Visitor Satisfaction Research Articles

Unlocking destination cultural reputation: the role of sustainable on-site activity involvement as moderator

PurposeThe study aims to provide a detailed definition of Destination Cultural Reputation while also exploring its impact on tourist satisfaction through an investigation of the dynamics between these two elements. Additionally, the potential moderating role of on-site engagement in sustainable activities has been investigated, examining whether satisfaction prompts tourists to exhibit behaviors such as the intention to return and recommend the cultural destination.Design/methodology/approachTo achieve these objectives, a survey and a structural equation model, based on a sample of 647 visitors to an important UNESCO World Heritage site (i.e. Urbino), have been adopted.FindingsFindings confirm tourists’ recognition of the destination’s cultural reputation, supporting its relationship with visitor satisfaction. Additionally, tourist satisfaction is positively associated with destination loyalty. However, on-site sustainable activities negatively moderate the relationship between destination reputation and tourist satisfaction. This suggests that a favorable cultural reputation should align with quality sustainable activities in the destination to prevent tourist dissatisfaction.Practical implicationsThe paper offers valuable practical insights for destination managers and policymakers aiming to enhance appeal and sustainability.Originality/valueThe study contributes to enhancing the understanding of the complex relationship between reputation, satisfaction, and loyalty in cultural destinations. In addiction it measures the reputation of tourist destination through the specific cultural dimension.

Do Presence and Authenticity in VR Experience Enhance Visitor Satisfaction and Museum Re‐Visitation Intentions?

ABSTRACTThis study explores the impact of VR experiences in museums on visitor satisfaction and revisiting intentions, focusing on presence and authenticity perceptions. While VR as an educational tool does not directly affect VR satisfaction, its entertainment and esthetic value can foster re‐engagement with the technology. Moreover, the results indicate that satisfaction with the VR experience does not directly translate into museum revisit intentions. Visitors currently perceive VR as an additional feature rather than part of the exhibition program. The research underlines the need for early‐stage VR content development that integrates a stronger connection to original exhibits and promotes VR as a tool to boost interest and visits. Additionally, this study suggests that VR should aim to implement existential authenticity created through a sense of presence, rather than portraying objective authenticity.

The Impact of Local Community Attitudes Towards Sustainable Tourism Development on Tourism Development Support

This study aims to examine the impact of local residents' attitudes toward sustainable tourism on supporting tourism development. Conducted in Mersin, a significant destination for Turkish tourism, the study collected survey data from 415 local residents. Various dimensions of sustainable tourism development were considered through a structural model constructed using structural equation modeling. The analysis results indicate that perceived social costs negatively influence tourism development. Additionally, factors positively affecting local residents' support for tourism development include perceived economic benefits, environmental sustainability, maximizing community participation, long-term planning, a community-centered economy , and visitor satisfaction. These findings underscore the importance of local residents' attitudes for the sustainable development of tourism destinations.

Effect of traditional market attributes on visitor satisfaction and revisit intention: The case of Gangneung traditional market

Effect of traditional market attributes on visitor satisfaction and revisit intention: The case of Gangneung traditional market

The Effect of Tourism Restriction Policies and Ecology-Oriented Marketing Strategies on Reducing Over-Tourism and Tourist Experience in Indonesia

This research investigates the effectiveness of tourism restriction policies and ecologically oriented marketing strategies in addressing over-tourism and enhancing tourist experiences in Indonesia. A quantitative analysis was conducted using data collected from tourists visiting selected destinations in Indonesia. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between ecology-oriented marketing strategies and both reducing over-tourism and tourist experience, as well as between tourism restriction policies and these outcome variables. The findings highlight the importance of integrating marketing and policy interventions into destination management practices to achieve sustainable tourism development goals. By adopting a holistic approach, destinations can enhance visitor satisfaction, protect natural and cultural resources, and foster long-term sustainability.

Excavating Intercultural Communication At Tourism Facilities Intentions To Visitor Satisfaction

This research was conducted at one of the tourist locations, namely Ke'te Kesu', North Toraja Regency. The aim of this research are to identify Information needs by the tourists in terms of intercultural communication and to identify the satisfaction of tourist. As well as, creating innovations to overcome these problems for tourist satisfaction. In the data collection process, this research uses the Design Thinking methodology stages. The four stages are (1) Sense and Sensibility, (2) Empathy, (3) Ideation and (4) Prototype. The research results show that there are difficulties in communicating due to language differences with local residents, so tourists sometimes experience confusion. Facilities at tourist locations lack safety because slippery stairs provide access for visitors to enjoy various destinations. Alternative solutions that have been provided by researchers include the Wonderful Toraja Application (WOTA) to make it easier for tourists to communicate and the Ke'te Kesu Tentacle (KeKel) to make it easier for tourists to access slippery stairs.

Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.

Stakeholder Collaboration in Sustainable Tourism Development in Tana Toraja, South Sulawesi Province, Indonesia: Efforts to Improve Tourist Visits

The primary objective of this study is to assess the impact of stakeholder collaboration, implementation of sustainable tourism principles, supportive policies, and regulations on the enhancement of tourist visitation. Tana Toraja. Data was collected from 290 respondents from government institutions, local community groups, the private sector, educational institutions, non-governmental organizations and mass media. Respondents were selected using purposive sampling technique. Structural equation modeling the data was subjected to analysis. The findings of this investigation demonstrate the following: 1) Enhanced collaboration among stakeholders yields a favorable and noteworthy impact on the rise in tourist arrivals, 2) The execution of sustainable tourism principles leads to a beneficial and notable rise in tourist visits, 3) The endorsement of policies and regulations exerts a favorable and notable sway on the increase in tourist visits. This research recommends 1) Collaboration and coordination between governmental authorities and key players in the tourism sector are crucial in enhancing the overall tourism experience for visitors. 2) Enhancements in the implementation of sustainable tourism practices, including environmental conservation, community engagement, and preservation of local traditions, are essential for sustaining the appeal of tourist destinations and elevating visitor satisfaction levels. 3) The formulation of policies and regulatory frameworks by the government is imperative to bolster tourism growth, encompassing strategies such as promotional activities, infrastructure enhancements, adherence to quality benchmarks, and financial incentives to allure a larger influx of tourists.

Islamic destination to millennials in Bandung: Islamic attributes and destination image on tourist satisfaction with visiting decision as mediator

PurposeThe study aims to explore millennial tourist satisfaction in an Islamic tourism destination, which this research will clarify the relationship between Islamic attributes and destination image on visiting decisions and their influence on tourist satisfaction.Design/methodology/approachThe quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination in Bandung, Indonesia. The questionnaire used in this study based on a review of previous studies.FindingsThe findings show that a destination’s Islamic attribute has substantial influence on destination image and millennials’ choice to visit the tourist site. Then Islamic attributes have positive influence on millennials’ willingness to visit Bandung as visitors. A strong identification with a location’s destination image has been demonstrated a positive impact on visiting destination. This research revealed that the visiting choice had a favorable and substantial influence on Islamic visitor satisfaction through visiting decision to Bandung.Research limitations/implicationsThis research focuses on millennials tourist whoever visit Bandung tourist destination, the research findings may be limited in their generalizability. As a result, researchers are encouraged to explore the offered hypotheses further.Practical implicationsIslamic tourism business players who are targeting the millennial generation as their target market are urged to pay close attention the Islamic attributes and destination image, because according to the research results. These variables have an impact on visiting decisions and tourist satisfaction. Then the online travel agent should maintain the destination image by promoting the destination in offline and online media.Social implicationsThe findings of this study are expected to enrich the literature on consumer behavior, especially in the tourism industry in the Tourism 4.0 era.Originality/valueTo the best authors’ knowledge, the research model is never been explore by other researchers in the field of Islamic tourism literatures. For further studies, the authors’ can modify this research by using different objects so that comparisons can be made and using other determinant factors that can affect the satisfaction of Muslim tourists.

The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism

Authenticity and destination image, as significant topics in tourism research, have received relatively less attention within the context of ancient village tourism. Given that ancient villages encompass multidimensional attributes including rural settlements, cultural heritage, and tourism resources, the relationship between influencing elements of tourism experience becomes inherently complex. Consequently, this article focuses on five ancient villages along the Yellow River in Hancheng City, China, employing methodologies such as in-depth interviews, field surveys, and participatory observation. Drawing upon affective appraisal theory, this study aims to investigate the interplay between authenticity, situational involvement, destination image, and tourist satisfaction. Its objective is to elucidate the pivotal role of these factors in enhancing tourist experiences and encouraging the long-term growth of village tourism. It was found that contextual involvement enhances the depth of visitor experience, authenticity maintains the cultural uniqueness of the village, and destination image reflects the overall perception of the village by visitors, and all three are positively related to visitor satisfaction. Furthermore, higher contextual involvement strengthens the mediation function of destination image between authenticity and tourist satisfaction. Theoretically, this study advances the enrichment of scholarship in affective evaluation theory and tourism experience, offering new perspectives on understanding the influencing factors of tourist satisfaction. In practical terms, as an emerging form of tourism, ancient village tourism has great market potential and economic value. This study helps to enhance the attractiveness and competitiveness of ancient village tourism by revealing the influencing factors of tourists' satisfaction. It also guides tourism development to give the preservation and inheritance of cultural heritage greater consideration, avoids excessive commercialization and homogenization, and ensures the continuation of the cultural characteristics and historical values of ancient villages.

Antecedents of Satisfaction and The Influence of Recommend Intention

Visitor satisfaction is an important factor in tourist destinations. Therefore, the aim of this research is to test destination image, Emotional experience, Pro-Growth Destination Authenticity, satisfaction and influence on Recommend Intention. The population of this research is tourists visiting Bali. The sample in this study was 200 respondents using a purposive sampling technique with criteria of age 17 years above. tourists visiting tourist villages a minimum of once a year. This research is quantitative research with a survey method. The data collection tool in this research used a questionnaire. Data analysis using PLS-SEM. The research results show that the variables pro growth Destination Image, Pro Growth Destination Authentication, Emotional Experience have a positive and significant influence on satisfaction, and Satisfaction has a positive and significant influence on intention to recommend.

Keputusan Berkunjung ke Desa Wisata Bojongkulur Gunung Putri Kabupaten Bogor yang Dipengaruhi oleh Fasilitas Tempat Wisata dan Kepuasan Pengunjung Dimoderasi oleh Loyalitas Pelanggan

This study aims to find out the decision to visit the Bojongkulur Gunung Putri tourist village, Bogor Regency which is influenced by tourist attraction facilities and visitor satisfaction is moderated by customer loyalty. This study uses a quantitative research method. In this study, the sampling technique used is probability sampling, with the sampling method used being simple random sampling. This study uses the Partial Least Squares (PLS) methodological analysis technique with smartPLS 3.0 software to assess the hypothesis. The results of the data analysis showed that (1) facilities had a positive and significant effect on the decision to visit, (2) visitor satisfaction with the decision to visit had a positive and significant effect, (3) visitor satisfaction with the decision to visit had a positive and significant effect, (4) visitor satisfaction with loyalty had a positive and significant effect, (5) loyalty to the decision to visit had a positive effect and significantly, (6) loyalty plays a role in mediating facilities against the decision to visit, and (7) loyalty plays a role in mediating visitor satisfaction with the decision to visit

Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia

Abstract Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structural Equation Modeling (PLS-SEM) analysis was applied in this study to analyze the data. The findings indicate that hospitality, accessibility, and attraction significantly influenced visitor satisfaction at the MotoGP sports event in Mandalika, Indonesia. However, the factors of hospitality, infrastructure, accessibility, and attraction are insignificant where it concerns visitors’ intention to revisit. Moreover, satisfaction successfully influences visitors to revisit the MotoGP event in Indonesia. This study contributes to research on sports event management in large sports events by examining the factors that influence satisfaction and intention to revisit in the context of the MotoGP sports event, and contributes both theoretically and practically to research on sports events and tourism.

Peningkatan Kualitas dan Daya Tarik Taman Wisata Air Paggora: Redesain melalui Memori Kolektif Masyarakat

Paggora Water Park, a once-popular tourist destination, has experienced significant degradation in its facilities and infrastructure due to the prolonged COVID-19 lockdown. This paper examines the urgent need for comprehensive renovation and tourism design concepts to restore and enhance the park's appeal based on the opinions of Paggora Water Tourism visitors using quantitative methods, which will be analyzed using multiple linear regression techniques, ultimately providing a design concept that will fit with the service quality and visitor satisfaction. Five independent variables will be tested with the dependent variable (visitor satisfaction): tangible, reliability, responsiveness, assurance, and empathy. The results of the quantitative analysis show that the variables influencing visitor satisfaction are the tangible (positive influence) and the assurance variable (negative influence). The proposed design concept aims to apply the results of survey and quantitative analysis—improving facilities or physical forms to increase visitor satisfaction—creating an engaging and memorable visitor experience. These findings also highlight the renovation process that the team undertook and the potential for Paggora Water Park to serve as a model for similar facilities facing maintenance and resource challenges

Understanding Visitor Experiences and Motivations Through an Importance-Satisfaction Analysis of a Protected Area in Ghana

ABSTRACT The study assessed visitor experiences through an importance-satisfaction analysis of an ecotourism site. Data were obtained from visitors (n=290, response rate 82%) to the Shai Hills Resource Reserve (SHRR) from February to May 2021. Gap and grid analysis of visitor activities, their importance and satisfaction with visitor experience were performed to identify areas of management concern. Generally, visitors were satisfied with their experience with a visit to the animal farm, overnight camping, and hiking/nature walk being the top visitor activities. Hanging out with family/friends, being close to nature and seeing wildlife were the top motivations. Resources in SHRR are not over-used, with no visitor activity in the ‘Possible Overkill’ quadrant. However, management can improve activities performing well to attract more visitors. Less patronised products like birdwatching and video filming should be marketed, while highly patronised ones should be managed appropriately to maintain standards to ensure visitor satisfaction and boost ecotourism.

Design quality assessment and investigation of visitors satisfaction of the Jordan Museum using Post-Occupancy Evaluation

AbstractThe Jordan Museum is the most important modern archeological museum in Jordan. This paper assesses the quality of design and the visitors' satisfaction with the Jordan Museum. Also, it investigates which of the selected performance elements contribute most to visitors' satisfaction. Investigative Post-Occupancy Evaluation (POE) was used within a mixed methodology approach. A questionnaire was used for the quantitative part, complemented by other qualitative methods. Descriptive statistics were used to determine the design quality and visitors' satisfaction. Stepwise regression was used to detect which performance elements predict overall visitors' satisfaction. The design quality of the museum was rated as good, and its permanent galleries were exceptionally rated as excellent. The visitors were generally satisfied with the museum. Visitors were satisfied with the interior and exterior finish but were not impressed with the heavy use of stone in the façade. The simplicity of the museum layout made navigation easy, and visitors were satisfied with wayfinding. This paper is the first to use POE to assess the Jordan Museum. The findings can be used to enhance the management and operation of the Jordan Museum. Also, important performance elements can be developed into guidelines to guarantee effective museum designs in the future.

The Influence of Store Atmosphere on Purchasing Decisions and Visitor Satisfaction as an Intervening Variable at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia

This research aims to determine the effect of store atmosphere on purchasing decisions and visitor satisfaction as an intervening variable at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia. This type of research is quantitative descriptive with path analysis using Accidental Sampling; the sample size is 100 respondents. The data collection technique is by distributing questionnaires with a Likert scale of 1 to 5. The research results show: (1) The shop atmosphere has a significant effect on visitor satisfaction; (2) Visitor satisfaction has a significant effect on purchasing decisions; (3) The store atmosphere has a significant effect on purchasing decisions through visitor satisfaction. The atmosphere at Kopi Praja Bintaro South Tangerang creates a positive experience for visitors that is comfortable, friendly, and satisfying. This increases customer satisfaction, builds long-term relationships, and expands the popularity of these places in the local community. It is essential to maintain a friendly and fun atmosphere with staff peering in and giving open feedback to improve the quality of service.

ANALISIS DATA PANEL TRANSMISI HARGA BERAS DI PROVINSI LAMPUNG

The aims of this research are to examine the transmission of rice prices from the producer (miller) level to the consumer vertically, and to analyze the factors that influence determination of rice princes at the producer (miller) level in Lampung Province. The type of method applied in this research was descriptive research with quantitative approach. Data analysis was carried out using panel data from January 2020 to December 2022 fron 15 regencies/cities in Lampung Province. In addition, the data in this research was also analyzed by using Asymmetric Error Correction Model (AECM) and Ordinary Least Squares (OLS). The results obtained in this research indicate that a symmetrical transmission pattern of rice prices in the short term and an asymmetrical transmission pattern in the long term are occured in Lampung Province. Factors that influence the price of rice at the producer (miller) level in Lampung Province are the consumer price of rice, the price of imported rice, rice consumption, and the producer price of corn.Key words: economic valuation, travel cost method, visitor satisfaction

Assessing the Experiential Service Quality, Perceived Image, Experiential Satisfaction, and Revisiting Intentions of Public Zoo Visitors

The role of zoos in wildlife management has been revolutionized from basic conservation sites into research institutions, public education, and recreational destinations for public visitors. Building upon this evolution, the present study delves into the intricate interrelationships between public zoo experiential service quality, the perceived image of these institutions, experiential satisfaction, and visitors' intentions to revisit. Questionnaires were administered to 330 visitors via purposive sampling at the Kuala Lumpur National Zoo. The study hypotheses were supported, highlighting the significant and positive inter-relationship between interaction quality, physical environment quality, enjoyment quality, educational quality, zoo image, experiential satisfaction, and visitor’s revisit intention. The study provides practical managerial implications for the public zoo in delivering superior services, essential in improving visitor satisfaction. Excellent service quality ensures visitor satisfaction, enabling zoo management to meet visitor's expectations and encourage return visits, thus enhancing the zoo’s sustainability. The study results urge public zoo management in developing and implementing out of the box market-orientated service strategies by enhancing the interaction, enjoyment, educational quality, and physical environment perceived by future visitors.

The role of authenticity, involvement and experience quality in heritage destinations

This research explores the impact of authenticity and involvement on destination image, aiming to comprehend visitor satisfaction, experience quality, re-patronage intentions, willingness to pay more, and word-of-mouth. Structural equation modelling was employed for analysis using data from 394 visitors to Side, Turkey. According to research findings, authenticity and involvement positively influence destination image. The findings demonstrate that developing re-patronage intentions, word-of-mouth recommendations, and willingness to pay more can be facilitated through experience quality and satisfaction. Also, it is proved that satisfaction is positively influenced by destination image. Moreover, authenticity and involvement positively influence destination image. According to research results, to increase willingness to pay, it is imperative to offer a high-quality cultural tourism experience, wherein tourists gain knowledge about the heritage destination and enjoy the experience while deeply engaging with the surroundings. Furthermore, public and private organisations should design visitor experiences that consider authenticity and involvement to enhance destination image and increase customer satisfaction.