Purpose Of Visit Research Articles

Investigating the Effects of the Infodemic on Store Visit Intention

Investigating the Effects of the Infodemic on Store Visit Intention

A demographic study of natural heritage visitation intentions in tourism in Győr-Moson-Sopron County, in Hungary

A demographic study of natural heritage visitation intentions in tourism in Győr-Moson-Sopron County, in Hungary

Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality

This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in the Islamic and Javanese calendars. Data were collected from a convenience sample comprising of 220 tourists in Yogyakarta. Results show that destination image is an antecedent to destination personality, while self-congruence and destination personality each positively relate to the visit intentions of tourists. Conversely, one’s destination image does not predict self-congruence. In contributing to the literature at the intersection of royal and dark tourism, this underpins sustainability in tourist tourism, destination marketing, and consumer behaviour. The implications of such a study are found to fall in line with the United Nations SDGs, specifically Goal 8: Decent Work and Economic Growth, regarding the promotion of sustainable tourism, which brings in income and provides employment; and Goal 11: Sustainable Cities and Communities, due to the fostering of conservation and promotion at the cultural heritage sites.

Green hotels visit intention among young adults: integrating the familiarity, novelty, trust, perceived risk, and theory of planned behaviour

Previous hospitality research typically focuses on consumers’ positive attitudes and intentions toward addressing an existing research gap in the literature on consumer attitude and behaviour in green hotel marketing. Those studies have frequently neglected to investigate the effects of negative attitudes and perspectives. This study aims to explore the relationships between seven indicators of perceived risk, familiarity, novelty, trust, attitude, subjective norm, perceived behavioural control, and intention to visit green hotels. A total of 606 questionnaires were collected and analysed using structural equation modelling. Results showed that perceived risk negatively influences trust, subjective norm, and perceived behavioural control. Familiarity positively influences perceived risk but negatively influences attitude. Novelty negatively influences perceived risk and attitude, while trust positively influences attitude and intention. Subjective norm positively influences attitude, perceived behavioural control, and intention, and attitude influences intention. This study provides an alternative negative factor perspective on green hotel visitation using a theoretically driven approach.

Determining intention to visit halal destinations from the perspective of the push-pull-mooring framework

PurposeThe rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors influencing tourists' intention to visit halal tourism destinations in Indonesia, using the push-pull-mooring (PPM) model to understand this phenomenon.Design/methodology/approachData were collected using a self-administered questionnaire. A total of 328 usable responses were used to analyse the data. The proposed conceptual framework was tested using covariant-based structural equation modelling (CB-SEM).FindingsResults indicate that push, pull and mooring motives positively influence visit intention towards halal tourism destinations. Among these motives, novelty seeking, escapism, halal-friendly destination performance, halal attributes of the destination, religiosity and subjective norms were the most critical factors that improved visit intention. Furthermore, the moderating role of mooring factors was also established.Practical implicationsThe study makes several strategic suggestions for promoting halal tourism destinations. These include highlighting the destination’s halal index factor to attract Muslim tourists and develop the industry market.Originality/valueResearch in halal tourism is still emerging, and this study aims to enhance our understanding of Muslim travellers. Using the PPM framework, it provides valuable insights into Muslim tourists' intentions to visit halal destinations.

Destination Social Media Foodscape and Visit Intention: Double Mediation Assessment of Food Destination Attractiveness and Familiarity Among Gastronomy Tourists

ABSTRACT This study analyses the dynamics between destination social media foodscape (DSMF), food destination attractiveness (FDA), food destination familiarity (FDF) and visit intention among food tourists. Partial-least Square-Structural Equation Modelling (PLS-SEM) was employed to test the research hypotheses. It has been revealed that DSMF’s social factor and aesthetic appeal have a significant impact on the FDA and FDF. The study’s findings illustrate that both FDA and FDF significantly mediate the relation between social factors and visit intention, as well as between aesthetic appeal and visit intention. The results highlight the importance of tourism stakeholders being strategic in curating DSMF to enhance tourists’ travel planning.

Crime and Criminal Typology Independent Role Toward Tourism Support and the Intervening Position of Emotional Solidarity with Tourists

The The study explains the mediating relationship of emotional solidarity between crime, criminal typology, and tourism support among North-West tourist destinations of Swat, Pakistan. Crime has elevated among different tourist destinations, and community individuals do not support tourists visiting them. Crime rates are likely to have an adverse reputational impact on tourists’ tourism support and diminish the inclination of tourists to return. A quantitative research approach was used, and (n=398) respondents were consulted randomly through a questionnaire. Statistical packages for social sciences (SPSS V-21) and structural equation modeling (SEM-AMOS V-21) were used to analyze the data. The predictive result revealed that crime significantly decreases emotional solidarity and tourism support. For instance, criminal typology also has an inverse relationship with emotional solidarity and tourism support. Emotional solidarity has a negative intervening effect between crime, criminal typology, and tourism support. The study puts forward a conclusion to policymakers that criminal activities and crime can decrease emotional solidarity and tourism support in different destinations. The research suggested that crime should be overcome to sustain visitor intentions, and that community should support tourists.

A configurational impact assessment of pet tourism destination visit intention: application of TPB, servicescapes, and loss-aversion under prospect theory

ABSTRACT As the number of pet lovers is increasing, the tourism industry has become keenly interested in pet-friendly business environments. This study aimed to explain pet owners’ intentions to visit a pet tourism destination using diverse determinants, which were applied in three theoretical frameworks. Data were collected from a sample of 349 pet owners. Among the meaningful results, pet owners chose pet tourism destinations that offered physical environment attributes. Their intentions were salient to overcoming perceived behavioural control issues or perceived risks. Overall, pet owners revealed a strong intention to visit pet tourism accommodation if the destination provided suitable facilities or services. The results of this study are of academic and industrial significance because they relate to a new niche market: pet lovers and pet-friendly tourism businesses.

Key Determinants of Visitor Satisfaction and Post- Visit Intentions at a Museum in the Kruger National Park, South Africa

Museums preserve and present valued historical artifacts, information, and displays to an information-hungry tourism market. As such, they play a crucial role in the tourism industry, serving as pertinent leisure attractions in many destinations. It is therefore important for management to identify the key determinants that lead to tourist satisfaction and to tourists’ intention to return in future. This knowledge could assist management in making the informed strategic decisions for sustaining such attractions. Very little research has been conducted on this aspect in terms of museums in South Africa, leaving numerous unanswered questions about tourists’ experiences, the perceived quality of sites and tourists’ satisfaction with sites, which ultimately impact their intention to return. A quantitative survey was conducted at the Stevenson-Hamilton Knowledge Resource Centre and Museum (Skukuza Museum) in the Kruger National Park, where a total of 164 responses were obtained. Eight hypotheses were formulated and tested by utilizing Spearman’s correlation, investigating visitor expectations, experience, perceived quality, satisfaction, pleasure, confirmation and visitor intent. The results confirm the hypothesis that when tourists’ expectations are met, they experience a positive service experience and perceive the high quality. When tourists derive pleasure and satisfaction from the visit, they usually commit to a follow-up visit. The results of this study provide a basis for museum management, public sector visitor attractions, employees and academia to further develop these museums as successful visitor attractions.

Study of travel motivation and visit intention: The mediating role of perceived risks and travel constraints

The motivation to travel has been extensively studied, as it plays a crucial role in influencing people's travel decisions. Various theories have been proposed to explain travel behavior, including allocentric, psychocentric, push-pull factors, TPC, and TCL. This study delves into the impacts of perceived risks and travel constraints on Japanese people's motivation to travel to Mongolia, employing the push-pull theory as a framework. In the questionnaire survey, 142 Japanese citizens were selected by simple random sampling method, and the survey was conducted in Japanese and English between April and May 2023. The collected data were analysed using IBM SPSS 26 and SmartPLS 4 software. Out of the seven proposed hypotheses, four were confirmed and three were rejected. When examining risk/constraints as mediating variables, the results revealed that push motivation did not significantly influence travel intention, while pull factors demonstrated a statistically significant relationship. Furthermore, two and three variables were identified to characterize the push and pull factors that drive Japanese people's travel decisions. Two segments of travellers were also identified: those seeking nature-based experiences and those interested in historical and cultural attractions. These findings may guide tourism business operators seeking to attract Japanese travellers to Mongolia.

The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective

This study aims to explore the interaction effect of time metaphors and destination-related user-generated content (UGC) appeal on visit intention based on construal-level theory. The interaction effect was investigated in three scenario-based experiments. When representing the passage of time, people typically use one of the two time metaphors: the ‘ego-moving’ metaphor, where the ‘self’ moves away from the present toward an event in the future, or the ‘event-moving’ metaphor, where an event moves from the future and approaches the present self. This research has taken a construal-level perspective, suggesting that through the use of differing message appeals, time metaphors can influence the persuasiveness of UGC. The results of three studies suggest that combining an ego-moving (versus event-moving) metaphor with rational (versus emotional) UGC can elevate a person's visit intention and different levels of construal induced by time metaphors act as mediators. Theoretical and managerial implications are also discussed.

Investigating how consumption values and place identity shape long-haul truck drivers’ intention to visit roadside rest areas

Transportation business organisations, policymakers, and government entities attempt to enhance the welfare of long-haul truck drivers (LHTDs) by promoting safe driving practices. LHTDs spend long hours on goods delivery journeys, and that causes various health and in-route safety issues for drivers. For improved LHTD health and safety, many developed nations introduced the concept of roadside rest areas (RRAs) for regulated, safe, and enhanced driving experience for LHTDs, whereas developing nations’ research on RRAs development is nascent. The RRAs offer a chance to reduce negative truck driving impacts and promote wellbeing among LHTDs, but why drivers will visit RRAs during their tracking journey is a question for policymakers. Hence, the present study tries to comprehend the significance of drivers’ visit consumption values in terms of functional, social, emotional, epistemic, conditional value, and place identity concerning visit intentions towards RRAs. In addition, the present work examines the influence of consumption values on word of mouth (WoM) for RRAs by LHTDs. The research problem is examined via the lens of the theory of consumption values. The study utilised 247 valid responses for model analysis, using the partial least squares-structural equation modelling (PLS-SEM) technique. The findings establish that consumption value is a formative construct that further positively influences place identity, intentions to visit RRAs, and WoM for RRAs by LHTDs. This implies that the intentions of LHTDs to visit relaxation sites are mostly influenced by the values they perceive from such places. This perception of consumption values also helps LHTDs develop place identity with RRAs and influences them to spread positive WoM about it. However, the results of the present study did not find the mediation role of place identity. This implies that Indian LHTDs will develop the intention to visit RRAs because of the consumption values rather than any attachment to the place. The findings of this paper will help transport policymakers develop adequate measures for developing rest areas on major transport routes to improve road safety and drivers’ wellbeing.

Uncovering Tourist Visit Intentions on Social Media through Sentence Transformers

The problem of understanding and predicting tourist behavior in choosing their destinations is a long-standing one. The first step in the process is to understand users’ intention to visit a country, which may later translate into an actual visit. Would-be tourists may express their intention to visit a destination on social media. Being able to predict their intention may be useful for targeted promotion campaigns. In this paper, we propose an algorithm to predict visit (or revisit) intentions based on the texts in posts on social media. The algorithm relies on a neural network sentence-transformer architecture using optimized embedding and a logistic classifier. Employing two real labeled datasets from Twitter (now X) for training, the algorithm achieved 90% accuracy and balanced performances over the two classes (visit intention vs. no-visit intention). The algorithm was capable of predicting intentions to visit with high accuracy, even when fed with very imbalanced datasets, where the posts showing the intention to visit were an extremely small minority.

Destination-Country Image of Türkiye from Perspectives of American Non-Visitors

The significance of images in advertising, promoting, attracting tourists for destinations, and influencing their future behavioral intentions is widely acknowledged concept. In recent years, destination-country image research has gained momentum. This article seeks to evaluate how Türkiye (the fourth most visited country in the world) is perceived as a travel destination by American non-visitors. The focus on American non-visitors in this study is significant because Americans represent the largest group of international travelers globally. This demographic offers valuable insights for understanding potential tourism markets for Türkiye. By analyzing how American non-visitors perceive Türkiye, the study aims to enhance the country's tourism strategies, especially in a highly competitive global market. Their perceptions influence their likelihood to visit, making it crucial for tourism managers to tailor marketing campaigns to shift these non-visitors' views toward a more favorable image of Türkiye. The sample included potential tourists who have never visited Türkiye, also known as non-visitors. Furthermore, the study examined the relationship between how potential visitors view the destination country and their intentions to travel there. Amazon Mechanical Turk (MTurk), a widely used online research platform, gathered the data for this study. Data were obtained through a survey from a total of 302 non-visitors by conducting convenience sampling method. We employ PLS-SEM, a variance-based methodology, analyze the data set. After the analysis, we validated all proposed hypotheses. Therefore, the cognitive and emotional images have an impact on each other. There is a statistically significant and positive link between the affective image and overall and the cognitive image and overall (β = 0.354, p<0.001; β = 0.258, p<0.001, respectively). In addition, there were strong and positive links between visit intention and both affective image (β = 0.262, p<0.001) and cognitive image (β = 0.168, p<0.001). The cognitive and emotional components of an image have a significant impact on general image perception. The current study validates that both the general image and its elements positively influence non-visitors' visit intentions. The study concludes by presenting the management and theoretical consequences.

Virtual reality facilitated travel inspiration: the role of pleasure and arousal

ABSTRACT The paper investigates how Virtual Reality (VR)-facilitated travel inspiration increases visit intention through pleasure and arousal. The research rationale is based on our conceptual framework suggesting that the transmission model of inspiration (from the state of inspiration-by to the state of inspiration-to) and the model of emotional states of pleasure and arousal go in tandem. Partial least squares structural equation modelling (PLS-SEM) was used to test the hypotheses with data from 290 participants recruited through Prolific Academic who had visited a destination via a 360° VR activity. Our findings demonstrate that VR inspired-by has significant relationships with pleasure and arousal. Pleasure is a complementary partial mediator of the relationship between inspired-by and inspired-to. Similarly, our findings demonstrate that there is a positive effect of pleasure on visiting intention through inspired-to. Arousal neither appears to mediate the relationship between inspired-by and inspired-to nor has any significant relationship with visiting intention.

How does travel social media influencer humour influence viewers’ visit intention?

ABSTRACT This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers’ visit intention based on the trust transfer theory. Three scenario-based experiments were undertaken from 28 February to 28 September 2023 with the help of the Credamo platform through a purposive sampling method. The findings indicate that the humorous content posted by SMIs influences viewers’ visit intention. Trust in the influencer and trust in the destination mediate the effect. This paper further identifies the moderating role of physical attractiveness. This research finds that the positive impact of humorous content posted by travel SMIs is stronger for those who are less physically attractive. Practically, this research suggests that destinations should cooperate with SMIs who are often sharing humorous content. More importantly, this research also suggests that less physically attractive travel SMIs ought to be better at producing humorous content than more physically appealing influencers. Theoretically, this research not only expands the use of the trust transfer theory to travel SMI marketing context, but also uncovers the underly mechanism and boundary condition of the effect.

I Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioral. The study also inspects the subsequent effect of the components of engagement on visit intentions and electronic word of mouth. We adopted a mixed method approach involving two focus group discussions followed by a sample survey of 541 respondents from India to construct and validate the study hypotheses using structural equation modeling. The findings indicate a differential effect of parasocial bonding and wishful identification on the components of consumer engagement. Likewise, engagement components are observed to have differential effects on visit intentions and electronic word of mouth. This study extends the application of social learning theory to tourism by offering a novel perspective on how interactions with travel vlogs collectively shape customer decisions and travel intentions. Tourism marketers can capitalize on the impact of parasocial interactions and wishful identification with travel vloggers to enhance engagement and boost the dissemination of electronic word-of-mouth.

Host language, guest language or hybrid? Language strategy in destination advertising

ABSTRACT Language constitutes an integral part of destination culture and tourists’ experiences. Although the importance of using host language in destination marketing has been highlighted, the effectiveness of the language strategy in forming potential tourists’ visit intention remains unrevealed. Built on optimal arousal theory, this research examines whether and how the hybrid of host and guest languages (called hybrid language display hereafter) in destination advertising is more useful in attracting tourists. Two experiments were conducted using Xizang and Macau as contexts. Results reveal that the ad featuring hybrid language display works better than monolingual ads (either host or guest language only) in attracting potential tourists. Specifically, hybrid language display in a destination ad increases potential tourists’ visit intention because of higher perceived uniqueness of the destination and then curiosity about it. This language strategy in destination advertising is effective regardless of potential tourists’ self-efficacy though especially useful for increasing visit intention of those who are low in self-efficacy. Accordingly, theoretical and practical implications are offered.

Decoding Destination Desires: The Influence of Social Media on Young Travelers' Choices Through Parasocial Interaction

This study aims to explore the influence of source credibility (attractiveness, expertise, trustworthiness, and similarity) and fairness (distributive information, procedural, and interpersonal) on developing parasocial relationships between SMIs and their followers, and how these relationships lead to the marketing outcome of destination visit intentions between generation Y and Z. This study utilized a quantitative research method, specifically the self-administered questionnaire technique. The collected data was analysed using Smart PLS. The findings indicate that attractiveness (a sub-dimension of source credibility), distributive fairness, procedural fairness, and informational fairness have a significant influence on developing parasocial relationships between SMIs and generation Y and Z. Additionally, these parasocial relationships mediate the relationship between these factors and destination visit intentions. Furthermore, expertise, trustworthiness, similarity, and informational fairness do not influence parasocial relationships and intentions, which is not in line with previous literature. This research makes significant theoretical and practical contributions to the tourism marketing literature by providing evidence in regard to understanding destination visit intentions in the context of destination marketing.

Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism

PurposeDespite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions.Design/methodology/approachWe surveyed 270 active metaverse users to test the research model. The data were analysed using partial least squares structural equation modelling (PLS-SEM).FindingsThe results of our study show that three dimensions of realism – avatar involvement, perceptual pervasiveness and social realism – significantly enhance user engagement, which in turn influences external search behaviour and visit intention. In contrast, simulation realism and freedom of choice have minimal effects on absorption and dedication.Research limitations/implicationsThis study highlights the role of perceived realism in enhancing user engagement with the metaverse and its impact on physical world behaviours. It contributes to metaverse literature by demonstrating that engagement within the metaverse significantly influences physical world behaviours, including visit intentions and external search behaviours.Practical implicationsThis study offers practical guidance for developers to enhance user engagement in metaverse environments. Specifically, our findings advocate for visual and audio quality enhancements, greater persuasiveness of virtual spaces, improved avatar representativeness and a closer alignment of metaverse activities with real-life events.Originality/valueThis study advances the theoretical understanding of perceived realism by examining how its dimensions – such as visual and audio quality, avatar representativeness and alignment with real-life events – impact user engagement in the metaverse. It also explores how this engagement influences offline behaviours, thus bridging the gap between virtual and real-world interactions.