Wedding Organizer Research Articles

Strategi Bauran Pemasaran (Marketing Mix) 7p pada Ita Yunarta Organizer dalam Meningkatkan Jumlah Client Wedding Organizer

This research aims to analyze how the 7P marketing mix strategy uses external & internal analysis of Ita Yunarta Organizer with the SWOT method to increase the number of Ita Yunarta clients to be superior to other wedding organizer service competitors. The research method used is descriptive, as part of qualitative analysis. Data were obtained through observation, documentation, and in-depth interviews related to the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, & Physical) to evaluate strengths, weaknesses, opportunities, and threats with SWOT analysis. The results of this study were evaluated through IFAS (Internal Strategy Factor Analysis Summary) and EFAS (External Strategy Factor Analysis Summary) analysis. The results show internal strengths with a score of 2.859 and weaknesses with a score of 0.402, while external opportunities have a score of 3.008 and threats 0.496. The recommended strategy is SO, which focuses on utilizing internal strengths to pursue external opportunities.

The Impact of Organizational Commitment and Compensation on Employee Performance as Measured by Job Satisfaction at Denata Wedding Organizer

This research describes and analyzes organizational commitment, compensation, job satisfaction, and employee performance. Analyze the influence of organizational commitment and compensation on job satisfaction; analyze the influence of organizational commitment and compensation on employee performance; analyze job satisfaction on employee performance; analyze organizational commitment and compensation on employee performance through job satisfaction at Denata wedding organizer. The population and sample in this research were Denata wedding organizer employees, totaling 55 respondents. The data collection technique uses a questionnaire, and the data analysis technique used is path analysis. The research results show that organizational commitment and compensation have a significant and positive impact on job satisfaction, organizational commitment and compensation have a significant and positive impact on employee performance, job satisfaction has a positive and significant impact on employee performance, job satisfaction can mediate organizational commitment and compensation on employee performance.

PENGARUH KOMPETENSI DAN KONFLIK KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERATING PADA KARYAWAN CV. AVINDO MANDIRI KABUPATEN SITUBONDO

An Situbondo Regency is one of the small regencies located in the eastern part of the island of Java. This district has inadequate infrastructure, including companies that have been built and established. One of the companies that stands out is CV, an individually owned company that manages event organizer and wedding organizer services. This study analyzed the effect of competence and work conflict on employee performance with work motivation as a moderating variable in CV Avindo Mandiri Situbondo Regency employees. The number of samples used in this study was 52 CV—Avindo Mandiri Situbondo Regency employees, other than the leadership. The sampling technique used was the Saturated Sampling Technique. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The direct influence hypothesis test results using the Smart PLS 3.0 application show that the variable Competence on Employee Performance CV. Avindo Mandiri has a significant positive effect, the effect of work conflict on employee performance CV. Avindo Mandiri has a negative effect that is not significant—competency variables on employee performance CV. Avindo Mandiri mode, rated by Work Motivation, has a negative effect that is not significant. The variable work conflict is on employee performance CV. Avindo Mandiri, with moderated Work motivation, has a positive effect that is not significant.

Strategi Pengembangan Pemasaran dalam Menarik Minat Konsumen Pengguna Jasa di Kinipagi Wedding Planner Cirebon

The development of an increasingly advanced era has a great influence on the creative mindset of the Indonesian people and the world in all respects. The event organizer or Event Organizer (EO) service business has prospects or developments that are increasingly needed by the community, not only needed in urban areas but also in rural areas. Kinipagi Wedding Planner is one of the Wedding Organizer businesses in Cirebon which was established in 2019, precisely before the COVID-19 Pandemic in Indonesia. The data collection technique in this study uses Nonprobability Sampling technique which in this study does not provide equal opportunities or opportunities for each element of population members to be selected as sample members. The sampling technique in this study uses Purposive Sampling, which is a sampling technique with certain considerations. The research design used in this research is descriptive qualitative research design because researchers want to know how marketing development strategies and how to maintain existence to attract consumer interest in Kinipagi Wedding Planner service users. The data collection methods used in this research are observation, interviews, and documentation. results that Kinipag Wedding planner has already implemented marketing mix and has also performed SWOT analysis. The application of SWOT analytics and marketing mix on Kinipagi Wedding Planer helped have gone well especially the price factor offered is relatively cheaper compared to other wedding organizers in Cirebon. However, there were some shortcomings such as hard-to-reach locations, human resources that need to be improved, and promotional media that still have to be broadcast.

Application of Round Robin in Scheduling in Web-Based Wedding Organizers

Wedding are cherished moments in the lives of couples. However, the complexity of wedding planning often poses challenges in arranging event schedules. To address this issue, this study aims to implement the Round Robin method for scheduling in a web-based Wedding Organizer. The Round Robin method is a scheduling algorithm that evenly allocates time for various necessary activities. In the context of a web-based Wedding Organizer, its implementation can optimize wedding activity scheduling by considering available time slots and avoiding scheduling conflicts among vendors. This research involves the development of a web-based application that employs the Round Robin method to organize the schedules of various vendors involved in weddings. The application offers convenience to couples-to-be and Wedding Organizers in viewing, organizing, and utilizing resources more effectively. With the application of the Round Robin method, it is anticipated that the operational efficiency of Wedding Organizers will improve, schedule conflicts will be mitigated, and the allocation of limited resources can be maximized. This study contributes to the advancement of a web-based Wedding Organizer scheduling.

Development of a Digital Pocketbook of Promotional Strategies for Wedding Organizer Services Through Wedding Expo

The objectives to be achieved in this research are: 1) produce a digital pocketbook development design of a wedding organizer service promotion strategy through a wedding expo. 2) produce a digital pocketbook entitled "promotional strategy for wedding organizer services through wedding expo" 3) determine the feasibility of digital pocketbook development of promotional strategies for wedding organizer services. The research method uses Research and Development which will produce a Digital pocketbook. This research was conducted from February 1, 2023 to June 30, 2023. The method in this research uses the 4D development model, with the stages of define, design, develop, disseminate. The results of this study are; 1) Produce a digital pocketbook design developed with the 4D model 2) Produce a digital pocketbook entitled "Wedding Organizer Service Strategy Through Wedding Expo" containing material on wedding organizer promotion strategies, made using the premium canva application with the windows7 operating system, has 82 pages, is A6 in size, has a capacity of 9MB, has a full color blue color. 3) The results of this study obtained an assessment to the material expert validation of 96.32%, an assessment to the media expert of 84.37% and a limited scale test of 91.16%, then a broad scale test resulted in 88.5%. The overall result has a conclusion "Development of Digital Pocketbook of Wedding Organizer Service Strategy Through Wedding Expo" is very feasible.

Design of a Mobile-Based Wedding Information and Booking System using Backend as a Services (BaaS) on android platform

Nowadays, wedding organizer services have become a necessity in wedding events. However, it is often found that bookings are made manually to the vendor's location which results in impracticality. This research aims to build an application that brings practicality in the field of wedding organizers. Later this application has an online booking function carried out by wedding bookers and can establish communication with vendors in making wedding bookings. The focus of the research is to provide practicality to bookers and vendors. This research uses the Case Study method, interviews and observations conducted at Omah Kebon Resto as a case study. The application was built based on Android with Cloud Baas services on the Firebase platform for database management. The final evaluation was carried out by distributing questionnaires to respondents for the level of satisfaction of using the application built. The results stated that 37.12% of respondents were very positive, 45.41% stated positive, 13.54% stated neutral, and 3.93% stated negative. So, it can be concluded that respondents feel positive if this application can help practicality in getting information and booking wedding organizer vendors.

Reputational risks management and mitigation: Empirical evidence from the wedding organizer sector

Purpose – The purpose of this research is to identify and determine reputation risk mitigation strategies that may arise in the business processes of wedding activities at Lifetime Organizer Bogor. A poor reputation for a wedding organizer can drive consumers to switch to competitors with a better reputation. Therefore, effective reputation risk management is crucial for wedding organizers.Design/methodology/approach – This study employs the Risk Assessment Godfrey method and Flanagan & Norman Risk Response Analysis. Risks are identified through direct observation at multiple weddings organized by Lifetime Organizer, in-depth interviews with the owner and field coordinators, and the distribution of questionnaires to partner vendors and consumers of Lifetime Organizer. The risk assessment is calculated using a comprehensive approach that combines qualitative and quantitative elements, facilitated by questionnaires, and processed through geometric mean calculations.Findings – The findings in this study contain mitigation action strategies for risks with high and extreme risk levels. These mitigation strategies are organized based on implementation that aligns with the company's needs and resources, thereby enabling the company to proactively prevent the occurrence of such risks.Research limitations/implications – In this study, the identified risks pertain to factors that may influence the company's reputation. Since reputation is a subjective perception held by individuals, it introduces subjectivity in the process of identifying and evaluating risks. It is anticipated that in future research endeavors, this aspect will be duly considered and addressed.Practical implications – The research holds significant practical implications for wedding organizers, providing a tailored approach to reputation risk management. The proposed strategies, informed by the risk assessment framework, empower companies to navigate the dynamic event planning industry effectively, fostering long-term success and resilience.Originality/value – This study contributes novelty by adapting and applying established risk assessment methods to the specific context of the wedding planning industry in Indonesia. The findings offer a unique perspective on reputation risk management, providing valuable insights for both industry practitioners and researchers in developing countries.

Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer services.

Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Di Purandewi Catering

The purpose of this research is to study how brand image and service quality impact the decisions made by customers when choosing Purandewi Catering wedding organizer services. Descriptive quantitative method with Likert measurement tool was used in this research. Primary data from this study came from 68 respondents who used Purandewi Catering services during the period January - December 2023. The results of the multiple linear regression test show that the brand image variable regression coefficient value is 0.403 or has a positive and significant effect on consumer decisions, then the service quality variable regression coefficient value of 0.298 has a positive effect on consumer decisions. The two variables also simultaneously or together have an effect on consumer decisions to use Purandewi Catering wedding organizer services with the results of the f test count 31.754 greater than the f table value of 3.13.

Pengaruh Keterlibatan Karyawan, Job Design, Flexible Working Arrangement, Work Engagement terhadap Kinerja Karyawan pada Karyawan Freelance Wedding dan Event Organizer

This research aims to examine the influence of employee involvement, job design, flexible working arrangements, and work engagement on employee performance. The sample for this research is freelance wedding organizer and event organizer employees in Magelang. The sampling method uses purposive sampling with a total of 100 respondents. The data analysis technique used in this research uses multiple linear analysis which is processed using SPSS version 25 software. The results of this research show that employee involvement, job design, flexible working arrangements, and work engagement simultaneously influences employee performance. Meanwhile, in the individual analysis, employee involvement, job design, flexible working arrangements and work engagement directly have a positive and significant effect on employee performance.

Segmenting, Targeting, and Positioning Strategies in the formation of Mahar Agung Organizer's Brand Image

In order to create a competitive advantage, the strategy that is considered effective in overcoming it is the existence of the right strategy, for example the STP (Segmenting, Targeting, Positioning) strategy. This research focuses on analyzing the marketing strategy of Mahar Agung Organizer Event Organizer (EO) on brand image formation. This research is useful in knowing how wedding organizer services maximize their marketing strategies to get as much profit as possible. This research is a type of qualitative research that uses descriptive analysis. The results of this study indicate a segmentation strategy based on geographic, demographic, behavioral, and psychographic segmentation. The focus of Mahar Agung Organizer's target is from the upper middle class community with an age range of 20-60 years in the East Java Province area. The implementation of the right positioning and targeting has succeeded in forming a positive brand image of Mahar Agung Organizer as a top quality EO in handling traditional Javanese weddings.

MODEL BISNIS CANVAS PADA BISNIS WEDDING ORGANIZER DI BATAM

As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.

Analisis Strategi Words of Mouth melalui Booklet pada Strategi Pemasaran Jasa Wedding Organizer Menggunakan Metode SWOT (Strength, Weakness, Threat, Opportunity) : Studi Kasus pada Kabio Wedding

Marriage is considered sacred and is only done once in a lifetime which makes the bride and groom and their families have diverse and complex needs and desires for the event, they tend to need help from wedding organizer services because they feel they can help the running of the wedding event. With this high market interest, the level of competition for wedding organizer services is even higher and they are competing to secure their position. This study aims to find out how to apply the Words of Mouth strategy concept through the booklet that is applied by Kabio Wedding in conducting marketing using the SWOT (Strength, Weakness, Threat, Opportunity) method. This research was conducted at Kabio Wedding Wedding Organizer Services using a qualitative descriptive method by presenting data and drawing conclusions. The type of data in this study uses primary data obtained directly from interviews with the owner of Kabio Wedding and direct field observations. Secondary data obtained from related journals and e-books. The results of the study show that the implementation of the word of mouth strategy is effective and efficient for Kabio Wedding, but it still needs attention and improvement because it is easily imitated by competitors and can only pursue the target market of parents.

Pendampingan Pembuatan Website Perusahaan Kenongo Organizer sebagai Program Digital Marketing

A wedding organizer is a CV service provider who personally assists with weddings, planning and predetermined budgets. Problems that occur when potential customers want to find out information or order wedding organizer services while the owner is not there, causing potential customers to have to go back and forth to the wedding organizer and it takes quite a lot of time. The aim of creating this website is not only to promote services but also to help with the transaction process, this website can accommodate online orders for wedding organizing services. In this mentoring activity, the method used is the PAR (Participatory Action Research) method. The PAR (Participatory Action Research) method is a method that combines continuous action by involving several members of the wedding organizer. By providing this assistance, participants are expected to be able to understand the features and use of the website. Technological developments are very influential in increasingly advanced promotional media, so that businesses can run effectively.

Pertanggungjawaban Pelaku Usaha Pada Pembtalan Perjanjian Kerjasama Antara Klien Dengan Perusahaan Wedding Organizer

Occasionally, one of the parties involved in the client-wedding organizer company's cooperation agreement will decide to back out of the deal. Specifically, from Article 1446 to Article 1456, KUHPerdata acknowledges and regulates the agreement's termination. But you can't just terminate any old agreement; you have to follow the rules laid out in Article 1320 KUHPerdata.An organization in the service sector, the wedding organizer helps engaged couples or soon-to-be-weds, together with their families, with every step of the wedding preparation and celebration process. Our study's overarching goal is to learn who exactly is at fault when a client and wedding planning company decide to end their cooperation arrangement. This study employed the normative legal research approach, also known as normative juridical research. This research employs legal resources, such as KUHPerdata and Law Number 8 of 1999 Concerning Consumer Protection, to undertake qualitative analysis of the data. First and foremost, according to the research, the laws specified in Articles 1446–1456 of KUHPerdata and Articles 5 and 7 of Law Number 8 of 1999 Concerning Consumer Protection establish the basis for accountability. Second, the debtor is not liable for compensation under Article 1244 of KUHPerdata and Article 1245 of the Force Majeure clause of the contract, which absolves the debtor of such liability. In addition, the twenty percent client reimbursement policy is just that a policy of the company.

PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA MEDINA WEDDING ORGANIZER

The purpose of this study was to analyze the effect of service quality, price, and products on customer satisfaction at Medina Wedding Organizer. This research uses quantitative methods. The population of this research is consumers who have used the services of the company Medina Wedding Organizer with a sample of 85 people with certain criteria. The method used in this study is purposive sampling with the provisions of the respondents who have used the premium package and the frugal package at the Medina Wedding Organizer. The data analysis technique used in this study is multiple linear regression analysis. Regression results obtained t count on the service quality variable of 2.449 and t table of 1.988, on the price variable t count of 4.117 and t table of 1.988 while on the product variable t count of 3.549 and t table of 1.988 affecting customer satisfaction at Medina Wedding Organizer. It can be concluded that the variables of service quality, price, and product quality have a positive and significant effect on customer satisfaction.Keywords: Service Quality, Price, Product, Customer Satisfaction.

Effects of Work-Life Balance and Burnout Towards Employee Performance Through Job Satisfaction as an Intervening Variable

This study aims to determine and analyze the effect of work-life balance and Burnout on employee performance through job satisfaction in wedding organizer student crews in Tasikmalaya. Many students are enthusiastic about participating in this open recruitment, making work as a wedding organizer the latest trend to be used as a busyness. Wedding organizers in Tasikmalaya City are predicted to continue to grow along with the high number of people holding wedding receptions. It can be realized that by working, students will get experience, skills, and a general and accurate picture of work. However, with all these work activities, there will be concerns that students will be complacent and forget their study obligations. The research method used was a survey method. Does the data obtain through questionnaires to 117 respondents taken from students working part-time as crew wedding organizers? Sampling using a census and the process of analysis used in this study is path analysis. Based on the research results, it is known that job satisfaction mediates work-life balance and Burnout on employee performance. In this study, work-life balance is good, and work burnout is low, which means the employee's Performance is good.

Efektivitas Aplikasi Tiktok sebagai Pelestari Tradisi Siraman dalam Pernikahan Adat Jawa di AKSARA Wedding Organizer

Purpose: The purpose of this study aims to evaluate the effectiveness of using TikTok in an effort to preserve the traditional Javanese wedding splash tradition by AKSARA Wedding Organizer . Methodology: This study used a qualitative method with data collection techniques in the form of in-depth interviews, observations, and documentation. The in-depth interviews were conducted with the management and staff of Aksara Wedding Organizer, as well as with couples who had used the TikTok application to preserve and disseminate the siraman tradition in their wedding. The observations were conducted during siraman ceremonies that used the TikTok application as a medium for preservation and dissemination. The documentation was collected in the form of TikTok videos of siraman ceremonies, as well as photos and videos from the Aksara Wedding Organizer archive. Results: The results of this study will provide insight into how far TikTok is effective in promoting and preserving the traditional Javanese wedding ceremony tradition and can serve as a guideline for AKSARA Wedding Organizers in using this social media platform for cultural preservation activities in the future. Conclusion: The results of this study suggest that the TikTok application can effectively preserve the Siraman tradition in Javanese traditional weddings. The participants who engaged with the application showed a significant increase in their knowledge and interest in the Siraman tradition. Aksara Wedding Organizer can use these findings to continue promoting and preserving traditional practices through digital platforms.

Sistem Pendukung Keputusan Rekomendasi Wedding Organizer Terbaik Menerapkan Metode MOORA dan Pembobotan ROC

Wedding Organizer provides a variety of services to help couples prepare and organize their wedding according to their wishes. However, with so many choices of wedding planners in Medan, couples often have difficulty choosing the best one for their needs. Decision Support System (DSS) is a strategy that assists in decision making by applying mathematical and statistical techniques to available data. In the case of selecting a Wedding Organizer, SPK can be used to assist couples in assessing and choosing the optimal option that matches the parameters that have been set. This complex selection process involves careful consideration of price, quality of service, reputation, portfolio and experience. The MOORA method with the ROC weighting method is one of the methods that can be used in DSS to select the best alternative based on several criteria. The MOORA method allows ranking alternatives based on different criteria, while the ROC method weighting can help overcome data imbalance problems and optimize model performance in decision making. From the results of calculations using the MOORA and ROC methods that have been carried out from 8 alternatives, it produces recommendations for the wedding organizer, namely getting 4 highly recommended alternatives while 4 other alternatives are sufficiently recommended. The research findings show that the application of the MOORA method with the ROC Method assessment is able to provide recommendations that are more precise and in accordance with the established criteria, assisting couples in making accurate and efficient decisions when choosing the Wedding Organizer that best suits their wishes and needs.