Wah Strategy Research Articles

Construction of Da'wah in Social Media

Advances in technology, information and communication are inevitable. The use of social media is commonplace in everyday life. Making information on social media as a reference for knowledge is something that is possible and is often found, one of which is religious knowledge. Opportunities for da'wah through social media are an alternative for da'I to mad'u. For anyone who wants to preach through social media, of course, they must know and understand the construction or concept. Da'wah construction in general includes methods, strategies and tactics or execution. Meanwhile, the construction of da'wah on social media includes instruments or tools used by understanding the characteristics of social media after that understanding and using the platform or design of social media to be used. Gayeng Santri created a new perspective in preaching through social media by popularizing KH. Ahmad Bahaudin Nursalim (Gus Baha). The da'wah strategy carried out by Santri Gayeng is to upload Gus Baha's recitation content two or even three times a day. Create click bait so that viewers are curious about the content and add keywords.

Strategi Dakwah Radio BHASA FM dalam Meningkatkan Pemahaman Keagamaan Masyarakat Situbondo

This article examines Bhasa FM radio's da'wah strategy in increasing the religious understanding of the Situbondo community. Radio has been known for a long time as a medium for conveying information, education and entertainment to the public. However, it is different for Bhasa FM Situbondo radio, a radio whose orientation is not only on these three things but more on the domination of Islamic preaching. Seeing that modern society currently tends to be less interested in religious studies in mosques or prayer rooms, it is hoped that radio can be an alternative in filling and providing religious nutrition for Situbondo Muslims. The research uses field research methods. The researcher looked directly into the field in conducting observations, interviews and documentation studies, to collect complete data and then carry out descriptive analysis to then look for an answer to the focus of this paper. Bhasa FM radio's da'wah strategy uses a sensory da'wah strategy (al-manhaj al-hissy) which is also called an experimental strategy or scientific strategy which is oriented to the five senses and adheres firmly to the results of research and experiments. Bhasa FM Radio invites audiences to join online or off air, apart from that there is also social media such as Twitter, Facebook, YouTube and so on. Apart from that, there is also an external approach, namely data produced by Nielsen surveys, once a month. The aim of this strategy is to find out the age, social and economic status of the listener and all demographic aspects of the listener.

Initiating The Future Of Da’wah (Study Of Manara Studios’ Innovative Strategy In Reaching Out Alpha Generation)

This research explores the innovative digital da'wah strategy implemented by Manara Studios, Jakarta, aimed at Generation Alpha. Through comprehensive analysis, this study highlights the studio's approach to revitalizing digital da'wah, Generation Alpha segmentation, content and product development, and adaptation to cultural changes and trends. Manara Studios leverages digital platforms, social media research, and quantitative surveys to create engaging, educational content that speaks to Generation Alpha's unique preferences. This study emphasizes the importance of integrating current trends with Islamic teachings to design content that is interesting and spiritually enriching for the generation born in the digital era. This Manara Studios case study offers valuable insight into effective digital da'wah strategies for reaching and influencing Generation Alpha.

Strategi Dakwah Di Era Digital (Studi Kasus pada Ma’had Al-Jami’ah UIN Sumatera Utara Medan)

The aim of this research is to determine the Da'wah Strategy in the Digital Era, specifically focusing on the case of Ma'had Al-Jami'ah UIN SU. This research method uses a qualitative approach which focuses on providing a detailed description of the subject matter. Data collection methods include the use of observation, interviews, and documentation practices. Based on research findings, analysis and interpretation, taking into account various ideas, the following conclusion can be drawn: the da'wah strategy in the digital era (case study at Ma'had Al-Jami'ah UIN SU) is to improve the da'wah skills of students in the digital era , the use of social media in the digital era and improving the language skills of students in the digital era. Through the implementation of activities carried out by Ma'had Al-Jami'ah UIN SU, namely celebrating the Ma'had Al-Jami'ah UIN SU event, holding regular muhadharah for students, carrying out night and mudasah study activities, murottal Qur'an and creativity art

Optimalisasi Motivasi Menghafal Al-Qur'an melalui Strategi Dakwah di Akun Instagram @ruangnderes

In the digital era and advances in social media, research on how to utilize the Instagram platform to increase motivation in memorizing the Al-Qur'an is still limited. The research was conducted with the aim of investigating the da'wah strategies used by the Instagram account @ruangnderes and how these strategies help increase individual motivation in memorizing the Al-Qur'an. Using a qualitative approach with content analysis, this research observed posts, captions and follower interactions. The research results show that @ruangnderes succeeded in increasing motivation by selecting relevant content, conveying messages creatively, and actively interacting with his followers. This strategy makes a positive contribution to the individual's enthusiasm and desire to achieve the goal of memorizing the Qur'an in the current digital era. Thus, this research contributes indirectly to providing valuable insights into how social media can be utilized effectively in religious contexts. Utilizing social media such as Instagram as a da'wah platform has opened up new opportunities in spreading religious messages and motivating individuals to study the teachings of the Koran more deeply. The success of the @ruangnderes account in increasing motivation to memorize the Qur'an through social media shows the great potential that digital technology has in supporting the development of spirituality and religious activities.

Strategi Dakwah Nahdlatul Ulama dalam Membentengi Nahdliyin Dari Radikalisme di Kota Subulussalam

This research aims to identify Nahdatul Ulama's effective da'wah strategy in protecting Nahdliyin from Radicalism in the city of Subulussalam and evaluate the factors that influence the successful implementation of this strategy. The research method used is field research with a qualitative approach which aims to analyze Nahdlatul Ulama's da'wah strategy in protecting Nahdliyin from radicalism in the city of Subulussalam and includes interviews and observations in order to gain an in-depth understanding of the efforts made by Nahdlatul Ulama in fighting against it. radicalism among the Nahdliyyin. The results of this research show that Nahdlatul Ulama in Subulussalam City has succeeded in implementing an effective da'wah strategy in fighting radicalism. By delivering da'wah material that involves the values ​​of tolerance, balanced education, critical thinking, inter-religious dialogue, social justice, moderation and empathy as an effort to prevent radicalism.

Strategi Dakwah Multimedia Nahdlatul Ulama melalui Instagram @nuonline_id

Da’wah media from time to time continue to experience such good development. The emergence of social media in the community has also influenced the delivery of da'wah messages. In this case, preachers is required to be able to use social media as a medium for preaching. This research is motivated by the use of Instagram as a medium for preaching, especially the Nahdlatul Ulama organization. This research was conducted on the official Nahdlatul Ulama Instagram account, @nuonline_id. This study aims to understand how the format of the da'wah message presented by the @nuonline_id account and how the da'wah strategy used by Nahdlatul Ulama on the @nuonline_id account. Qualitative research was chosen to be the research method in this study. In addition, the approach used is a phenomenological approach. In this study, the results show that @nuonline_id has 2 strategies in preaching through Instagram, namely: first, in presenting images with insertions of words and selecting templates that show the characteristics of Nahdlatul Ulama. Second, presenting a video with an interesting concept.

Pengembangan Strategi Dakwah Dan Edukasi Ilmu Al-Qur'an Serta Bahasa Arab Bagi Masyarakat Urban: Pengabdian Kepada Masyarakat di Masjid Jami' Al-Fudhola Meruya Selatan Jakarta Barat

The Qur'an is a sacred book in Islam and is the only Kalamullah that was revealed to the Prophet of the last days, namely the Prophet Muhammad SAW. The purpose of this community service is to explain and provide a snapshot of the Al-Qur'an's da'wah strategy and its various branches of knowledge, as well as applied by group 08 of the 2024 STIQ ZAD KKN women when carrying out Real Work Lecture activities in Meruya Selatan Village, Kembangan, West Jakarta. This service uses community service in the field. The results of this community service are increasing interest in reading and improving the reading of the Qur'an, increasing the awareness of the surrounding community about learning Arabic and Islamic science.

Paradigm and Transformation of Da'wah as Social Capital from Mohammad Natsir's Perspective

In an attempt to analyze the idea of preaching, Moh. Natsir uses the theory of social change, a descriptive analysis method for the studies, and the da’wah model. Moh. Natsir used oral, written, and action da’wah strategies, which was the highest form of domination in Natsir’s da’wah. The author argues that such a da’wah strategy will create social change in the form of socio-religious, interaction, and even bureaucratic environments. Moh. Natsir also initiated this strategic da’wah in three spheres, namely: mosques, Islamic boarding schools, and campuses which are places for very complex social interactions and can legitimize his ideas. A great commitment to this effort is a real act of an actual da’wah activity because it can change social life with its actions. Da’wah carried out with “bi al-hikmah” (with wisdom) is a method or tactic of da’wah that is needed to deal with various social problems that exist in society.
 Keywords: transformation of Da’wah, social capital, Mohammad Natsir’s

Preaching Strategy of KH. Abdul Rasyid Abdullah Syafi'ie on Alaikassalam Jakarta Radio

Abdul Rasyid Abdullah Syafi'ie was a preacher and one of the great scholars who became a role model for the Betawi community. KH. Abdul Rasyid Abdullah Syafi'ie was the son of one of the great Betawi scholars, KH. Abdullah Shafi'ie. As a preacher of KH. Abdul Rasyid Abdullah Syafi'ie invited all people to practice Islamic law through various media, one of which was using radio media Alaikassalam Jakarta. The purpose of this study is to find out the strategy of Da'wah KH. Abdul Rasyid Abdullah Syafi'ie via Radio Alaikassalam Jakarta. This research was conducted using qualitative methods and descriptive data analysis methods. This method serves as a procedure for tracing the problem under study by describing the subject and object of research based on facts in the field. Then, the data collection techniques used are observation, interviews, and documentation. Based on the results of the study, the da'wah strategy used by KH. Abdullah Syafi'ie held an Islamic nuanced event on Radio Alaikassalam Jakarta and broadcast live the ta'lim assembly activities held at Al-Barkah mosque, Tebet, South Jakarta.

Navigating the Path to Islam: Evaluating Persuasive Communication in Conversion Guidance Programs at the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya

Understanding Islam poses a significant challenge for newly converted individuals and groups, underscoring the necessity of companionship and guidance to facilitate their learning and exploration of faith. Recognizing this imperative, the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya has initiated mentoring activities tailored specifically for new converts of Islam. Employing a persuasive communication approach between mentors and converts, the program aimed to deepen their understanding of faith. This study evaluated the effectiveness of persuasive communication in the development of conversion to Islam at the Indonesian Chinese Islamic Association Institute in Surabaya. Using qualitative research methods with a descriptive approach, in-depth interviews with key informants were conducted to gather data. The analytical framework is rooted in the AIDDA concept, encompassing Attention, Interest, Desire, Decision, and Action. The findings reveal that the Surabaya PITI Institute adeptly implements the AIDDA concept in the context of persuasive communication. Beginning with capturing converts' attention through the introduction of the ta'aruf program by da'i, the program proceeds to generate interest by delivering engaging and relevant content. The da'i employs a gentle and persuasive language when imparting Quranic teachings and avoiding coercion. As a result, converts make informed decisions to embrace Islamic practices such as regular prayer, zakat, and fasting, signifying a meaningful behavioral shift towards adherence to Islamic principles. Consequently, converts integrate the teachings presented by the da'i, prioritizing Islamic doctrines derived from the Quran and Hadith while gradually distancing themselves from conflicting Chinese cultural practices. This research provides insights into the role of persuasive communication in guiding converts and offers implications for the development of effective Da'wah strategies and approaches.

DA’WAH TO FARMERS AND FISHERMAN COMMUNITIES

This article discusses the role and strategies of da'wah in enhancing religious awareness and spiritual well-being among farmers and fishermen of the Kaili ethnic group. Through field studies and data collection methods such as interviews, observations, and literature reviews, this research explores how da'wah can address their religious and spiritual needs. The findings reveal that the Kaili farmers and fishermen heavily rely on agriculture and fishing as their primary livelihood. They have a strong connection with nature and their surrounding environment, uphold traditional values and customs, and exhibit high solidarity and communal spirit. However, they face challenges such as limited resources, unpredictable weather and seasons, economic difficulties, as well as geographical and social isolation. In this context, da'wah plays a crucial role in strengthening the faith and spiritual well-being of the Kaili community. Effective da'wah approaches encompass education and dissemination, social engagement, and technology-based initiatives. The implications of this research can serve as a guide for da'wah activists, government entities, and related organizations in developing relevant and impactful da'wah strategies for the farmers and fishermen, particularly within the context of the Kaili ethnic group.

Tambourine Art as a Da'wah Strategy in the Actualization of Islamic Values in Islamic Religious Education Learning

Purpose of the study: The purpose of this research is to determine the art of tambourine as a da'wah strategy in the actualization of Islamic values in Islamic religious education learning.
 Methodology: This research uses a qualitative approach with a case study method. The instrument used in data collection was an interview sheet. This research data analysis will use a qualitative data analysis approach by Miles and Huberman which includes data collection, data reduction, data presentation, and drawing conclusions.
 Main Findings: The results of this research are the integration of local wisdom values, especially through Tambourine Art, in Islamic Religious Education learning which has a positive impact in strengthening students' understanding of local religious and cultural values. Learning that is contextual and relevant to students' lives can make a significant contribution to the formation of strong character rooted in noble religious values.
 Novelty/Originality of this study: The use of Tambourine Art as a Da'wah Strategy in Islamic Religious Education learning provides a holistic learning approach, combining aspects of art, culture and religion in one container. This can enrich students' learning experience and help them to better understand Islamic teachings as a whole.

Moderasi Beragama di media

This journal aims to explore the role of da'wah in moderating religious practices through the mass media. In this increasingly advanced digital era, the mass media has become the main channel for conveying information and communicating with the public. This article looks at the important role that da'wah plays in bridging between cool religious messages and moderate religious practices in the media.
 The findings of this study indicate that da'wah plays an important role in reducing tensions and religious conflicts in the mass media. Through an approach that focuses on education and understanding, da'wah can transform negative narratives into messages that are more harmonious and inclusive. In addition, da'wah is also able to promote inter-religious dialogue, respect differences, and build strong brotherhood among adherents of different religions.
 This journal makes an important contribution in understanding the role of da'wah in moderating religious practices through the media. The implication of this research is the importance of strengthening the role of da'wah in encouraging a moderate religious perspective, maintaining diversity, and preventing religious extremism. It is hoped that this research can become the basis for the development of a more effective da'wah strategy in dealing with the challenges of mass media in today's digital era.

Religious Authority in the New Media Era: Sabilul Huda Islamic Boarding School Da'wah on Social Media

This research aims to discuss religious authority in the new media era, with the object of study being the Da'wah model of the Sabilul Huda Tasikmalaya Islamic boarding school. This paper uses ethnographic and netnographic methods. Ethnography was carried out by interviews and following book studies at the Sabilul Huda Islamic boarding school. Meanwhile, netnography conducts data searches on online participants. The results and discussion of this research include the relationship between religion and social media, the Sabilul Huda Islamic Boarding School's da'wah strategy on social media, and the authority of Islamic boarding schools and kiayi on social media. This research concludes that the interaction between religion and the internet causes positive and negative impacts. Another important finding is that about religious authority, the internet and religion follow the logic of discontinuity, namely viewing the internet as destroying traditional religious authority. Moreover, at the same time, the internet and religion can also follow the logic of continuity and complementarity. The Internet extends, complements, and strengthens traditional religious authority. Then, the strategy carried out by the Sabilul Huda Islamic boarding school in preaching and spreading its traditional religious sources on social media is carried out by live streaming the study of the Yellow Book on social media accounts, namely Sabilulhudamedia. Then, the authority of the traditional and charismatic Kiai is preserved by carrying out his preaching via social media. This research implies that this new da'wah model that utilizes online media keeps the influence of traditional religious authorities and Islamic boarding school Kiai.

Pemanfaatan Media Dakwah Platform Digital di Era Generasi Z

This study aims to analyze the strategies and challenges associated with using the digital platform for da'wah media to effectively reach Generation Z (Gen Z). The study adopts a qualitative approach and employs a literature review methodology. Primary sources used in this study include scholarly journals, books, and relevant social media platforms that cater to the interests and preferences of Gen Z. The collected data is analyzed by identifying emerging trends, strategies, and challenges in utilizing digital da'wah media for Gen Z. The findings reveal that Gen Z possesses distinctive characteristics in terms of accessing and consuming information, displaying a preference for visual, interactive, and easily accessible content through mobile devices. Consequently, an effective digital da'wah strategy for Gen Z should take these characteristics into account by focusing on content that is engaging, creative, and aligned with their interests. Challenges encountered in utilizing the digital platform for da'wah media among Gen Z include competing with entertainment content, a lack of digital literacy, and the potential dissemination of inaccurate information. This study offers recommendations for preachers and da'wah institutions in order to effectively and responsibly utilize digital platform media to reach Gen Z. These recommendations include the development of captivating and appealing content, the utilization of appropriate social media platforms, and the promotion of digital literacy among preachers.

STRAETGI DAKWAH KIAI ABDUL GHOFUR DALAM MAQOLAH AGOMO IKU NOTO APIKE KOYO OPO SEJE DESO SEJE CORO DI DESA SENDANGAGUNG KECAMATAN PACIRAN KABUPATEN LAMONGAN

In an effort to support the success of da'wah, a da'i is required to have wise strategies and have methods as a process in social institutions and awareness of the people. Strategy is a necessity to achieve a desired goal. In essence, strategy is a series of plans to achieve the desired goal. If it is related to the da'wah process, strategy has a very important role in the movement of da'wah activities, so that a da'i is required to have a strategy and method of building people's awareness. This research uses qualitative research with a type of approach through Ferdinan De Searsure's semiotic analysis. The flow of this research follows the concept of a da'wah approach, namely using a sociological da'wah approach and an anthropological da'wah approach.The results of this research indicate that the da'wah strategy in maqolah KH. Abdul Ghofur "Agomo Iku Noto Apik'e Koyo Opo Seje Deso Seje Coro" in Sendangagung Village proves that preaching must be adapted to the conditions of the local community. That what is good in village A is not necessarily good in village B.

Metode Dakwah pada Suku Anak Dalam (SAD) Jambi

The Indeginous tribe is a minority tribe in Jambi. They have animism and dynamism beliefs that are hereditary in herited. In its development the Indeginous tribe, they have left their and cestors’ beliefs and preferred to embrace Islam. The process of trasfering faith is obtained at the instigation of the preacher. The first question in this research is, how are the da’wah strategies by applying the principles of Islamic Communication, tablîgh, taghyîr, takwîn al-ummah/amar makruf nahi munkar, dan khairiyah al-ummah/akhlâq as an effort to spread the religion of Islam in the Indeginous tribe?. While the second question is, what are the obstacles of da’wah faced by preachers in spreding Islam in the Indeginous tribe? The main theory used in this research is the theory of Islamic communication by Andi Faisal Bakti (2010) and Edi Amin (2017). The theory says that da’wah is done by four stages, namely tablîgh, taghyîr, takwîn al-ummah/amar makruf nahi munkar, dan khairiyah al-ummah/akhlâq. While the supporting theory used is attribution theory by Fretz Heider (1958) to know the obstacles of da’wah, namely ecological, psychological, and semantic. The results of this research indicate that da’wah done in the Indeginous tribe were in accordance with the stages of the islamic communication theory. Da’wah was done with a long proccess so that it changed. The changes occurred at the encouragement of culture and religions. The changes contineles to achieve physical and non-physical development, the peak of the Indeginous tribe formed the communities which religions values were well guided in da’wah, there were several obstacles, both internally and externally. Internal obstacles were influenced by semantic factor, while external obstacles were influenced by ecological and psychological faktors. The colclusion is the proccess of da’wah in the Indeginous tribe were in accordance with the stages of the islamic communication theory. There was a change both physically and non-physically in the Indeginous tribe into a positive and constructive directions. The external obstacles were more dominant such as environmental ecological than psychological and semantic.

Effective E-Da’wah Strategies for Navigating Religious Moderation Campaign in the Era of Digital Disruption

This article aims to describe the role of e-da'wah in religious moderation campaigns in the era of digital disruption. This study uses a qualitative method with the library research approach. The findings have revealed that, conceptually, religious moderation is a middle attitude, neither secular nor religious. The campaign strategy for religious moderation is to present Islam as a humanist religion, changing the paradigm from qabilah to ummah, and revitalizing Islamic kaffah. Additionally, to gain effective e-da'wah strategies of religious moderation campaigns, da'wah activists should understand the target audience, be able to create interesting content, collaborate with influencers, utilize the latest technology, and build online communities. In short, it is important to continue to adapt to technological developments and look for new ways to convey relevant and useful da'wah messages in this digital era.

Strategi Dakwah Terhadap Pembinaan Perilaku Keagamaan Remaja Masjid Baitul Ikhsan Koto Majidin Hilir Kabupaten Kerinci Provinsi Jambi

Adolescents are the young generation and part of the national assets as a hope for the future of the nation, state and religion. The behavior of teenagers at the Baitul Ikhsan mosque is still found to lack Islamic behavior such as lack of worship at the mosque and playing more games. Therefore, efforts are needed to improve the religious behavior of teenagers of the Baitul Ikhsan mosque, one of which is by implementing a da’wah strategy towards fostering the religious behavior of teenagers of the Baitul Ikhsan mosque, Koto Majidin Hilir Village, Kerinci Regency, Jambi Province. This type of research uses qualitative research. Data collection techniques using observation, interview and documentation methods. The subject of this research is the youth coach of the Baitul Ikhsan Mosque. Mosque teenagers. Baitul Ikhsan teenage parents and the community of Koto Majidin Hilir Village with a total of 45 people. The research results on the Da‟wah Strategy towards the Development of Religious Behavior of Adolescents of the Baitul Ikhsan Mosque Koto Majidin Hilir, Kerinci Regency, Jambi Province. The role of the Baitul Ikhsan Mosque youth in shaping the character of adolescents is quite good in carrying out activities and playing an active in these activities. The supporting factor for the Baitul Ikhsan Mosque youth is the source of funds that is useful for organizing all mosque youth activities. The inhibiting factor for the Baitul Ikhsan Mosque teenagers is the busyness of the spirit of the management which decreases so that it affects the development of religious behavior of the Baitul Ikhsan Mosque teenagers in Koto Majidin Hilir Village