Investigated the possibilities of integrating cloud technologies into virtual reality in order to further improve software tools and increase its efficiency and accessibility. Analysed architectural and infrastructure solutions for the use of cloud services, processing and storage of large data in virtual environments. Conducted a comprehensive scientific study of the possibilities of integrating cloud technologies into virtual reality in order to increase the efficiency and accessibility of this technological segment. Studied the challenges that arise when integrating cloud technologies, in particular, the problems of delays in data transmission and measures to ensure security and privacy in cloud environments. Considered the necessity of developing a cloud infrastructure in popular cloud services, in particular, Amazon Web Services (AWS), to optimise computing tasks and increase overall efficiency, as well as the possibility of scaling virtual reality technology. Article considers the possibility of creating a solution for interacting with cloud resources and using virtual reality applications. The services of a cloud provider are used to allocate computing resources, create a data warehouse, create and manage a virtual network, install and configure solutions for deploying and configuring server software components, and conduct an experiment. Evaluated the impact of cloud technology integration on the quality and availability of virtual reality, and provide prospects for the development of this association. In addition, considered the possibilities of creating optimised solutions for interacting with cloud resources and using virtual reality applications, and assessed the impact of cloud integration on the quality and availability of virtual reality. Developed a software solution and approach for building a cloud infrastructure, described in detail all the steps of creating and deploying a virtual server and data storage for its interaction with virtual reality systems. Prospects for the development of such an association open up wide horizons for innovative technologies in the information technology segment. The results of the study can become an important source of relevant strategic information for further improvement of cloud-virtual environments and development of innovative technologies in the information technology segment.