Abstract The construction of ideological and political education and the construction of academic style are complementary to each other and jointly committed to the good development of education and teaching in colleges and universities. This paper starts from the relationship between the two, discusses the interaction between ideological and political education and the construction of academic style in colleges and universities, and draws out the methodological path of ideological and political education in colleges and universities to lead the construction of academic style. It proposes interactive teaching methods to strengthen the construction of ideological and political education by utilizing the interactive teaching process between teachers and students. It points out that the digital video coding technology (H.265/HEVC intra-frame coding technology and H.265/HEVC rate-distortion optimization technology) and the video encryption mechanism based on H.265/HEVC optimize the processing of interactive video to enhance the interactive performance of ideological and political academic style. By comparing the coding performance of H.264 and H.265, as well as the PNSR and SSIM evaluation indices, the rationality of the proposed digital video coding and encryption technology is verified. A survey on the academic style construction of different majors and grades, as well as an analysis of the attitude of Civics academic style construction, is conducted in the sample schools to find out what can be optimized in the academic style construction of Civics education in colleges and universities. In all five schools, 4.76% of students believe that the academic culture situation is not conducive to the current learning culture. However, 58.96% and 14.46% of the groups think that learning is something that has to be done and something that is not interesting, indicating that there is still a lack of interest in the teaching interaction of Civics and Political Science style, and schools should make full use of digital technology to attract students to carry out teaching interaction.
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