FOR THE purposes of this paper I will consider to mean the wholesale or distributing function which is being efficiently, effectively and economically performed today by hundreds of organizations in all phases of industry. Inasmuch as my thirty years in business have been devoted to the distribution of electrical equipment I must, therefore, narrow my talk to cover the distribution of electrical supplies and appliances. Basically, however, our business doesn't differ materially from that of other distributors. As a matter of fact, I think it can be said that it typifies better than any other our American system of distribution just as the electrical industry by and large represents a cross-section of all American industry. It is interesting in this connection to note that there is no electrical section of the War Production Board. There is a steel section, a copper section, and so on. The reason there is no electrical section is that in the electrical industry there are represented over fifty other industries from steel to lumber. It is further interesting, and much to the point, to note that in the electrical industry the wholesaler is the generally accepted channel through which equipment and merchandise flow from manufacturer to user. Inasmuch as the electrical industry in general, and the electrical distributor in particular are so representative he can be properly used as an example of distribution, as I intend to use him.