With traditional measures of children's racial preference multiple requests, all presumed to measure racial preference, are made. However, children change their racial preference across the requests. Two interpretations of these changes are offered. One, suggested by Piaget, views these changes as self-contradictory and due to cognitive incapacity. The second is that children intend to express a liking for dolls of both races. The data support this latter interpretation suggesting the use of the doll technique as a measure of racial ethnocentrism. The racial preference of children, especially black children, is a continuing research interest. Clark and Clark (1947) found that black children, four through seven years of age, preferred white dolls rather than black dolls. Similar observations have been made in subsequent studies (Asher and Allen, 1969; FrenkelBrunswik, 1948; Goodman, 1952; Greenwald and Oppenheim, 1968; Landreth and Johnson, 1953; Morland, 1958, 1966; Radke et al., 1949; Radke et al., 1950; Trager and Yarrow, 1952). Others have found black children preferring black dolls (Gregor and McPherson, 1966; Hraba and Grant, 1970). Although the testing materials have varied, these studies have commonly asked children multiple questions about racial preference. For example, Hraba and Grant (1970) duplicating the Clarks' (1947) doll technique in May 1969 at Lincoln, Nebraska made four requests in regard to racial preference:' 1. Give me the doll that you want to play with. 2. Give me the doll that is a nice doll. 3. Give me the doll that looks bad. 4. Give me the doll that is a nice color. The response of the 1969 Lincoln sample to these requests is shown in Table 1. Note that the racial preferences of many respondents change with the requests. That is, many respondents (73 percent of the 1969 Lincoln sample) do not favor a doll of one race on all four requests: they do not choose a doll of one race on requests (1), (2), and (4) and a doll of the other race on request (3). Asher and Allen (1969) also note changes in racial preference across similar requests made with puppets. These changes raise a methodological question: are the four requests unidimensional as presumed, all measuring racial preference? If not, which requests measure what? This paper will investigate this phenomenon and its Table 1. The Racial Preferences of the 1969 Lincoln