Purpose: To analyze the problem, a systematic literature review on industry 4.0 was carried out. The article aims to analyze and evaluate the effectiveness of the implementation and satisfaction with the activities carried out in enterprises in Poland in this area. Design/Methodology/Approach: The study was conducted using the CAWI diagnostic opinion questionnaire, based on which the Kano model was developed. The survey was conducted among 670 respondents from enterprises located in various regions of Poland. Findings: Entrepreneurs indicate their benefits and their fears. Low social awareness of what industry 4.0 is the reason why it is not understood and implemented in a limited way. In his satisfaction survey, thanks to the Kano model, it indicated the necessary and conditioning attributes and those without which the company can do, which reduces implementation costs. Practical Implications: The study provides knowledge for industry 4.0 regarding the behavior of entrepreneurs and employees, which significantly affects the effectiveness of the implementation of managerial solutions. The proposed Kano method is an effective tool for the assessment of the rightness of the actions taken. Employees and customers must be aware of the company's innovation and commitment to development. Originality/Value: The study also showed that the implementation, dependent on the understanding of the problem from the employee's perspective and not just the company's customer, allows for faster and more efficient implementation of new solutions. The results of this article may form the basis of future research.