Video Users Research Articles

THE ART OF GRIEVING AMONG OLDER ADULTS ON TIKTOK

Abstract Although TikTok is dominated largely by younger persons, the platform has since gained traction among older adults, a number of whom have used it to cope with bereavement and grief. Presently, little is known about the therapeutic effects of creating TikTok content in the context of bereavement. However, there have been suggestions that the platform has the potential to serve as an accessible form of art therapy. This study explores how older adults mobilize audio-visual functions to communicate their experience of bereavement on TikTok. We compiled the most viewed videos of users aged 60 and above with at least 100,000 followers, generating 1,382 videos with over 3.5 billion views. Videos which did not feature older adults engaging in discourses on bereavement were excluded. This left us with 22 videos. Both inductive and deductive approaches guided the qualitative analysis. Three themes emerged: ‘Emotional Expression’ (Theme 1; 59%), ‘Maintaining a Relationship with the Deceased’ (Theme 2; 23%) and ‘Channelling Grief into Positive Emotions’ (Theme 3; 18%). This study represents a first step towards understanding the use of TikTok among older bereaved individuals. As findings from this study paint a rather optimistic portrait of the experience of uploading bereavement-related content on TikTok, future inquiry could dive into the potential harms of uploading such content on the application. In view of the enduring presence of TikTok, it is crucial to investigate the clinical effectiveness of using the platform as an art form to cope with bereavement.

Very rich usage of information systems: a longitudinal study of video conferencing applications

ABSTRACT In this study, we aim to gain a comprehensive understanding of factors that precede and follow very rich system usage within the specific use context of a contemporary IS. Based on in-depth review of literature and analysis of prior studies, we propose a conceptual research model that links comprehensiveness of usage, very rich system usage, use behaviour, and continuance usage moderated by habit. We empirically evaluate the research model using longitudinal data collected over two periods from users of video conferencing applications. The study findings suggest that very rich system usage is pivotal to explain IS continuance usage, but that the comprehensiveness of usage and very rich usage is context specific and tied to the technological functionalities of the information systems in use.

How stress influences short video addiction in China: an extended compensatory internet use model.

The rise of short video applications has become a defining feature of modern digital media consumption, drawing increasing attention from researchers due to issues related to short video addiction. While earlier studies have examined the perceived stress as a cause of short video addiction, there is limited understanding of the potential mechanisms underlying the relationship between these two variables. Building on compensatory Internet use (CIU) theory, this study introduces an extended model (E-CIU) to explore how stress, compensatory motivations (i.e., social interaction and relaxing entertainment), and affective responses (i.e., immersion and attitude) relate to short video addiction. This study also examines differences between the age groups. Data from 319 Chinese short video users were tested applying partial least squares structural equation modeling (PLS-SEM) and PLS-SEM multigroup analysis. Findings indicate that stress, immersion, and attitude each contribute positively to short video addiction. Stress is linked to both social interaction and relaxing entertainment. While both factors positively affect attitude toward short videos, only relaxing entertainment enhances immersion. Results confirmed the perceived stress indirectly influences short video addiction through a serial mediating pathway comprising motivations and affective responses. Moreover, the study shows that perceived stress influences social interaction, relaxing entertainment influences attitude and immersion, and social interaction influences immersion across all age groups. The study further identified variations in how different groups experience the relationship between stress and addiction, stress and relaxation, attitude and addiction, and immersion and addiction. Consequently, this study enriches the understanding of the E-CIU as a new theoretical model of short video addiction. These insights offer practical recommendations for short video applications to address user engagement and addiction more effectively.

Douyin—— the leading application in short video in the next decade

In recent years, along with the comprehensive innovation of communication technology, new media has also achieved rapid development and gradually penetrated into various fields. According to the 48th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center, as of June 2021, the number of Internet users in China has reached 1.011 billion, of which 888 million are short video users, accounting for 87.8% of the total Internet users. According to the survey results of the products most commonly used by short video users from 2020 to 2021, Douyin ranked first with 45.2%. As one of the emerging social media, Douyin short video APP is different from the previous simple graphic social, but the combination of music, special effects and video, so as to closely connect users of different ages, industries and identities. Based on this, this paper will discuss the possibility of Douyin platform to achieve fine operation and further expand market share by optimizing user generated content (UGC) model and analyzing the personality and commonality of audience psychology.

Development of Education and Training Videos for RI Users Based on Their Demand

Development of Education and Training Videos for RI Users Based on Their Demand

The Relationship Between Short Video Social Media Dependency, Negative Emotional Experiences, and Academic Procrastination among College Students

According to the 52nd "Statistical Report on Internet Development in China," as of June 2023, the number of short video users in China has reached a massive 1.026 billion, an increase of 14.54 million compared to December 2022, accounting for 95.2% of the total internet users. Smartphone dependence, especially on short video social media, significantly impacts students' negative emotions and academic procrastination. Studies have found that dependency on short video social media often leads to poor time management, distraction, and academic procrastination. Negative emotions such as anxiety and depression weaken self-efficacy, increasing procrastination on tasks. Research data indicate that female college students score significantly higher in academic procrastination than male students, and arts students score higher than those in liberal arts and science/engineering fields, although the difference is not significant. Negative emotional experiences have a significant positive impact on academic procrastination, suggesting that negative emotions increase the tendency to procrastinate. Meanwhile, negative emotional experiences do not act as a mediating variable between short video social media dependency and academic procrastination, indicating that short video usage may directly influence academic procrastination rather than indirectly through negative emotions. The study suggests focusing on the direct impact of short video usage on college students' negative emotions and academic procrastination, emphasizing emotional regulation and time management education to mitigate the negative effects of academic procrastination on students' mental health and academic performance.

The Imbalance Between Goal-Directed and Habitual Systems in Problematic Short-Form Video Users

The Imbalance Between Goal-Directed and Habitual Systems in Problematic Short-Form Video Users

Short Video Platform Advertising Marketing Ideas and Logic--Taking KANS as an Example

With the rapid rise of mobile Internet, short video platforms have captured massive user attention. In 2023, short video users exceeded 750 million, shifting advertising revenue from traditional to new media. Short video marketing, with its rich content and immersive experiences, has become crucial for brand promotion. Young users' creativity is pivotal, and short video ads blend seamlessly with content to enhance brand recognition. However, challenges still exist. Content homogenization, low user participation may impact brand loyalty. Ad effectiveness should be evaluated properly. This paper examines KANS's short video marketing, highlighting strategies like "short drama + advertising," and addressing issues through creative planning and interactive engagement. KANS's success, aided by precise audience targeting and innovative tactics, demonstrates the potential of short video advertising. However, continuous improvement in content uniqueness, user engagement, and data-driven evaluation is necessary for sustained effectiveness. The study provides suggestions for brands to optimize their short video marketing strategies, ensuring alignment with user needs and market dynamics.

‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

ABSTRACT Short-form tourism videos show high effectiveness in online destination marketing. However, some disruptive factors (i.e. embedded endorsement advertisements) diminish their marketing effectiveness by burdening the viewer’s cognitive processing and breaking one’s online interactive experience with the original tourism-related content in the video. Using a between-subjects online experimental design and 354 valid data from short-form video users, this study explored the effect of interruption by advertisements on the cognitive experience evoked by information stimuli from the perspective of information processing. This study also assessed the difference in short-form tourism video information processing between disturbed and undisturbed situations. In general, results revealed that the formation of destination-related mental imagery in short-form tourism videos is influenced by information processing fluency, and co-predicted both the attitudes and behavioural intentions of travel consumers. Meanwhile, the presence of advertising information in short-form videos notably obstructed users’ information processing fluency as well as the formation of mental imagery, and it also attenuated their destination visit intentions. This study provides a theoretical basis for the moderate interpretation of endorsement advertisements in short-form tourism videos and sheds light on insights related to tourism marketing strategies for short-form tourism videos for relevant practising practitioners.

Keep scrolling: An investigation of short video users’ continuous watching behavior

Short video platforms have become increasingly popular in recent years. Their success relies heavily on users’ continuous watching and advertising revenues. However, the factors that drive users’ continuous watching behavior are still unclear, and the potential influence of advertising on users’ continuous watching is largely neglected. Drawing upon the theory of consumption values (TCV) and the cognitive–affective–behavior (CAB) model, this study explores the factors influencing consumers’ continuous watching intentions from both cognitive and affective perspectives. We employed an exploratory mixed-methods study approach. Focus group discussions among 25 short video users were first conducted to identify five short video consumption values and develop the questionnaire. Then the survey was distributed to 584 short video users in China to obtain quantitative data for analysis using structural equation modeling. The results show that continuous watching intention is determined by affective factors of satisfaction and dependence, and affective factors are influenced by cognitive consumption values. Moreover, advertising irritation weakened the influence of satisfaction on continuous watching intention. Our study established and empirically verified a new cognitive and affective model to explain short video consumers’ behavior. The findings could help short video creators and platforms cultivate customers’ continuous watching by concentrating on the specific cognitive and affective factors, and provide guidance on balancing between users’ continuous watching and advertising revenue.

FEATURES OF THE ORGANIZATION OF ONLINE INTERACTION OF PRIMARY AND BASIC SCHOOL TEACHERS IN THE SYSTEM "TEACHER – GROUP OF TEACHERS"

The article describes the online interaction of elementary and basic schoolteachers in the system "teacher – a group of teachers" based on a site that combines thematic training modules in Google Class. The stages of formation of teaching staff research competencies on the example of educational materials, involving the organization of research activities of students involved in inclusive learning. It reflects a single principle of building the content of online training modules, each of which contains theoretical material on the chosen didactic problem; a video demonstrating the practical application of the knowledge gained in practice in the working conditions of an educational institution; Google Forms to test the learned material by each teacher and course coordinator. The features of the organization of professional online interaction of teachers in the system "teacher – group of teachers," including: the possibility of the course coordinator for users of consultative video meeting based on Google meet; establishing feedback between course coordinators and teachers who perform test tasks through the use of Google Forms; combining teachers based on Google Class into a virtual room for practical research tasks based on electronic educational resources. It is noted that the most common among them in the practice of primary and basic schoolteachers are Wizer.me, Learning.aps, Kahoot, wordwall, Liveworksheets, which allow individual online work of the teacher to combine with the group work of all course participants and combine self-learning with mutual learning. The results obtained for experimental and control groups of teachers are analyzed: levels of formation of reflexive, methodical, managerial and communicative factors of their research competencies. Based on the obtained data, it is proved that the online interaction of primary and basic schoolteachers when using Google Class is effective, which is confirmed by high and sufficient levels of formation of research competencies of teachers who were part of the experimental group.

TSANet: Forecasting traffic congestion patterns from aerial videos using graphs and transformers

Forecasting traffic congestion patterns in lane-less traffic scenarios is a complex task because of the combination of high & irregular vehicle densities, fluctuating speeds, and the presence of environmental obstacles. Existing techniques like vehicle counting and density prediction, which successfully estimate congestion in lane-based traffic, are unsuitable for lane-less traffic scenarios due to the irregular and unpredictable nature of traffic density patterns. To overcome these challenges, we propose traffic states to measure congestion patterns in lane-less traffic scenarios. Each traffic state is characterized by the spatio-temporal distribution of neighbouring road users, including vehicles and motorcyclists. We employ traffic graphs to capture the spatial distribution of neighbouring road users. Also, we propose a novel method for the automated construction of traffic graphs by leveraging the detection and tracking of individual road users in aerial videos. Further, in order to incorporate the temporal distribution, we utilize a transformer model to capture the evolution of spatial traffic graphs over time. This enables us to forecast future spatio-temporal distributions and their associated traffic states. Our proposed model, named Traffic State Anticipation Network (TSANet), can effectively forecast future traffic states by analysing sequences of current traffic graphs, thereby enhancing our understanding of evolving traffic patterns in lane-less scenarios. Also, to address the lack of publicly available lane-less traffic datasets, we introduce EyeonTraffic (EoT), a large-scale lane-less traffic dataset containing three hours of aerial videos captured at three busy intersections in Ahmedabad city, India. Experimental results on the EoT dataset demonstrate the efficacy of our proposed TSANet in effectively anticipating traffic states across diverse spatial regions within an intersection. In addition, we also show that TSANet generalizes well for previously unseen intersections, making it suitable for analysing various traffic scenarios without the need for explicit training, thereby enhancing its practical applicability.

The Impact of Short Video Addiction on Self-identity : Mediating Roles of Self-esteem and Appearance Anxiety

Purpose: This study aims to evaluate the attributes of female self-identity, and investigate the correlation between addiction to short videos, self-esteem, objectification of female content, internalization of beauty ideals, and self-identity. The goal is to develop a psychological framework that enhances our comprehension of the self-identity of contemporary Chinese women.<br /> Methodology: This study employed an online survey with a convenience sampling approach to gather responses from 400 female short video users from four most popular Chinese social media platforms: Sina Weibo, Xiaohongshu, Douban and WeChat, the Chinese equivalents of Twitter, Instagram, Reddit and WhatsApp respectively.<br /> Results: The results suggest that (1) self-esteem played a significant role in mediating the relationship between short video addiction and self-identity; (2) the chain mediating effect of internalisation of beauty ideals and self-esteem was not statistically significant, and (3) the chain mediating effect of objectification of female content and self-esteem was statistically significant. Therefore, the greater the short video addiction, the lower self-esteem, the deeper the appearance anxiety, and thus the higher the likelihood that the individual would not identify with themselves. The results provide a theoretical foundation for gaining a deeper understanding of the factors that influence females’ self-identity. Simultaneously, it offers new ideas for enhancing women’s selfidentity. In addition, previous studies on women’s appearance anxiety have given less attention to self-esteem and self-identity. This study, however, looks more extensively into both aspects, so broadening the investigation of the factors impacting women’s self-identity.

Vertical Screen Documentaries: Creating Masterpieces and Achieving Classics An Analysis of the Emergence and Development of Vertical Screen Documentaries, Using Talking to Strangers as a Case Study

As the number of short video users continues to grow, China is embracing the "mobile vertical screen era." To satisfy users' demands for a quicker immersive experience, major platforms are adopting a vertical screen format for micro-movies and videos, particularly given the maturity of the fragmented online context, initiatives for aging media adaptation, and the trend towards younger internet users. These factors provide a prime opportunity for the development of vertical screen video formats. Many short video platforms have begun experimenting with vertical documentaries. This paper takes the vertical documentary "Talking to Strangers" as a case study to discuss its strengths and weaknesses in conjunction with the future development of vertical screen documentaries. In today's era of fragmentation, where various types of work are emerging, how to make vertical screen documentaries into refined classics is a question worth considering and discussing deeply.

Study on the Influence of Tiktok on the Bridging of The Digital Divide of Zhejiang Residents

China's digital economy is at a stage of rapid development, the digital economy has become an important engine to promote China's economic development, and our society is developing in the direction of digital. While vigorously supporting the development of digital economy, we should also be vigilant about the existence of digital divide, pay attention to the coordination between the two, and strive to bridge the digital divide is imminent. Short video users account for more than 88% of the current Internet users in China, and Tiktok is the top application in the short video industry, which plays a non-negligible role in bridging the digital divide. Therefore, this study takes the influence of Tiktok on the bridging of the digital divide of Zhejiang residents as the research theme, and carries out the design and research of its research program.

Evaluating the Distribution, Quality, and Educational Value of Videos Related to Knee Instability Exercises on the Social Media Platform TikTok.

Introduction TikTok, a globally popular short-form video platform, offers a unique space for healthcare professionals to share advice, particularly under common conditions such as knee pain or instability. Despite its popularity, doubts persist regarding the reliability of medical information disseminated on TikTok. This study aimed to evaluate the quality of TikTok videos as a source of patient information on knee instability, recognizing the need for a comprehensive assessment of potential misinformation on this influential social media platform. Methods A search for "knee stability exercises" on TikTok yielded 448 videos, of which 187 met the inclusion criteria. These videos were categorized by source and evaluated using the Knee Exercise Education Scoring Tool (KEEST) and an information analysis questionnaire, DISCERN. Results General user videos (69.84%) had notably lower DISCERN scores than healthcare professional videos (29.1%) across all categories (P < 0.001, P = 0.282, P = 0.131, and P = 0.010). The DISCERN scores were inversely linked to video metrics (views, likes, comments, favorites, and shares). General user videos were largely of poor quality (66.4%), whereas healthcare professional videos spanned poor (61.8%), fair (28.2%), good (9.1%), and excellent (1.8%) categories. Both general users (12.31/25) and healthcare professionals (12.18/25) exhibited average quality according to KEEST standards (P = 0.809), with an intriguing inverse correlation between video popularity and DISCERN score. Conclusion Healthcare professionals demonstrated superior evidence-based content (DISCERN), whereas both groups were comparatively educated on treatment plans and effects (KEEST). TikTok's prevalent knee instability videos lack quality, proper sourcing, treatment risk information, and explanation. Moreover, popularity is inversely correlated with quality, and healthcare professionals appear to offer better evidence-based content. TikTok's role in healthcare highlights the importance of ensuring accurate information and implementing content quality regulations.

How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance

Short video platforms have problems with increased competition and low advertising conversion rates. Although social presence is closely related to consumer engagement, research regarding the impact of social presence on consumer engagement in short video-embedded advertisements is sparse. We developed a theoretical model, namely a social presence–flow experience–advertising avoidance–advertising engagement model, and explored the mechanism underlying advertising engagement from a psychological and behavioral perspective. The analysis of 563 short video users revealed that the model exhibited excellent explanatory power for advertising engagement (R2 = 41.3%). Social presence can increase consumers’ advertising engagement by enhancing flow experience and reducing advertising avoidance. Meanwhile, the flow experience, by diminishing advertising avoidance, generates a serial mediation effect between social presence and advertising engagement. This study emphasizes social presence’s applicability and influence mechanism in short video-embedded advertisements, a unidirectional information delivery. It provides new theoretical perspectives and practical advice for relevant practitioners.

Research On Influencing Factors of Mobile Short Video Users' Health Information Avoidance Behavior

This paper aims to maximize the attention of different users to avoid health information and reduce its negative impact, so as to maintain the balance and stability of the mobile short video health information ecosystem. Based on the S-O-R theory and the theory of information ecology, this paper constructs a model of the influencing factors of health information avoidance behavior of mobile short video users, puts forward a research hypothesis, and analyzes it by combining the structural equation model method. The results show that mobile short video users' health information avoidance behavior involves the interweaving of multiple factors. The emotional and cognitive factors of users play a mediating role in the influence of information elements, environmental factors and technical factors on health information avoidance. There are differences in the impact of external stimuli on the internal state of users with different levels of demand for health information.

Debunking Mental Health Misperceptions in Short-Form Social Media Videos: An Experimental Test of Scientific Credibility Cues

ABSTRACT In recent years, short-form social media videos have emerged as an important source of health-related advice. In this study, we investigate whether experts or ordinary users in such videos are more effective in debunking the common misperception that talking about suicide should be avoided. We also explore a new trend on TikTok and other platforms, in which users attempt to back up their arguments by displaying scientific articles in the background of their videos. To test the effect of source type (expert vs. ordinary user) and scientific references (present or absent), we conducted a 2 × 2 between-subject plus control group experiment (n = 956). In each condition, participants were shown a TikTok video that was approximately 30 seconds long. Our findings show that in all four treatment groups, participants reduced their misperceptions on the topic. The expert was rated as being more authoritative on the topic compared to the ordinary user. However, the expert was also rated as being less credible compared to the ordinary user. The inclusion of a scientific reference did not make a difference. Thus, both experts and ordinary users may be similarly persuasive in a short-form video environment.

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

AbstractThe purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The model is empirically tested using structural equation modeling and survey data collected from 350 short video users. The results show that 10 of the 11 hypotheses in the research model are supported and have reliable prediction accuracy. Short video users’ persona perception of each dimension has a significant positive impact on shared value creation. This study thus constructs mediating and moderating variables by exploring the internal correlation and intermediate mechanism between short video users’ persona perception and purchase intention. First, shared value creation plays a mediating role between persona perception and purchase intention on short video platforms. Second, two individual-level moderating variables play a moderating role between shared value creation and purchase intention across short video platforms: Regulatory focus and social presence. This research therefore provides useful implications and guidance for brands and merchants seeking targeted and efficient precision marketing on short video platforms. It also enriches the theoretical research on consumer behavior on short video platforms.