For over 25 years, the thermal evaporation of aluminium onto thin polymeric webs, such as polyester (PET) and polypropylene (PP), has generated large volumes of barrier packaging films, decorative films, capacitor films and some window films. During the 1980s, the experience of wide web handling was combined with deposition technologies, such as electron-beam evaporation, magnetron sputtering and plasma-enhanced chemical vapour deposition (PECVD), to create a large number of new, exciting, coating materials, including oxides and nitrides of most elements. More particularly, combinations of these coating layers into a complex coating stack led to new products, such as low emissivity, solar heat reflecting, architectural glazing films, electrochromic devices and high performance optical reflectors. With these technologies, unique coating characteristics can be realized, e.g. transparent electrodes, transparent, flexible glassy barriers for moisture and gases and amorphous soft magnetics for security devices. Having their beginnings in exclusive markets, these new, exciting products are now finding their way into larger consumer markets.