ABSTRACT This research investigates the perceptions of rural communities in the Sekhukhune District Municipality, Limpopo, South Africa, towards sustainable heritage tourism development. It aims to comprehend local attitudes by analysing community views, recognising benefits and challenges, and assessing the potential for sustainable practices. The study, utilising a quantitative approach through a structured survey, reveals diverse opinions among rural residents. While acknowledging tourism's positive economic and cultural prospects, concerns arise about environmental impact and traditional lifestyle disruptions. The paper's significance lies in its distinct focus on rural communities, expanding beyond urban-centric research. It enriches the sustainable tourism discourse by presenting local perspectives and suggesting strategies aligning community aspirations with tourism development goals. Overall, the research highlights the necessity of involving and empowering rural communities, advocating for context-specific approaches that harmonise tourism growth with the preservation of rural heritage. This study provides crucial insights for policymakers and stakeholders shaping effective and inclusive strategies for sustainable heritage tourism development in rural areas.