

The interface between humanitarianism, development and peacebuilding is increasingly congested. Western foreign policies have shifted towards pro-active stabilisation agendae and so Civil-Military Relationships (CMRel) will inevitably be more frequent. Debate...

Emotional Transition in Social Movements. The PAH Case

We find that some fractured societies, in grappling with Neo-Liberalism as a political project, embark on an emotional transition to win hearts and minds for new, fairer policies to tackle inequalities.Thus, there are ’affective spaces’ facilitating this emotional transition, thereby allowing the building of collective action. For these spaces to work well, they must be configured as chains of interactionrituals, which use emotional transformation to drive social change.This paper is based on a documental analysis and an ethnographic study carried out between 2013 and 2018 in several assemblies of and actions taken by the PAH (a platform for those affected by home foreclosure) in several Catalan municipalities. It was conducted by participatory observation, focus groups and in-depth interviews with activists.

SHARP POWER – НОВАЯ ТЕХНОЛОГИЯ ВЛИЯНИЯ В ГЛОБАЛЬНОМ МИРЕ

The “sharp power” is a new phenomenon of gaining influence in international politics in the era when information has become a weapon, a combination of information influence operations and methods of cyber-terrorism. J. Nye regards the “sharp power” as usage of falsified information for hostile purposes. It encompasses manipulation of information, formation of falsified content of the information flow, conduct of information operations and implementation of information projects. By diverting the audience’s attention and using manipulation technologies the “sharp power” promotes certain values, ideas and phobias to the outside world. Its purpose is interference in domestic political processes of the targeted country, violation of its stability and threatening its national security by influencing public consciousness and behavior of people. The subjects of the “sharp power” do not seek to “win hearts and minds” as those of the “soft power” do, but try to penetrate into and subjugate the political and media spheres of other countries by conducting information operations. The “sharp power” technologies include hacking into personal e-mail and theft of electronic correspondence, falsification of information flow, introduction of malicious software, defacing of websites, destruction of network services and the main computer networks. They are mainly associated with misinformation, fake news and manipulation of information; use the advantages of information openness of cyberspace and are virtually invulnerable – it is difficult to detect them and to identify the mechanism of their action. The “sharp power” has the following quality characteristics: high speed of transactions, their low cost, timing, clear strategy and tactics, flexibility, agility and efficiency. The efficiency factors of the “sharp power” are the openness of cyberspace, camouflage of their purposes, state control and state support of information operations. In conditions when any country can become a victim of the “sharp power”, and its technology represents a threat to the security of the world community, only common efforts of all interested parties and their joint action can tackle the problem and confront cyber threats. The article also reveals the western audience’s perception of the features of “sharp power” in China, Russia and Iran. In conclusion, the author formulates the possible measures and problem solutions.&nbsp

Barton, Paul (2016). Maximizing Internal Communication: Strategies to turn heads, win hearts, engage employees and get results

Na obra “Maximizing Internal Communication: Strategies to turn heads, win hearts, engage employees and get results”, publicada em 2016, Paul Barton partilha a sua experiencia de mais de 20 anos como consultor de comunicacao interna em organizacoes de diferentes setores de atividade. Criado a pensar em todos aqueles que tem algum interesse pela comunicacao interna, o primeiro livro do autor tem o proposito de contribuir para que os profissionais que desempenham funcoes nesta area especifica da...

Aid, exclusion, and the local dynamics of insurgency in Afghanistan

Can developmental aid bring peace to war-torn communities? The current literature is divided on this issue. One line of reasoning suggests that aid is likely to decrease violence by improving employment and prosperity, thereby making participation in conflict more costly. Another view cites evidence showing an association between aid projects and increased insurgent activity. Addressing this contradiction, we argue that different types of aid projects lead to different outcomes, as some projects foster an unequal distribution of benefits within communities. Our reasoning draws on qualitative accounts from conflict zones, recent research on how grievances associated with exclusion can foster civil war onset, and experimental findings regarding perceived inequity and punishment. Building on this scholarship, we use a recently developed event-matching methodology to offer insight from contemporary Afghanistan. Aid projects that tend to exclude portions of the community yield more insurgent activity in their wake than more inclusive projects. These results shed light on why some aid projects reduce violence while others do not, emphasizing that efforts to ‘win hearts and minds’ can be a source of both contentment and contestation.

Linking green militarization and critical military studies

ABSTRACTThe precipitous increase in commercial poaching across parts of Africa has been met by progressively more militarized responses. Amounting to green militarization, we now see national armies, increasingly paramilitarized rangers, military tactics, and even sophisticated military technology used to address the problem. Scholarly investigations on the topic have largely been approached from a political ecology perspective and hence have not made connections with the equally relevant field of critical military studies (CMS). We see this as a missed opportunity. This paper is thus an early attempt to begin forging these connections. At the most general level, we introduce green militarization – as a practice and realm of scholarly debate – into CMS. By bringing in environmental conservation and non-human nature, this offers a broader view into the vast areas of nominally civilian life that are increasingly militarized, a defining interest of CMS. Second, we draw from core CMS insights – especially regarding the link between development and security – to grasp changing practices and trends in green militarization. In particular, we illustrate how the recent shift towards softer militarized approaches amounts to poaching-related soft counter-insurgency, which we capture in the concept of the conservation–security–development nexus. Here, communities become the object of development interventions to ‘win hearts and minds’ and prevent their involvement in poaching, thereby neutralizing the security threats poaching might pose. We close by suggesting future areas of intersection between CMS and the political-ecological work on green militarization in hopes of inciting a deeper engagement.

Soft Power, Tough Sell

When American public diplomats of the Cold War era set out to win hearts and minds, they heard voices. As they exhorted the people of Latin America, Asia, and Africa to beware the evils of communism, they learned that their audiences worried more about racism, poverty, and colonialism. The people they strove to influence were not impressed by the history of racial segregation in the United States, the impact of American multinational corporations on the economies of the Global South, or the collaboration between the United States and European imperial powers. Instead the people of the Global South spoke out about what they did and did not want. They wanted equality and development; they did not want to be drawn into the global confrontation between the United States and the Soviet Union. As Latin Americans, Asians, and Africans rejected the East-West worldview of the superpowers, Jason C. Parker argues, they constructed out of their shared perspective a distinct identity as the Third World.

Psychological War in Vietnam: Governmentality at The United States Information Agency

ABSTRACTThe United States Information Agency (USIA) has received little sustained scrutiny from critical military geographers, despite the major role it played in waging the Cold War. This article outlines the USIA’s role in waging psychological war in support of the US mission in Vietnam, notably its establishment in 1965 of the Joint United States Public Affairs Office (JUSPAO). Through an analysis of USIA operations, this article argues that psychological war can be understood as a governmental strategy to exert power over the people and territory of Vietnam. Through an examination of problems related to evaluating and conducting research for psychological war, this article questions the extent to which the United States succeeded in establishing this power, concluding that the effects of psychological war in Vietnam were, at best, inconclusive, and offer little evidence to support contemporary strategies to ‘win hearts and minds’.

Remote Dental Surgery as a Medical Civilian Assistance Program (MEDCAP): Helping Iraqi, Kurdish, and U.S. Forces Win Hearts and Minds in the Fight Against Daesh.

Dr Ferreira discusses the work of the Humanitarian Aid and Security Forces (HASF) in providing volunteer dental services to a local Christian militia in Mosul, Iraq.