In order to find conditions for biologically plausible, cognitive self-organisation, an adequate representation of the final stage of this process is crucial. The implications of this assumption are analysed for the area of visual-word processing, in particular for position-specific top-down processes from a word – to a letter representation. These processes pose a problem to reviewed models of word reading and computational models in general. A solution in the form of a conceptual network is proposed. In this general model for cognitive brain processes, neural binding of identity and location and of identity and position play a fundamental role: temporary connections emerge during word recognition and are reactivated later, when a letter at given position has to be identified. It is shown how modules active in word recognition are “re-used” in letter identification. In simulations, the role of a critical threshold of cell-assemblies is shown and the selective propagation of activation loops at task-dependent time scales. Requirements for prospective studies on cognitive self-organisation and relations with new empirical work on visual-word processing are discussed.