<p>This article poses the problem of the frame content of book trailers published on TikTok Internet platform. The aim of the research is to describe the features of TikTok&rsquo;s book trailer&rsquo;s frames as a genre of polycode text, which is achieved by the following tasks: to make a playlist of collected empirical material; to present an abstract analysis of scientific works devoted to the frame; to present the characteristics of TikTok&rsquo;s book trailers as a genre of polycode text and its genre features; to determine the positions of TikTok&rsquo;s book trailer in relation to the frame; to analyze the frame content of TikTok&rsquo;s book trailer. The study material was 70 book trailers posted in the public domain on TikTok platform. These videos were placed in the form of a playlist for this study. Linguistic description and frame analysis methods were used to identify the following types of TikTok&rsquo;s book trailers' frames: &laquo;key words&raquo;, &laquo;plot details&raquo;, &laquo;symbols&raquo;. Each of them is characterized by its own characteristics of the information contained. The frames of TikTok&rsquo;s book trailers reflect the structural plot elements of the primary source &mdash; the book. They arrange the voluminous information of the literary work in boxes, lining up according to the principles of logical relationship to each other. Each TikTok&rsquo;s book trailer&rsquo;s slot is a frame, fragments of video or audio material, sound and visual special effects; some images that are subjected to a socio-cultural factor.</p>