The paper proposes a modern scientific and practical approach to improving the performance of enterprises through the use of Agile management. The purpose of the article is to improve the process of managing web projects through the use of agile management mechanisms in the planning and development phase of an IT project. One of the possible promising methods for solving modern management problems is the application of the principles of flexible development methodology. (Agile development). The prerequisites for the emergence of the Agile management concept were identified and a comparative analysis of project management approaches was conducted. The peculiarities of application of different project management methodologies in IT companies are investigated. The characteristics of the positive and negative aspects of the application of alternative approaches to software development are given. The main difference between traditional software development methodology and flexible development methodology is outlined. The basic characteristics of the most used model of agile management - the Scrum model are given. It is determined that within the framework of the Scrum model, the factors of minimizing the risk of failure of individual projects and the entire project portfolio of an organization are: ensuring the balance of the portfolio in its formation; regular monitoring of the portfolio implementation and preventive measures; agreed decision-making on changes to projects, taking into account the interrelation of content, timing and resources with other projects. Changes were recorded in the functional responsibilities of investors, executives, and customers of the software when implementing the flexible methodology. The factors of increase of efficiency of realization of IT-projects are revealed and advantages of correct use of flexible methodology for projects in the field of IT are stated. A further area of research in the field of lean / agile management methodology will be to apply the benefits of these methodological approaches to other areas of the economy.
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