Website Content Quality Research Articles

Towards a model for the measurement of data quality in websites

Websites are, nowadays, the face of institutions, but they are often neglected, especially when it comes to contents. In the present paper, we put forth an investigation work whose final goal is the development of a model for the measurement of data quality in institutional websites for health units. To that end, we have carried out a bibliographic review of the available approaches for the evaluation of website content quality, in order to identify the most recurrent dimensions and the attributes, and we are currently carrying out a Delphi Method process, presently in its second stage, with the purpose of reaching an adequate set of attributes for the measurement of content quality.

“Wisdom of the crowds” and online information reliability

Purpose– The purpose of this paper is to determine whether the quality and reliability of websites’ content can be assessed through the lens of “wisdom of the crowds”. In particular as a case study the authors examine the information supplied over time on several prominent Israeli real estate websites.Design/methodology/approach– The Israeli real estate market was selected for the study, since there are many large, popular and dynamic real estate websites that feature hundreds of thousands of ads, representing most of the supply of real estate properties in the country. The authors built an automatic, ontology-based system that downloaded advertisements from three selected websites every two weeks for a number of months and checked for changes in these advertisements over time. The authors conjecture that wisdom of the crowds is mostly reflected by the information changes on the websites, since they indicate the anticipated market trends. Hence the authors developed a number of statistical measures to comparatively analyse trends of information changes on these websites, and assess their reliability compared to the actual market data and tendencies.Findings– The primary results suggest similar information change trends amongst all the websites. Surprisingly, although some properties did not sell over time, sellers generally did not lower their asking price and were willing to wait. Sellers even raised their asking price, apparently in anticipation of future price increases. Comparison of recurring trends among the websites with the trends of the real market during the same time period and a few months after reveals that wisdom of the crowds is only partially effective as an indicator and predictor of website content quality: it correctly reflects the fluctuation in demand, but not in the prices.Research limitations/implications– This study was conducted over a limited time period of five months, and only in several cities in Israel. Additionally, since buyers are not explicitly represented in these sites, their information behaviour was not analysed, although it undoubtedly influences information changes performed by the sellers.Practical implications– The practical contribution of this study is the ontology of the real estate world. Its assimilation by real estate websites would promote the development of their sites and user services. It would also enable ad sharing amongst the various websites and enable efficient searches by search engines. In addition the tools and measures that the authors developed will allow continued monitoring and analysis of user information change patterns.Originality/value– To the best of the knowledge this is the first study to examine and compare real estate websites’ quality and evaluate their information reliability as wisdom of the crowds.

Searching the internet for health information about bipolar disorder: some cautionary issues.

Adults routinely use the Internet as a source of health information. Patients with bipolar disorder and caregivers should be encouraged to increase their knowledge of this complex illness, including through the Internet. However, patients, caregivers, and physicians should be aware of potential perils when searching the Internet for health information, including loss of privacy, quality of web site content, and Internet scams. This review summarizes these cautionary issues. The digital divide remains and includes a lack of technical skills and competency in searching and appraising web sites, in addition to limited access to the Internet. Physicians should provide patients with a list of trustworthy web sites and a brief printed handout on concerns related to searching the Internet. More studies of the use of the Internet by patients with bipolar disorder are needed.

Linking trust, perceived website quality, privacy protection, gender and online purchase intentions

The purpose of this research is to investigate individual’s online purchase intention, Website trust, privacy protection, Website perceived quality and gender. The theory of reasoned action was employed to develop the conceptual framework. The research used a survey approach. Using cluster sampling, the respondents include active postgraduate students at the International Business School Universiti Teknologi Malaysia Kuala Lumpur. Data were analysed using descriptive statistics, reliability test, factor analysis, correlation analysis, and regression analysis. The study found that only Website content quality is significant in online purchase intention. Implications of the research are discussed herein.

Quality of web-based information on depression

Although some studies have already been done on the quality of websites on depression, they have mainly focused on content quality, and were mostly carried out about a decade ago. The main aim of this work was thus to examine the quality of current websites on depression through the use of several indicators. Three keywords on depression were entered into a popular search engine. Websites were evaluated on accountability, interactivity, esthetics, readability, and content quality. Moreover, the presence of the "Health on the Net" (HON) quality label and the website's affiliation were checked, and the Brief DISCERN was used as a potential content quality indicator for general consumers. A total of 45 websites were analyzed. The content quality of the depression-related websites was good. Websites with the HON label had significantly higher accountability, content quality, and Brief DISCERN scores. Moreover, websites with a high score on the Brief DISCERN scored significantly higher for accountability and content quality. Finally, the content quality of websites was significantly and positively correlated with the Brief DISCERN score, the presence of the HON label, and affiliation of the websites. The overall quality of websites on depression seems to be rather good.

Quality of web-based information on bipolar disorder

ObjectiveTo evaluate web-based information on bipolar disorder and to assess particular content quality indicators. MethodsTwo keywords, “bipolar disorder” and “manic depressive illness” were entered into popular World Wide Web search engines. Websites were assessed with a standardized proforma designed to rate sites on the basis of accountability, presentation, interactivity, readability and content quality. “Health on the Net” (HON) quality label, and DISCERN scale scores were used to verify their efficiency as quality indicators. ResultsOf the 80 websites identified, 34 were included. Based on outcome measures, the content quality of the sites turned-out to be good. Content quality of web sites dealing with bipolar disorder is significantly explained by readability, accountability and interactivity as well as a global score. ConclusionsThe overall content quality of the studied bipolar disorder websites is good.

Online stickiness: its antecedents and effect on purchasing intention

Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is developed and tested using a survey of 434 web users. The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact. Web managers thus need to put emphasis on the creation of the website stickiness. The results of this study also suggest that the formation of the stickiness is affected by web user attitude towards a website, trust in a website and the quality of website content. Implications of these findings are discussed for researchers and practitioners.

Website Quality Indicators for Consumers

BackgroundThe rating tool DISCERN was designed for use by consumers without content expertise to evaluate the quality of health information. There is some evidence that DISCERN may be a valid indicator of evidence-based website quality when applied by health professionals. However, it is not known if the tool is a valid measure of evidence-based quality when used by consumers. Since it is a lengthy instrument requiring training in its use, DISCERN may prove impractical for use by the typical consumer. It is therefore important to explore the validity of other simpler potential indicators of site quality such as Google PageRank.ObjectiveThis study aimed to determine (1) whether the instrument DISCERN is a valid indicator of evidence-based Web content quality for consumers without specific mental health training, and (2) whether Google PageRank is an indicator of website content quality as measured by an evidence-based gold standard.MethodsThis was a cross-sectional survey of depression websites using consumer and health professional raters. The main outcome measures were (1) site characteristics, (2) evidence-based quality of content as measured by evidence-based depression guidelines, (3) DISCERN scores, (4) Google PageRank, and (5) user satisfaction.ResultsThere was a significant association between evidence-based quality ratings and average DISCERN ratings both for consumers (r = 0.62, P = .001) and health professionals (r = 0.80, P < .001). Consumer and health professional DISCERN ratings were significantly correlated (r = 0.77, P < .001). The evidence-based quality score correlated with Google PageRank (r = 0.59, P = .002). However, the correlation between DISCERN scores and user satisfaction was higher than the correlation between Google PageRank and user satisfaction.ConclusionsDISCERN has potential as an indicator of content quality when used either by experts or by consumers. Google PageRank shows some promise as an automatic indicator of quality.