Early Cambrian Earth history witnessed significant changes in marine environments and biological evolution contemporaneous with extensive accumulation of organic-rich shale. However, major factors controlling hyper-enrichment of organic matter (OM) of lower Cambrian shale deposits remain controversial. Black shale of the lower Cambrian Niutitang Formation (NTT) of the Marginal Yangtze Platform (South China) deposited during the Cambrian middle Age 2 are especially organic-rich, with total organic carbon (TOC) concentrations of as much as 13.0 wt%. Geochemical evidence suggests that cool, dry paleo-climatic conditions that prevailed on the Yangtze Platform during the Cambrian Fortunian-late Age 2, induced vigorous coastal upwelling. Paleo-productivity level assessments indicate that the magnitude of primary productivity contemporaneous with deposition of the NTT shale deposits exceeded that of modern upwelling systems (e.g., Peruvian Margin). The widespread occurrence of phosphate nodules within these deposits and decreased Co-EF × Mn-EF values of associated lower Cambrian black shale successions deposited along the margin of the Yangtze carbonate platform suggest extensive coastal upwelling. Widespread and strong coastal upwelling in tandem with elevated surface water primary productivity and anoxic (even euxinic) bottom water conditions are manifested by deposition of OM hyper-enriched black shale during Cambrian Fortunian to middle Age 2 time. However, weakened seasonal upwelling that appears to have prevailed during the late Cambrian Age 2 was accompanied by accumulation of NTT shale deposits of diminished TOC content. In summary, this study provides robust evidence of extensive coastal upwelling along the Marginal Yangtze Platform during early Cambrian time that favored accumulation of OM hyper-enriched shale. These results help to elucidate the distribution of high-quality lower Cambrian natural gas source rocks in South China.