Video Material Research Articles

Design of English viewing, listening, and speaking mobile teaching software based on an interactive digital media algorithm

China has now embraced the information era, which has had a significant impact on everyday life, employment, and educational practices. Information technology has also had a significant impact on the growth of the education sector, resulting in a fast-paced and resource-rich setting for student interaction. Through the network platform, various interactive software can improve students’ learning methods, especially language teaching software. English audio-visual speaking is software for training English language listening and speaking, which can carry out relevant oral activities and topic discussions according to the imported materials. As a result, you can assist pupils in using the vocabulary and knowledge associated with the subject, which will increase their interest in learning. English teachers can fully prepare for speaking and listening tasks in the classroom by using audio-visual speaking. At the same time, through the learning of TV and movie trailers, English audio-visual speaking can provide readers with background knowledge, which is ready for readers to fully understand the language and content in the video materials. Based on information technology, this paper constructs English audio-visual and oral mobile teaching software, which depends on interactive digital media algorithms. Through the mobile teaching software for English audio-visual speaking, students can form good English listening and reading habits, which will provide important help for English language learning.First, this essay examines the value and benefits of mobile applications for providing English instruction orally and visually, which might help to illustrate the need for software development. The research then suggests various algorithms for English that are related to audio, visual, and oral input that can detect, assess, and correct students’ learning mistakes. Finally, this work develops the fundamental methodology of the audio-visual and verbal mobile software for instruction in English.

Insights from Students on the Use of Asynchronous and Synchronous Approaches during Digital Learning in Thailand’s Primary Schools


 
 
 
 The outbreak of Covid-19 necessitated a rapid shift in educational paradigms worldwide. With physical classrooms rendered inaccessible, educators and students turned to distance learning as the new norm. This study investigates the effectiveness of two prominent e-learning strategies: synchronous learning (facilitated by platforms like Zoom) and asynchronous learning (centered on video materials). The primary objective was to discern which approach better supported students in their educational journey while they remained confined to their homes during quarantine. The pandemic disrupted traditional educational models, prompting institutions to adapt swiftly. Distance learning emerged as a lifeline, but questions lingered about the most effective methods. This research aimed to address this gap by comparing synchronous and asynchronous learning strategies. The investigation took place in multiple schools across Thailand, where students had been navigating remote learning. A questionnaire with Likert scale questions assessed students’ perceptions as well as interviews and open-ended responses to provide deeper insights. It turns out that students favored synchronous learning due to its ease of communication. Zoom sessions allowed direct interaction with teachers and peers although both approaches effectively delivered content, but asynchronous learning lacked real-time feedback. Moreover, synchronous learning provided a structured environment, while asynchronous learning allowed flexibility.
 
 
 

A deepfake-based study on facial expressiveness and social outcomes

Artificial intelligence (AI)-generated media is used in entertainment, art, education, and marketing. AI-generated faces or facial expressions using deepfake-based technologies might also contribute to nonverbal behavior studies. As a proof of concept, in this research, we test the replicability of past results regarding the positive effects of facial expressiveness (e.g., gazing, nodding, and smiling) on social outcomes. Because the facial expressions when listening to someone (i.e., nonverbal immediacy) encompass several behaviors that are typically related (i.e., smiling while nodding), the effect of combinations of these behaviors is challenging to study. We thus test the effect of facial expressiveness (gazing, nodding, and smiling vs. none) on first impression judgements in a job interview setting using AI-generated experimental video material. We measure how competent, warm, and favorably independent observers (n = 823) perceive the targets (n = 159) showing AI-generated facial expressions. Our results replicate past research showing that the more targets are facially expressive, the more they are perceived favorably. Apart from supporting evidence of the importance of facial expressiveness for conveying a positive impression, we show the benefits of relying on AI-generated experimental video material for the study of nonverbal behavior.

Analysis of Coordination Mechanisms during Collaborative Problem-Solving on an Interactive Tabletop Display

AbstractCoordination is an important aspect of group work. Previous studies have shown how collocated multi-user interfaces, such as interactive tabletops, support coordination by providing a shared space that enhances workspace awareness. However, only little is known about the coordination processes that occur during problem-solving on such shared devices and how the design of features and interaction techniques can impact coordination behaviour. In this paper we analyse users’ coordination mechanisms during joint manipulation tasks in Orbitia, an interactive tabletop-based problem-solving activity. The proposed design integrates a series of “breaches” seeking to challenge participants’ collaboration by confronting them to different limitations. We report on a case study with five groups of three users (N = 15), jointly solving tasks while facing different challenges related to the activity interface and the environment. By analysing 135 min of video material along with their transcripts, we identified nine different coordination mechanisms that relate to either coordination of information or coordination of actions. By exploring the occurrences of these mechanisms, we found that sharing unsolicited task-relevant information is a common coordination behaviour that can be observed at interactive tabletops, and that with breaches, more explicit coordination in the form of direct requests, orders, or shadowing is used.

Pedagogical design of early career guidance in the play activities of older preschool children

Relevance. Career guidance within early education is an important aspect of raising a child and developing the skills necessary for further successful career and self-discovery. In this regard, the study of professional orientation in gaming activities using the pedagogical design is a topical issue when educating older preschool children.Purpose. The purpose of this study was to investigate the aspects of the use of pedagogical design tools during the play activities of older preschool children with early career guidance.Methodology. In this paper, methods of analysis, comparison, generalization are used.Results. As a result of the study, it was possible to investigate the aspects of project activities in game forms of early career guidance work with older pupils of preschool educational institutions. The periodization of vocational guidance according to E. Ginzberg was also studied. In this study, the early period of career guidance of the child �fantasy� is disassembled and carefully investigated. The study also presents options for gaming activities in modern preschool education, as elements of early career guidance work with older preschool children. The scientific study highlighted the tools of play activities during early career guidance for older preschool children, namely the use of the Lapbook project, augmented reality and artificial intelligence systems, as well as the MeTycoon game, which includes video materials and information about professions.Conclusions. The results of this study can be used by researchers and scientists investigating the issue of using pedagogical design in vocational guidance through the game, as well as educators of preschool educational institutions who are engaged in early career guidance.

Validity of Material Related to the Anterior Cruciate Ligament on TikTok.

Video material is one of the most common types of digital information on social media platforms. To assess the validity and informational value of TikTok videos with regard to the anterior cruciate ligament (ACL). Cross-sectional study. Using the terms "anterior cruciate ligament" AND/OR "ACL," 420 TikTok videos were retrieved, of which 100 videos were included in the analysis. The video duration and the number of likes, shares, and views were recorded. Videos were categorized based on the source (private user, physical therapist, surgeon, and researcher), subject type (patient experience, physical therapy, injury mechanism, anatomy, clinical test, and surgical technique), content (patient experience/testimony, education, and rehabilitation), and any background audio (music or voice). Video quality assessments were conducted using the DISCERN instrument, The Journal of the American Medical Association (JAMA) benchmark criteria, and the Global Quality Score (GQS). Associations between quantitative variables were tested using the Spearman rank correlation. One-way analysis of variance or Mann-Whitney test was performed to assess whether video quality differed by video characteristics. A total of 41 videos were published by private users (41%), 34 by physical therapists (34%), 23 by surgeons (23%), and 2 by researchers (2%). Most of the information regarded patient experience (34%), followed by physical therapy (20%), injury mechanism (19%), anatomy (11%), clinical test (9%), and surgical technique (7%). The mean video length was 40.55 ± 41.58 seconds. The mean number of views was 151,084.39 ± 487,150.02, while the mean numbers of comments, likes, and shares were 72.80 ± 249.68, 6781.49 ± 29,163.96, and 98.71 ± 307.76, respectively. The mean DISCERN, JAMA, and GQS scores were 15.73 ± 1.44, 0.19 ± 0.39, and 1.16 ± 0.37, respectively, indicating the poorest quality on all 3 indices. The number of views, likes, shares, comments, and video lengths were all positively correlated with DISCERN (except the number of shares), JAMA, and GQS scores (P < .05). A significant difference was found in DISCERN scores between videos by private users and those by surgeons (15.37 ± 0.98 vs 16.22 ± 1.57; P = .007). Our analysis has demonstrated that the educational value of these videos on the ACL on TikTok is poor. Given the rapid growth of TikTok, further research is needed.

The use of innovative technologies for teaching the humanities

The study of the flipped classroom methods is important for improving the quality of education and the effectiveness of learning in the context of modern technological changes and growing interest in distance education. The aim of this study was to determine the effectiveness of the use of the flipped classroom model in learning a foreign language for professional purposes. Testing was used to diagnose the effectiveness of assimilation of educational material, which included various types of tasks: multiple response, error correction, matching, fill in the blanks, open-ended tasks, completed responses. The total number of tasks is 25 (5 for each type) and questionnaires to determine the level of satisfaction with educational video materials and online learning. Tests and questionnaires were pre-validated according to the research objectives. The obtained results (χ2emp = 8.095 &gt; χ2 0.05 = 7.815) gave grounds to conclude that the blended learning model of flipped classroom in the development of foreign language competence is more effective than traditional learning. The experiment showed that this format helps students implement an individual learning trajectory, which contributes to improving academic performance. It was determined that the effectiveness of using this model depends on the quality of video materials and students’ ability to organize their own independent work. The prospects of further research фку the study of the influence of the application of the flipped classroom model on the students’ learning motivation.

The role of multimedia technologies in teaching foreign languages in an international context

Relevance. The research on the impact of multimedia technologies on international educational environments is primarily driven by the constant change in pedagogical strategies and the improvement of technical equipment that accompanies the educational process.Purpose. The study aims to analyse the peculiarities of the use, role and effectiveness of multimedia technologies in modern education on the example of the experience of different countries.Methodology. The comparative and contrastive, pedagogical, analytical and synthetic methods were used in this study. Based on the analysis of various educational environments, the following conclusions were drawn phonetic competence was developed through animated videos, presentations, and video and audio applications, lexical skills were developed through presentations, games, video and audio materials, web applications, grammatical and syntactic competences required the use of audio and video materials.Results. Among the multimedia learning tools mentioned were applications: VLC Media Player, KMPlayer, GOM Player � for playing audio content, Moho, Boom Harmony, FlipaClip � for creating animations, Google Slides, Prezi, Microsoft PowerPoint � for creating presentations. In the international context, the most commonly used applications are Duolingo: Language Lessons, Babbel � Learn Languages, AnkiDroid Flashcards, Quizlet: AI-powered Flashcards, and Memrise: speak a new language. According to the American experience, the greatest impact of multimedia use was on the development of phonetic, grammatical, and lexical skills. From the point of view of the French experience, the highest level of growth was recorded in information comprehension skills, followed by vocabulary, writing skills and argumentation.Conclusions. Based on the Indian and Thai experience, it can be concluded that the growth in language skills was about 50%. This work can be used to analyse pedagogical experience in an international context, to build educational strategies for learning foreign languages through the use of multimedia, and to identify the main criteria that contribute to the improvement of language skills.

1897 Older stroke survivors and rehabilitation therapists’ views on home-based resistance exercise for upper limbs

Abstract Introduction Upper limb recovery after stroke depends on participating in personalised task-specific exercise programmes. However, older adults with stroke find it challenging to maintain an optimal level of engagement with such exercise programmes due to personal and environmental factors. The aim of this study was to explore the views of stroke survivors and rehabilitation therapists on home-based resistance exercises for upper limbs. Method A qualitative study of semi-structured virtual and in-person interviews was conducted between January and March 2023 in England. Participants were 11 older adults &amp;gt;65 years (6 females (55%), with chronic stroke (&amp;gt;1 year after a stroke) and moderate to severe disabilities. Twenty rehabilitation therapists were also interviewed (3 physiotherapists, and 17 Action for Rehabilitation from Neurological Injury (ARNI) instructors). The group was asked about perceived personal and environmental barriers and facilitators as well as expectations of resistance exercises in relation to upper limb neurorehabilitation programmes. Interview sessions were audio recorded for transcription and thematic data analysis. The study was approved by Sheffield Hallam University ethics committee (reference number: AA43961583). Results Both groups mentioned that the main barrier to performing upper-limb exercises is weakness in the paretic arm affecting grip strength with consequent adverse impact on adherence to a home-based programme and poor patient motivation. Patients also reported safety concerns such as dropping equipment and being dependent on a carer to undertake regular exercises. Stroke survivors preferred a program that activates the paretic arm and is relevant to their daily functional activities. They preferred simple exercise instructions and demonstrations through visual aids and video materials. Patients also valued regular feedback on adjusting their exercise dose, monitoring progress over time, and ongoing encouragement. Conclusions Our study showed that designing home-based resistance exercises for upper limb in older stroke survivors should be individualised, functionally orientated, and motivational.

ЗОБРАЖАЛЬНІ ЗАСОБИ ЯК СКЛАДОВА ЕФЕКТИВНОЇ КОМУНІКАЦІЇ ВІДЕОКОНТЕНТУ НА ВІЙСЬКОВУ ТЕМАТИКУ

&lt;p&gt;&lt;em&gt;The article highlights various aspects of visual means of video content on the YouTube channel of one of the leading units of the Armed Forces of Ukraine. It can be argued that this popular type of broadcasting also forms a certain type of mass communication, the target audience of which is mainly military personnel and recruits who consider this or that unit as promising for military service.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;The purpose&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; of the research is to analyze visual media as a component of video content, namely, directing, videographer work, sound accompaniment and editing, to find out their functions in the perception of this content, as a tool for forming a comfortable perception of information on the example of local materials distributed on the Internet.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;The research methodology&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;. In the research process, such methods were used as: systematization, for the study of theoretical material; critical review; analysis (for the study of expressive means of video content); synthesis (to establish a connection between the applications of audiovisual tools and to synthesize the successful experience of their combination); comparison (to compare the same means of information transmission in different video materials), monitoring and observation (to identify specific audiovisual tools).&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Novelty.&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; For the first time, a comprehensive analysis of the visual means of the video content of the military unit intended for public communication, the color solution of the video content, computer graphics techniques and filming was carried out. We considered visual media as a component of video content and clarified their functions and role in information perception.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Practical significance. &lt;/em&gt;&lt;/strong&gt;&lt;em&gt;The obtained results can find practical application in organizing the work of PR specialists in state structures, military educational institutions, as well as for further research in the field of military communication technology in general. Also, the results can be applied for the factual addition of disciplines related to the subjects of journalism and social communications, in particular, for the specialties «Audiovisual art and production», «Journalism», «Advertising and public relations». In addition, they can be useful as a source base for further scientific, methodical and practical developments to scientific and pedagogical workers of military educational institutions for the creation of educational materials and units for effective advertising to attract volunteers, etc.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;It was found that a number of visual means of the analyzed video content include (but are not limited to) the following elements: cross-editing, editing by size, aerial photography, first-person view, color correction, etc. All these tools, beyond any doubt, have a significant impact on the formation of citizens’ opinions and effective transfer of experience.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Key words:&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; visual media, montage, video content, Russian-Ukrainian war, mass media, visual image, cinematography.&lt;/em&gt;&lt;/p&gt;

Impact of the hands-on clinical training program for subdermic implant on contraceptive counseling and users' choice in Spain: A 6-month follow-up study

ObjectivesThe study aimed to evaluate the impact of a structured subdermic implant training program on healthcare providers and its effect on the integration of this contraceptive method into patient counselling. Study designThe study was a longitudinal experiment with an intervention group, assessing changes at three points: before the training, immediately after, and six months later. The training consisted of a four-hour session combining theory and practical application, conducted by experts in contraception. ResultsOut of the participants, 376 healthcare professionals (a 34.3% response rate) completed the training and subsequent questionnaires. Post-training, there was an increase in the inclusion of the implant in contraceptive advice and a rise in the monthly number of implants. Knowledge about the implant, including insertion, positioning, removal, and replacement, significantly improved after six months (p<0.05), particularly among general practitioners. ConclusionsThe training program successfully enhanced knowledge and handling of the contraceptive implant, leading to its increased recommendation by healthcare providers and selection by patients. Theoretical and practical training in contraception should be compulsory for healthcare providers involved in contraceptive counselling. ImplicationsA training program that includes lectures, video material, and hands-on demonstrations is effective for developing skills in administering the subdermic implant and its integration into contraceptive counselling. Such training should be regular and required for all healthcare professionals providing contraceptive advice.

Изучение эргономических факторов: влияние ветра на подачу мяча в пляжном волейболе

In the article, the authors consider one of the actively developing sports in the world and Russia – beach volleyball. Comparative analysis revealed the features of classic and beach volleyball and interdependent factors. The purpose of the scientific study was to determine the effect of wind on the delivery of various methods in beach volleyball. To conduct a scientific study, video and photographic materials were collected and studied, on which an analysis was carried out and the main phases of motor activity were identified. Applied research was carried out in the study of the profile subject “Biomechanics of motional activity”, biomechanical actions in the game and the main ergonomic factor in the chosen sport were revealed. With the help of ergonomic biomechanical factors, the features of classic and beach volleyball are determined. The main ergonomic natural factor was identified, which is the wind as a physical phenomenon that affects not only the trajectory of motor actions, in which the serve acts as the main link in the development of the concept of the game, but also the influence of atmospheric phenomena on the stability of the support and movement of the body in space.

Examining the influence of a flipped classroom approach on the grammar performance of EFL learners: An empirical investigation

The purpose of this study was to examine the efficiency of a flipped classroom approach to enhance grammar skills among undergraduate English as a foreign language (EFL) student. The research was conducted at Qassim University in Saudi Arabia, with a sample of 44 participants from the Department of English Language and Translation. The participants were divided into two groups, experimental and control, with each group consisting of 22 students. The experimental group received 12 weeks of instruction using online video lectures and materials for learning English grammar, while the control group received traditional classroom instruction. The experimental group also engaged in activities such as presentations, role plays, and discussions during class time. Data was collected through a pre-test, a post-test, and an attitudinal questionnaire administered to the experimental group at the end of the study. The results of the post-test indicated that the experimental group performed significantly better than the control group (p &lt; 0.05). Additionally, the questionnaire results revealed that the students had positive attitudes towards the flipped approach and found it to be engaging and effective. These findings suggest that the flipped classroom approach could be implemented for other language skills and sub-skills to enhance the learning experience of EFL students.

The politics of credit in remix of Japanese popular culture: Between “an 80's Japanese disco floor” and “this remix is worthy of the actual game”

In this article, we examine songs that reuse decades-old Japanese media, in which the Japaneseness is both important and attenuated. While there is clear desire for and pleasure in the Japaneseness of source materials in vaporwave (electronic music featuring manipulated sounds and images from the 1980s and 1990s) and future funk (which commonly samples 1980s Japanese music and speeds it up), actual sources matter primarily as a signifier of Japaneseness. Conversely, game sounds (songs that sample or mimic 1990s and 2000s video game music) and chiptunes (songs made with 1980s and 1990s video game hardware) have a direct relationship with either specific video games or material hardware that highlights a direct tie to transnationally distributed culture. Overall, these ways of engaging with Japanese media have significant implications for theorizing cross-cultural exchange.

Development of a neural network­based transcription method

In today's ever-evolving digital era, the utilization of audio and video materials has become increasingly prevalent in various spheres, including educational sectors, research initiatives, technological developments, and daily communication. This trend is driven by the convenience and efficiency of these mediums, offering quick access to information without the distractions often associated with more traditional methods like manual writing or typing, especially in scenarios where such activities are impractical, such as when traveling in a vehicle. However, this shift towards audio-visual content has introduced the challenge of converting these dynamic formats into text for a range of purposes. This need arises for several reasons. Firstly, editing and refining spoken content is often easier when it's transformed into a written format, allowing for a more thorough review and adjustment process. Secondly, in situations where individuals prefer or require written documentation — for instance, in academic or professional settings — transcription becomes a critical tool. Additionally, the clarity of audio and video content can vary greatly, with factors like diction, accent, background noise, and recording quality affecting the comprehensibility of the material. To address these challenges, transcription — the process of translating audio and video content into text — has become a valuable solution. It involves a meticulous process of listening, interpreting, and typing out the content, ensuring that the essence and nuances of the original material are accurately captured. This task demands not only attention to detail but also a deep understanding of the context and subject matter to ensure precision and reliability. In the realm of technology, advancements such as neural networks have revolutionized the transcription process. Neural networks, complex algorithmic structures that emulate human brain functioning, can learn, adapt, and process diverse types of data. In transcription, they are employed to recognize and interpret various speech patterns, accents, and languages, significantly enhancing the accuracy and speed of converting spoken words into written text. This integration of advanced technology in transcription not only streamlines the process but also opens new possibilities for accessibility, research, and data analysis, making it an indispensable tool in the modern world.

The methodology of using audio and video materials in ELT

The methodology of using audio and video materials in ELT

Overcoming Teaching Challenges in Online Media Production Courses: A Case Study of an Asynchronous Online Media Production Course

Traditional media production courses have heavily relied on in-person technical workshops, demanding a hands-on learning experience. Yet, due to the COVID-19 pandemic and a steady rise in online teaching and learning, higher education courses have shifted into online formats. This paper examines how online course design features impact student expectations, course learning objectives, and student performance outcomes. Using thematic analysis, we explore perceptions of graduate students in an asynchronous Graduate Media Production course from a mid-size university in the United States. Key course design components such as interactive video materials, interactive assessments, the use of graphics, leveraging the Learning Management System (LMS), and student perceptions of the course are analyzed. Challenges are addressed throughout, and the paper concludes with findings around the following four themes: engaging video materials, peer review and video assessments, personalized learning, and the ease of navigation within the course.

Development and pilot of equine facilitated physical therapy outcome measure tool for chronic low back pain patients

Equine Facilitated Physical Therapy (EFPT) lacks consistent documentation due to being an unconventional physical therapy treatment to chronic low back pain patients (LBP) and lacking rehabilitation outcome measure tools for a stable (equestrian) environment. The objectives were to develop an online evaluation tool as well as to define inter- and intra-rater reliability to validate the outcome measurement tool “Evaluation of maintaining sitting position (on a horse) and walking (short distances)” designed for LBP patients in EFPT”.A total of 48 movement related functions (n = 48), were derived from the International Classification of Functioning (ICF) and organized to an online evaluation tool. Depending on the state of validation two to six (2–6) raters scored randomized patient (n = 22) video material, recorded during a 12-week EFPT intervention, with the designed tool.Inter-rater agreement level between the experts reached good (α = 87) reliability for the scoring of the items and calculated per patient excellent (α = 100). Intra-rater reliability reached good (α = 87) and per patient good (α = 80) repeatability. For the healthy adults the reliability between raters reached acceptable (α = 72) levels and per rated excellent (α = 100). The developed assessment tool was found satisfactory to fulfil the requirement for the therapeutic practice.With the use of the tool physical therapist may detect postural changes for LBP patients as outcome report in EFPT. The tool may be used to identify treatment progress and to help design home exercises. The created tool will help to collect similar outcome measures from LBP patients in EFPT and to validate the treatment within industry.

Video Lessons for the Course Introduction to Computing through Online/Offline Mode (ICOM): Its Development and Evaluation

Conducting video lessons is a common trend in today’s new normal educational setup. Hence, it is crucial to initiate efforts to evaluate this strategy. This developmental research developed and evaluated an online/offline video lesson for the course Introduction to Computing. Selected via cluster sampling, twenty first-year students from a state university, four information technology experts, two curriculum experts, and one language teacher participated in the study. A researcher-made examination and an adapted evaluation form for video materials were utilized in the study. Results showed that the three least achieved computing skills were: (a) logical and critical thinking domains like explaining the different jobs, functions, professions, and careers in the field, identifying computing hardware and others; (b) technical domains like identifying input, output, processing, and storage devices and others; and (c) analytical domains such as text alignment, addition of line breaks and others. The overall evaluation of the acceptability of the video materials was very acceptable (M = 3.69) in terms of content (M = 3.79), instructional quality (M = 3.68), technical quality (M = 3.65), presentation and organization (M = 3.64), accuracy and up-to-datedness of information (M = 3.64), and assessment (M = 3.71). The students who achieved the objectives of the video lessons experienced a more personalized learning journey. Further research on and use of the strategy in various academic settings is recommended.

ІННОВАЦІЙНІ МАРКЕТИНГОВІ СТРАТЕГІЇ ГАСТРОНОМІЧНОГО ТУРИЗМУ В ЗАКАРПАТТІ

The article states that the main direction of marketing activity of enterprises of the hotel and restaurant industry is their marketing strategy, the main tasks of which include: defining the mission of the enterprise, its goals and objectives; formation of target markets with determination of the range of products and services; organization of the sales system taking into account a competent price policy, an effective advertising campaign; optimal selection of suppliers, etc. It is noted that, using the example of the Transcarpathian hotel and restaurant complex, with the help of such effective tools as e-mail, SMS and SMM mailings, marketers establish personalized communication with guests, establish closer relationships and increase the loyalty of their customers. It is noted that marketers today call social networks the most effective way to promote gastronomic products, thanks to which the opportunities to reach the widest possible audience have significantly increased. It is emphasized that Instagram and Facebook platforms are considered to be particularly popular, with the help of which the role of the appearance and forms of presentation of such products with the use of beautiful tableware and the creation of bright photo and video materials has significantly increased. It has been proven that marketing innovations have a positive effect on the development of gastronomic tourism infrastructure, which in turn affects the creation of culinary establishments where you can learn how to prepare local dishes, the opening of new restaurants with national cuisine, the development of chains of specialty stores, for example, honey, cheese, etc. It is emphasized that the fans of gastronomic tourism are especially attracted by unexpected taste combinations of ingredients, for example, in such seemingly incompatible dishes as sausage with plum jam, which the Transcarpathians call lekvar, local candies «Shkvarky in chocolate», fern soup, etc. It is noted that the «Gastronomic Tourist Route» developed for Transcarpathia includes the following services: such as: visits to national restaurants of Transcarpathia at the guests' choice (Hungarian, Slovak, German, Polish, Roma, Hutsul, Romanian, Jewish, Slovak, Czech, Austrian); participation in gastronomic festivals of Transcarpathia throughout the year; familiarization with the history and recipes of national cuisine in accordance with the seasons; participation in the preparation of various national dishes and drinks; participation in national holidays related to multifaceted national gastronomy; visiting the best wine tasting halls of Transcarpathia (Uzhhorod, Berehovo); tastings of wine, cheeses, honey, liqueurs, brandies, tinctures made according to traditional recipes of the peoples of the region. It is noted that among the directions of innovative research in the development of gastronomic tourism in a certain region, such know-how should be singled out as: clarifying the purpose and content of gastronomic tourism, which are distinguished by novelty; application of new methods of organizing gastronomic tours and culinary festivals; optimal use of the achievements of the development of gastrotourism at the local levels of destinations and territorial communities; implementation of marketing know-how when introducing a new gastronomic tour product to the market; possibilities of tourist clustering of the region, etc. It is also noted that marketing innovations can be implemented at various levels of development and provision of specialized gastro-tourism services, as they have a positive effect not only on the sale of specific products, but also on the tourist competitiveness of destinations and the region in general. It has been proven that the process of reengineering with an accented gastronomic aspect is capable of deepening the development of more effective strategies for increasing one's competitiveness. It is emphasized that a more in-depth study of festival gastronomic (culinary) tourism is promising