View Of Market Research Articles

Do ESG controversies moderate the relationship between CSR and corporate financial performance in oil and gas firms?

The oil and gas industry is enmeshed in a continuous debate regarding the negative impact that its activity has on the sustainability of the environment. Increasingly, the market and stakeholders are positively evaluating those firms which are socially responsible and penalizing those that are not. Literature has analyzed the market view through the Environmental, Social and Governance (ESG) controversies and their relationship with Corporate Financial Performance (CFP), as well as with Corporate Social Responsibility (CSR) strategy. This study analyzes the influence of ESG controversies as a moderating variable on the relationship between Environmental, Social, and Governance factors and Corporate Financial Performance from a market valuation perspective. To perform this analysis, PLS-SEM structural equations have been applied to a sample of 264 oil and gas firms globally. The results confirm the moderating influence of ESG controversies on the relationship between E, S, and G factors and Corporate Financial Performance.

Potential changes of regional natural gas market in China amidst liberalization: A mixed complementarity equilibrium simulation in 2030

Ensuring the continuous efficient use of natural gas is crucial for China to achieve its carbon peak goal by 2030. This study scrutinizes the prospective effects of an intensified liberalization of China’s natural gas sector in 2030. To accomplish this, a mixed complementarity equilibrium model is employed, capturing the interdependencies among relevant sectors within the industrial chain. Multiple scenarios of liberalization are simulated, encompassing variations in gas demand, pipeline capacity expansion, and the escalation of imported Liquefied Natural Gas (LNG), to identify potential modifications. Scenario results reveal that the insufficient capacity of long-distance pipeline network will significantly hinder the distribution of gas resources and cause a shortage of gas supplies in Eastern region. Furthermore, the expansion of pipeline capacity from Northwest to East is beneficial in low demand scenario, while increasing the receiving and transfer capacity of LNG in Northern and Eastern regions is crucial in face of strong demand growth. Moreover, a decline in LNG imports will put upward pressure on regional prices, and further affect the security of natural gas supply. The findings will offer critical data for policymakers and present a diversified view of natural gas liberalization market under China’s peak carbon emission target in 2030.

Afghan Consumers Beliefs, Attitudes, And Behaviors Towards Social Media Advertising: A Case Study on Parwan-Afghanistan

Purpose–This study aims to examine how consumer behavior toward social media advertising among Afghan consumers relates to belief determinants, attitudes, and consumer behavior. The study also examines the impact that social media advertising has on consumer behavior in Afghanistan in order to properly comprehend how it impacts men's and women's consumption patterns separately.Design/methodology/approach–Data were collected from Parwan city in Afghanistan. A total of 433 questionnaires delivered functional data and were examined using IBM SPSS 26 and IBM AMOS 24. Descriptive statistics were used to examine the participant's demographic traits (frequencyand percentage). The structural equation model (SEM) is used to test the research hypothesis.Findings–Information, entertainment, credibility, economy, and value corruption were shown to be the five belief elements that affect Afghan consumers' attitudes regarding social media advertising. The attitude toward social media advertising was significantly predicted by entertainment, credibility, economy, and value corruption. The attitude of Afghan customers was discovered to be a highly important and favorable predictor of behavioral actions related to social media advertising. The association between Afghan consumers' attitudes and behaviors about social media advertising is unaffected by the moderator (gender).Discussion–Understanding how people from a potentially rising market view social media as a method of advertising might be beneficial for Afghan marketers. As a result, the study will help companies and organizations employ social media advertising in their regional marketing campaigns more successfully and effectively. Since there hasn't been any previous research on the subject from an Afghanistan perspective, the investigation of Afghan consumers' attitudes about social media advertising enhances existing research on attitudes in Afghanistan and may have important consequences for growing the economy nationwide.

Market view: A CLEAR PATH

Arun Kanwar, managing partner at Cairneagle, says the Government needs to better engage the sector with its plans.

Efficient Market Hypothesis during COVID-19 Pandemic

The impact of the COVID-19 pandemic on the efficient market hypothesis, a financial concept used to monitor the stock market. The efficient market hypothesis states that the market for securities is efficient as it reflects all the available information about individual stocks and the holistic market view. The paper assesses the impact of COVID-19 on the U.S. stock market and draws conclusions about the availability of information to stakeholders in the capital market and its effect on their returns and buying potential. The literature review includes studies that assess the efficient market hypothesis in general, specific to COVID-19, and in reference to financial crises. The objective is to contribute to the existing research by assessing capital markets and analyzing the efficient market hypothesis during a crisis, as investors tend to raise their profits by managing their portfolios to hedge funds and risks.

PENGARUH PANDANGAN IKLAN, DIGITAL MARKETING, DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG PADA PT BIRO PERJALANAN WISATA NUSA INDAH

This study aims to examine the effect of advertising views, digital marketing, and brand image on passenger satisfaction at PT Nusa Indah Travel Bureau. This research uses a type of quantitative approach. The population of this study are all users or people who have used products and services from PT. Nusa Indah Travel Bureau with unknown population size. The research sample used the Cochran formula with a total of 100 respondents using the non-probability sampling method. The collected data will be analyzed using descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. The results of the multiple linear regression analysis show that advertising views have an effect of 20.5% on passenger satisfaction. Digital marketing has an influence of 33.5% on passenger satisfaction. Brand image has an influence of 31.7% on passenger satisfaction. Analysis of the coefficient of determination (R2) shows that the views of advertising, digital marketing and brand image have a strong influence on passenger satisfaction at PT. Nusa Indah Travel Bureau with a proportion of influence of 67.7% The results of the hypothesis test show that both partially and simultaneously views of advertising, digital marketing, and brand image have a positive and significant effect on passenger satisfaction at PT Nusa Indah Travel Bureau.

Applying Machine Learning in Cloud Service Price Prediction: The Case of Amazon IaaS

When exploring alternative cloud solution designs, it is important to also consider cost. Thus, having a comprehensive view of the cloud market and future price evolution allows well-informed decisions to choose between alternatives. Cloud providers offer various service types with different pricing policies. Currently, infrastructure-as-a-Service (IaaS) is considered the most mature cloud service, while reserved instances, where virtual machines are reserved for a fixed period of time, have the largest market share. In this work, we employ a machine-learning approach based on the CatBoost algorithm to explore a price-prediction model for the reserve instance market. The analysis is based on historical data provided by Amazon Web Services from 2016 to 2022. Early results demonstrate the machine-learning model’s ability to capture the underlying evolution patterns and predict future trends. Findings suggest that prediction accuracy is not improved by integrating data from older time periods.

Twin transition in the built environment – Policy mechanisms, technologies and market views from a cold climate perspective

This paper studies the implementation of twin transition, i.e., the combination of digital technologies and European Green Deal goals, to achieve sustainable solutions supporting the creation of impactful, net-zero carbon and a resilient built environment with a focus on Northern Europe, specifically Finland. The subject was examined from policies, technology and market perspectives. Numerous European regulations and policies are driving the twin transition since many of them include obligatory requirements for the member states. Technologies and technology combinations exist to support the twin transition in the Nordic built environment. It was assessed that energy technologies are the most important and control, monitoring and automation technologies are the second most important technology category for the twin transition. In addition, individual technologies’ maturity and relevance to the twin transition in the built environment in cold climates were evaluated. By analyzing case studies, it was found that the markets are not mature enough to lead the twin transition, but external boosts are needed. However, this can also be seen as an opportunity for service business. The results are focused on Northern Europe, but European legislation also supports the international SDGs.

How does OFDI in Developed Economies Benefit EEFs? A Composite View of Market and Nonmarket Strategy

How does OFDI in Developed Economies Benefit EEFs? A Composite View of Market and Nonmarket Strategy

Extracting implied volatilities from bank bonds

In this work, we explore the information content of senior, subordinated and additional tier 1 (or contingent convertible) bonds issued by euro-area banks. We analyze both the asset volatility implied in senior and subordinated bonds and credit default swap market spreads, and the common equity tier 1 (CET1) ratio volatility extracted from additional tier 1 bonds secondary market spreads in the period from December 31, 2012 to March 31, 2021. Furthermore, we jointly consider the following important bank variables: asset, equity and CET1 ratio volatilities. In doing so, we can obtain the market view on credit spreads, banks balance sheet and capital ratio dynamics on a daily basis even if bank data are released quarterly. The approach can be used to monitor the risk of each bank, as perceived by the market, and to investigate banking fragility at a stand-alone or at a country level. Finally, we compare our estimated equity implied volatilities with the volatilities implied in equity option quotes and we show that this indicator depends on the model and the financial instruments considered in the calibration.

Market view: Peak M&A?

Arun Kanwar, managing partner at Cairneagle, on the latest deals and implications of the EYFS consultation

Guatemalan Sugar Industry: Diversity and Trends

The scope of the paper is the presentation of sugar production and foreign trade trends in Guatemala. The following research questions were put forward: What is the diversification of sugar production trends in Guatemala? What is the change, in percent, of foreign trade in Guatemala? The studies that were conducted include documentation, statistical, comparative, and dynamics analysis. The results showed that the Guatemalan sugar industry had different tendencies. As much as 75% of the world’s sugar supply comes from Guatemala. Guatemala produces more sugar than any other nation in the world per acre of sugar cane. The sugar industry is an important sector from the point of view of the labour market. It should be underlined that export depends on quotas. Overall, the number of exports increased.

The role of services mix and value-based benefits on customer switching intention: A study on online food delivery services platforms

Increased mobile technology adoption, the convenience of one-click shopping using mobile apps, and the rise of the COVID-19 pandemic have shifted consumer preferences, habits, and priorities in their communication, transaction, and consumption processes. As a reflection of these changes, the growth of the online food delivery (OFD) market has gained tremendous momentum in the last couple of years. Unlike physical store retail services and non-food item delivery services, OFD services require adapting the retail service mix. This study aims to generate a holistic view of OFD service marketing by determining the role of adapted OFD service mix elements in shaping consumers’ utilitarian and hedonic value perceptions regarding the service provided, which may influence consumers’ satisfaction and switching intentions. The findings confirm the significant effect of OFD service mix elements, namely quality, convenience, and price factors, on consumers’ utilitarian and hedonic value perceptions. Utilitarian value perceptions positively influence customer satisfaction with OFD services. On the other hand, results confirm no significant effect of hedonic value perceptions on customer satisfaction. Increasing customer satisfaction levels related to OFD services negatively affect consumers’ switching intentions.

Upaya Pengembangan Wawasan Pelaku UMKM Terkait Digital Marketing Di Kelurahan Rungkut Kidul

The aim of this study is to clarify and further develop UMKM’s view of digital marketing so that the efficiency and effectiveness of UMKM marketing can be achieved at maximum. This study will be beneficial for UMKM players to improve the quality and profitability of marketing through technology that facilitates consumer transactions. The results of this study are obtained from what is seen, felt, observed and questioned during the research process carried out by the research object. This research is a type of descriptive research that uses a qualitative approach. In this study, the researchers used two types of data: primary data and secondary data. Digital marketing or online marketing is a marketing strategy that uses electronic devices to present brands to consumers. The use of digital marketing is the most appropriate solution for UMKM to do online marketing and transactions. The presence of micro, small and medium-sized enterprises (UMKM) is one of the strengths of the Indonesian economy and the regional economy. At a time when the global economy and the Indonesian economy suffered a recession, the economic downturn had no negative impact on UMKM players, even most UMKM actors were still able to develop their efforts to support the country’s economy. Internet-based digital technology feels increasingly rapid development especially for users who can not get away from the internet, for example, Internet users who use social media as a marketing tool, marketplace, online store, etc. This research is expected to describe several issues related to the problems that will be discussed regarding the knowledge of the citizens of Rungkut Kidul on digital marketing and the use of e-commerce.

BİR DÜŞÜNCE OLARAK PAZARLAMADAN BİLİM OLARAK PAZARLAMAYA: PAZARLAMA BİLİMİNİN KAPSAMI, ÖZELLİKLERİ VE YÖNTEMİ

Since its appearance in economics as a distribution matter, marketing has been discussed whether it is an art or a science. Although marketing as a thought goes as far back as approximately a century ago, its existence ontologically coincides with the similar timeline of the appearance of mankind on earth. While practitioners and some scholars with limited view of marketing are inclined to see marketing as an art, scholars and practitioners with non-profit/macro/positive perspective acknowledge marketing as ontologically, epistemologically, and methodologically an original science. The main purpose of this study is to raise awareness about scientific nature of marketing and discuss on its scope, properties, and methodology. In the context of this study, it has been emphasized that marketing is a science of exchanges which is built upon the teachings of the four pillars of social sciences, namely sociology, psychology, eco-nomics and anthropology. Marketing aims to understand, explain, predict and, to a certain extent, control exchange behaviors of humans in the real-world conditions and to bring theory and practice together. If marketing is separated from practice, it would diverge from reality and turn to a blackboard science which produces synthetic knowledge that fails to provide benefits to businesses and society, at large. This is why, marketing has been evaluated as an original and synthesized applied science in this paper.

A Study on Recruitment and Selection process in the Manufacturing Industry

Recruitment and selection are the most important process of any organization in analysing the candidates to bring in resourceful talents. The study is made to analyse the recruitment and selection process, the employees’ satisfaction level with the current recruitment practices and also to identify the impact of employment and selection process on organization presentation. To arrive at the required data for analysis, both primary and secondary data collection methods were employed. From the study, it is understood that utilisation of fair, valid and reliable recruitment and selection process helps in improving the business by the point view of market by helping in decision-making in critical situations. To know the employee satisfaction levels, recruitment and Selection process can be used to understand the requirement of motivational and encouraging activities that are conducted to improve the skills, experience and information of the employer and employee. Identifying the strengths and weakness of the employee is very essential for organizational growth which leads to bring about changes inside the business with regard to a variety of factors including working conditions, the attitudes and behaviours of employers who execute their jobs well, productivity-boosting strategies, the usage of cutting-edge technology etc.

Racial Diversity Exposure and Firm Responses Following the Murder of George Floyd

ABSTRACTGeorge Floyd's murder caused many firms to reveal how exposed they are to racial diversity issues. We examine investor and firm behaviors after this socially significant event to provide evidence on the valuation effects of the exposure and ensuing corporate responses. We develop a text‐based measure of a firm's exposure to racial diversity issues from conference call transcripts and find that, after the murder of George Floyd, firms with diversity exposure experience a stock price decrease of approximately 0.7% around the date of the conference call. We provide evidence that this effect is attributable to race‐related exposure and not gender‐related exposure. Initiatives taken by firms mitigate the negative market reaction. We document that firms with racial diversity exposure respond by appointing Black directors. The stock market views appointments of Black directors more favorably after George Floyd's murder, except when they are perceived as symbolic. We also find that firms with greater exposure to racial diversity are more likely to establish diversity, equity, and inclusion (DEI) departments, appoint DEI leaders, specify diversity goals, increase supply chain diversity, and donate to racial justice causes. Our paper provides evidence that exposure to racial diversity issues adversely affects firm value, and companies address the exposure by taking actions.

Market View: Fresh Focus

Nursery WorldVol. 2023, No. 5 ManagementMarket View: Fresh FocusArun KanwarArun KanwarManaging partner at Cairneagle, on the latest trendsSearch for more papers by this authorArun KanwarPublished Online:3 May 2023https://doi.org/10.12968/nuwa.2023.5.44AboutSectionsView articleView Full TextPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareShare onFacebookTwitterLinked InEmail View article FiguresReferencesRelatedDetails 2 May 2023Volume 2023Issue 5ISSN (print): 0029-6422ISSN (online): 2059-9358 Metrics History Published online 3 May 2023 Published in print 2 May 2023 Information© MA Education LimitedPDF download

Market View: A Bogus Budget?

Nursery WorldVol. 2023, No. 4 ManagementMarket View: A Bogus Budget?Arun KanwarArun KanwarManaging partner at Cairneagle, on the 30 hours extensionSearch for more papers by this authorArun KanwarPublished Online:7 Apr 2023https://doi.org/10.12968/nuwa.2023.4.44AboutSectionsView articleView Full TextPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareShare onFacebookTwitterLinked InEmail View article FiguresReferencesRelatedDetails 2 April 2023Volume 2023Issue 4ISSN (print): 0029-6422ISSN (online): 2059-9358 Metrics History Published online 7 April 2023 Published in print 2 April 2023 Information© MA Education LimitedPDF download

TOOLS FOR THE DEVELOPMENT OF STRATEGIC MARKETING SOLUTIONS TO INCREASE THE EFFICIENCY OF PRODUCTION AND SALES ACTIVITIES OF FOOD ENTERPRISES

Under the conditions of uncertainty and the manifestation of crisis phenomena, one of the most critical determinants defining the effectiveness of a food enterprise's production and sales activity is the level of risk and dangers. The systematic, comprehensive analysis and assessment of problems and threats in the movement of a food enterprise allows timely development and survival of measures to stabilize the situation and overcome risks. The sources of risk and uncertainty in a food enterprise's production and sales activities are the influence of factors of the internal and external (micro- and macro-) environment. On the other hand, these factors can be evaluated as controllable (mainly internal) and uncontrollable (primarily external). The level of uncertainty in the company's environment determines the possibility of managing the situation by overcoming risks. The purpose of this article is to study the theoretical and methodological foundations of tools for developing strategic marketing solutions to increase the efficiency of food enterprises' production and sales activities. When there is an increase in the unpredictability of processes and events in the enterprise's internal environment, this signals management and the marketing department to take immediate measures to improve work in the most "stressed" areas of the production and sales process. Problematic issues can arise in the supply of raw materials, finished products, the production process itself, etc. From the point of view of marketing, it is essential to precisely identify those "tension points" that can negatively impact the marketing system itself and the attitude of buyers towards the enterprise. Early diagnosis of problems is the key to preventing crises or taking appropriate measures to counteract negative consequences. Food businesses must use a combination of marketing tools during an emergency to stay relevant and retain their customer base. Social media, email marketing, online advertising, influencer marketing, and content marketing are practical tools that can be used to promote products and services, increase brand awareness, and engage with customers. Keywords: food enterprises, marketing, stress points, crisis phenomena, indicators.