Tone bursts having durations of 3 or 4 cycles were incident on an air-filled stainless steel shell in water. The resulting sequence of echoes included a specular reflection and echoes radiated by Lamb waves on the shell. Echo structure was studied for ka of 24 to 75, where a denotes the outer radius; b/a=0.838, where b denotes the inner radius. The amplitudes of Lamb wave echoes were modeled using an elastic generalization of the geometrical theory of diffraction (GTD) [P. L. Marston, J. Acoust. Soc. Am. 83, 25–37 (1988)]. The required Lamb wave parameters (the phase velocity cl and damping βl ) were found by the Sommerfeld–Watson method; an efficient numerical method for the computation of the required complex root νl is described. The echoes were identified by comparing arrival times with predictions; bursts reflected from a solid tungsten carbide sphere were used for a reference amplitude. Measurements with ka=24 of the largest Lamb wave echo (which was due to a flexural wave) were made at various backscattering angles γ. The echo was largest for small γ in agreement with predictions. This is a manifestation of the glory pertinent to other bistatic measurements. The ringing of longitudinal wave reverberations (which could be seen following the specular reflection) may be useful for determining the thickness of a shell.