The featured problem explores the impact of cross-diffusion on the two-dimensional electrically conducting flow of a viscous liquid over a nonlinearly stretching sheet through a permeable medium. An inclusion of radiative heat energizes the heat transport phenomenon whereas the solutal transfer enriches by the conjunction of the chemical reaction. To justify the behavior of electromagnetic radiation, the Rosseland approximation is used by considering nonlinear thermal radiation. Further, the convective boundary conditions also affect the flow properties. The approachable transformations are employed to get a suitable non-dimensional form of the governing equations for the formulated problem. Due to the complex nature of the distorted equations, the system of equations is solved using an in-built code bvp5c predefined in MATLAB. The computation is carried out for the involvement of the suitable values of contributing parameters on the flow characteristics and along with the simulations of the rate coefficients. Further, the assigned particular parameters present an outcome that validates with a good correlation. Finally, the important outcomes are — enhanced suction due to the permeability of the surface augments the fluid velocity whereas the trend is reversed in the case of injection. The augmentation in the fluid temperature is exhibited for the radiating heat but the reacting species attenuates the fluid concentration.