Video Posts Research Articles

A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers

BackgroundExercise during pregnancy is associated with various health benefits for both mother and child. Despite these benefits, most pregnant women do not meet physical activity recommendations. A known barrier to engaging in exercise during pregnancy is a lack of knowledge about appropriate and safe exercise. In our current era of social media, many pregnant women are turning to online information sources for guidance, including social media influencers. Little is known about attitudes towards pregnancy exercise information provided by influencers on social media platforms. This study aimed to explore attitudes towards exercise during pregnancy depicted by social media influencers on Facebook, and user engagement with posted content.MethodsA mixed-methods approach was used to analyse data from 10 Facebook video posts of social media influencers exercising during pregnancy. Quantitative descriptive analyses were used to report the number of views, shares, comments and emotive reactions. Qualitative analysis of user comments was achieved using an inductive thematic approach.ResultsThe 10 video posts analysed were viewed a total of 12,117,200 times, shared on 11,181 occasions, included 13,455 user comments and 128,804 emotive icon reactions, with the most frequently used icon being ‘like’ (81.48%). The thematic analysis identified three themes associated with attitudes including [1] exercise during pregnancy [2] influencers and [3] type of exercise. A fourth theme of community was also identified. Most user comments were associated with positive attitudes towards exercise during pregnancy and the influencer. However, attitudes towards the types of exercise the influencer performed were mixed (aerobic and body weight exercises were positive; resistance-based exercise with weights were negative). Finally, the online community perceived by users was mostly positive and recognised for offering social support and guidance.ConclusionsUser comments imply resistance-based exercise with weights as unsafe and unnecessary when pregnant, a perception that does not align with current best practice guidelines. Collectively, the findings from this study highlight the need for continued education regarding exercise during pregnancy and the potential for social media influencers to disseminate evidence-based material to pregnant women who are highly receptive to, and in need of reliable health information.

Voting Yes for Funding Public Parks: The Effectiveness of Social Media Communication in a Tax Referendum Campaign

Although local park and recreation agencies rely on various types of funding, tax-based allocations are the most significant funding source. Unfortunately, tax-based allocations have not kept pace with growing user demands and maintenance backlogs. As such, successful tax referenda are becoming critical for sustained operations and capital investment. Among the various activities that may sway public opinion, strategic messaging through a variety of media may be one of the most important. Using a county-level public park agency’s 2020 tax referendum as a case study, the purpose of this study is to identify successful communication strategies of open space referendum campaigns that secure support from voters. Data were collected from the campaign’s official Facebook page to examine what message content and post type were effective in increasing voter awareness and engagement. Results from regressions showed that messages that explained the ballot in plain language (e.g., Simplify Ballot Language), demonstrated support or approval from local organizations or local champions/celebrities (e.g., Endorsement), broke down the total amount of tax being requested (i.e., Temporal Reframing), and empha-sized the direct benefits if the referendum were passed (i.e., Direct Outcome) were most effective in increasing the awareness of the referendum. Among Facebook page followers, posts that demonstrated campaign efforts/activities (i.e., Demon-stration) and acknowledged individuals’ or organizations’ efforts to support the campaign (i.e., Acknowledgement) effectively increased engagement. In terms of Facebook post types, photo posts and video posts generally performed better than link and shared video posts. The study has three main practical implications for open space referenda advocates and managers concerned with campaign commu-nication: (1) solicit and demonstrate support from highly regarded local organiza-tions or individuals; (2) emphasize the direct benefits and break down the total amount of tax being asked; and (3) use short videos and scenic images.

Teknik Komunikasi Aplikasi Buddyku Memanfaatkan Platform Media Sosial Instagram untuk Menampilkan Materi Berita


 
 
 The importance of strategic communication in promoting new innovative apps like BuddyKu is a common topic in social media and marketing strategies. BuddyKu is an app that allows content creators to post content on any topic on their platform. Once the page/user profile is created, the user can comment on articles and post videos, posters, articles and photos. This app is made for young creators to improve their content creation skills to be posted publicly, but BuddyKu promotes it on Instagram. The page has reached 15,000 plus followers and is also a verified account on Instagram. This makes BuddyKu known to the public by posting reels (short videos), articles and posters.
 
 The importance of strategic communication in promoting new innovative apps like BuddyKu is a common topic in social media and marketing strategies. BuddyKu is an app that allows content creators to post content on any topic on their platform. Once the page/user profile is created, the user can comment on articles and post videos, posters, articles and photos. This app is made for young creators to improve their content creation skills to be posted publicly, but BuddyKu promotes it on Instagram. The page has reached 15,000 plus followers and is also a verified account on Instagram. This makes BuddyKu known to the public by posting reels (short videos), articles and posters.
 
 

Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products

Consumers increasingly post videos in which they review products and experiences, spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated audio-visual eWOM, there is limited research on this topic. Integrating Source Credibility Theory and the Information Adoption Model, this study investigates the effect of source expertise, trustworthiness, homophily, and popularity on perceived content quality and purchase intention. We ran two studies and gathered responses from 498 and 230 viewers of online videos of hedonic experiences (travel) and utilitarian products (personal technology), respectively. Findings indicate that source trustworthiness and expertise predict content quality across product types, while source homophily predicts content quality for hedonic experiences and source popularity for utilitarian products. Source homophily and content quality directly affect behavioral intention across product types, while source expertise influences consumers’ purchase intention of utilitarian products. Content quality mediates the influence of these source characteristics on behavioral intention.

COVID-19 and online distance learning in Malaysia: A blessing or a curse?

This study intends to investigate the extent to which students' learning experience has been meaningful and satisfying, and their sentiment on online distance learning due to the implementation of emergency remote teaching (ERT). The study further analyses the causes of Malaysian university students' grievances and challenges and psychological effects in dealing with ERT during the period of the COVID-19 pandemic outbreak and MCO in Malaysia, which prohibited any face-to-face interaction between the period of 18 March 2020 to 30 May 2020. This study employs qualitative methodology in analyzing the content of social media comments following a video post on students' frustration about online distance learning (ODL). Our study provides evidence that ODL, as experienced by the students during the MCO, presented numerous pedagogical, technological, and social challenges which caused a great deal of stress and affects students physically and psychologically. By capturing and analyzing the comments made for a viral video posting of a Malaysian undergraduate student about her personal experience undergoing the ODL, we identify nine factors that contributed adversely to students' learning experience during the ERT period. In more in-depth, we find that the continuous academic assessment tasks, coping with new method of teaching and learning and excessive workload are the main pedagogical challenges. Additionally, technological challenges were present due to lack of reliable internet connection and digital technological equipment and finally, social challenges arise from the lack of family support and understanding, conflicting roles and responsibilities, need for emotional support and unconducive learning environment. Leveraging on the students' experience, we deduced that their encounter with ODL is a reflection of the application of emergency remote teaching (ERT) philosophy.

TARGETING KNOWLEDGE, BARRIERS, AND FACILITATORS TO PARTICIPATION IN DEMENTIA RESEARCH (THE POWER PROJECT)

Abstract Racial and ethnic minorities are under-represented in dementia research. We tested a conceptually-driven health communication approach targeting evidence-based barriers and facilitators to research participation vs. dementia awareness training. Input from the minority advisory board (MAB) of the Cleveland Alzheimer’s Disease Research Center (CADRC) informed development of 2 brief health communication videos which differentially focused on research barriers and facilitators (POWER) versus an education control (EDU). A randomized controlled on-line survey compared POWER vs. EDU among 200 individuals ≥ 50 years. We examined pre/post video change in research motivation measured by the transtheoretical model, dementia knowledge and cumulative barriers and facilitators. Interim analysis included 129 individuals who completed the pre-video survey, mean age 58.8 (SD 14.9), 101 (78.3 %) women, 54 (41.9 %) non-white. 100 (77.5 %) completed the post-video survey. Whole sample dementia knowledge improved from pre (mean 4.6, SD 1.3) vs. post (5.8, SD 0.7) video (p <.01), as did facilitators to research from pre (22.4, SD 2.7) vs. post (22.8, SD 3.0) video (p=.02), while there was no significant change in barriers. Research motivation was increased pre (10.8, SD 2.0) vs. post (22.8, SD 3.0) video (p=.02). Overall, dementia knowledge improved more with EDU vs. POWER (p=.04). African-American participants trended towards greater improvement in dementia knowledge with EDU vs. POWER (p=.07), while non-African-Americans had greater facilitator improvement with POWER vs. EDU (p=.03). Targeted communication approaches that address knowledge gaps and both barriers and facilitators to participation may improve engagement of diverse groups in dementia research.

What drives me to use TikTok: A latent profile analysis of users' motives.

With TikTok rising in social media, the heterogeneity of users creates diversity in motives for using it. The issue of which profiles of TikTok use motives can be identified warrants greater understanding. Conducting latent profile analyses for a sample of 384 TikTok users, we identified four profiles, namely overall low motives, overall medium motives, overall high motives, and escapist addiction and novelty motives profiles. The former three profiles reflect different levels of motivations across four motives (socially rewarding self-presentation, trendiness, escapist addiction, and novelty). It is worth noting that TikTok users in the escapist addiction and novelty motives profile are mainly motivated by escapist addiction and novelty, but not socially rewarding self-presentation or trendiness motives. Through multivariate analysis of variance (MANOVA) and multinomial logistic regression, we further explore the differences in TikTok use between the profiles and the extent to which users' background characteristics and TikTok use predict their profile membership. The four profiles differ significantly in terms of the scores of almost all TikTok use motives. The frequency of TikTok use and video posting are the most notable predictors of profile membership. These results make theoretical contributions to the extant literature on social media use profiles by exploring the number and types of latent profiles of TikTok use motives, which also inform opportunities for enhancing user experience and imply tailored content recommendations to both achieve maximized gratifications and maintain mental wellbeing based on user profiles.

“I Like It!” Experiencing Mediascapes in the Artisanship of Prahova County

My text is an attempt at developing the heuristic potentialities in the escapology of video recording of anthropological fieldwork and, based on this, in the museum practice of posting videos via social media platforms. Ethnographic information is provided for various crafts from Prahova County (wind-instrument making, weaving, and painting) to illustrate both the artisans’ views of their own craftwork and artefacts and the online responses elicited by such arguments, evidence, ideas, etc. Distinctive and interrelated cultural scenes and dramatis personae are identified and discussed in regards with: (1) doing ethnography and artisan profiles; (2) the museum policy of posting video fieldwork records and interviews; and (3) feedback in the form of predefined emotions and comments from friends, followers, or simply visitors of video posts. The article will provide a theoretical approach to the interpretive continuum and interactive reflexivity between artisans (as bearers of folk culture), museum specialists (as promoters of curatorial and research projects), and the online audience of folk art traditions and museum programs.

Young Australian Adults Prefer Video Posts for Dissemination of Nutritional Information over the Social Media Platform Instagram: A Pilot Cross-Sectional Survey.

Growing social media use in young adults may have applications in health promotion. This study aimed to determine the acceptability and feasibility of using Instagram to disseminate nutritional information to young Australians and assess the most preferred post style. A cross-sectional web-based pilot survey was conducted in 18–30-year-olds residing in New South Wales. Eight sets of mock Instagram posts were generated comprising three formats: (i) text/icon, (ii) realistic image, or (iii) video. Respondents (n = 108) were asked to review and rank posts from highest to lowest according to likelihood of engagement, visual preference, motivation to change eating behaviors, and relevancy of information. The Friedman test (Wilcoxon signed-rank test post hoc analysis with Bonferroni correction) was conducted to determine differences between the three post styles. Video style posts were more likely to be engaged with (p < 0.001), visually preferred (p < 0.001), more motivating to change eating behaviors (p < 0.001), and presented the most relevant food and nutrition knowledge (p < 0.001) compared with the other post styles. Most participants reported that Instagram was a suitable platform to share food and nutrition information (96%). The findings of this pilot study can be used to inform a large study that investigates the use of Instagram among a more diverse population and with a greater number of video posts tailored for audience segmentation.

What are the ethical considerations of using video social media platforms such as TikTok in your dental practice?

What are the ethical considerations of using video social media platforms such as TikTok in your dental practice?

4.8 Psychoeducation: All About TikTok, Snapchat, and Instagram, and How Psychiatrists Leverage Social Media for Public Health

4.8 Psychoeducation: All About TikTok, Snapchat, and Instagram, and How Psychiatrists Leverage Social Media for Public Health

Effectiveness of Online Video Marketing on Facebook Using Susceptible-Infected-Recovered (SIR) Model

The advancements in technology and high-speed networks give advantages for entrepreneurs to promote their products and services in various forms of posting through social media platforms such as Facebook, Twitter, Instagram and many more. The effectiveness of the video posting in terms of the virality of the video, the time the video reaches the maximum number of viewers and the flow of video spread are very important inputs for the marketers. Therefore, this preliminary study was designed to differentiate the effectiveness of two selected video posting on Facebook promoting two different popular products among women: shawls and slimming product. Susceptible-Infected-Recovered (SIR) models with demography and without demography was used in analysing the data since the nature of the dissemination of the video is similar to the spread of virus. The variables used in the analysis were the number of Facebook users who exposed to the video (Susceptible), received and shared the video (Infected) and stop sharing the video (Recovered). The finding shows the video promoting the shawl is more viral (R0Â &gt; 1) as compared to the video promoting the slimming product (R0 &lt; 1) based on both SIR Model. Although the earliest number of users who received the shawl video was lower but the number of users who received and shared that videos increased tremendously until it reached the maximum number of 19.6 million viewers in 2 days and after that the number was slowly decreased. For slimming product, it started with higher number of viewers, but reached the maximum number of viewers of 10.3 million in 8 days and later the number was gradually decreased. Further study should be done because there are a lot of possibilities or factors that contribute to these findings.

Quality of information on Instagram about masseter botox injection for bruxism

Statement of problemNowadays, masseter botulinum toxin injections are frequently used to treat bruxism. People first search for social media resources for their health-related problems. However, the quality of the information on Instagram about masseter botox injection for bruxism is unknown. PurposeThe aim of this study was to evaluate the quality ant content of the Instagram posts shared publicly about masseter botox. The hashtag #masseterbotox was searched on Instagram. Materials and MethodsA total of 1000 posts were scanned. Unrelated posts were excluded from the study. The video posts were evaluated by using Global Quality Scale (GQS) and reliability of information toolkits. ResultsOne-hundred seventy-nine photograph and 65 video posts that met the criteria were analyzed. Most of the posts were posted by doctors and healthcare professionals (151 posts), followed by clinics (87 posts) and patients (6 posts). The information reliability scores of Instagram video posts about #masseterbotox were found to be very low (1.34±1.28). Number of views, reliability of information and GQS scores were not statistically significant between groups according to the source of the video posts (p>.05). GQS scores were higher in experience videos than information and advertisement videos (p<.05). ConclusionsClinicians should warn their patients about the reliability of information on Instagram and should guide them to the right social media resources. Clinical implicationsDental professionals should direct their patients about masseter botox injections to the right resources on social media platforms.

PENGGUNAAN GAYA BAHASA HIPERBOLA DAN PEMBELAJARAN MONETISASI FACEBOOK

This paper analyzes how the use of hyperbole on social media facebook. This style of language when processed in such a way can be a powerful thing to attract or influence people, make video posts and descriptions, or write statuses on Facebook. Also discussed about facebook monetization learning by utilizing the page (fanspage) by displaying sample images and steps. Facebook monetization is now being used by many people as a source of income. It turns out that the use of hyperbole has a very big influence on Facebook monetization, this is because the more crowded and viral the videos are posted, of course, the more income they get. This paper also shows examples of interrelated facebook monetization steps to support each other.

Instagram as a data source for sea turtle surveys in shipwrecks in Brazil

AbstractShipwrecks have been accidentally and deliberately deployed worldwide, becoming artificial reefs for tourist attractions and habitats for marine species. Recreational divers often visit wrecks and post images on Instagram – a popular social network for image circulation. Here we evaluated if such images could be used as a data source for surveying sea turtles in shipwrecks and assessing diver–sea turtle interactions. We targeted the coast of Pernambuco in Brazil, which has over 100 shipwrecks. We inspected public videos and photos posted on Instagram from October 2010 to April 2020. We used 20 tags in our search, which led to 2353 images (210 videos; 2143 photos). A total of 220 posts depicted sea turtles (189 photos and 31 videos; 41 sea turtles in videos and 199 in photos) and their enhanced quality‐facilitated species identification. We detected Caretta caretta (loggerhead sea turtle), Chelonia mydas (green sea turtle) and Eretmochelys imbricata (hawksbill sea turtle). Turtles were found in 13 shipwrecks, all with bathymetry up to 30 m. Photos and videos provided the same proportion of images of each turtle species. Nevertheless, from a temporal perspective, this scenario changed. All three species were observed in photo posts in 4 of the 9 full years considered, whereas all three species were only observed in 1 year in the video posts. We registered four types of diver–turtle interactions from videos: ‘abrupt approach, chase, touch and pose’. We classified ‘abrupt approach, chasing and touching’ behaviours as major disturbances as they altered the turtles’ behaviours. We classified ‘pose’ as a minor disturbance as it caused no apparent change in turtle behaviour. Chasing was the most frequently observed interaction. Instagram is a useful complementary tool that can aid in the surveillance of sea turtles in shipwrecks. However, the limitations of this type of data and adequate data filtering criteria must be considered.

#mediterraneandiet: A Content Analysis of Mediterranean Diet – Related Information on TikTok

ObjectivesThe Mediterranean diet (MD) is associated with reduced cardiovascular disease risk and is widely recommended by heart-health organizations. A consistent definition of MD in the literature is lacking; thus, misinformation and consumer confusion about MD is likely. To examine how the MD is interpreted in popular discourse, we conducted a social media content analysis of MD-related video posts. MethodsThis is one of the first nutrition studies to apply content analysis techniques to TikTok, a social media app with over a billion active global users offering continuous streams of curated short-form videos. In August 2021, two independent coders downloaded the first-appearing 200 TikTok videos under the hashtag #mediterraneandiet. This approach resulted in a pre-varied sample that mirrored the natural experience of a new TikTok user. Each video was coded for 62 variables across four main categories: account details of posters, engagement statistics, video characteristics, and video content specific to the MD. ResultsIntercoder reliability across two coders was high (k = .84). Preliminary results suggest two main interpretations of the MD on TikTok. One set of posts presents the MD as a heart-healthy eating pattern, dominated by posters claiming medical or nutrition credentials. The other set of posts presents the MD as cuisines from countries surrounding the Mediterranean Sea. Clear examples emerged of individuals conflating these two concepts, with dieters actively promoting the MD for health, yet promoting cultural foods that are not typically considered part of the MD dietary pattern (i.e., lamb kebab and pita bread). ConclusionsAlthough promoting the MD dietary pattern may benefit those at risk of cardiovascular disease, there remains consumer confusion on social media about what the MD entails. As the internet is the primary source of nutrition information for many Americans, innovative strategies are needed to help consumers navigate potentially-misleading online content. Funding SourcesThis research was supported in part by the U.S. Department of Agriculture/Agricultural Research Service (USDA/ARS) under Cooperative Agreement No. 58-3092-0-001.

“A Study on Emotion Detection &amp; Classification from Text using Machine Learning”

Humans are using online social networks to share their opinions and thoughts on a variety of subjects and topics with their friends, family, and relations through text, photographs, audio and video messages and posts. On specific social, national, and global topics, humans can share their thoughts, mental states, moments, and viewpoints. Given the variety of communication options available, text is one of the most popular mediums of communication on social media. The study described here aims to detect and analyses sentiment and emotion expressed by people in their messages, and then use that information to generate suggestions. Humans collected comments and replies on a few specific topics and created a dataset with text, sentiment emotion, and other data. Emotion identification from Text is a new topic of research that is closely related to sentiment analysis. Anger, disgust, fear, happiness, sadness, and surprise are examples of emotions that may be detected and understood by the expression of texts using Emotion Analysis. Emotion Detection focuses on feature extraction and word recognition because pre-processing techniques improve accuracy of classification.

Can TikTok Provide Reliable Information about Orthodontics for Patients?

The aim of this study was to investigate the quality and reliability of the information about orthodontics on TikTok by analyzing the related videos using DISCERN tool and Global Quality Scale. Five orthodontic-related “hashtags” were searched, and a total of 250 video posts were reviewed. Non-English and inappropriate content/quality posts were excluded from the study. The videos were evaluated by using Quality Criteria for Consumer Health Information (DISCERN) toolkit and Global Quality Scale (GQS). Most of the posts were posted by dental professionals (68 posts; 55%), followed by dental clinics (23 posts; 19%), layperson (18 posts; 15%), and technician/dental laboratories (13 posts; 11%). The mean DISCERN score (section 1 + section 2) for 122 posts was 38.7/75. The mean overall quality of the 122 posts (section 3) in the DISCERN toolkit was 3.15/5. The average GQS score of 122 posts was 3.18 ± 0.93. The DISCERN and GQS scores did not have significant differences among the groups (p > 0.05). The DISCERN and GQS results of evaluated TikTok video posts were moderate quality. DISCERN and GQS scores did not differ significantly between the groups. Orthodontists should warn their patients about the reliability of information on social media platforms and should guide them to the right resources.

Language learning affordances of Instagram and TikTok

ABSTRACT This study examines creative uses of emerging image-based social media for informal language learning. Adopting the ecological concept of affordances, it investigates new technological features on Instagram and TikTok and how they are utilised as resources for language learning. Using public data of Instagram photo/video and TikTok video posts, the study is based on 200 posts from each application collected over two months. A qualitative content analysis was conducted based on four key dimensions of technological innovation: multimodality, mobility, instantaneous participation, and interactivity. The findings show how language learners’ use of the new technological features employed on the two platforms are related to these dimensions, and how they use agency and creativity to perceive affordances for language learning in features not originally designed for this purpose. The study contributes to understanding of the ways in which online informal language learning is adapting to technological innovation in new image-based social media.

Infodemic amidst the Covid-19 in the Philippines: Spotted By Vera Files.Org

This study analyzes the infodemic in the Philippines during the intense lockdowns during the early stages of the covid-19 pandemic. With the said lockdown, people are observed to be more present in social media. World Health Organization pronounced that "infodemic" poses a severe problem in public health. This article analyzes the fact-checked articles of Verafiles.Org, fact-checkers certified by non-partisan International Fact-Checking Network, during the first six months of covid-19 era. Using content analysis, the researcher examines the sources, claims, treatment, and access to the voice of Verafiles fact-checking articles. The researcher quantifies the variables and coded the data using the tables in order to obtain the findings of the study. Results show that most fact-checked "fake news" claims found in vera files.org are disinformation. It is also noted that Facebook and Youtube are the top platforms as a source of disinformation. The treatment of the fake information is usually done as facebook post or youtube video. It also found out that most of the claims are about Covid- 19 pandemic and political propaganda. Troll accounts, Facebook groups, pages, and websites supported Duterte, and even government officials listed as a source of "fake news."