Visitor Behavior Research Articles

Antecedents of nostalgia-related cultural tourism behavior: evidence from visitors to pharaonic treasures city

PurposeBased on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intention and actual behavior toward Luxor.Design/methodology/approachPartial least squares-structural equation modeling (PLS-SEM) was employed to quantitatively analyze 354 responses from Luxor's visitors, and 17 interview transcripts were narrated using MAXQDA software.FindingsAutonomous motivations influenced revisit intentions significantly, and revisit intentions acted as a strong mediator between actual visit behavior and autonomous motivations.Practical implicationsDestination marketers need to create nostalgic emotional bonds with people and destinations by planning cultural events that leave visitors with unforgettable memories of these particular moments. They also need to focus more on promotional strategies, develop messages with words that have emotional meaning and highlight crucial characteristics that tourists can quickly identify when visiting a destination.Originality/valueCultural tourism has emerged as a dominant niche sector worldwide; nevertheless, nostalgia-related cultural tourism has received less attention. As a result, the primary purpose of this paper is to provide a methodological framework for nostalgia tourism promotion in Luxor, Egypt. Luxor was chosen and has been an excellent subject for this paper, which can further evoke a sense of nostalgia. Hence, this paper prioritizes cultural site preservation and promotion.

Studies of visitor behavior on the conducting of Street Parklet

Studies of visitor behavior on the conducting of Street Parklet

The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future

We aim to map the intellectual structure of destination image (DI) research and its theoretical development in two longitudinal periods: firstly, from 2001 and before the outbreak of Covid-19 and approval of vaccines (2001–2020); and secondly, during Covid-19 (2021–2023). This is the first article to use co-citation analysis that focuses solely on DI, identifying the main clusters, intellectual turning points, and citation burst papers in this field. Studying bibliometrics pre- and during Covid-19 can help to understand the impact of the pandemic on research output and the shift in research focus. This methodology expands tourism science by recognising the intrinsic nature of DI from an evaluative and relational point of view. Co-citation refers to the cited not the citing papers. The results in the first period show: 1) theoretical background on DI associated with branding from Destination Management Organisations (DMO); 2) the components of DI and their relationship with visitor behaviour; 3) how the Internet and User-Generated Content (UGC) have become the main sources to perceive DI. Whereas, in the second period, two main shifts have been identified: 1) the impact of the pandemic on tourism and perceived travel risk; 2) the emergence of a new approach focusing on the engagement of people with the destination through life experiences. The conclusions could help suppliers, DMOs, and policymakers to understand the components of DI before and during the pandemic, as well as provide valuable insights for the tourism industry to adapt to the new normal.

The limits of aesthetic seeing

This article explores the concept of sight perception from both cognitive and aesthetic perspectives, by examining the limits of visual attention. It discusses how conscious and unconscious mechanisms can influence what individuals see and may experience aesthetically. It also presents empirical research employing eye-tracking to analyze the visual behavior of visitors of an art exhibition viewing a painting of Japanese artist Isson Tanaka (1908-1977). The study demonstrates that indiscernible aspects of vision interact on the limits of perception, which gives birth to new images. Specifically, the eye-tracking records and uncovers the invisible traces of people's eyes as they are observing the painting, providing opportunities for visual poetics based on sensory input and eye movements. Overall, this interdisciplinary approach contributes to a more thorough understanding of the complexities of visual perception in the arts.

What’s local policy got to do with it? Testing the efficacy of federal interventions to protect coastal parks from sunscreen chemical pollution in Hawaii and North Carolina

Across the United States, conservation policies often differ based on the local or state jurisdiction, which can present challenges for federal natural resource managers with mandates to protect lands and waters in these areas. To reduce sunscreen chemical pollution in park aquatic ecosystems, the National Park Service (NPS) suggests that visitors apply non-nanotized mineral-based sunscreens and wear sun-protective clothing. In summer 2021, researchers tested whether visitor exposure to interventions promoting NPS sun protection recommendations was associated with these behaviors in two very different local policy contexts. A survey was fielded in July and August 2021 at coastal parks in North Carolina and Hawaii. At the time of the study, Hawaii had implemented a ban on the sale of sunscreen containing the chemicals oxybenzone and octinoxate, whereas North Carolina had no pending legislation. We found similar park visitor behaviors, use of sunscreen chemical formulations, and responses to NPS interventions, regardless of local policy status. At both locations, respondents demonstrated high levels of pro-environmental intent and similar sun protection behaviors. Of the three sunscreen chemical “Os” that have been banned in regions of the United States—octocrylene, oxybenzone, and octinoxate—octocrylene was the most frequently reported active ingredient in sunscreens. Only about a third of sunscreen products reported by visitors included zinc oxide and/or titanium dioxide as the sole active ingredients, formulations most commonly cited as less environmentally harmful. And at both locations, visitor exposure to at least one of the interventions on sun protection related to higher levels of intent to practice the recommended behaviors.

What Affects the Depth of the Human–Garden Relationship in Freely Accessible Urban Sensory Gardens with Therapeutic Features in Various Users?

A human being comes into contact with the environment through the senses. That is why in the space of cities, where various intense stimuli negatively affect the living of people, there is important greenery that has a positive impact. Significant types of gardens within urban green areas are sensory gardens. In our article, we intended to answer the question of what specifically affects the formation of deeper human–garden relations in urban, publicly accessible gardens designed to have a sensory impact. Our research was conducted mainly in Poland. We used a method of assessing the behavior of garden visitors, using a five-point scale. We found that the existence of specific interiors in gardens that have been designed in such a way as to stimulate two to three selected senses, which we call the leading senses, can create an environment that allows for deeper relationships with the garden. We also concluded that when designing a public sensory garden, adaptation to specific user groups is one of the most important guidelines. A deeper contact with the sensory garden for people visiting a city, e.g., tourists, may occur especially when there is a positive surprise or when an additional need of this group is met in the garden. Sensory gardens, although they are a relatively new type of urban greenery, can become a permanent element of cities if they are carefully designed and meet the expectations of their recipients.

After the Seoul Halloween crowd crush: a mixed-method approach to enhance intentions to visit Itaewon

ABSTRACT This study aims (1) to investigate the perceived risks (i.e. safety, crime, and social risks) associated with the crowd crush accident, (2) to examine the effects of perceived risks, destination attractiveness, and perceived image of a film destination on anticipated emotions and intentions to visit, and (3) to explore another motivator/barrier of visitor behaviour. The data was collected from 921 respondents who were South Korean residents and were aware of the incident. The close-ended questions from the data collection were analyzed by conducting a quantitative analysis. The results indicated that all dimensions of perceived risks affect negative anticipated emotion, and social risk is also negatively related to positive anticipated emotion. It also revealed that destination attractiveness and the perceived image of a film destination affect positive anticipated emotion, and the perceived image is also negatively related to negative anticipated emotion. In addition, the causal effects of positive/negative anticipated emotions on intentions to visit were identified. Moreover, the study conducted a qualitative analysis to analyze the data collected using open-ended questions. The content analysis showed that factors such as unique restaurants, perceived crowding, reviving the local economy, and nostalgia are associated with intentions to visit Itaewon.

Exploring spatiotemporal dynamics of flower visitor association pattern on two Avicennia mangroves: a network approach.

Plant-flower visitor interaction is one of the most important relationships regarding the co-existence of the floral and faunal communities. The implication of network approaches is an efficient way to understand the impact of community structure on ecosystem functionality. To understand the association pattern of flower visitors, we performed this study onAvicennia officinalis and Avicennia marina mangroves from the islands of Indian Sundarban over three consecutive years. We found that visiting time and sites (islands) influenced the abundance of visitors. The bipartite networks showed a significant generalized structure for both site-visitor and visiting time-visitor networks where the strength and specialization of visitor species showed a highly and moderately significant positive correlation between both networks respectively. All the site-wise visiting time-visitor networks and year-wise site-visitor networks were significantly modular in structure. For both the plants, most of the visitors showed a generalized association pattern among islands and also among visiting times. Additionally, the study of the foraging behavior of dominant visitors showed Apis dorsata and Apis mellifera as the potential visitors for these plants. Our results showed that flower visitor networks are spatiotemporally dynamic. The interactions of visitors with flowers at different times influence their contribution to the network for becoming a generalist or peripheral species in the context of their visiting time, which may subsequently change over islands. This approach will help to devise more precise plant species-specific conservation strategies by understanding the contribution of visitors through the spatiotemporal context.

Dark-centred umbels in Apiaceae: diversity, development and evolution.

The wild carrot (Daucus carota) is famous for its dark flowers in the umbel centre. Several studies have been conducted to figure out their functional significance, but the evolution of the dark centre remains an enigma. In the present paper, we consider all known apioid species with dark-centred umbels to get a deeper understanding of their biology and evolution. Based on herbaria studies, literature and field work, we reconstructed the distribution area of 10 species (7 genera, 6 clades) of Apiaceae-Apioideae. To recognize homology of the dark structures, developmental studies were conducted in Artedia squamata and Echiophora trichophylla Field studies included architecture, flower morph distribution (andromonoecy) and flowering sequence within the plants, abundancy and behaviour of umbel visitors and preliminary manipulation experiments (removal/adding of dark structures). The dark structures are not homologous to each other. In the Daucus alliance, central flowers or umbellets are conspicuous, whereas in other species dark brush-like (A. squamata) or club-shaped structures (Dicyclophora persica, Echinophora trichophylla, Tordylium aegyptiacum, T. cappadocicum) develop from a naked receptacle. Species are andromonoecious, have a modular architecture and flower in multicyclic protandrous sequence. Among the many umbel visitors, beetles were the most abundant group. Only visitors found on umbels in both flowering phases were recognized as possible pollinators. Manipulation experiments indicated that the dark structures influence the behaviour of some, but not all umbel visitors. In Echinophora trichophylla, a massive gall infection was observed. It is evident that the dark structures evolved several times in parallel. The brush- and club-shaped structures are interpreted as the results of mutations affecting umbel development. Dark umbel centres are most likely stabilized by selection due to their general adaptive function. Their appearance in an area known as a hotspot of beetle pollination gives rise to the assumption that they may act as beetle marks.

Hubungan Pola Perilaku Pengunjung dengan Karakteristik Arsitektur Istana Datu Luwu Kota Palopo

Title: The Relationship between Visitor Behavior Patterns and the Architectural Characteristics of Datu Luwu Palace, Palopo City The research aims to find the relationship between visitor behavior patterns and the architectural characteristics of the Datu Luwu Palace in Palopo City. Datu Luwu Palace has important historical and cultural significance as a historical building complex in South Sulawesi. Factors such as the layout, visual design, and architectural elements within the palace can influence visitor behavior patterns. The research used a qualitative approach with a survey of visitors. Data were analyzed using spatial techniques to identify visitor behavior patterns and their relationship to the architectural characteristics of the palace. The results show a significant relationship between visitor behavior patterns, visit time, activities, and space preferences with the architectural characteristics of the Datu Luwu Palace. Architectural characteristics, such as traditional ornamentation, room layout, and materials, play an important role in shaping visitors' experiences and their activities within the palace. Research provides new insights into the management and development of historic tourist destinations. By better understanding the influence of architectural characteristics on visitor behavior patterns, tourism authorities and managers can take more effective steps to maintain, preserve, and enhance the visitor experience. The results of the research can be the basis for better planning in maintaining historical and cultural values, and on the other hand, fulfilling visitors' expectations in exploring tourist destinations. Research has a positive impact on the development and promotion of South Sulawesi's cultural heritage.

Visitor Behavior in Museums in Times of (COVID)-19

This research aims to better understand the circumstances of museums in times of COVID-19 and investigate the reopening of museums as physical spaces for visitors??? experience. The influence of visitors??? sociodemographic and tripographic characteristics on visitor behavior, safety measures implemented by museums, and visitation experience were examined in two major art museums in Catalonia (Spain): the Dal??-Theatre Museum and the Picasso Museum. Participants (879) were selected following systematic random sampling at the museum exit gates. A quantitative analysis of the data was performed using Pearson and ANOVA and the participants??? profiles are presented. Findings indicate significant relationships between visitors??? characteristics and visitor behavior, safety measures, and visitation experience, with place of residence showing a positive influence on all three. Museums complied with specific safety regulations due to COVID-19, and in this context, the findings revealed that visitors slightly changed their visitor behavior in museums. Most visitors positively evaluated the key aspects of museum management relating to health and safety and social distancing. Age, nationality, and personal experience were found to influence visitor behavior in museums. Specific effects of each characteristic are further analyzed. Theoretical and practical implications and suggestions for future research studies are also discussed. Marketing activities will benefit from knowing, in detail, the visitors??? characteristics–information that can be used to target niches. Finally, the cultural industry has a social function and supporting the digitalization of museum organizations is crucial to the dissemination of culture.

Sustainable Development and Environmental Tourism. The Case of Lake Karla – Thessaly, Greece

Sustainable development is the common ground between the three components: environment, economy, and society, which are also known as sustainability pillars. In this work, an attempt was made to investigate whether Lake Karla - Mavrovouni, supporting agriculture, biodiversity and cultural activities and being part of the Natura 2000 protected area network, in combination with the diverse topics of environmental education, can contribute for the sustainable development of local societies, with the contribution of the collective bodies of local self-government. For the holistic management of the protected area of the "Karla" lake, the managers must consider on the one hand the protection of the natural and cultural heritage and on the other hand the sustainable development of the area through the promotion of the natural and cultural heritage and the promotion of environmental tourism. For this purpose, managers need to know socio-economic and demographic characteristics of visitors. Here, questionnaire responses were used to investigate the profile, environmental perception, knowledge, and behavior of visitors. In total, more than 300 questionnaires were sent, and finally 161 questionnaires were fully answered, which constitute the research sample. The analysis of the results showed that the natural and cultural environment contribute to the sustainable development of the wider area of Lake Karla-Mavrovouni, highlighting through them serious advantages and opportunities to exploit the area by the local bodies.

Honeybee visitation to shared flowers increases Vairimorpha ceranae prevalence in bumblebees.

Vairimorpha (=Nosema) ceranae is a widespread pollinator parasite that commonly infects honeybees and wild pollinators, including bumblebees. Honeybees are highly competent V. ceranae hosts and previous work in experimental flight cages suggests V. ceranae can be transmitted during visitation to shared flowers. However, the relationship between floral visitation in the natural environment and the prevalence of V. ceranae among multiple bee species has not been explored. Here, we analyzed the number and duration of pollinator visits to particular components of squash flowers-including the petals, stamen, and nectary-at six farms in southeastern Michigan, USA. We also determined the prevalence of V. ceranae in honeybees and bumblebees at each site. Our results showed that more honeybee flower contacts and longer duration of contacts with pollen and nectar were linked with greater V. ceranae prevalence in bumblebees. Honeybee visitation patterns appear to have a disproportionately large impact on V. ceranae prevalence in bumblebees even though honeybees are not the most frequent flower visitors. Floral visitation by squash bees or other pollinators was not linked with V. ceranae prevalence in bumblebees. Further, V. ceranae prevalence in honeybees was unaffected by floral visitation behaviors by any pollinator species. These results suggest that honeybee visitation behaviors on shared floral resources may be an important contributor to increased V. ceranae spillover to bumblebees in the field. Understanding how V. ceranae prevalence is influenced by pollinator behavior in the shared floral landscape is critical for reducing parasite spillover into declining wild bee populations.

Visiting Virtual Museums: How Personality and Art-Related Individual Differences Shape Visitor Behavior in an Online Virtual Gallery

The present study explored how personality shapes encounters with art within a virtual art gallery. An online sample of 264 adults completed questionnaires before freely wandering around a virtual gallery, which spanned three rooms and contained 24 artworks (half abstract, half representational) of various sizes and genres. We examined how the Big Five personality traits, aesthetic fluency, and aesthetic responsiveness predicted visit behavior: overall visit time, distance traveled in the gallery, the proportion of time spent viewing artwork, and how long and from what distance people viewed each individual artwork. Openness to experience had widespread effects on virtual visit behaviors, followed by extraversion, and variation in artwork features (area and abstraction) predicted viewing time and distance for individual artworks. We discuss how virtual galleries may contribute to understanding both traditional museum visitors and the emerging study of online virtual visitors.

An International Investigation of the Prevalence of Negative Visitor Behaviour in the Zoo.

Negative visitor behaviour is an understudied area of zoo research, even though negative actions can have serious implications for animal welfare. This research project investigated the prevalence of negative visitor behaviours at four different zoos. It included observations of visitors at seven different taxa exhibits and three different types of enclosures. A modified version of behaviour sampling was used to record visitor behaviour and the activity of the animals, while a negative binomial regression was conducted to test the significance of several predictor variables against the number of negative behaviours observed. Negative visitor behaviour was relatively common, occurring in 57% of observations. Banging was the most commonly observed negative action. Negative behaviours were influenced by zoo (p < 0.001), species (p < 0.001) and the number of visitors present (p < 0.001). The charismatic species were the most harassed animals included in the study, while children were the most likely to engage in negative behaviour. Negative visitor behaviours occurred more frequently when animals were active and in close proximity to visitors. It is imperative for zoos to understand visitors' behaviour so that they can effectively communicate with their visitors to minimise negative actions and promote better animal welfare.

Assessing pro-environmental behaviors and implications for integrated conservation in protected areas: A study of visitors and entrepreneurs in the Asinara National Park, Italy

Understanding pro-environmental behaviors in protected areas is vital for effective resource management, visitor management, infrastructure development, and conservation strategies. Therefore, this study aims to assess environmentally friendly practices and behaviors (eco-practices) of visitors (demand side) and entrepreneurs and tour operators (supply side) to explore the implications for the long-term sustainability of the protected area. The study utilizes the shared value framework and the value-belief-norm theory extended to environmentalism to investigate the relevant values for pro-environmental behaviors. The paper focuses on the Asinara National Park in Italy. It employs a partial least squares-structural equation model to analyze the pro-environmental behavior and willingness to commit to conservation goals. The findings reveal that visitors demonstrate a willingness to commit to eco-practices in a protected area based upon non-extractive cultural ecosystem services (path coefficient = 0.196*) and accept earmarked taxation (path coefficient = 0.254***), which indicates their loyalty and satisfaction with their visit. On the other hand, entrepreneurs are motivated by internally adopted ecological practices (path coefficient = 0.509***) and altruistic reasons (path coefficient = 0.377**). In conclusion, the study emphasizes aligning service and facility supply with demand and the mission of protected areas to achieve balanced and sustainable resource management. By understanding and promoting pro-environmental behaviors, long-term resilience can be ensured for protected areas, benefiting both the environment and the visitors. AcknowledgmentsWe would like to thank the participants of the XI Workshop on Institutions, Individual Behavior and Economic Outcomes, Session Environmental and Ecological Economics, Corte (France) and at the Research Meeting Seminar, Burgundy School of Business, Dijon (France) for their helpful comments. We also thank Fondazione di Sardegna (Economia e Benessere tra Società e Istituzioni), grant 2022–2023, Programme 2014–2020 INTERREG V-A Italy – France Maritime (grant EcoSTRIM), and Fondo di Ateneo UNISS 2020 for financial support.

How do event zones influence visitor behaviour and engagement with host destinations? A longitudinal study of the Cambridge half marathon (2017–2020)

This work identifies important influencing factors that affect event visitor behaviour in and beyond event zones, utilising a four-year, mixed-method, longitudinal study (n=6212) of the Cambridge Half Marathon (2017–2020). We counter a commonly held view that visitors naturally spill out into local cultural and business precincts, arguing that event zones represent cities within cities that spatially segregate visitors from the host destination; only 7% of the sample engaged in longer and deeper cultural stays. Quantitative data reveals statistically significant demographic and tripographic factors that increase the likelihood of visitors venturing beyond the event zone, whilst qualitative data reveals the behavioural and organisational factors that encourage or discourage engagement. Managerial tactics and strategies for encouraging visitors to venture beyond event zones, across host destinations, to optimise local economic benefits across the host destination are presented.

The relationship between visitors’ motivations and satisfaction about a Brazilian sacred complex

PurposeThe purpose of this paper is to analyse the relationship between the motivation and satisfaction of visitors, both tourists and residents, of a sacred urban complex located in Santa Catarina, Brazil.Design/methodology/approachThis descriptive research uses quantitative and survey methods to collect the data. The sample of this study consists of 400 visitors, comprising tourists and residents who were in Vale das Graças, Santa Catarina, Brazil, between August and September 2019. Descriptive statistics and linear regression analysis were used to analyse the data.FindingsThe results of this study showed people who visit the site for reasons of religious belief, cultural pleasure and mental relaxation feel satisfied and emotionally touched by the religious atmosphere. It was also perceived that all dimensions of satisfaction significantly influenced the motivation to visit the Vale da Graça; that is, tourists and residents tend to feel more motivated to visit the Sacred Complex when they are satisfied with the contact with faith provoked by the visit.Originality/valueThis research provides theoretical and managerial contributions. Initially, this study contributes to research related to urban religious tourism and the perception of residents and tourists (visitors) in relation to a sacred complex. In general, this research on the subject investigated only the tourist's perspective. In addition, this study also brings management contributions for the destination administrators by understanding the behaviour of visitors to religious tourist sites located in the urban area of municipalities and giving their opinions on the satisfaction and motivation of aspects related to religious contact to visit such sites, thus helping in the management process of the attraction and surroundings.

Can acoustic indices reflect the characteristics of public recreational behavioral in urban green spaces?

Acoustic indicators serve as an effective means of assessing the quality of urban green space soundscape. The informative, easy accessibility and non-invasive nature of acoustic monitoring renders it an excellent tool for studying the interaction among the natural environment, wildlife, and human activities. Urban green space is essential in the urban ecosystem and constitutes the primary location for public outdoor recreation. However, the existing methods for monitoring public recreational behavior, such as on-site observation, drone observation, or questionnaire interviews, require significant labor or professional expertise. All of these methods have their limitations, so there is still much to be researched in the acoustic indices and recreational behavior. As a result, the potential for using acoustic characteristics to monitor public recreational behavior remains underexplored. To address this gap, this study investigates the potential of 5 widely used acoustic indices and acoustic intensity for monitoring public recreational behavior: Acoustic Complexity Index (ACI), Acoustic Diversity Index (ADI), Acoustic Richness (AR), Normalized Difference Soundscape Index (NDSI), and Power Spectral Density (PSD). Data were collected from 35 monitoring points in urban green spaces during the opening hours (6:00–22:00) to analyze the relationship between these indices and public recreational behavior. The findings indicate that (1) ACI, ADI, and AR daily exhibited multi-peak daily variation characteristics similar to those of public recreational behavior, displaying a “W” shape, while NDSI exhibits opposite variation characteristics; (2) the spatial variation characteristics of ACI, ADI, and AR change in response to the green space, and these changes align with public recreational behavior; (3) the correlation analysis and generalized linear mixed model construction further demonstrate that acoustic indices are effective in capturing the dynamic activities of visitor behavior; and (4) PSD undergoes significant temporal dynamic changes along the frequency gradient, with different frequency intervals reflecting the activity information of different recreational behaviors. In conclusion, this research highlights the effectiveness of using acoustic indices to analyze both the spatial and temporal variation characteristics of public recreational behavior in urban green spaces. The results can provide valuable data support for the enhancement and renovation of urban green spaces.

Janusia anisandra (A. Juss.) Griseb (Malpighiaceae): The first case of enantiostyly in oil‐flower species

AbstractEnantiostyly is a floral polymorphism characterized by style deflection to the right and left, which results in flowers with mirror images. To date, enantiostyly occurs only in species that offer pollen or nectar as floral resource. Here we describe the first case of enantiostyly in an oil‐flower species. Janusia anisandra (A. Juss.) Griseb (Malpighiaceae) shows right and left‐styled flowers in individuals occurring in an area of tropical dry forest in Northeastern Brazil. We described the floral morphology, investigate the reproductive system, and made focal observations of flower visitors behaviour. J. anisandra has morphological traits that are part of the floral conservatism found in the neotropical species of Malpighiaceae, which preserves features that are decisive for the interaction with oil‐collecting bees of the Centridini tribe, performing a highly specialized pollination system. The six stamens (two major and four smaller), located in the center of the flower, characterizes heteranthery, an intrafloral polymorphism, in which the stamens differ in shape, size, and function and is commonly associated with enantiostyly. We identified the two floral morphs in the same individual, characterizing a monomorphic enantiostyly; each of the morphs differs by lateral displacement of the style to the right or to the left, always accompanied by one larger stamen. The species is moderately self‐compatible. Four species of solitary bees of the genus Centris were registered visiting the two morphs of J. anisandra flowers. Centris aenea and C. fuscata were the main pollinators, performing 65% of the visits. This new discovery of a classical monomorphic enantiostyly in J. anisandra opens the way for investigations in the evolution of this system in oil‐secreting flowers.