Attention Of Visitors Research Articles

Visitor Attention in Exhibitions: The Impact of Exhibit Objects’ Ordinal Position, Relative Size, and Proximity to Larger Objects

The main aim of the present study was to explore the impact of three stimulus-related variables—that is, ordinal position of viewing, relative size of exhibit objects, and proximity to larger sized objects—on visitor attention and interest in exhibitions. A field experiment that utilized timing and tracking through unobtrusive observation, as well as a questionnaire, was conducted with 120 participants in one control and three experimental conditions. The results suggest that (a) visitor attention declines across ordinal position, being interrupted in the experimental conditions by the presence of a larger object; (b) larger exhibit objects attract and hold more attention than smaller ones, especially those adjacent to (and appear before rather than after) the larger object; and (c) while larger objects attract more attention on an individual comparison, they seem to have a suppressing effect on the overall level of attention to the exhibition compared with the control condition.

SURF TOURISM DEVELOPMENT: PERSPECTIVES IN ALAÇATI SURF SPOT

The main objective of this research is to analyze and evaluate the perceptions and opinions of employees and visitors on sustainable surf tourism in seven surf centers in a popular tourism destination called Alaçatı, Turkey. Based on the interviews in seven schools by using the semi-structured interview technique, research findings revealed that construction and housing around the surf destination should be limited and natural texture should be preserved in the bay area. Formation of surf camps for kids from various age groups are critical for the development of surf tourism industry. Innovative windsurf related activities should be organized to attract the attention of domestic and international visitors. This exploratory research sheds a light in this field of study for researchers, practitioners and sports tourism professionals.

SURF TOURISM DEVELOPMENT: PERSPECTIVES IN ALAÇATI SURF SPOT

The main objective of this research is to analyze and evaluate the perceptions and opinions of employees and visitors on sustainable surf tourism in seven surf centers in a popular tourism destination called Alaçatı, Turkey. Based on the interviews in seven schools by using the semi-structured interview technique, research findings revealed that construction and housing around the surf destination should be limited and natural texture should be preserved in the bay area. Formation of surf camps for kids from various age groups are critical for the development of surf tourism industry. Innovative windsurf related activities should be organized to attract the attention of domestic and international visitors. This exploratory research sheds a light in this field of study for researchers, practitioners and sports tourism professionals.

Representaciones visuales de los destinos turísticos a través de Internet: el caso de Valladolid (México)

The images have great importance in the characterization of tourist spaces and in the decisionmaking of the visitors; In this sense, Internet acquires great prominence in the search for information and in its sharing, offering different and sometimes complementary visions to those offered by the institutions responsible for tourism promotion. To know the visual representation of the town of Valladolid (Yucatan, Mexico), the images of six official portals and Flickr have been analyzed and compared. After the examination of the visual content, it is revealed that the official tourist image is more limited than the one in social networks in terms of themes and, nevertheless, it links the Internet site with elements beyond its immediate surroundings. In both sources, a stereotyped image is presented and the territory is fragmented, since the attention of visitors and managers is focused on a portion of the space. Thus, he gaze is fixed on certain elements, forgetting the rest, which has important consequences at the socio-territorial level.

Using Brains to Inspire Minds: A Unique Outreach Collaboration with the Boston Museum of Science

The Department of Anatomy and Neurobiology at Boston University School of Medicine has recently undertaken an exciting collaboration with the Hall of Human Life (HHL) at the Museum of Science, Boston to engage the general public in a dialogue about the human brain. This partnership is unique in that the scientists and the museum staff work together to develop demonstrations that neither group would have the resources to produce on their own. In this initiative we use post‐mortem human brains to get the attention of museum visitors and pique their curiosity. Visitors are encouraged to ask questions and drive discussions based on their own interests, while educators adapt their language as needed when interacting with audiences of differing age groups. Topics vary from how information is relayed to and from the brain, to specific interests such as recent public health concerns surrounding concussion in sports. In addition to human tissue, the exhibit also includes human anatomical models and dissections of simpler nervous systems (e.g. rat, mouse, gerbil, fish, and fruit fly) to stimulate comparative and functional neuroanatomical discussions. The main objective is to cultivate a broad‐based, easily accessible learning experience that mirrors the HHL's mission to “inspire all who enter to think, learn, and question.”Support or Funding InformationAAA Education Outreach GrantThis abstract is from the Experimental Biology 2018 Meeting. There is no full text article associated with this abstract published in The FASEB Journal.

Primena strategije marketinga iz zasede

Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly called 'stealing the effects of someone else's sponsorship'. Ambush marketing has become a global phenomenon in the past thirty years. As this topic has not been widely researched in domestic scientific literature, the aim of this paper is to present the causes, types and effects of the ambush marketing. Ambush marketing is mainly associated with major sporting events, which present a great marketing opportunity because of a large number of attendees, but many cases of it are not related to sports. This practice includes various activities that can significantly undermine the effects of the official event sponsors. However, one of the problems is that the law does not recognize the term 'ambush marketing', and most of its activities do not really violate the law, but represent the free market competition.

The Importance of Public Relations in the Creation of Destination Brand: Sample of Nevsehir

Today, to be able to become a destination brand our cities give a great deal of importance to distinguish themselves with their local-cultural values, identities and images. Public relations have significant contribution to the identification of a location as the destination brand which is introduced publicly. To ensure the attraction of tourists, the recognition of cities and their featuring in news is supplied through popular media and public relations strategies. As a destination of touristic city Nevşehir with its unspoiled nature, historical and cultural attractions, attracts the attention of visitors. In this study, in the process of the creation of Nevşehir destination branding, the importance of public relations and their practices will be analyzed.

VALUASI EKONOMI PARIWISATA BAHARI DI PESISIR PANTAI DESA ANGSANA KECAMATAN ANGSANA KABUPATEN TANAH BUMBU PROVINSI KALIMANTAN SELATAN

The purposes of this study are (1) to analyze the economic valuation of marine tourism in the coastal village of Angsana, Angsana District, Tanah Bumbu Regency, South Kalimantan (2) to be a Governmental recommendation for original income and marine tourism model in the coastal village of Angsana. Implementation of the study was conducted in the village of Angsana, Angsana District, Tanah Bumbu Regency, South Kalimantan province for one month (in April 2016). Calculating the value of the economic of the benefit of marine tourism of Angsana using travel cost method with an individual approach. Calculating the cost incurred for tourism activities. The number of visitors when the study was conducted has not known yet, so this study was done by using a non-probability sampling by setting the quota of 100 respondents. From the calculation of the number of visitors from January to April 2016 is as many as 26,719 visitors. Based on the calculation of a number of costs incurred every time a visitor travels to Angsana beach is Rp 4,118,00. Having obtained the number of visitors on years of study and the costs incurred per person when visiting Angsana beach, then it is calculated the economic valuation of marine tourism of Angsana beach. Based on the results of the calculation of the amount of the Economic Valuation of Angsana beach is in the amount of Rp 110,028,842,000. Angsana beach tourism is one of the tourists that presents the beauty of reef under the sea. There is an increasing number of visitors each year while the opening of the resort. For this reason, this marine coastal tourism could be one of the recommendations for the government in terms of raising revenue (the original income). In order to be sustainable in the future, Angsana beach should have a Tourism model in order to have an appeal and can attract the attention of visitors.

Components of the Citys Physical Identity: a Review of in Iranian Cities

Nowadays in countries with long history and civilization most of factors that distinguish the historical city is available in the form of physical identity. It always absorbs significant attention of urban planners, residents and visitors and quality of life. It has played an important role in quality of next generation. The objective of this research is to investigate and analysis the components of the city's physical identity in Iranian cities such as Isfahan, Shiraz and Yazd and capabilities of that historical urban identity in field of natural artifact and human factors. Research method is descriptive-analytical with qualitative and quantities approach to recognize and prioritize the factor using AHP analytical hierarchical process that provides a comprehensive and rational framework for structuring a decision problem, for representing and quantifying the Iranian cities , for relating those elements to physical identities, and for evaluating them. This applied study has a descriptive-analytical basis with a population of 30 experts in urban planning and citizens and local people completed 120 questionnaires. Cultural matters and academic staff used as participants. First, the quality physical identity was determined based on the 3 main criteria and 15 sub-criteria in a hierarchical tree. Then experts were asked to score the major and minor criteria and specify their priorities based on paired comparisons. Applying the Expert Choice, which implements the AHP, the weights of each criterion and sub-criterion were estimated respectively. Finally, according to the Iranian urban identity were described. The results obtained showed that the artifact factor, weighting 0.614, got the first priority and it was followed by natural (0.268), and human (0.117) criteria, which got the second to the third rank.

A turtle cognition research demonstration enhances visitor engagement and keeper-animal relationships.

Environmental enrichment techniques present animals with cognitive challenges while providing them opportunities to make choices and exert control over their environment. In this way, cognitive research and training is enriching to animals and can be used as a form of enrichment in zoos and aquariums. Cognitive research demonstrations also provide an opportunity to enhance visitor experience, as well as foster interactions between animals and keepers. We investigated how cognitive research sessions involving eastern box turtles (Terrapene carolina carolina) at Disney's Animal Kingdom® impacted both the rate of visitors coming to the exhibit and the amount of time they spent engaged. Further, we used a questionnaire to assess the impact of keeper participation in these sessions on their relationships with and perceptions of the turtles. While visitation rate to the exhibit was not impacted, cognitive research sessions held visitor attention for longer than keeper interpretation or at times during which no keepers or researchers were present. We also found that keepers that had worked with the turtles for longer and keepers that regularly participated in cognitive research sessions reported stronger bonds with the turtles. Our research suggests that use of cognitive research and training demonstrations for guest viewing in zoos and aquariums may enhance visitor learning opportunities by increasing the amount of time they spend at the exhibit. Our study also provides evidence that participation in such demonstrations by zoo and aquarium professionals can be related to improved keeper-animal bonds, potentially resulting in better husbandry and enhanced animal welfare.

Star attractions and damp squibs at the zoo: a study of visitor attention and animal attractiveness

ABSTRACTThe importance of this paper relates to the need to construct zoos that meet social and ethical obligations to be economically viable centres of both wildlife conservation and education in the twenty-first century. Recognizing the importance of the attractiveness of animals to the success of visitors’ zoo experience, this paper provides an analysis of the attractiveness of differing types of animals in a zoo setting. The paper is based on the data that was gathered in 2013 at Durrell Wildlife Park, UK, using a non-participant observation method that incorporated the collection of multiple types of verbal and visual data concerning visitor and animal behaviour. The animals studied possess differing levels of charisma and encompass a range of taxonomic categories. The results highlighted in this paper demonstrate that the ability of animals to attract and retain the attention of visitors varies significantly and suggests that the reasons behind this are related to a complex interaction of the characteristics that define animal attractiveness. However, the activity level of animals and their visibility appear to play a key role in determining the ability of an animal to attract and retain visitor attention.

MIXED MEDIA SEBAGAI ALTERNATIF PENCIPTAAN LUKISAN DI MUSEUM RUDY ISBANDI SURABAYA

Mixed Media developments in the manufacture of paintings at the Museum Rudy Isbandi has evolved with new innovations to be able to attract the attention of visitors. Utilization of used goods for Mixed Media painting techniques as an alternative of making the painting a positive impact on the environment even though not all of the junk could dimanfaatakn to be a painting that transform media and creative. The use of second-hand goods can produce works of art that manifold visual and 3-dimensional character who is able to make the artists are interested in collecting. The facilities provided by the Museum Rudy Isbandi not been standardized to make visitors comfortable.
 Keywords: Rudy Isbndi Museum, Development of Mixed Media, Utilization of thrift, appeal used goods

Accidental tourists: Visiting ephemeral war memorials

How a memorial impacts public memory depends not just on its symbolic appeals but also on how it gains the attention of visitors and how those appeals convert visitors into engaged participants. Although numerous studies have explored visitors’ performances at sites of memory, this scholarship has largely overlooked what we call “the accidental tourist,” the would-be visitor who had not planned to visit a site of memory but ended up doing so because of the site’s proximity to another existing attraction or daily route. Building on research into the performances of memory at the Vietnam Veterans Memorial and the NAMES Project AIDS Memorial Quilt, we expand inquiry into the way memorials attract and engage visitors by studying two temporary memorials to the cost of the Iraq War. We demonstrate how these memorials gain attention and prompt the engagement of “accidental tourists” through temporal and spatial tactics as well as both overt and subtle cues for visitors to interact with the site, organizers, and other visitors.

Context-Aware Information Systems for Public Spaces: The Public and Private Dichotomy. Overview, Challenges, and Experiments

Developing information systems that are able to present the content that is most appropriate for the interests of the target audience in public spaces is a very challenging task. However, this is also a central concern for advertisers and content publishers who are continuously trying to find appropriate strategies to get the attention of visitors that are potentially interested in their products or services. In this article, we provide an overview of some of the main challenges associated with this task. We also describe a system that combines information from individual user’s interactions with contextual information to infer the general interests of the visitors to support socially aware content recommendations for individuals and groups in public spaces. Evaluation results from experiments performed in two distinct scenarios indicate that the proposed approach can be used to deliver personal and public content in public spaces and that people recognise its advantages over other traditional information systems used in public spaces.

Science on the Move: A Design-Based Research Study of Informal STEM Learning in Public Spaces

ABSTRACTThis article describes a design-based research study conducted as part of a larger initiative, Science on the Move, intended to bring non-facilitated and unexpected science, technology, engineering, and math (STEM) learning experiences to public transit stations. Drawing from prior research on situational interest, pedestrian navigation, and design affordances, the study was intended to (a) support the development of exhibit prototypes in transit stations and (b) build a theoretically grounded conjecture map of multi-stage visitor attention, including factors that support or discourage engagement in these settings. The team iteratively tested and refined two exhibit prototypes, collecting data through tracking and timing, naturalistic observation, and structured interviews. The final conjecture map posits three stages of attention and situational interest, an underlying appraisal process guiding movement across these stages, and specific environment-person factors relevant at each stage. Findings also suggest several critical differences in designing for attention and interest in transit centers given the importance of mental schemas and social norms in navigation and choice. These results, although specific to the local context of the study, provide researchers and practitioners with frameworks to build upon with regard to audience attention and engagement and the design of informal learning experiences in public spaces.

FOREIGN INVESTMENT EXPERIENCE IN THE RECREATIONAL AREA

The article deals with the problems and prospects of the formation of international experience in the investment policy in the tourism industry. The examples of successful investment in tourism and recreation industry in foreign countries are shown. The influence of the investment activities on the tourism sector is analyzed . The recreation and tourism marketing strategy aimed at attracting the attention of potential visitors to foreign countries, their possibilities of cultural and cognitive activities, environmental and leisure experience for adopting it in Ukraine are considered in the article. The main directions of the state’s participation in the investment process, focused on the development of tourism and recreation industry are determined. The tax instruments of foreign countries that are used to stimulate the development of recreational area are considered.The principles of state regulation of the tourism industry and the overall experience of foreign countries to improve the national system of state regulation of tourism are researched. The strategic objectives of investment policy in the field of tourism are outlined. Key words: investments; recreational area; tourism; investment policy. Софія Дяків ISSN 2078-4333. Вісник львівського університету. Серія міжнародні відносини. 2016. Випуск 40

An approach to measuring website quality in the rural tourism industry based on atanassov intuitionistic fuzzy sets

Attracting new customers can be identified as one of the key roles websites play in the tourism and hotels industry that can be of special importance for less known tourist destinations, especially for rural tourism. However, some of current researches indicate that many first-time visitors spend a very short time on a particular webpage when accessing a particular website. Therefore, if we presume that the acquisition of new customers is one of the features of a website, such a website should be designed to obtain the attention of the first-time visitors and to keep them. Various elements of websites essential for obtaining the attention of website visitors and crucial for their satisfaction have been identified in numerous studies. As opposed to these studies, this paper focuses on designing a multiple criteria model that could realistically determine the quality of the website from the first-time visitors’ point of view. In order to form a realistic multiple criteria decision making model, the proposed approach is based on the use of a smaller number of criteria that are evaluated using Atanassov fuzzy sets. Also, in order to create a model which as simple as possible, based on Atanassov fuzzy sets, this approach uses the Singleton Intuitionistic Fuzzy Numbers. The use of the proposed approach for assessing the quality of some websites which promote tourist potentials of the Old Mountain indicates the applicability and efficiency of the proposed approach. Finally, with the proposed, or with some other, set of criteria, while retaining a relatively small number of criteria, the proposed approach can be successfully applied to the tourism and hotels industry, as well as to other areas, with the aim of determining the quality of the websites from the first-time visitors’ point of view.

Display of Art in the Roman Palace 1550–1750

This ambitious work lifts the veil on a pivotal chapter in the history of art and its social meaning. This book explores the principles of the display of art in the magnificent Roman palaces of the early modern period, focusing attention on how the parts function to convey multiple artistic, social, and political messages, all within an environment that provided a model for aristocratic residences throughout Europe. Many of the objects exhibited in museums today once graced the interior of a Roman Baroque palazzo or a setting inspired by one. In fact, the very convention of a paintings gallery - the mainstay of museums - traces its ancestry to prototypes in the palaces of Rome. Inside Roman palaces, the display of art was calibrated to an increasingly accentuated dynamism of social and official life, activated by the moving bodies and the attention of residents and visitors. Display unfolded in space in a purposeful narrative that reflected rank, honor, privilege, and intimacy. With a contextual approach that encompasses the full range of media, from textiles to stucco, this study traces the influential emerging concept of a unified interior. It argues that art history - even the emergence of the modern category of fine art - was worked out as much in the rooms of palaces as in the printed pages of Vasari and other early writers on art.

Competition for Pollination and the Evolution of Flowering Time.

Competition for Pollination and the Evolution of Flowering Time.

ANALYZING WEB LOGS OF AN ASTROLOGICAL WEBSITE USING KEY INFLUENCERS

With the growth of Internet, websites have become a dynamic tool in the market for every business to both acquire and service their customers. Online presence through websites has given them a global and wider reach. Good design and well management are the two key aspects of the effective website to catch the attention of visitors. Nowadays, the analysis and behavior of website visitors can be used to convert them into customers and serve them in a better way. This can be carried out on the weblogs which are generated as a result of user’s access to a website. This paper aims to study the log files of an astrological website. An astrological website has not gained much attention in the internet community as people prefer going to the astrologers in person to resolve their problems. The log files of an astrology website were taken, preprocessed and analyzed using Analyze Key Influencers technique a feature of Microsoft SQL Server Data Mining Add-ins for Microsoft Office 2007. The information obtained can be used to enhance the effectiveness of the website.