Abstract
Da'wah to invite people to good and prevent bad deeds must be done to everyone without exception, including those with disabilities such as the Deaf. However, proselytizing to those who are deaf rarely gets attention and is still done individually. There needs to be a transformative deaf da'wah approach in spreading Islamic values as done by Dr. Omar at the Yaqeen Institute. This study aims to describe Dr. Omar's Deaf da'wah approach and be able to provide examples for other preachers. The research method uses qualitative descriptive techniques with a phenomenological approach. The results of this study explain that Dr. Omar's da'wah approach is based on deaf mad'u with Sign Language Interpreters playing an important role in transferring his da'wah messages. Mad'u Tunarungu makes the da'wah approach use a variety of delivery to be understood and accessible for those who are deaf such as the use of various social media Instagram, Youtube and Twitter, he also makes deaf works of books. Thus, those who are deaf are able to access and receive their message of da'wah anywhere and anytime. However, it requires deaf people to be able to master sign language in order to understand Dr. Omar Suleiman's Friday sermon
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