Product Quality Variables Research Articles

Pengaruh Konten Review, Kualitas Produk, Dan Gaya Hidup Terhadap Minat Mahasiswa Menggunakan Fashion Produk Lokal

This study aims to examine and determine the effect of review content, product quality, and lifestyle on students' interest in using local products fashion. The population in this study were students of the Faculty of Economics, Merdeka Madiun University, users of local products fashion. The sample size in this study was 152 people. The method used in sampling is purposive sampling. The research instrument used a questionnaire. Data analysis techniques used the classical assumption test, multiple linear regression analysis, analysis of the coefficient of determination, and hypothesis testing using the t test and F test. The results showed that the content review variable partially had a significant effect on students' interest in using local products fashion, product quality variables partially has a significant effect on students' interest in using local products fashion, lifestyle variables partially have a significant effect on students' interest in using local products fashion, and simultaneously the review content variables, product quality, and lifestyle have a significant effect on students' interest in using local products fashion.

Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian Kerang Hijau (Perna viridis L.)

Aim of this research are 1) Does product quality, price and location simultaneously influence green mussel purchasing decisions. 2) Does product quality, price and location partially influence the buying decision of green mussels. The research design used is descriptive quantitative research using survey techniques. The population used is green mussel consumers who are in Gunung Jati District, Cirebon Regency. The part that was studied was the effect of product quality, price and location on green mussel purchasing decisions. The number of samples used was 75 respondents with a non-probability sampling technique using accidental sampling. The data analysis technique used multiple linear regression tests. The results of the study show that 1) Partially or individually, product quality does not significantly influence green mussel purchasing decisions. 2) Partially or individually, the price variable and location variable have a significant effect on the purchasing decision of green mussels. 3) Simultaneously or together that the product quality variables, price variables and location variables have a significant effect on green mussel purchasing decisions in Gunung Jati District, Cirebon Regency.

The influence of price, promotion, and product quality on purchase decisions at PT Karsa Primapermata Nusa

This research aims to test and analyze the influence of price, promotion, product quality, and purchase decisions. Decreased purchasing decisions have occurred in the company due to a decrease in company income. In the pricing phenomenon, special prices are offered only to loyal customers who have been purchasing products for a minimum of 2 years. New customers, on the other hand, do not receive any price discounts. In terms of promotional activities, the company's efforts have been inadequate, primarily relying on personal selling by salesmen every month who offer products to customers. Product returns are still frequent, and customers often complain about the product's durability, which tends to be short. This research employs a quantitative approach with a sample of 100 customers. Multiple linear regression is used for data analysis. Simple random sampling is used as the sampling method. The conclusion of this research is that price has a positive and significant influence on purchase decisions, promotion has a positive and significant influence on purchase decisions, and product quality has a positive and significant influence on purchase decisions. In the case of price, promotion, and product quality variables, they all have a positive and significant impact on purchase decisions with a coefficient of determination of 35%.

Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Busana Muslim Pada Member Rabbani Jombang

Brand Image or can be called Brand Image is a perception of a brand Brand about the brand associated with brand associations that appear in the minds of consumers. One of the factors that can affect the brand image of a company's product is quality. Quality related to product quality offered by manufacturers with a particular brand. The purpose of this study was to determine whether brand image and product quality variables significantly influence purchasing decisions of Rabbani members in the city of Jombang. This research uses quantitative research using descriptive statistics, validity test, reliability test, classic assumption test, partial and simultaneous hypothesis test, and coefficient of determination with the help of the IBM SPSS Statistics 20 program. The number of samples is 110 Rabbani members in Jombang. Data collection uses a non-probability sampling technique by means of purposive sampling. Data collection was carried out by distributing questionnaires. The results showed that (1) brand image has an effect on purchasing decisions (2) product quality has an effect on purchasing decisions (3) brand image and product quality has an influence on purchasing decisions.
 Keywords: Brand Image, Buying Decision, Product Quality

Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Kepuasan Konsumen Studi Kasus Pada PT. Dahlia Dewantara Unit Metro

Business competition is a competition that must be faced by companies, this increasinglyfierce competition requires companies to be careful in determining strategies to win thecompetition they face. In order to get out of a situation that threatens the life of the company,the company must plan marketing strategies to satisfy consumer desires. Marketing occurs asa social and managerial process by which individuals and groups obtain what they need andwant through creating, offering and exchanging products of value with others. This studyaims to determine 1) To find out whether the price has an effect on consumer satisfaction. 2)To find out whether product quality has an effect on consumer satisfaction. 3) To find outwhether promotion has an effect on consumer satisfaction. 4) To find out whether the priceand product quality variables and promotions together have an effect on consumersatisfaction. This study uses a quantitative approach. The survey method was chosen as theprimary data source. The survey method focuses on collecting data from respondents whohave certain information, thus enabling researchers to solve problems. In this study, thepopulation was taken based on consumers who made purchases of kemplang amandacrackers as many as 75 per month. Data collection techniques using a questionnaire with a Likert scale. The results show that 1) there is a positive and significant influence betweenprice on consumer satisfaction2) there is a positive and significant influence between productquality on consumer satisfaction. 3) there is a positive and significant influence betweenpromotions on consumer satisfaction. 4) there is a positive and significant influence betweenprice, product quality and promotion together on consumer satisfaction

Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Pengguna Jasa Industri Konveksi Pada Kecamatan Negeri Besar Kabupaten Way Kanan

The factors that influence consumer satisfaction in the State Besar District, Way Kanan Regency which will be examined by the author include product quality, price, and service. This study aims to analyze the effect of product quality, service quality, and pricing on user satisfaction of the convection industry in Negeri Besar District, Way Kanan Regency. This type of research uses case study research. The research method used in this study is a descriptive method with a quantitative approach. The sample in this study was 65 respondents who were taken by accidental sampling technique. Data were collected using a questionnaire sheet and analyzed using Multiple Linear Regression Analysis. The results showed that the quality of the product obtained a tcount value of 2,497> ttable 2. 000 and a significant value of 0.018 <0.05, meaning that product quality affects service user satisfaction. The service obtained a value of tcount 2,719 > ttable 2,000 and a significant value of 0.009 < 0.05, meaning that service has an effect on service user satisfaction. The price has a tcount value of 0.893 < ttable 2,000 and a significant value of 0.375 > 0.05, meaning that the price has no effect on service user satisfaction. While the results of the F test (simultaneous) obtained Fcount of 41.230 and Ftable value of 2.760, meaning that product quality (X1), service (X2), price (X3) simultaneously affect the dependent variable,namely service user satisfaction (Y). 65.3% of the role of the variable quality of product,service, price is able to explain the variable of service user satisfaction, while 34.7% isinfluenced by other factors not examined in this study.

PENGARUH KUALITAS PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA PADA MASYARAKAT KOTA BATAM

This study aims to observe and analyze the associations experienced with variables, product quality and risk perception in Tokopedia E-commerce shopping decisions for residents of Batam City. This study uses a quantitative descriptive method. The data collection was carried out by distributing questionnaires to a total of respondents in which the respondents were residents of Taman Anugrah Housing Rt/Rw 001/015 Tembesi Village, Sagulung District, Batam City, a total of 156 respondents. Using the SPSS tool version 26. set on randome sampling technique. Through statistical tests it was observed if the variable product quality and risk perception were normally distributed. Through the acquisition of the t test shows if the product quality variable has a significant impact on the purchase decision as well as the risk perception variable has a significant impact on the purchase decision. but the results of the f test with others say that the variable product quality and risk perception have a positive and significant impact on Tokopedia E-commerce shopping decisions for residents of Batam City.
 
 Keywords: Product Quality; Perceived Risk; Purchase Decision.

Pengaruh Kualitas Produk, Cita Rasa dan Word of Mouth terhadap Keputusan Pembelian pada Cake Boss di Delta Sari Indah Waru Sidoarjo

This study aims to determine the effect of product quality, taste and word of mouth on purchasing decisions at Cake Boss at Delta Sari in Waru Sidoarjo. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 98 respondents who are consumers of Cake Boss. The analytical technique used in this research is multiple linear regression using SPSS (Statistical Program for Social Service) version 22 for windows.The results of this study indicate that product quality variables affect purchasing decisions, taste variables affect purchasing decisions, word of mouth variables affect purchasing decisions and product quality variables, taste and word of mouth influence jointly on purchasing decisions on Cake Boss.

The study on Malaysia Agricultural E-Commerce (AE): Customer Purchase Intention

Electronic commerce (E-Commerce) became an essential trading platform after the Covid-19 pandemic. From essential products to luxury brands, consumers can find almost everything on the normal E-Commerce platforms with the exception of fresh agricultural products. Agricultural E-Commerce (AE) is introduced to overcome the market needs. Technology Acceptance Model (TAM) is studied and integrated with additional variables to determine the needs of AE in Malaysia. In this study, five variables (product quality, logistic service quality, perceived price & value, platform design quality, and platform security) were studied to determine the Malaysian consumers’ purchase intention towards the AE. Five hypotheses were developed to identify the relationship between the variables. A total of 300 AE users have contributed their perception as respondents in this study through a survey questionnaire. The collected data were processed before the data analysis via Statistical Package for The Social Science (SPSS) version 25.0. Descriptive analysis, and inferential analysis were conducted. The result shows that all five variables are significantly related to the purchase intention towards AE. The product quality has the highest significant value (0.805) towards the purchase intention on AE, followed by logistic service quality, platform security, platform design quality and perceived price and value. Implication, limitation, and recommendation were also being discussed to assist the AE stakeholders in improving their AE.

PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN PADA PRODUK IPHONE DI KOTA BENGKULU

This study aims to determine the effect of product quality and brand image on consumer satisfaction (a case study on students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu). This type of research is called quantitative descriptive research. The subject of this research is the students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The sampling method is accidental sampling. The number of respondents in this study was 150 respondents. The method of data collection is using a questionnaire spreader. The data analysis technique used multiple linear regression analysis and hypothesis testing, namely the t-test and f-test. The results showed that product quality had a positive and significant influence on consumer satisfaction with iPhone products in Bengkulu City. Brand image has a significant effect on consumer satisfaction with iPhone products in Bengkulu City. Partially, the two variables of product quality and brand image have a positive and significant influence on consumer satisfaction.

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Alfamart Ruko Cempaka Mas

There are many other retail business competitors, such as Indomaret, where Alfamart must have superior product quality compared to Indomaret so that Alfamart Ruko Cempaka Mas will have more consumers. This research aims to determine the influence of price and product quality on purchasing decisions at Alfamart Ruko Cempaka Mas. The research method used is a quantitative research method with the research population being consumers who shop at Alfamart Ruko Cempaka Mas. The data analysis technique used is the multiple linear regression test. The results of this research show the influence of price on purchasing decisions, namely thituing (5,231) > ttabeil (2,010). there is an influence of product quality on purchasing decisions, namely thituing (3.051) > ttabeil (2.010). Price and product quality simultaneously have a significant influence on purchasing decisions with a value of Fhituing (14,315) > Ftabeil (4,038). In the test results, the coefficient of determination R Square value is 0.374 or 37.4% of purchasing decisions are influenced by price and product quality variables, while the remaining 62.6% is influenced by other factors.

PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO 3 SECOND DISTRO KOTA BENGKULU

This study aims to determine the effect of product quality and sales promotion on product purchase decisions at the 3 Second Distro Store in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumer of Toko 3 Second Distro which is precisely located on Jl. Putri Gading Cempaka, Gading Cempaka District, Decrease Village, Bengkulu City, Bengkulu. The sampling method uses a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 160 people. Methods of data collection using a questionnaire. The data analysis technique is using Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the variable Product Quality 3 Second Distro has a positive effect on Purchase Decisions, Sales Promotion has a positive effect on Purchase Decisions, and Product Quality and Sales Promotion together have a positive and significant effect on Product Purchase Decisions at 3 Second Distro Stores. Bengkulu City. Keywords: Product Quality, Sales Promotion, Purchase Decision

Pengaruh E-Wom Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Minat Beli Ulang

This study aims to determine the effect of Electronic Word Of Mouth and Product Quality on Purchase Decision and Repurchase Interest in Hanasui Cosmetic Products. The independent variables used are Electronic Word Of Mouth (X1) and Product Quality (X2) variables, while the dependent variables used are Purchase Decision (Y1) and Repurchase Intention (Y2). This research uses explanatory research using a quantitative approach. The sample in this study amounted to 198 respondents to purchasing decisions and repurchasing intentions among consumers who use Hanasui cosmetics in Grati District. The sampling technique uses purposive sampling technique and the data collection technique uses a questionnaire. The data analysis technique used is instrument testing (validity test and reliability test). The results of the research based on the analysis of the coefficient of determination are used to calculate the magnitude of the influence of the independent variables on the dependent variable. From the analysis, the results obtained are R² (coefficient of determination) of 0.327, which means that electronic word of mouth and product quality are able to explain their influence on purchasing decisions. Furthermore, repurchase intention is 0.327 which means that electronic word of mouth, product quality, and purchasing decisions are able to explain the effect on repurchasing intention of Hanasui products.

PENGARUH KUALITAS PRODUK, HARGA,DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KOPI LIVING

This study aims to determine the significane of the effect of product quality, price, service quality partially and simultaneously on consumer satisfaction of living cafe coffee. This type of research is associative research. The population in this study is the Coffee Living Cafe visitors whose population is unknown. The number of samples taken is as many as 80 respondents, data collection techniques using observation and questionnaires. Data analysis using multiple linear regression analysis showed (Y= 0.670 + 0.340 X1 + 0.181 X2 + 0.740 X3 + e). Based on the results of the partial hypothesis test that product quality, price, and service quality have a significant effect on consumer satisfaction for living cafe coffee. Where is the product quality (X1) with t count (6,101) > t table (1,990). Price (X2) with t count (3.095) > t table (1.990). Service quality (X3) with t count (4,974) > t table (1,990). Simultaneously product quality, price, and service quality have a significant effect on customer satisfaction with f count (165,072) > f table (2,72) with a significance of 0,000. Product quality variable is the most dominant variable affecting consumer satisfaction with a beta value (0.340)

The Influence of Lifestyle, Promotion, and Product Quality on Purchasing Decisions on Nu Skin TR90 Products in Surabaya.

This study aims to analyze the effect of Lifestyle, Promotion, and Product Quality on purchasing decisions on Nu Skin TR90 products in Surabaya. This study used a research tool or instrument in a questionnaire. In this study, a sample collection technique was used using the purposive sampling method. The total number of indicators in this study totaled 17 indicators and the parameters in the sample measurement to be used were 7. Data analysis used in this study used the component-based Structural Equation Modeling (SEM) method with using the Partial Least Square (PLS) analysis tool. Based on the results of the research that has been done, it is found that the Lifestyle variable has a non-significant effect on purchasing decisions. Promotion variable has a significant effect on purchasing decisions. Product Quality variable has a significant effect on purchasing decisions.

PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KFC KOTA PRABUMULIH

This study aims to determine Product Quality on Purchase Decisions at KFC Prabumulih City, to determine Price Against Purchase Decisions at KFC Prabumulih City, and to determine Brand Image Against Purchase Decisions at KFC Prabumulih City, where Tables of Product Quality (X1), Price (X2), Image (X3) and Purchase Decision (Y). with a sample of 75 people. The data management technique used was the SPSS version 22 program. This data was processed using the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, with the help of the SPSS version 22 application, based on the analysis results obtained the regression equation Y = 7,168+0,379.X1+0,342.X2+0,342.X3+e. By using the regression analysis method, it can be concluded that the variables Product Quality (X1), Price (X2), Image (X3) have a positive and significant effect on Purchase Decision (Y) with a calculated f value of 18.138 with a significance of 0.000 0.05, because a significant value below 0.05 indicates Product Quality, Price and Brand Image have a significant positive influence on purchasing decisions at KFC Prabumulih City.Keywords: Product Quality, Price and Brand Image on Purchasing Decisions

PENGARUH CITRA MEREK, KUALITAS PRODUK, DESAIN DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA SCOOPY DI KECAMATAN MAYANG JEMBER

This study aims to determine the effect partially and simultaneously on the variables Brand Image, Product Quality, Design and Advertising on Purchasing Decisions. The data processing method in this study uses data instrument tests, namely: validity and reliability tests, classic assumption tests, namely: normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis, hypotheses namely: t test and F test, and coefficient of determination, with the help of the SPSS 22 analysis tool. The results showed that the variables Brand Image, Design and Advertising partially had no significant effect on the Honda Scoopy Motor Vehicle Purchase Decision in Mayang Jember District, while the Product Quality variable partially had a significant effect on the Honda Scoopy Motor Vehicle Purchase Decision In Mayang Jember District, and simultaneously the variables Brand Image, Product Quality, Design and Advertising have a significant effect on the Purchase Decision of Honda Scoopy Motorized Vehicles in Mayang Jember DistrictThe Product Quality Variable is the dominant factor in the Decision to Purchase Honda Scoopy Motorized Vehicles in Mayang Jember District..

Pengaruh Relationship Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening

The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty with a CR value of 2.279 and 2.958 (CR ≥ 1.96) respectively and a probability value of 0.003 and 0.023 (P ≤ 0.05). Product quality variable has a positive effect on customer satisfaction with a CR value 2.867 (CR ≥ 1.96) and the probability value is 0.004 (p ≤ 0.05). The product quality variable does not have a positive effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). the consumer satisfaction variable has a positive effect on loyalty customer with a CR value of 2.294 (CR ≥ 1.96) and a probability value of 0.022 (p ≤ 0.05).

The Influence of Product Quality and Price Perception on Purchasing Decisions of Mixue Ice Cream in Surabaya

The proliferation of ice cream businesses in Indonesia has necessitated companies to engage in competitive rivalry, and Mixue ice cream is one such example. The perception of product quality and price assumes paramount significance, as it exerts a substantial influence on consumer decision-making in the context of purchasing. The objective of this research is to empirically investigate the impact of product quality and price perception variables on the purchasing decision of Mixue Ice Cream in Surabaya. The research methodology utilized in this study is quantitative research. The target population consists of consumers who have made purchases and consumed Mixue Ice Cream in East Surabaya. The data for this study will be collected through the utilization of a questionnaire. An ordinal scale with a Likert weighting of 1-5 will be employed to calculate the scoring of the questionnaire. The sampling method employed in this study is non-probability sampling, specifically utilizing purposive sampling technique to select respondents. The sample size comprises 100 respondents. The selected data analysis method to be employed in this research is descriptive analysis using Partial Least Squares (PLS). The findings of this research indicate a positive and significant influence of the product quality variable on purchasing decisions. The results of the second study reveal that the price perception variable also exerts a positive and significant impact on purchasing decisions.

Realme Smartphone Purchase Decisions are Reviewed From Lifestyle, Product Quality and Suitability Prices In Way Kanan

The purchase decision is a consideration of a person assessing different options and determining the product from many possibilities. The purpose of this study is to determine the influence of lifestyle, product quality, price suitability on realme smartphone purchase decisions. The study was conducted in Way Kanan Regency by distributing questionnaires to a sample of 100 respondents through probability sampling techniques. Data was analyzed using SPSS 24. Analytical techniques in this study use descriptive analysis, data quality test, classical assumption test, multiple linear regression test, hypothesis testing. The results of this study showed that lifestyle variables influenced purchasing decisions with a significance value of 0.037. The significance value of the product quality variable influencing the purchase decision is 0.009. The price risk variable influences purchasing decisions with a significance value of 0.004. Lifestyle, product quality, and price-related variables influence purchasing decisions with a significance value of 0.000