Visual Communication Technologies Research Articles

Intelligent Food Packaging Design Based on Visual Communication and Multimedia Technology

Intelligent Food Packaging Design Based on Visual Communication and Multimedia Technology

Evaluating the societal implications of combining visual communication with emerging digital platforms

The use of visual communication on new digital platforms is changing different areas of society, making these platforms very important for offering new services that make people's daily lives better. However, as digital platforms grow, it becomes more difficult to use visual communication across various industries, and its effects on society are not fully understood yet. This study looks at how digital platforms can make visual communication more effective in important areas of society like healthcare, business, and education. It does this by using a quantitative research method to explore how using visuals through digital media can make operations more efficient and information easier to access in these areas. The study used a survey method, collecting data from many people through specially designed questionnaires to see how visual communication technologies affect things. It used a statistical technique called confirmatory factor analysis to make sure the survey questions were measuring what they were supposed to, like how efficient hospitals are, how successful business centers are, and how effective educational institutions are at using visual communication. The findings show that good visual communication design greatly helps the areas studied work better and succeed more. The study's statistical tests show strong evidence that the survey measures were reliable and accurately reflected what they were meant to. This research proves that digital platforms are changing visual communication design in a way that helps operations run more smoothly and supports the development of society. Besides showing how important visual communication is in the digital world today, the study provides solid evidence of its benefits across different areas and suggests that we should use these technologies more to improve social and economic results.

Research and application of art design based on visual communication technology

Abstract This paper deeply discusses the art design based on visual communication technology, studies its application in modern art expression, and its influence and promotion on design aesthetics. The research starts from three aspects: the hierarchical needs of art design, the relationship between visual communication and art design expression and the integration path of art design and visual communication. Through the hierarchical analysis of art design expression content, the application of media design, composition design and metaphor design in visual art is discussed in depth. Meanwhile, the relationship between art design and visual communication is studied and the path of integration between art design and visual communication is proposed. The experimental part includes the extraction of art design style features, the recognition of artworks based on color style and texture features, and the satisfaction analysis of art design effects. The results show that the method proposed in this study has high accuracy in art style recognition, excellent performance in art texture recognition, and good feedback regarding satisfaction with art design effects. This proves the effective application of visual communication technology in art design, which is significant in promoting modern art design development.

Bowling Green's Visual Communication Technology Program Creates Continuous Learners

Bowling Green's Visual Communication Technology Program Creates Continuous Learners

The Use of Visual Communication Technology in the Cultural Connotation and Design Expression of Traditional Cultural and Creative Products

Abstract Traditional cultural and creative products need to be combined with cultural connotations on the basis of traditional cultural products, and modern visual communication design laws and design theories are used as the methods to broaden the product display medium and extend the product value. In this paper, we first sort out the cultural connotation of cultural and creative products and the design and development motives and explore the specific implementation path of cultural and creative product design based on visual communication design. Secondly, it studies the extraction of visual elements of traditional cultural and creative product patterns by the SURF image feature extraction method. Firstly, it realizes the acquisition of styling visual elements by the Canny operator in the edge detection algorithm. Then it acquires accurate color visual elements based on the K-Means primary color extraction algorithm improved by the contour coefficient method. In the traditional cultural and creative product design examples, it is found that the average Dice conventional culture coefficient image extraction based on the SURF method is 0.731, and the structural similarity of primary color extraction reaches 0.792 with the original image of traditional culture. Traditional cultural and creative products have a comprehensive evaluation score of between 4.3 and 4.5, which indicates high satisfaction. Carrying out the design of conventional cultural and creative products with visual communication design, its central performance is in visual attractiveness and formal innovativeness in order to burst the vitality of traditional cultural and creative products.

SANAL SINIF ESTETİĞİ: GÖRSEL İLETİŞİM TEKNOLOJİSİ, KATILIM VE HETEROKRON ORTAK ZAMAN

This article explores how immediate communication of synchronous education via virtual classrooms poses questions on implementing visual communication technologies of social surveillance. The striking global transformation of education to synchronous and asynchronous forms of online and hybrid education during the COVID-19 pandemic has reformed the usual teaching and learning methods. Hence, the immediate experience of virtuality also affected the public sphere notion of classrooms, where students socialize and encounter political culture. Building on the content analysis of qualitative research on student experiences of remote education in Turkey, we conducted an online survey with 325 university students with the purpose of understanding their experiences and attitudes toward online education. We theoretically explore how virtual classroom participants construct their social world of education through the aesthetic affordances of digital platforms. Grounded in critical theories of aesthetics that have previously been elaborated on an abstract level, we investigate how time and space compression, enabled by immediate communication technologies, translates into students’ experiences of participation, use of visual communication, and their everyday resistance to surveillance. The research revealed that online education design as implemented today is far from encouraging a public space, and the university students generally underestimate their role in creating a public space through their active participation in discussions. This loss of social spaces should be elaborated and problematized in the future for a better transition to hybrid and online education modules.

Audience-oriented Aesthetic and Creative Research on Animated Films Based on Visual Communication Design

Abstract Animation movie conveys the connotation of animation to the audience through visual symbols, and the audience-oriented animation movie improves the aesthetic ability and diversifies the creative design. This paper starts with the analysis of visual communication design technology in animated films, analyzes the principle of visual communication design of animated images, and realizes the production of animated films by using multi-visual 3D animation modeling and texture rendering technology. The Sobel edge operator is introduced to optimize the image edge data of animated movies, so as to improve the image quality of animated movies. The development trend of visual communication design is discussed, and the aesthetic characteristics of visual communication design for animated films and the mutual influence between them are analyzed. In order to explore the aesthetic expression and creative design methods of animated films, quantitative analysis of data was conducted using current animated film works. The results show that the bit code rate in the full intra-frame coding mode of optimized production of animated images using visual communication technology is −1.87%, the highest quality factor is around 0.95, and the variation of smoothness is kept between 80% and 90%. Audience-oriented visual communication design of animated films should be based on the utility of information conveyance and rhythmic rhyme design and prompt the creative design of animated films through association, whimsy, metaphor, style and other ways.

Research on Visual Communication Optimization Method Based on Image Processing Technology

Visual communication as the focus of the development of new media industry, in the rapid development of social economy and science and technology, the emergence of digital multimedia continues to challenge, and enrich the traditional visual communication methods, expand the contemporary visual communication design concept and application technology, guide visual communication from static and flat to dynamic and integrated. After understanding the current concept and development status of visual communication and image processing technology, this paper mainly studies ship image optimization system based on visual communication technology according to the application direction of computer image processing technology in visual communication system. The final experimental results show that the ship image optimization can effectively reduce the peak signal-to-noise ratio and ensure the clarity of the final image.

Training to Create Teaching Media for Preschool Teachers Based on Visual Communication Technology

The advent of the Industrial Revolution 4.0 and its subsequent transition to the Society 5.0 era necessitates that PAUD (Early Childhood Education) teachers enhance their knowledge and skills in Communication Technology. To meet this demand, teachers are encouraged to create their own teaching media using visual communication technology instead of relying solely on pre-existing products, such as storybooks from bookstores produced by printing companies. A preliminary study in Cicalengka District, Bandung Regency, revealed that PAUD teachers face challenges in developing information technology-based learning media. Therefore, this study aims to improve the skills of PAUD teachers in creating independent teaching media using Visual Communication Technology. The research includes ten teachers from Raudhatul Athfal in Cicalengka District as the study subjects. The research method employed is descriptive-analytic, and data collection techniques involve the use of test equipment. The analysis is conducted using different tests to assess the impact of the training. The study’s results demonstrate a significant improvement in PAUD teachers’ knowledge after undergoing training in creating teaching media based on visual communication technology. As a result, this training activity is highly beneficial for PAUD teachers in Cicalengka District.
 Keywords: information and communication technology, early childhood teacher, independent teaching media, visual communication

Integrating visual communication technology with film communication on the mental health of depression patients

Background Depression is a type of mental disorder, and patients with it often exhibit symptoms such as low mood, delayed thinking, and fatigue. With the development of society, the incidence rate of depression is also gradually increasing, however, the pathogenesis of the disease has not yet been clear.Subjects and MethodsTo analyze the impact of integrating visual communication technology from the perspective of film communication on the mental health of depression patients, 100 depression patients were selected and randomly divided into two groups: the research group and the control group, with 50 patients in each group. Both groups used medication for basic treatment. In addition, patients in the control group underwent regular movie viewing twice a week. The patients in the research group underwent movie viewing that incorporates visual communication technology twice a week. The treatment period for both groups of patients was 4 weeks. The analysis tools used in the study include the Hamilton Depression Scale, Hamilton Anxiety Scale, Comprehensive Quality of Life Assessment Scale, and SPSS23.0.Results The results showed that after treatment, the depression and anxiety scores of the study group patients showed a significant decrease (P<0.05), and there was a significant difference compared to the pre-treatment scores. In addition, the physical health, mental health, and social function scores of the study group patients showed a significant increase (P<0.05), and there was a significant difference compared to the pre-treatment scores.ConclusionsThe integration of visual communication technology from the perspective of film communication is beneficial for the mental health of patients with depression.

Visual communication technology on identifying consumers with functional cognitive impairment

BackgroundPatients with cognitive impairment have great inconvenience in their cognitive, recognition, and activity abilities, specifically manifested in memory disorders, attention disorders, perception disorders, and learning disabilities, which greatly hinder their communication, communication, and life activity abilities. The use of actively oriented intervention treatment methods in research has an improved effect on patients.Subjects and MethodsFirstly, 48 patients with cognitive impairment in a certain hospital were selected and randomly divided into a control group of 24 cases and an experimental group of 24 cases. Secondly, medication treatment, nursing, and rehabilitation treatment were taken, and the experimental group was supplemented with music therapy and the Loewenstein Occupational Therapy Cognitive Assessment (LOTCA). The trial lasted for 8 weeks. Finally, SPSS23.0 was used for data analysis and t-test.ResultsThere was no significant difference in basic information and cognitive impairment between the two groups before intervention (P>0.05). After 8 weeks of intervention treatment, the total LOTCA score of the experimental group was significantly better than that of the control group (P<0.001). The results showed that cognitive impairment improved after rehabilitation treatment, and there was a lack of time observation intervention for subsequent life cognition and motor function.ConclusionsThe use of music therapy as an adjunctive therapy in research has significantly improved the condition of patients with cognitive impairment but has not significantly improved their life skills, motor function, etc. The research sample still has limitations and the intervention time is short. Further research is needed to follow up and explore treatment methods, treatment time, and other aspects.AcknowledgementZhongnan University of Economics and Law Graduate Research Innovation (No.202311106).

Reading Practices of Students in Media Communication System of 21st Century: ‘Book Enthusiasts’ and ‘Digital Adepts’

The article explores the reading practices of contemporary students in the context of the development of digital technologies. The authors interpret the results of sociological research conducted, which reveal students’ attitudes towards various reading practices in the midst of media transformations (surveys, focus groups, analysis of drabbles). The study investigates students’ attitudes towards reading (the value of reading and frequency of engagement), differentiating interests and factors influencing reading activity. The effectiveness of promoting and supporting reading in libraries, universities, the film industry, and opinion leaders is evaluated. The conclusion is drawn that there is no basis for a fundamental distinction between supporters of traditional (book enthusiasts) and digital (digital adepts) reading. Both are fully integrated into the traditional paper and digital book environment. Modern digital and visual communication technologies were found to be the most significant means of encouraging reading for both categories of respondents. The lines of digital inequality are primarily determined by the level of engagement in media communication and the ability to generate creative content. A predominantly passive position of respondents towards reading content online is observed. The conclusion is made about the gap between the declared, recognized, and implemented value of reading.

The Use of Technology in Geography Education Research: A Bibliometric Analysis

In recent years, as well as in various other fields, developments in technology have gained a prominent place in the field of geography education. The purpose of this study is to identify the trends in the use of technology in research on geography education and to provide guidance to researchers in this field. In this regard, a detailed search was conducted for the studies published in the Web of Science database. As a result of the search, a total of 621 academic studies, which analyse the use of technology in geography education research, in Education Educational Research Category was accessed. The metadata of academic studies were downloaded from the Web of Science database and analysed with the software MS Excel and VOSviewer. The findings obtained from the study demonstrated an increase in the number of publications and citations over the years, and it was identified that the number of publications and citations increased more rapidly as of 2006 in comparison to previous years. When the geographical distribution of the studies was analysed, it was revealed that most of the studies were conducted in the UK, followed by the USA, Brazil, Australia, and China. According to keyword analysis, the most popular topics in recent years are geographic information technologies, online learning, virtual reality and visual communication technologies.

The application of advertising logo color design for big data and visual communication technology

Color is one of the three major elements of print advertising, and different color combinations can trigger different emotional experiences of human beings. At present, the application of color in advertising in China is relatively mature, but it is limited to the traditional application method and has not been combined with big data technology. From the perspective of business needs, this research analyzes the process of visual creativity from the perspective of business value-added, and analyzes the role of big data in it. Then it introduces the semantics of common colors and how to incorporate color semantics into advertising design. And a sequence mining-based advertising click-through rate prediction model is proposed. The Criteo dataset is used as the training set. The AUC value of the model is 0.702 and the loss value is 0.415. Compared with other models, AUC values increased by 10.16%, 4.70%, 2.69% and 2.30%, respectively. Losses decreased by 10.17%, 9.19%, 6.11% and 7.57%, respectively. Finally, the online shopping data of 20 consumers was used as the test set to predict their color preferences, and the prediction accuracy was about 70%. Among them, the prediction accuracy of the group with stable shopping habits was 72.76%, and that of the group who liked to try new things was 70.60%, both meeting the expectation. Through experiments, it is concluded that the model has good performance and stability, and can more accurately judge consumers’ consumption preferences.

Research on the design of animation design System based on visual communication

In order to scientifically solve the problems existing in the application of traditional advertising animation design, researchers put forward to optimize the advertising animation design system with visual communication as the core in their research, which can not only solve the problems existing in the traditional visual communication design, but also provide multiple application functions for the system users. In this paper, on the basis of understanding the visual communication technology and the research status of the animation design system, using IE8-Chromel mainstream controller, image encoder, processing chip, etc., to optimize the hardware structure of the advertising animation design system configuration, gradually improve the advertising animation remote design processing port, to ensure the stability and effectiveness of the system operation. At the same time, according to the principle of visual communication, the steps of advertising animation design are simplified, the three-dimensional coordinates of advertising animation are accurately calculated, and the advertising animation is effectively designed. The final results show that the advertising animation design system with visual communication as the core has a high smoothness, which meets the needs of practical research.

Polarization-Tunable Perovskite Light-Emitting Metatransistor.

Emerging immersive visual communication technologies require light sources with complex functionality for dynamic control of polarization, directivity, wavefront, spectrum, and intensity of light. Currently, this is mostly achieved by free space bulk optic elements, limiting the adoption of these technologies. Flat optics based on artificially structured metasurfaces that operate at the sub-wavelength scale are a viable solution, however, their integration into electrically driven devices remains challenging. Here, a radically new approach to monolithic integration of a dielectric metasurface into a perovskite light-emitting transistor is demonstrated. It is shown that nanogratings directly structured on top of the transistor channel yield an 8-fold increase of electroluminescence intensity and dynamic tunability of polarization. This new light-emitting metatransistor device concept opens unlimited opportunities for light management strategies based on metasurface design and integration.

Providing Antimicrobial Properties to Cardboard Food Packaging by Coating with ZnO, TiO2, and SiO2—Water-Based Varnish Nanocomposites

Packaging acts like a bond between visual communication and production technology. Packaging material is often coated to enhance visual appearance and some protective features. The COVID pandemic changed consumers’ behavior and understanding of the importance regarding the antimicrobial properties of goods that come in contact with hands. The aim of this research is to investigate and determine the antimicrobial properties of nanocomposite coatings which include nanosized zinc oxide (ZnO), titanium dioxide (TiO2), and silicon dioxide (SiO2). For the purpose of this research, a lithographic printed packaging was coated with a nanocomposite composed of flexographic water-based varnish with incorporated ZnO, TiO2, and SiO2 nanosized particles. A total of eight modulations were presented and compared to the lone water-based varnish. The results have shown that applying nanocomposites will increase the total surface free energy of the packaging surface but will decrease the polar component of the surface free energy leading to lower hydrophilic properties. Both nanocomposite types showed that the increase in the nanoparticle weight ratio leads to higher protection benefits. Nanocomposites with ZnO have better antimicrobial activity than the ones with TiO2. The Hybrid/Z (ZnO + SiO2) significantly improved the antimicrobial capacity of water-based varnish, primarily against the ubiquitous foodborne pathogen Listeria monocytogenes.

Digital Transformation of Audio Visual Communication Technology in the Education Sector During Pandemic

Pandemi telah mengganggu berbagai aktivitas manusia terutama dalam sistem pendidikan yang membuat siswa terpaksa beralih dari pembelajaran tatap muka ke pembelajaran online. Dukungan dari guru dan orang tua sangat penting bagi siswa untuk beradaptasi dalam situasi ini. Penggunaan platform Audio Visual seperti Google Meetings, Zoom, Microsoft Teams dan Website Internal Sekolah telah menghilangkan batasan waktu dan tempat dengan mengadopsi perangkat Teknologi Informasi dan Komunikasi (TIK) seperti smartphone, laptop, komputer tablet, dll. Penelitian ini bertujuan untuk menganalisis pengaruh wabah Covid-19 terhadap transformasi digital di sektor pendidikan. Pendekatan kualitatif dengan metode literature review digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan memilah artikel jurnal dengan kata kunci pandemi dan pembelajaran online 2020-2021 dari database makalah penelitian yaitu MDPI dan menghasilkan 5 jurnal dari berbagai negara untuk direview. Kajian ini menunjukkan bahwa pandemi mempercepat proses transformasi digital dalam pendidikan meskipun ada tantangan yang harus dihadapi dari segi infrasturktur (jaringan internet, perangkat digital) dan proses (modul pembelajaran online dan evaluasi pelaksanaan)

Application of Big Data Clustering and Visual Communication in Business Website Interface Design.

The interface design of commercial websites is used in this paper to demonstrate the application of big data clustering and visual communication technologies. This paper presents the new requirements of user integration, emotion, and personalization by analyzing the broad influence of big data clustering technology and visual communication on the design concept and design method of commercial website interface design. Then, focusing on the information of visual graphic elements in web interface design and discussing how structures, images, words, emotions, and other elements can convey information more effectively through graphic means, the information in the web interface is creatively divided into two types: implicit and explicit. The database for the interface interaction system is built as part of this paper, which also uses fuzzy clustering to organize the data from the interface retrieval database and the hierarchical structure design method of process constraints to carry out interface information interaction and big data fusion processing. According to experiments, this algorithm's accuracy can reach 95.75%, which is about 11% higher than that of other approaches. This study can offer a workable design strategy for a business website's user interface.

Packaging Design Based on Deep Learning and Image Enhancement.

Packaging design is an important part of product design. How to improve the efficiency of packaging design is a problem that must be considered in product design. Existing packaging design methods require a lot of human and material resources. In view of this situation, this paper proposes a packaging design method based on deep learning. This paper innovatively proposes a packaging design model based on deep convolution generative adversarial networks (DCGAN). This paper constructs a dataset of packaging design schemes and trains the proposed DCGAN model. The results show that the packaging design generated by the model proposed in this paper can get a score similar to that of the expert design scheme, which proves the effectiveness and rationality of the proposed model. In addition, in order to further improve the imaging quality of packaging design images, this paper proposes a packaging design image enhancement method based on visual communication technology. The packaging design image enhancement processing is carried out through the guided filtering method, and the visual communication optimization and edge pixel fusion methods are used to decompose the multidimensional scale features of the packaging design image under the visual communication technology to realize the packaging design image enhancement processing. The simulation results show that the method used for packaging design image enhancement processing has better visual communication ability, higher degree of image information fusion, and improved packaging design effect.