This work aims to estimate the shelf life of Golden Delicious apple fruit stored at room temperature by determining the changing trend in color every week using a non-destructive measurement method. Moreover, the study will measure the changes in weight loss (Δm) and the total soluble solids (TSS) contained in the apple. The research focuses on the last stage of ripening and the effect of shelf life affecting consumer behavior; therefore, the examined fruits were picked at the end of the season and were stored at an ambient temperature and in controlled laboratory conditions for six weeks, at 24 °C under 60% RH relative. Color measurements were performed with a portable color sensor, which provided a simple and effective examination method in the case of an appropriate number of fruit samples. The findings showed a significant increase in TSS and weight loss over time. Color varying (ΔE) and chroma (C*) parameters increased with prolonged storage duration, meaning that the color of the apples became darker and more color-saturated at the end of storage. While weight loss and TSS follow a linear tendency in the given storage period, the color changes in deteriorating fruits were characterized by exponential asymptotic regression. It was found that although the moisture content reaches its limit value during the drying process of apples, the saturation of color coordinates allows for determination of the limit parameters of consumption in the linear stage of weight loss. The saturation limits (70.97; 12.77; 56.34 CIELAB L*; a*; b*), the dominant color part (b*), and the growth rate of the saturation curves allow an accurate characterization of ripening from the visual aspect, thus determining the limit parameters of shelf life and improving the critical analysis factors affecting the life of fruits after harvest. By assessing color characteristics using a non-destructive technology, customers may quickly evaluate the quality of apples and make better decisions during their purchase.