Wah Approach Research Articles

Religious Moderation and Transnational Islamic Ideology: Phenomena and Implications in Indonesia

This research analyzes Islamic transnational movements, especially the Salafi in South Sulawesi, their internalization, and implications for religious moderation. By applying qualitative methods and a phenomenological approach, this research was carried out in several key locations in South Sulawesi, namely in Makassar, Gowa, and Parepare, including Islamic boarding schools and several strategic mosques. The research reveal that the Salafi da'wah approach, which is effective and responsive to social dynamics, has gained a place in society. However, this puritanical approach faces challenges internalizing religious moderation, especially in interreligious tolerance and adaptation to local culture. Religious moderation offers a solution to create more inclusive and adaptive religious behavior, supporting harmony between religious communities in Indonesia.

University Students’ Engagement with Ulamas’ Political Messages on Social Media

Ulama involvement in educating the young generation about political issues is seen as crucial. However, their involvement's significance potentially diminishes with the increased accessibility of political information through digital media. This qualitative study utilises the Uses and Gratifications Theory as a valuable lens in exploring the engagement of university students in Sulawesi, Indonesia, with ulamas’ political lectures on social media. Thematic analysis of 101 eligible participant’s responses resulted in four key themes: da’wah preferences, content, styles, and impacts. Politics was not the primary or secondary topic preference for the young adults when engaging with Islamic lectures on social media. Instead, topics such as Islamic rituals and the life of the Prophet took precedence. Participants emphasised that ulamas maintained the balance between entertaining audiences and keeping online da’wah educating and relevant to the audience. Ulamas’ arguments in da’wah should be grounded in Islamic texts and prevent divisiveness in society. Students confirmed that their knowledge and attitudes towards important national or local issues were improved due to ulamas’ da’wah. Although students expressed a sense of powerlessness to address political issues highlighted in da’wah, some reported that da’wah motivated them to take action. This study underscores the importance of ulamas adjusting their da’wah approach to suit young audiences. Further research needs to explore strategies to enhance youth engagement with political content on social media. Keywords: Opinion leaders, ulama, political messages, da’wah, social media.

STRATEGI KOMUNIKASI DA’WAH TGH. LALU MUCHSIN EFFENDI MUCHTAR MELALUI FORUM KERUKUNAN UMAT BERAGAMA (FKUB) DALAM MEWUJUDKAN KERUKUNAN BERAGAMA DI LOMBOK UTARA

Research Objectives: Knowing Tgh. Lalu Muchsin Effendi Muchtar's Da'wah Communication Strategy Through FKUB in Creating Religious Harmony. Research Methods: Qualitative. Research Results: Tgh. Lalu. Muchsin Effendi Muchtar at FKUB in realizing religious harmony in North Lombok with various approaches and communication strategies to people who are not only Muslim. Conclusion: Tgh. Lalu Muchsin Muchtar himself uses a da'wah communication strategy, namely getting to know the audience: cross-religious discussions, cultural approaches, friendship between religious leaders, composing messages: conducting studies, seminars, providing exemplary and fiqhud da'wah approaches, establishing methods: deliberations and analysis These approaches were of course chosen after looking at the da'wah map of the North Lombok area, which is structurally very multi-cultural and multi-religious.

DA’WAH TO FARMERS AND FISHERMAN COMMUNITIES

This article discusses the role and strategies of da'wah in enhancing religious awareness and spiritual well-being among farmers and fishermen of the Kaili ethnic group. Through field studies and data collection methods such as interviews, observations, and literature reviews, this research explores how da'wah can address their religious and spiritual needs. The findings reveal that the Kaili farmers and fishermen heavily rely on agriculture and fishing as their primary livelihood. They have a strong connection with nature and their surrounding environment, uphold traditional values and customs, and exhibit high solidarity and communal spirit. However, they face challenges such as limited resources, unpredictable weather and seasons, economic difficulties, as well as geographical and social isolation. In this context, da'wah plays a crucial role in strengthening the faith and spiritual well-being of the Kaili community. Effective da'wah approaches encompass education and dissemination, social engagement, and technology-based initiatives. The implications of this research can serve as a guide for da'wah activists, government entities, and related organizations in developing relevant and impactful da'wah strategies for the farmers and fishermen, particularly within the context of the Kaili ethnic group.

CRITICAL STUDY ON THE DA’WAH MOVEMENT OF THE MUSLIMAH OF HIZB UT-TAHRIR INDONESIA IN ESTABLISHING AN ISLAMIC SOCIETY IN INDONESIA

This research is a scientific paper arising from a thought of the big amount of women population along with their roles in building society and human civilization. However, empowerment of women, as the subject of da’wah, is still less, both in terms of the quality and the quantity. Hence, women as the da’wah object have not been properly managed. For that reason, the reseachers are interested in studying the activities of the da’wah movement of the Muslimah of Hizb ut-Tahrir Indonesia. The da’wah movement the Muslimah of Hizb ut-Tahrir Indonesia is chosen as the research object since building an Islamic society is related to their central issue of establishing an Islamic Caliphate. For analyzing such an issue, the researches determine the problem formulation, namely: how does the da’wah movement of the Muslimah of Hizb ut-Tahrir Indonesia realize an Islamic society? The method of the research is qualitative, namely by conducting observation along with interviews, library researches, and an analytic description method. The discussion result was obtained through a study of the da’wah movement of the Muslimah of Hizb ut-Tahrir Indonesia by utilizing da’wah approaches, both in terms of the manhaj, da’wah elements, and da’wah objectives, and then analyzing them. The result discloses that the da’wah movement of the Muslimah of Hizb ut-Tahrir Indonesia focuses on the da’wah of thoughts only. Therefore, those who have a vision of realizing an Islamic Caliphate and leading Indonesia will not be able to realize an Islamic society, or even to lead the country or to realize an Islamic Caliphate.

Penerapan Fungsi Manajemen pada Gerakan Dakwah di Pimpinan Daerah Muhammadiyah (PDM) Kota Medan

The function of da'wah management consists of 4 (four) functions, namely takhthith, thanzim, tawjih, and riqobah. Muhammadiyah has a da'wah movement that is carried out in accordance with the Muhammadiyah Regional Leadership (PDM) of Medan City which is one of the structural Muhammadiyah organizations appointed in accordance with the congress formed based on previous Muhammadiyah deliberations. The da'wah movements carried out by PDM Medan City are: a) da'wah bil lisan; b) da'wah bil hal; c) da'wah bi tadwin; d) da'wah bil hikmah. The application of the management function to the cultural da'wah movement carried out by the Muhammadiyah Regional Leadership of Medan City is applied by paying attention to the cultural da'wah approach. The management function refers to takhtith (da'wah planning) where Muhammadiyah previously conducted deliberations and then would lower the decision to carry out how to da'wah, thanzim (organizing da'wah) where this organization is adjusted to the existing organizational structure, tawjih (driving da'wah), namely the implementation of da'wah that has been decided or planned in deliberations then realized, finally riqobah (control and evaluation of da'wah), namely supervision carried out on da'wah is carried out so that there is no confusion in da'wah.

STRAETGI DAKWAH KIAI ABDUL GHOFUR DALAM MAQOLAH AGOMO IKU NOTO APIKE KOYO OPO SEJE DESO SEJE CORO DI DESA SENDANGAGUNG KECAMATAN PACIRAN KABUPATEN LAMONGAN

In an effort to support the success of da'wah, a da'i is required to have wise strategies and have methods as a process in social institutions and awareness of the people. Strategy is a necessity to achieve a desired goal. In essence, strategy is a series of plans to achieve the desired goal. If it is related to the da'wah process, strategy has a very important role in the movement of da'wah activities, so that a da'i is required to have a strategy and method of building people's awareness. This research uses qualitative research with a type of approach through Ferdinan De Searsure's semiotic analysis. The flow of this research follows the concept of a da'wah approach, namely using a sociological da'wah approach and an anthropological da'wah approach.The results of this research indicate that the da'wah strategy in maqolah KH. Abdul Ghofur "Agomo Iku Noto Apik'e Koyo Opo Seje Deso Seje Coro" in Sendangagung Village proves that preaching must be adapted to the conditions of the local community. That what is good in village A is not necessarily good in village B.

Ritual Communication in Rebo Bontong Culture in Pernggabaya Village, East Lombok

The Rebo Botong ritual is an ancestral heritage of the Sasak tribe in East Lombok, NTB, whose aim is to ward off danger and maintain the safety of its citizens. Although, applying Islamic teachings by using prayers and reading verses of the holy Qur'an as well as praying to the Prophet SAW, this does not prevent oneself from the pros and cons of a society that is modern and has a different understanding of the Islamic religion. The theoretical framework of this study uses a ritual communication and cultural da'wah approach, and the method chosen is a case study with in-depth interviews and field observations with five people, with the criteria: one person (traditional leader), two people (educator and activist), and 2 people ordinary residents of the Sasak Tribe (Pringgabaya Village) East Lombok. The results of this research found that the Rebo Botong ritual was carried out to preserve ancestral culture with an Islamic framework and local traditions, and is now developing into tourism and attracting sponsors who can promote this ritual. Although, some residents no longer follow the Rebo Botong ritual because their educational background and religious understanding are different from those of the Sasak tribe who still adhere to this custom.

Da’wah approach to the strawberry generation: A study on Yuk Ngaji TV channel

The strawberry generation, Generation Z, has much potential but a fragile mentality like a strawberry, even though Indonesia will get a demographic bonus at a productive age. This is the responsibility of da'wah because it is part of the object of da'wah. YukNgaji TV is a channel that seeks to overcome the problems of millennial teenagers. The research aims to examine the da'wah approach of the YukNgaji TV channel for the strawberry generation using a content analysis approach, where data is collected using documentation and observation techniques. The findings were that the preacher of the channel was chosen from Generation Z (still young), an influencer with advanced knowledge. The da’wah method uses casual sharing discussions, lectures, inspirational stories, and brainstorming. The YouTube media is packaged with live streaming and live events and posting da'wah content, which contains themes of youth, morals, and relationships for the strawberry generation. The effects on the strawberry generation can be cognitive and affective, but further investigation is needed regarding the behavioral effects of the strawberry generation. In this way, the study can contribute to developing preaching approaches that are always required to be dynamic. ***Generasi strawberi merupakan generasi Z yang memiliki banyak potensi, namun memiliki mental rapuh seperti layaknya buah strawberi, padahal Indonesia akan mendapatkan bonus demografi di usia yang produktif. Hal tersebut menjadi tanggungjawab dakwah, karena menjadi bagian dari objek dakwah. YukNgaji TV menjadi channel yang berupaya untuk mengatasi permasalahan remaja milenial ini. Tujuan penelitian untuk mengkaji pendekatan dakwah channel YukNgaji TV bagi generasi strawberi dengan menggunakan pendekatan content analysis, dimana data dikumpulkan dengan teknik dokumentasi dan observasi. Temuannya adalah bahwa pada penelitian channel dakwah ini, berbagai pendekatan dakwah digunakan untuk menjawab persoalan dari generasi strawberi. Pendakwah dipilih dari generasi Z (masih muda), seorang influencer yang memiliki keilmuan yang mumpuni. Metode dakwah dilakukan dengan diskusi sharing santai, ceramah, cerita inspiratif dan brainstorming yang jarang dipakai didunia dakwah. Media pengantar pesan dakwah melalui youtube yang dikemas dengan live streaming dan live event serta postingan konten dakwah, yang berisikan tema keremajaan dan akhlak serta pergaulan bagi generasi strawberi. Efek bagi generasi strawberi ini dapat berupa kognitif dan afektif, namun perlu pendalaman terkait efek behavioral bagi generasi strwaberi. Dengan demikian studi dapat berkontribusi bagi pengembangan pendakatan dakwah yang dituntut untuk selalu dinamis.

Abdurrahman Wahid's Policy Motivation for the Cheng-ho Mosque (Multicultural Da'wah Communication Perspective)

This research aims to find a motive that underlies Abdurrahman Wahid's approach to the Cheng-ho Mosque in the context of multicultural da'wah. Cheng-ho Mosque, is a mosque that is quite often located in Indonesia. This mosque attracts attention because of its unique combination of architecture and cultural diversity. The focus of this research is to understand the motivation behind Abdurrahman Wahid's support for this mosque, and how this is reflected in his multicultural da'wah approach. The research method used is qualitative with a literature analysis and literature study approach. Primary data is collected through books, articles, newspapers, historical records, journals, encyclopedias and digital archives to collect data directly related to the figure. Secondary data is obtained from reviewing existing literature by examining previous research on the same subject or figure. Carrying out this literature review can help avoid repeating research that has been done previously and help have in-depth knowledge of Abdurrahman Wahid's thoughts and views on the Cheng-ho mosque. The research results show that Abdurrahman Wahid's motives for the Cheng-ho Mosque are rooted in his beliefs and multicultural approach in spreading Islamic teachings. He views this mosque as a symbol of cultural diversity that can become a bridge to strengthen relations between Muslims and non-Muslim communities in Indonesia. Abdurrahman Wahid sees the potential of the Cheng-ho mosque as a place for interfaith dialogue, spreading the values of tolerance, and developing social harmony. From a multicultural da'wah perspective, Abdurrahman Wahid's approach to the Cheng-ho mosque emphasizes the importance of inclusion and mutual understanding between religious communities. He promotes Islamic teachings that are able to respect cultural diversity and emphasize the values of brotherhood between religious communities. By using the Cheng-ho mosque as a means of da'wah, Abdurrahman Wahid is trying to change the paradigm of preaching from a more exclusive to an inclusive one, so that he can build a more harmonious societ

KH. ABDULLAH SYFI'IE BIN SYFI'IE BIN SAIRAN'S COMMUNITY DEVELOPMENT EFFORTS THROUGH DA'WAH

In theory, Da'wah is the process of applying Islamic teachings to foster a positive society. From a scholarly perspective, Da'wah science can be categorized into two distinct parts: basic and applied Da'wah science. Basic Da'wah science delves into the theoretical and foundational aspects of Da'wah, while applied Da'wah science focuses on its practical implementation. In the context of applied Da'wah science, one effective approach to comprehending the practical aspects of Da'wah is to study the rules and methodologies of Da'wah found in the Quran and Hadith, particularly those employed by Prophets and Messengers. Additionally, these principles of Da'wah implementation can be gleaned from the teachings and practices of revered Islamic figures and scholars. Among the distinguished figures in the realm of Da'wah is K.H. Abdullah Syafi'ie bin Syafi'ie bin Sairan, a charismatic Betawi cleric known for his profound knowledge. This study revolves around three main focal points: Firstly, it explores the unique qualities and charisma that set KH Abdullah Syafi'ie bin Syafi'ie bin Sairan apart as an accomplished Da'i from the Betawi community. Secondly, it delves into the specific Da'wah approach employed by KH Abdullah Syafi'ie bin Syafi'ie bin Sairan, which left a lasting impact on the Islamic community in Betawi. Thirdly, it examines the practical manifestations of KH Abdullah Syafi'ie bin Syafi'ie bin Sairan's ideas in the development of the Betawi Islamic Community. The theoretical underpinning of this study rests on two key concepts: First, it draws inspiration from the community development model of the Prophet Muhammad's era, notably the Medina Charter, as an exemplar of community-building in an Islamic context. Second, it incorporates the contemporary perspective of community development as articulated by Brokensha and Hodge, who define it as a movement aimed at enhancing the overall quality of life for an entire community through active participation. This research adopts a qualitative approach, primarily employing qualitative descriptive research methods. Following the research planning phase, the author conducts fieldwork, which includes direct observations, informant interviews, and data collection pertaining to the subject of research. The findings of this study underscore that KH Abdullah Syafi'ie effectively propagated his ideas through various means, including oral communication, written materials, practical actions, political engagement, and the use of electronic media such as radio. These multifaceted approaches collectively contributed to a transformation in the societal fabric, aligning it more closely with the ideals espoused in the Quran and Hadith, as desired by Allah and the Prophet.

MULTICULTURAL DA'WAH IN THE CHARTER OF MEDINA CONCEPT AND IMPLEMENTATION IN INDONESIA


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 The Medina Charter was the first written constitution established by the Prophet Muhammad as a rule or legal system to regulate social relations in Medina between Muslims and non-Muslims. The Prophet Muhammad (peace be upon him) used a variety of approaches in the formation of this charter of Medina. The principles of tolerance, simplicity, equality, and equality were held by the Prophet Muhammad in forming the Medina Charter. Because, the Medina Charter became the basis for social processes concerning the life of the people of Medina at that time in various aspects of life, both social, religious, cultural, economic, and political life. In the context of the Indonesian nation which is very diverse in national culture, language, customs and even religious beliefs, the author feels the need to raise this research study in the perspective of Multicultural Da'wah Medina Charter in Indonesia with the approach taken by the Islamic Organization in Indonesia, namely Nahdatul Ulama'. In this study, qualitative analysis methods with various approaches point of view, including historical, cultural, experiential and psychological approaches to society are very diverse. The concept of Multicultural da'wah is a very effective da'wah approach in Indonesian society which is very diverse, both cultural, linguistic, customary and diversity of beliefs, so that the principles of the Medina charter are very appropriate and relevant and can be used as a reference in the development of da'wah in Indonesia. The implementation of multicultural da'wah carried out by Nahdlatul Ulama' in Indonesia can be an example as a competent, appropriate and effective da'wah institution in the development of da'wah in our beloved homeland, Indonesia
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Strategic Da'wah Approaches By Lpbi Nu In Environmental Empowerment :

This article explores the strategic da'wah approaches implemented by the Disaster and Climate Change Management Agency of Nahdlatul Ulama (LPBI NU) in empowering communities through waste management. This case study highlights how LPBI NU integrates da'wah principles with environmental programs to address social and ecological issues in Indonesia. Through a holistic approach, LPBI NU not only educates the public on the importance of proper waste management but also promotes behavioral change by reinforcing religious values. The research employs a qualitative method with an ethnographic approach to explore field dynamics, including the interaction between da'wah agents and communities, as well as the impact of these empowerment programs on social change at the community level. The findings indicate that the da'wah strategies employed by LPBI NU successfully raise environmental awareness and foster active participation in waste management among the community. This article contributes to da'wah studies by offering a new perspective on how da'wah strategies can be integrated with environmental empowerment programs. It also demonstrates how religious organizations can play a vital role in promoting environmental sustainability through da'wah-based approaches.

Human Personality In The Era Of Globalization From Da'wah Perspective

The purpose of this research is to discover how the concept of human personality is based on age generations in the era of globalization and the challenges faced by each of these personalities in dealing with this era as well as the concept of the da'wah approach for each personality. This research is included in the type of library research (Library research) because the data sources come from written sources, both directly related to the material being studied and indirectly. Then in terms of presentation this material is descriptive analysis in nature, because this research seeks to describe the Concept of Human Personality based on the age generation in the Globalization Era and the challenges faced by each of these personalities in facing that Era as well as the Concept of Da'wah Approach for each personality. Based on the results of the analysis it can be concluded that Human Personality is different from one another based on their age or generation, so that the challenges faced by each personality generation are different in dealing with all phenomena that exist in the Globalization Era, and the Da'wah Approach must also adapt to their personality in responding to things that exist in the Era of Globalization.

DR. Omar Suleiman's Da'wah Approach To Deaf People With Disabilities

Da'wah to invite people to good and prevent bad deeds must be done to everyone without exception, including those with disabilities such as the Deaf. However, proselytizing to those who are deaf rarely gets attention and is still done individually. There needs to be a transformative deaf da'wah approach in spreading Islamic values as done by Dr. Omar at the Yaqeen Institute. This study aims to describe Dr. Omar's Deaf da'wah approach and be able to provide examples for other preachers. The research method uses qualitative descriptive techniques with a phenomenological approach. The results of this study explain that Dr. Omar's da'wah approach is based on deaf mad'u with Sign Language Interpreters playing an important role in transferring his da'wah messages. Mad'u Tunarungu makes the da'wah approach use a variety of delivery to be understood and accessible for those who are deaf such as the use of various social media Instagram, Youtube and Twitter, he also makes deaf works of books. Thus, those who are deaf are able to access and receive their message of da'wah anywhere and anytime. However, it requires deaf people to be able to master sign language in order to understand Dr. Omar Suleiman's Friday sermon

PENDAMPINGAN LITERASI PEACEBUILDING DENGAN PENDEKATAN DAKWAH PERSUASIF PASCA KONFLIK SUKU DAYAK MADURA PADA KOMUNITAS MASYARAKAT PENGUNGSI SUKU MADURA

Peace building literacy assistance to refugees of the Madurese conflict in Pamekasan Regency is an urgent step as a preventive measure for subsequent conflicts that continue to haunt Madurese refugees in Pamekasan. The refugees must obtain comprehensive knowledge about the diversity of the Republic of Indonesia through an approach that suits their characteristics, namely a persuasive da'wah approach as an effort to operationalize friendly Islamic teachings in a concrete form. This is because the refugees still have a high desire to return to Kalimantan someday. In fact, many of their family members had already returned to the island of Borneo to seek fortune as they had before the bloody events several decades ago which became a black record for the Indonesian nation. This mentoring activity uses a Word of Mouth approach, namely conveying messages by word of mouth as an individual approach and through "koloman" or halaqoh-halaqoh, namely group activities which have become a habit for Madurese people.
 Keywords: Peacebuilding Literacy, Word of Mouth dan “Koloman”

Reorientasi Pendekatan Penyuluhan Keluarga Berbasis Dakwah guna Pembentukan Karakter Anak

Da'wah is an order for every Muslim, including for Islamic religious instructors. Da'wah that targets the formation of children's character requires religious counseling policies that can answer the needs of family groups. The aim is finding the kind forms and rules of family counseling for the formation of children's character through a da'wah approach in the City of Mamuju, West Sulawesi. The research is using a qualitative. Data is collecting through interview and depth observation. There were 6 informants consisting of Islamic religious instructors. Data is analysiing with the Craswell approach. Research reveals that family coaching policies for the formation of children's character are carried out through a da'wah approach by paying attention to the forms of da'wah used by religious instructors based on Surah An-Nahl verse one hundred twenty five consisting of bil-hikmah, bil-Mau'idzah, and bil-Mujadalah. The implications of this are positive and empathetic family counseling models, family counseling inserting honest and patient words, and applying persuasive guidance.

Content Analysis of Religious Articles in the Opinion Column in the Palopo Pos Daily Newspaper

The purpose of this article is to describe the standard content of religious articles required by the daily newspaper Palopo Pos, and the contents of religious articles submitted by the author of the article in the opinion column in the daily newspaper Palopo Pos. The type of research is classified as qualitative with the research approach used are: linguistic approach, journalistic approach and da'wah approach. The data source for this research is the daily newspaper Palopo Pos and other sources in the form of literature, both related to journalism and linguistics. Furthermore, the data collection method used is documentation and reference tracing. Then processing techniques and data analysis were carried out using content analysis theory by Ole. R. Holsti. According to him, content analysis is used to answer the questions "what, to whom, and how" of a communication process. The results of this study answered questions about the standard content of religious articles required by the daily newspaper Palopo Pos that Palopo Pos did not set certain standards in accepting religious articles. As long as the contents of the written article are to call for goodness and increase faith in Allah SWT, educate readers according to religion and without creating fights against other religions, then anyone's article about religion can be published. Furthermore, from the analysis of the several articles studied, all of the articles all lead to religious issues and social issues that are currently being discussed in society. These themes try to find common ground so that a merciful Islam can be carried out in a calm, peaceful and peaceful manner by all Muslims in Indonesia as well as non-Muslims, so that peace can be created between religious communities and a nation that upholds the value of diversity in frame of Pancasila values.

PROPHETIC COMMUNICATION APPROACH OF FEMALE CONGREGATION THROUGH QUR’AN TEACHING AT FATHUR RAHMAN MOSQUE, SLEMAN

Da'i is required to grasp the purpose of da'wah, this is applied to the assembly of women in the category of mothers, with their da'wah efforts to complete the blindness of the Qur'an in children who are in the Fatur Rahman Mosque environment. So, this article wants to know how the prophetic communication approach in da'wah used by female congregants. The method in this study involves qualitative research of the phenomenological type. The findings in this article reveal that women can construct an effective da'wah movement and be able to overcome the blindness of the Qur'an in children at the Fathur Rahman Mosque by adopting three da'wah strategies that are built, namely: First, motivating da'wah technique. Second, the reward da'wah approach. Third da'wah method of singing and sima'i.

DA'WAH AND DIGITALIZATION: NURUL AZKA COMEDY'S DA'WAH STRATEGY THROUGH THE INSTAGRAM PLATFORM

Da'wah media continues to undergo remarkable development. The emergence of social media participates in the influence of Da'i's da'wah message delivery efforts on Mad'u, especially Instagram. This research was conducted on Nurul Azka's personal Instagram account, @nunuzoo, utilizing the Virtual Ethnography Method with Milles and Huberman Analysis. The results suggest that @nunuzoo from the da'wah approach utilized on Instagram has a strategy, namely generating funny da'wah video themes with viral events and short video durations that do not bore the audience. Supporting aspects are based on hobbies and have creativity, while hindering factors are not having a team and trouble managing time when filming comedy da'wah films.