This article discusses a new report called the Residential Runoff Reduction Study that gives substantial support to the claim that landscape overwatering and urban runoff can be controlled with a new technology called the evapotranspiration (ET) controller. The four primary purposes of the study were: to expand earlier studies of evapotranspiration (ET) pager‐signal controller technology that have been used to manage irrigation water for residential homes and larger dedicated landscape areas; to evaluate the effectiveness of an education program for customers to enlist their aid in reducing runoff; to determine the connection between proper landscape water application and the quantity and quality of dry weather runoff into storm drain systems; and, to gauge acceptance of the water management technology (ET controllers) and the visual appearance of participant landscapes. The study area included five neighborhoods in Irvine, California. Data was gathered from the 18‐month study and evaluated for water efficiency and savings, dry season runoff changes, and changes in the quality of the dry season runoff water.