Wearable Computers create a personal augmented reality for people who wear them. Unlike virtual reality, wearable augmented reality could potentially alter mobility, interactivity, and beingness (existence) in the actual world. As wearable computers emerge as a medium of communication, several designers like Steve Mann, discuss their physical and political goals. In other words, these computers are actively being designed by the discourse that discusses them. This paper suggests that wearables ought to be considered in terms of semiotics and rhetoric during the early phases of media design. Treating wearable actions semiotically helps us understand the meaning-making potential of the medium. Treating the interface itself as a rhetorical text helps us understand how interfaces can be both manipulative and transformative. This paper uses Kenneth Burke’s rhetoric as a design framework, and it draws on the work of Marcel Danesi, Glenn Stillar and many others. It also examines many actual wearable computer inventions to foreground the nature of the medium.