Abstract
ABSTRACT As the number of pet lovers is increasing, the tourism industry has become keenly interested in pet-friendly business environments. This study aimed to explain pet owners’ intentions to visit a pet tourism destination using diverse determinants, which were applied in three theoretical frameworks. Data were collected from a sample of 349 pet owners. Among the meaningful results, pet owners chose pet tourism destinations that offered physical environment attributes. Their intentions were salient to overcoming perceived behavioural control issues or perceived risks. Overall, pet owners revealed a strong intention to visit pet tourism accommodation if the destination provided suitable facilities or services. The results of this study are of academic and industrial significance because they relate to a new niche market: pet lovers and pet-friendly tourism businesses.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
