Online Shopping Research Articles

Factors Influencing Impulse Buying Behaviour during Online Shopping among Youngsters Consumers, Klang Valley, Malaysia

Factors Influencing Impulse Buying Behaviour during Online Shopping among Youngsters Consumers, Klang Valley, Malaysia

Investigating Consumer Behavior in Internet Shopping

Objectives: as the Internet shopping has become a standard way of doing business, the aim of this paper is to describe and analyze the Internet usage behavior in purchasing stages of customers in selected countries. Theoretical Framework: Trenz (2015) differentiated 3 stages of the purchasing process – pre-purchase stage, purchase stage and post-purchase stage. Hence, in this study, we focus primarily on behavior in pre-purchase stage of Internet shopping. Method: secondary data from the Consumer Barometer and from World Bank was used. The data was analysed using software IBM SPSS and Microsoft Excel. Descriptive statistics was used in order to test the two main hypotheses using Pearson correlation coefficient, the third hypothesis was tested with the use of F-test and t-test. Results and Discussion: there is a significant negative correlation between development indicators of nations and the use of Internet in pre-purchase stage. Research Implications: the less developed markets are more suitable for developing online business, thus are more suitable for this kind of business. Originality/Value: there is a significant difference between countries in the use of Internet during pre-purchase stage in the following activities: discovery of relevant brands online, watching relevant videos online, looking for redeemed offers, coupons or promotions online and getting locations/directions online for the sake of smart and sustainable consumption.

Are online shoppers ready to use smart mobile city bus lockers?

ABSTRACT This research is a pioneer to introduce an innovative delivery paradigm termed Smart Mobile Lockers with City Buses (SML-CBs). The purpose of this study is to survey consumer perceptions pertaining to the adoption of this nascent technology, and in particular focusing on the prevailing attitudes among Canadian e-commerce customers towards the use of SML-CBs. The authors investigate the factors that lead the survey respondents to perceive SML-CBs as secure and to embrace their use, as well as develop two conceptual models to assess such attitudes. In addition, this paper differentiates participants' responses in various groups and through a comprehensive rating system, it identifies the participant groups that are most likely to adopt SML-CBs, which includes monthly online shoppers, participants who consistently opt for paid shipping, younger individuals, apartment dwellers, residents of Saint John's, and suburbanites.

Consumer Behaviour and Spending Patterns in Online Shopping

Consumer Behaviour and Spending Patterns in Online Shopping

Value-in-Use and Sustaining Use Intention on E-Commerce Platforms: The Service-Dominant Logic Perspective

With the progressive increase in online shopping, e-commerce platforms’ sustainability has attracted considerable attention from both academia and the business sector. This study employs a service-dominant logic perspective and incorporates value-in-use into the conceptual model to investigate the factors and mechanisms that influence sustained intention to use e-commerce platforms. Drawing on a survey of 358 college students in China, we reveal that users’ perceived usefulness and perceived enjoyment on e-commerce platforms have a positive effect on their sustaining use intention on platforms, whereas perceived uncertainty exerts a negative influence. Furthermore, the effect of perceived uncertainty on confirmation is less pronounced than that of perceived usefulness and enjoyment. Perceived uncertainty primarily stems from information asymmetry and seller opportunism, with the latter having a more significant impact on perceived uncertainty than the former. These findings enrich the empirical literature on the sustainable development of e-commerce platforms by offering new insights into the development of service-dominant logic and value-in-use theory.

Market Integration in Nordic Online Retail Markets: Do Cross‐Border Transaction Costs Still Matter?

ABSTRACTIf online retail markets are integrated, in that cost shocks in one country also affect pricing in other countries, asymmetric shocks to any one country in the region will spill over to neighboring countries as well. Using web‐scraped product‐level prices from a group of retail firms selling identical products in at least two of the four Nordic markets under study, we investigate if national markets are segmented at the borders. Contrary to previous studies, we use differences in product characteristics to divide the data into products that are easily transported across borders and those that are not. At the extreme end of the transportability spectrum, we investigate market integration for four types of games for computers or game consoles that are delivered via downloads, where the cross‐border transaction costs should be close to zero. Our results show that markets for product categories where cross‐border transaction costs are high are also segmented at the border, while markets for product categories that can easily be traded and transported between countries are not. As such, cross‐border transaction costs still matter for market segmentation, but only for the subset of products where such costs are high.

Customizing Young Consumers’ Traits in Domestic Cars through Personalized Virtual Shopping Experience

Younger consumers have become a dominant force in the Chinese automobile market. However, their aspiration to own luxurious cars contradicts their ability to purchase them. This study explores methods for expediting car-buying experience among young consumers when acquiring domestic national vehicles. This study conducts a desktop survey and reports the results of a systematic literature review synthesis aiming to provide the young buyers with a sense of luxury and exclusivity in their vehicle purchases. The survey covered buying experience, VR in shopping and personalized virtual shopping. This study found the younger generation is interested in using virtual reality (VR) technology—which enhances interactivity and immersive environments, fosters inclusivity and personalization, and expedites decision-making. Through the immersive virtual engagement, national automotive dealers could provide an effective and customized purchasing approach for young users as if they would undergo the traditional luxury car-buying experience. The results contribute to understanding consumer behavior in the context of personalized virtual shopping experiences and propose a conceptual framework for expediting the buying experience among the young Chinese car buyers. The results advocate adopting immersive VR technologies tailored to accommodate customers’ personalities. This approach seeks to offer a cost-effective, customized purchasing avenue, affording young users a luxurious car-buying experience while expediting the entire process in the context of the Chinese automotive market. Future studies are recommended to extend the realm of personalized virtual shopping experiences within the automotive sector and develop a framework for applying VR to automotive marketing.

A Brief Review on Whether Physical Shopping Experience Still Holds a Strong Appeal among Indian Consumers in this Digital Time Span

The distribution channel is crucial in delivering goods and services to end consumers at the appropriate location and time. The consumer journey no longer follows a single channel every time to purchase products and service. Consumer often experiment variety of channel in their routine purchasing. Online shopping is increasingly becoming an essential and convenient option for modern consumers. Retail shopping has decreased, and the e-commerce sales have been steadily growing over the previous years. But majority of leading business are providing products online and offline in order to provide the best possible service for clients. In contrast to websites and online shops, a physical shopping appears to provide customers with a more engaging shopping experience. This paper is a significant step forward to understand whether physical shopping experiences of consumer still holds a strong appeal among Indian consumers in this digital age.

Price Stickiness in a Dual‐Channel Supply Chain

ABSTRACTIn this paper, we investigate price stickiness in a dual‐channel supply chain where a manufacturer sells its product directly through an online retailer and indirectly through an offline retailer. We construct a noncooperative game where the manufacturer and the offline retailer decide whether or not to costlessly adjust their prices after a demand shock. If the demand shock is positive, then no price can be sticky at the unique Nash equilibrium. If the demand shock is negative, then we additionally observe equilibria where some or all prices can be sticky. We also show that no equilibrium is always Pareto optimal.

Navigating the Future: Examining Sustainable and Resilient Drivers Shaping the Integration of Crowdshipping in E‐Commerce Logistics

ABSTRACTThe last mile is often subjected to unique challenges such as congested urban areas, unpredictable customer availability and the need for personalized services. To address these complexities, and to be competitive in the market, companies are increasingly turning towards innovative solutions. One such innovative solution is crowdshipping (CS). The concept of CS was first introduced by Walmart in 2013, where store customers may act as crowdshippers and fulfill the demands of online retailers or shops by transporting packages on their way home with guaranteed compensation. To understand the factors influencing CS and its potential to motivate logistics firms for delivery, this research work determines the 20 key sustainable and resilient factors affecting the adoption of CS in the e‐commerce logistics sector. Furthermore, the Neutrosophic Best‐Worst Method (NBWM) is employed to prioritize these factors, followed by the application of Neutrosophic Interpretive Structural Modeling (NISM) with cross‐impact matrix multiplication applied to classification (MICMAC) analysis to assess the interrelationships amongst the factors. The results of the NBWM reveal that technology for the successful implementation of CS, rating and reward system, delivery cost–time efficiency, CO2 emissions and service quality are the top five highly weighted factors. The results of NISM dictate the technology for the successful implementation of CS, integration of CS with the mainstream (operations research models), government interventions and the usage of back‐up drivers as the factors with the highest driving power. The proposed NBWM and NISM give direction to practitioners and policy managers in planning sustainable and resilient strategies for addressing CS implementation factors in the e‐commerce logistics sector. Further, competent strategies can be developed by the managers based on the prioritization and the driving and dependence power of CS adoption factors.

The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce

AI-personalized recommendation technology offers more accurate and diverse choices to consumers and increases click-through rates and sales on e-commerce platforms. Yet, data on consumers’ experiences of AI-personalized recommendations and their impact path on clicking intention are scarce. This article addressed these issues through three studies. In study 1, we adopted the Grounded Theory approach to conduct in-depth interviews with 30 Chinese consumers and constructed a scale to measure the impact of consumer experience on click intention. In study 2, we adopted the empirical research method to conduct reliability and validity tests on 347 valid questionnaires to finalize the scale officially. In study 3, based on the SOR theory, we constructed a model and formulated hypotheses and then conducted empirical analysis using 1097 valid questionnaires. We found that the relevance, inspiration, and insightful experiences of AI-personalized recommendations can significantly promote consumers’ clicking intention. Moreover, immersive experience mediates between the former three factors and clicking intention, and technology acceptance mediates between relevance, inspiration, and clicking intention. When consumers perceive a high degree of information privacy infringement, the immersive experience’s positive impact on clicking intention will be weakened. Meanwhile, the promoting effect of technology acceptance on clicking intention will also be inhibited. When information quality improves, the positive impact of technology acceptance on clicking intention will be enhanced. This research fills the gap in the literature on consumers’ experiences of AI-personalized recommendations and clarifies how these experiences affect the clicking intention. It offers valuable insights for e-commerce platforms to continuously optimize personalized recommendation algorithms and boost the click conversion rate of online shopping.

A Study on E-Commerce and Consumer Protection in India Along with International Standards

This study examines the existing legislative framework in India that safeguards the interests of online customers in light of the rapidly expanding e-commerce sector and its impact on consumer preferences for online shopping. Electronic commerce platforms allow for Internet-enabled trade in unprecedented ways. One of the main drivers underlying e-commerce growth is the rise in the number of individuals using the Information and Communication Technology (ICT) as a platform to trade.. This article analyses the present trends in consumer law in e-commerce in India and the challenges faced in protecting the consumers in the virtual online space..Important conclusions include the following: cash on delivery is the preferred method of payment for online purchases; website content and efficient customer support services foster consumer confidence; and safe and dependable systems are critical to the success of e-business firms.. In addition to elements like website information, customer service, warranty, security, privacy, and redressal, laws protecting consumer rights in e-commerce also have an impact on consumers' confidence. Expanding e-commerce appears to be promising given the strong legal framework and consumer protection policies in place. The findings add to the body of knowledge on e-commerce and the protection of consumer rights by clarifying the critical elements influencing customer loyalty and trust as well as providing an insightful viewpoint on e-consumer protection in the Indian context with wider implications.

Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt

Augmented reality (AR) is a great opportunity for the retail industry because it provides companies with new ways to communicate with customers, promote their products, and achieve more sales. The purpose of this research is to gain a better understanding of the benefits of including AR as part of retailers’ mix on customers’ behavioural intentions, considering the mediation effect of customer experience and the moderation effect of technology readiness. This research has been conducted among Generation Z in Egypt. Consequently, a conceptual model proposing specific connections between the research's variables has been developed and tested. The empirical part of this research relied on a single cross-sectional data collection design, with a sample of 400 respondents using a structured questionnaire. Structural equation modelling analysis was the main statistical tool for testing the hypotheses. The research findings validate the research conceptual framework, emphasizing that the inclusion of AR in the retail mix plays a crucial role in influencing customer behavioural intention. The overall findings suggest that AR enhances interaction and exerts a significant impact on consumer responses by enriching the perceived informativeness as well as fostering perceived playfulness, guaranteeing engagement, enjoyment, and a sense of fun. Also, the findings show that individuals' readiness and comfort with technology play a significant role in shaping their behavioural intentions when interacting with AR applications. From an academic perspective, this research highlights significant issues and formulates vital conclusions that address the gaps in considering AR as part of the retail mix. Furthermore, from a practical perspective, it provides a significant clue for online retailers who are operating in the Egyptian market for the importance of using AR on customer experience and indicates Generation Z's readiness to use the technology.

A Model for Vehicle Routing Problem under Returns and Emission Consideration in B2C E-Commerce Logistics

Purpose: With the widespread use of the Internet, electronic commerce allows customers to purchase products from the virtual stores of businesses instead of physical stores. This study addressed a mixed-integer linear programming model for a vehicle routing problem under returns and emission considerations in B2C e-commerce logistics. Methodology: This study proposes a mathematical model to solve a variant of the vehicle routing problem. The objective is to minimize the fuel consumption cost, penalty cost for unmet demand of returned items, and fixed cost for operating a vehicle. A clustering-based solution algorithm has been introduced to solve large-sized instances within reasonable solution times. Findings: The numerical analysis for the base case shows that the suggested model can assist decision-makers in coordinating forward distribution and reverse collection decisions within the context of sustainable e-commerce logistics. The result of the adjusted model for minimizing emission shows that a reduction of nearly 17% in total emission amount can be achieved, however, the adjusted model postpones all demand for the collection of returned items. Furthermore, the cluster-based solution approach causes a considerable decrease in solution time while providing promising solutions. Originality: This study represents a contribution to the existing literature on the subject by considering: i) emission to determine effects on the vehicle routing problem, ii) the postponement of the collection of returned items due to the limited delivery time, iii) proposing the clustering-based solution approach to tackle with larger-sized problems.

Pretty Good Privacy on Online Product Shopping

This paper surveys the integration of Pretty Good Privacy (PGP) encryption into e-commerce systems, focusing on the use of RSA and AES encryption algorithms. PGP provides a reliable mechanism for securing digital communication and transactions, and its combination of asymmetric (RSA) and symmetric (AES) encryption methods ensures data privacy, integrity, and authenticity. The paper reviews the principles of PGP, examines the encryption techniques involved, and explores their applications in securing online transactions in e-commerce platforms. Key Words: Pretty Good Privacy (PGP), RSA, AES, Product Authentication, Digital Signatures, Public Key Cryptography, E-commerce Security, Data Integrity, Online Shopping.

Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Konsumen Pengguna Shopee

In this modern era, shopping is one of the daily activities carried out by people to meet their needs. By utilizing current technological developments, activities such as shopping through online shops, online shopping can be done using smartphones by visiting marketplaces/other media that can be used as buying and selling transactions. Online buying and selling transactions can be called e-commerce. This study was conducted using a quantitative method with a verification approach. T-test results, the t-value of Product Quality is 2.459, the t-value of Price is 3.719 and the t-value of Service Quality is 5.455 greater than the t table of 1.661, and the significance value of each variable is less than 0.05. It can be concluded that Product Quality has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Price has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Service Quality has a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users partially, Product Quality, Price and Service Quality have a positive and significant effect on the Level of Consumer Satisfaction of Shopee Users simultaneously.

Online Sale Trends and Perspectives of Development in Georgia: A Pathway to Sustainable Business Growth

E-commerce is important for companies in order to gain competitive advantage in the market. It is solution for businesses to manage their operations and online sales. It enables merchants to set up an online store, lists services and products, and also accepts payments from consumer. It’s user-friendly interface, where customers can purchase products, track orders and etc. Accordingly, the given paper presents theoretical and practical aspects of online sales and its place in business development; the current situation and perspectives for the development of online sales are analyzed; problems related to online sales in Georgian reality are highlighted; it is noted that, when the competition in the market is increasing day by day, in order to maintain and further strengthen its position in the market, companies should focus more on modern online sales strategies, which together with other general marketing strategies are the basis for further development. Companies must realize that for success they have to implement modern online communications systems in practice, in order to have constant communication with customers. At the end of the paper, appropriate conclusions are given, the consideration of which will contribute to the fact that companies will use modern approaches in the field of online sales which will raise the image of the company, gain trust of customers and obtain competitive advantage. Key words: Internet-technologies; Online Marketing; E-commerce; Online Sales; Online stores; Virtual stores, traditional stores

Study of Zhejiang Tangerine E-Commerce Reviews Based on Natural Language Processing

In recent years, the global economy has experienced significant shifts, leading to a trend of consumption downgrading. Amid economic pressures and uncertainties, consumers are increasingly turning to cost-effective shopping methods. The COVID-19 lockdowns further accelerated the growth of e-commerce platforms, presenting both opportunities and challenges for sales. Electronic commerce has played a crucial role in enhancing the sales of agricultural products with regional characteristics in China, thereby opening new channels for farmers. This article utilizes tangerines, particularly popular in Zhejiang Province, as a case study to explore e-commerce reviews and assist merchants in delivering more satisfactory products. The analysis of tangerine reviews revealed that customers primarily focused on the taste, service, quality, and price. By applying the latent Dirichlet allocation (LDA) topic model, comments were categorized into four themes: ‘quality’, ‘service’, ‘price’, and ‘flavor’, with key terms identified for each theme. Through sentiment analysis using SnowNLP and bidirectional encoder representations from transformers (BERT), it was found that online shoppers generally expressed positive sentiment toward tangerines. However, there was also some negative feedback. These findings are of paramount importance for businesses aiming to meet consumer demands. The study acknowledges certain limitations including the reliability of data mining and the accuracy of Chinese corpus analysis. Future research could benefit from employing more precise language models to enhance the analysis, ultimately improving the consumer shopping experience and aiding businesses in service improvement.

Quality certification decision of online retail platform under heterogeneous manufacturers

Quality certification decision of online retail platform under heterogeneous manufacturers

The Relationship between Conformity and Lifestyle with Impulsive Buying in College Students in Doing Online Shopping

The Relationship between Conformity and Lifestyle with Impulsive Buying in College Students in Doing Online Shopping