Detecting Bull: How to Identify Bias and Junk Journalism in Print, Broadcast and on the Wild Web, 2nd Ed. John McManus. Sunnyvale, CA: Unvarnished Press, 2012. 310 pp. $24.95 pbk.Don't Be Fooled: A Citizen's Guide to and Information in the Digital Age. John McManus. Sunnyvale, CA: Unvarnished Press, 2012. 240 pp. $14.95 pbk. $9.95 Kindle.Here's something to chew on: is like food-you are what you eat.News stories, indeed most media messages, are designed to be as easy to swallow as warm honey, media critic John McManus writes in the second edition of Detecting Bull. language is simple. Articles are short. So are sentences. Images are dramatic. Key points are trumpeted in headlines and lead paragraphs. Why would anyone need help to figure out the news? The simple answer is that a great deal of what looks like news and factual information on the Web, cable and broadcast TV, the radio, even in newspapers, really isn't. Quality journalism is in more trouble than sobriety at a rugby party.McManus joins the scrum, showing how a diet high in Kardashians and low in fact checking and context is bad individuals and democratic society. With this update of Detecting Bull and a new book titled Don't Be Fooled, he offers a disturbing critique of today's media landscape and a guide seeking truth in a world of spin. Both books provide simple rules of thumb on how to detect BS (bald sophistry) in any medium- whether it's face-to-face or Facebook, Fox or NPR, Daily Kos or the Drudge Report.Learning to critically about news and information is essential, McManus says, what James Madison wrote with a goose quill in 1822 is as true as if it were Tweeted today: 'Knowledge will forever govern ignorance, and a people who mean to be their own governors, must arm themselves with the power knowledge gives.'This is familiar ground McManus, a former journalist and professor. In 1994, he published Market-Driven Journalism: Let the Citizen Beware?, which won a research award from the Society of Professional Journalists. So did the first edition of Detecting Bull in 2009. In between, McManus won grants and laurels establishing GradeTheNews. org, a sort of Consumer Reports of news media in the San Francisco Bay Area.His latest works are important additions in the field of media literacy because they combine theory and analysis with practical advice news consumers and professionals. Along the way, McManus quotes from such disparate voices as Lord Northcliffe, A. J. Liebling, and David Carr.Both books draw from the same material but present it differently. Detecting Bull is a textbook, with eleven scholarly but accessible chapters, each followed by exercises and discussion questions students, plus extensive footnotes.McManus begins with a chapter about the importance of critical thinking about news and information. He notes that as newsrooms have fired thousands of professional journalists, the web has exploded with often-bogus claims: News has never been so contested, so up-for-grabs. As a consequence, it has never been so difficult to discern what's reliable from the rest.McManus then explores the demise of mainstream news and the rise of competing narratives on issues such as climate change. While the scientific evidence of global warming is overwhelming, a growing number of Americans doubt the threat is real. McManus blames this in part on the fact that for the first time in history, we can fashion our own news diet, not some neutral editor. If we wish, we can tailor the news to our own biases.The book then discusses truthiness, a send-up about truth by faux journalist Stephen Colbert. On TV, Colbert deadpans that while truth is people who think with the heads, truthiness is those who know with their hearts. McManus writes, At the heart of Colbert's humor lies the incongruity of someone dressed in the authority of a dark suit speaking complete nonsense with absolute conviction. …