The subject of the study is the phenomenon of prejudice, studied in various specialized discourses and con-texts – linguistic, philosophical and psychological. In this regard, the problem under study can quite reasonably be attributed to the objects of multidisciplinary research. An attempt has been made to consider and rethink the well-known term and the problems behind it in a fairly wide field of view. An additional objective of the study is to justify the need to rethink both the very nature of prejudice and the role it actually plays. In accordance with the aim of the study, a wide range of methods was used, used in specific local areas, but requiring a certain general unifying methodological link, technique or principle. This, according to the author, is the so-called sys-temic or rational eclecticism, used in various fields of humanities. Its use allowed, within certain limits, to com-bine ideas contained in relatively localized scientific fields, as well as to turn to artistic and literary genres of creativity as an illustrative background. The main conclusion of the study was the proposition that the phenom-enon of prejudice contains not only a negative emotional and affective connotation, but can also be used as an effective tool to counter undesirable phenomena in specific cognitive, psychological, sociocultural discourses and areas of behavior. The main result that can be used in solving actual specific cognitive, ideological and behavioral problems is proposed to understand the phenomenon of prejudice, where an unprejudiced attitude should be formed towards the prejudice itself, that is, this would mean actually getting rid of prejudice in the opinion regarding the prejudice itself as a phenomenon.
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