ABSTRACT In November 2022, Malaysian parliamentary elections marked a significant shift as Malaysia experienced its first ‘hung parliament’ since independence. The dominant Perikatan Nasional (PN) was compelled to form a ‘Unity Government’ with its rival Barisan Nasional (BN) and other political parties. Interpretations of the outcome varied, largely attributed to the prolonged COVID-19 pandemic and the participation of millions of first-time voters. This paper examines the 15th Malaysian elections and trends in party politics from 2018 to 2022. It argues that the dynamic interaction between Malaysian parties, alliances, and voters significantly shapes voter preferences, influencing party agendas and image construction, thus impacting election outcomes. Through analysis of the 2018 and 2022 elections and introducing the ‘two-tier, two-way’ framework, it elucidates the intricate relationship between party-voter interaction and changes in voter preferences amidst evolving political-economic factors. The socio-economic and political landscape in Malaysia during this period exhibited distinctive characteristics. Varied party responses to these changes led to diverse campaign strategies. Consequently, the interaction between parties and voters, and the resulting voter responses, played a pivotal role in shaping campaign practices and influencing the 15th Malaysian parliamentary.
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