Variance In Intention Research Articles

What factors influence the intention to adopt blockchain technology in accounting education?

This study examines the critical factors driving the adoption and integration of blockchain technology in accounting education. Employing a moderated model based on the technology acceptance model (TAM), the study investigates what motivates faculty members to adopt and integrate blockchain. Organizational support serves as a key moderating factor in this study. The study employed a quantitative approach, analyzing data from 191 faculty members at Indian universities and colleges using SmartPLS 4 software. The findings emphasize the significance of organizational support in shaping behavioral intentions, with notable effects on perceived usefulness and attitudes toward blockchain adoption. Additionally, perceived ease of use indirectly affects behavioral intentions through its impact on perceived usefulness and attitude. The moderated model explained 64% of the variance in behavioral intentions toward blockchain integration in accounting education. These results offer valuable implications for educational policy, not only in India but also in similar developing nations. By comprehending the relationship between organizational support and faculty members’ perceptions, policymakers can formulate strategies to effectively integrate blockchain technology into accounting education, encouraging innovation in university practices for the digital era.

Beyond User Decline: Investigating the Effects of Social Presence and the Dual Role of Social Connectedness in Sustaining Engagement on Social Networking Platforms

Social media platforms are currently grappling with unforeseen difficulties that have hindered their expansion. Previous studies have disclosed that Facebook, one of the most prominent social media sites, has encountered a reduction in its user base. Similarly, other social media platforms have also reported a substantial decline in user numbers and engagement levels, indicating a significant downturn in their popularity. The primary objective of this research is to gain a more comprehensive understanding of the role played by the social presence in human-computer-mediated interactions, specifically in the context of social media. Data from 473 college students from their second to tenth semesters were collected through an online survey. Amos 25 was utilized to test the constructs of the variables of social presence, social connectedness, attitude, and intention to continue using social media. The Hayes Macro Process version 3.5 was used to test the proposed model. The results showed that social connectedness (Con) moderates the effect of social presence and attitude on user intention to continue using social networks. This result extends the body of research on human-computer-mediated interactions by uncovering the role of connectedness in human-computer-mediated interactions and technology adoption.

Studi Empiris Terkait Loyalitas Pelanggan pada Bisnis Coffee Shop

Purpose: The rapid growth of coffee outlets in Indonesia has increased competition in this industry, thus encouraging each coffee outlet to continue to innovate with superior products that differentiate it from competitors. This research aims to analyze the influence of brand equity on customer loyalty at Kopi Nako outlets, by considering the role of purchasing intention variables and purchasing decisions as intervening variables. Research Methodology: The research method used is ex-post facto with a quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method based on the population. Data was collected through questionnaires given to 104 respondents, who were consumers of Kopi Nako or had interacted directly with the Kopi Nako brand. Results: The findings of this research reveal that there is a positive and significant influence between brand equity on customer loyalty through purchase intentions and purchase decisions. Limitation: 1. The number of respondents is only limited to 104 respondents, researchers believe that involving a larger number of respondents can increase the level of accuracy and representation of research results. 2. The research variables that are the focus of this research are limited to brand equity, purchase intention, purchase decision, and customer loyalty. There are various other factors that might influence customer loyalty in the context of Kopi Nako, such as customer satisfaction, word-of-mouth (WOM), and marketing mix. Contribution: The achievements of this research can contribute to the understanding of marketing theory, especially in the context of the relationship between brand equity, purchase intention, purchase decisions, and customer loyalty. Apart from that, marketing practitioners, especially those in the coffee industry such as Kopi Nako, can use these findings to develop more effective marketing strategies.

Exploring the drivers behind women’s intentions towards climate change mitigation through urban forest conservation

Public participation in urban forest conservation has significant potential for climate change mitigation. However, there is limited research specifically addressing women's behavioral intentions towards participating in urban forest conservation for this purpose, despite the increasing recognition of the importance of gender-specific perspectives in climate change mitigation. Understanding women's intentions towards engaging in urban forest conservation is crucial for developing effective strategies to mitigate climate change. This study aims to explore the influencing factors that shape women's intentions towards urban forest conservation as a measure to mitigate climate change. The extended theory of planned behavior serves as the theoretical framework, incorporating climate change awareness and perceived benefits of urban forests for climate change mitigation. A sample of 391 women participated in the study, and data were collected through a structured questionnaire. The results revealed that the original model accounted for 48 % of the variance in women's intentions towards urban forest conservation. By incorporating additional constructs into the extended model, the explanatory power increased to 66 %. Furthermore, the data analysis demonstrated that all variables in both the original and extended models significantly influenced women's intentions for urban forest conservation. In developed model the climate change awareness (ƛ= 0.366), perceived behavioral control (ƛ= 0.256), perceived benefits of urban forests (ƛ= 0.240), subjective norms (ƛ= 0.182), and attitude (ƛ= 0.145), had the most impact, respectively. These findings emphasize the importance of considering psychological factors in promoting women's active involvement in urban forest conservation for effective climate change mitigation. The study has important policy implications, as policymakers and practitioners should prioritize efforts to enhance climate change awareness among women and emphasize the perceived benefits of urban forests in addressing climate change. Further research is warranted to explore behavioral patterns and actual conservation practices among women in diverse cultural and social contexts.

Child Health Nurses' Acceptance and Use of a Novel Telehealth Platform: A Mixed-Method Study.

Telehealth appointments in the healthcare sector have increased since the COVID-19 pandemic, increasing patients' access to services. However, research exploring nurse perceptions of implemented telehealth services in the community sector is limited. Within the context of quality improvement, the current study aimed to understand child health nurses' acceptance and use of a novel telehealth platform using mixed methods. A total of 38 child health nurses completed an online survey that included multiple-choice questions based on an expanded Technology Acceptance Model and open-ended questions exploring barriers and facilitators to use. Results demonstrated that despite 70% of nurse users having completed less than three sessions with parents, perception and acceptance scores were high. Overall, 85% of variance in satisfaction with the platform and 46% of variance in intention to use the platform were predicted by perception scores. Three consistent themes generated from data were facilitators for use and five as barriers, which provided further understanding to findings. To ensure telehealth is adapted into routine clinical care, facilitators and barriers for implementation need to be identified and addressed. Nurses need to be engaged in implementation and ongoing maintenance to ensure the uptake and optimal use of technology within nursing care.

Synergizing habits and goals with variational Bayes

Behaving efficiently and flexibly is crucial for biological and artificial embodied agents. Behavior is generally classified into two types: habitual (fast but inflexible), and goal-directed (flexible but slow). While these two types of behaviors are typically considered to be managed by two distinct systems in the brain, recent studies have revealed a more sophisticated interplay between them. We introduce a theoretical framework using variational Bayesian theory, incorporating a Bayesian intention variable. Habitual behavior depends on the prior distribution of intention, computed from sensory context without goal-specification. In contrast, goal-directed behavior relies on the goal-conditioned posterior distribution of intention, inferred through variational free energy minimization. Assuming that an agent behaves using a synergized intention, our simulations in vision-based sensorimotor tasks explain the key properties of their interaction as observed in experiments. Our work suggests a fresh perspective on the neural mechanisms of habits and goals, shedding light on future research in decision making.

Do generational differences determine the conservation intention and behavior towards sacred trees?

Conserving sacred trees is of paramount importance for preserving biodiversity and safeguarding biocultural heritage. However, evolving perceptions across generations raise concerns about the future existence of these significant landscape elements. The objective of this study is to examine the factors influencing the intention and behavior of two generations towards sacred tree conservation. In this research, we integrate "cultural values" and "religious values" as new variables into an extended theory of planned behavior. A questionnaire survey was conducted, involving 399 individuals representing both young and old generations. Structural equation modeling was employed for data analysis. The research variables explained 57 % and 60 % of the variance in intentions and 7 % and 81 % of the variance in actual behaviors for the young and old generations, respectively. Attitude was found to be crucial in shaping intentions for both generations. Subjective norms significantly influenced the intentions of the older generation but were not observed among the younger generation. Perceived behavioral control had a positive impact on intentions in both age groups, although its effect on actual behavior varied. While it translated into conservation behavior among the older generation, it did not have the same effect on the younger generation. Furthermore, cultural and religious values positively influenced intentions in both generations, but their impact on behavior differed. While these values influenced the behavior of the older generation, they did not translate into actual conservation practices among the younger generation. These findings emphasize the interplay of generational differences, cultural values, and religious values in shaping conservation intentions and behaviors.Given the crucial role of the younger generation in the future of sacred trees, targeted conservation initiatives addressing their specific needs are essential, as they exhibit lower intentions and behaviors towards conservation. This study provides valuable insights for designing effective strategies for the sustainable conservation of sacred trees and the fostering of biocultural heritage.

The Impact of Culturally Responsive Leadership Traits on Alabama K-12 Teachers’ Intention to Leave and Job Satisfaction

Previous research has shown that culturally responsive leadership leads to improvements in teachers’ performance and job satisfaction. The goal of the current research study is to examine if there is a linear relationship between the Alabama state high school teachers’ perception of their school principals’ Culturally Responsive Leadership Traits upon the dependent variables of job satisfaction and turnover intention. Based on a sample of 95 Alabama state high school teachers, the key findings of this research study showed that school principals’ providing professional development had a marginally statistically significant negative linear relationship with school teacher self-reported total job satisfaction along with the statistically significant relationship between the increasing level of a school teacher’s intention to leave their job due to the increasing amounts instructional resources that are being offered to them by their school principals. In contrast, fostering the Culturally Responsive Leadership Trait of Maximizing the Instruction Time for subordinate teachers by school principals in the state of Alabama can be a cornerstone to build upon for future school principals’ professional development to further improve job satisfaction among their subordinate Alabama K-12 school teachers.

PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI PADA BAKARA CAFE & KITCHEN DEPOK

This research aims to determine and test the influence of product quality on purchasing intention at Bakara Cafe & Kitchen Depok. In this research, sampling used a non-probability sampling method with a purposive technique for Bakara consumers as respondents. The data used in this research uses primary and secondary data, namely questionnaires as primary data and observations as secondary data using quantitative methods. The results in this research obtained a significance value of 0.867 > 0.05 resulting from the correlation analysis test. Then the product quality variable has an influence of 74.9% on the purchase intention variable and the rest is influenced by other factors. Apart from that, the t value is 18,004 and the t table value is 1.982, so t count > t table or (18,004) > 1,982, meaning H0 can be rejected and H1 can be accepted or the hypothesis can be accepted with a significant influence between the product quality variable and the purchase intention variable.

Intention to engage in ecotourism development: validation and extension of the Resident Empowerment through Tourism Scale (Version 2.1)

ABSTRACT This work, based on the conceptual work by Scheyvens and van der Watt (2021), amends the original Resident Empowerment through Tourism Scale (RETS) by including three new dimensions: economic empowerment, cultural empowerment, and environmental empowerment. In so doing, the modified scale is applied in a region of Ecuador not known for its ecotourism opportunities, to determine how residents’ (n = 500) perceived empowerment factors into their intent to engage in ecotourism endeavours through a modified theory of planned behaviour model. Psychometric properties of the 13-item modified RETS were strong. Six of the nine proposed hypotheses were supported via structural equation modelling using IBM Amos 28.0. The first-order model (of perceived empowerment) accounted for 33% of the variance in attitudes about engaging in ecotourism and 82% of the variance in behavioural intentions to engage in ecotourism. A second-order model increased variance explained in attitudes to 70% and in behavioural intentions to 89%.

Pandemic Pivot: Unraveling the Digital Fashion Frontier on Shopee

During the COVID-19 pandemic, there has been a major shift in people's activities and behaviors, which are moving towards the digital world. This helps people in their daily lives, both as buyers and business people in various industries, including the fashion industry. The fashion industry itself is a sector of multinational companies that have a high-net-worth value, whose focus is mainly on designing, producing, and marketing clothes to the public. Online shopping digital platforms such as Shopee are one of the main choices for people in making shopping transactions today. The purpose of this study was to find out online consumer reviews, social media advertisement, and influencer endorsements can influence people's online purchase intention for fashion stores on the Shopee platform. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 130 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The research shows that social media ads on Shopee in Jabodetabek significantly impact online purchase intentions. Influencer engagement also influences intentions positively, although not statistically significant. Online consumer reviews and purchase intention variables share similarities, both influenced by external factors. Businesses should tailor advertising strategies for optimal performance and leverage social media effectively to thrive in e-commerce.

Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav.ery

Krav.ery is a custom cake business that was founded in June 2020, during the Covid-19 pandemic. Krav.ery uses Instagram social media in marketing their products and services, by uploading interesting and consistent content. The increased use of Instagram as a marketing medium can also be seen from the creativity of businesses in producing interesting content that is relevant to the pandemic situation. Because of that, many do s of Krav.ery's products and services through the content they upload. This has made Krav.ery experience an increase in sales during the pandemic until now, because the Content Marketing and s found on Krav.ery have increased customer purchasing decisions.Theories used to support this research are content marketing theory, online customer review theory, and purchasing decision theory. In this study, content marketing and online customer review as independent variables and purchasing decisions as the dependent variable. The objects of this research are content marketing, online customer review, and purchasing decisions on purchasing decisions at Krav.ery. The data collection technique used in this study is a communication technique by distributing questionnaires electronically via Google Forms to 105 respondents. The sampling technique used is a non-probability sampling technique with a judgment sampling approach. The procedure used for model testing and data processing is using the SBM SPSS Statistic 20 software. The results obtained from the data analysis test in this study indicate that variables X1 (content marketing) and X2 (s) affect variable Y (purchasing decisions), namely that there is a positive influence between content marketing and online customer review on consumer purchasing decisions at Krav.ery This is shown by the results of research on visual communication variables influencing purchase intention variables. The conclusion of this study is to test 105 respondents who have purchased and consumed products from Krav.ery, stating that there is a positive influence of content marketing and online customer review on Krav.ery on purchasing decisions at Krav.ery

Applying the theory of planned behavior with optimistic bias to understand food safety behaviors of young and middle-aged highly educated Brazilian consumers

Foodborne diseases are commonly linked to food handled in household kitchens, and comprehension of consumers' food safety behaviors is essential for addressing this issue. This study evaluated young and middle-aged highly educated Brazilian consumers' intention to perform food safety behaviors while handling food at home, applying the Theory of Planned Behavior (TPB) extended version with optimistic bias (OB) as a new predictor. Nine hundred and eighteen young and middle-aged highly educated consumers from Brazil responded to an online questionnaire based on the TPB with the addition of OB. The extended version explained 27% of the variance in intention (adj. r2 = 0.27, p < 0.001), while results from the original TPB model showed 25% of the variance (adj. r2 = 0.25, p < 0.001). All predictors (attitude, subjective norm, perceived behavioral control, and OB) positively and significantly influenced behavioral intention. The extended version of the theory is a useful instrument for understanding consumers' intention to perform food safety behaviors. Moreover, Brazilian consumers’ beliefs should be considered in marketing and governmental campaigns to increase food safety.

Factors affecting the intention to wear helmets for e-bike riders: the case of Chinese college students

As the popularity of electric bicycles (e-bikes) continues to surge, the number of accidents involving them has commensurately increased. A significant factor contributing to the high fatality rate in these accidents is the low usage of helmets among e-bike riders. Helmets have been proven to reduce the severity of injuries, yet their usage remains unexpectedly low. This issue is particularly pronounced among college students, the primary buyer group for e-bikes. Regrettably, there is a lack of research exploring their intentions to wear helmets. Understanding determinants of their intentions to wear helmets is crucial in promoting safe e-bike travel. Therefore, the present study aims to develop an integrated theoretical model that combines the Theory of Planned Behavior (TPB) and the Health Belief Model (HBM) to examine the factors influencing e-bike riders’ helmet-wearing intentions among college students. Additionally, two variables—descriptive norms and law enforcement—are incorporated. The results indicate that the integrated model accounts for 76% of the variance in helmet-wearing intention, surpassing single-theory models. Specifically, the TPB accounts for 65%, while the HBM explains 53%. Notably, law enforcement emerges as the most influential factor, highlighting the crucial role of enforcing regulations and promoting awareness. Other significant factors include subjective and descriptive norms, attitudes, perceived benefits, perceived susceptibility, perceived barriers, and perceived severity. These findings provide valuable insights for policy development and targeted interventions aimed at improving helmet wear rates among e-bike riders, especially among the college student population.

Analisis Pengaruh Minat Beli Produk Skincare di E-Commerce

This research aims to find out, explain, identify and analyze the influence of factors that influence buying interest in skincare products in e-commerce. The independent variables used in the object of this research include the variables perceived quality, perceived risk, perceived benefits, perceived endorsement, subjective norms. The intervening variable used is attitude and the dependent variable used is purchase intention. This research applies quantitative research methods in data collection and the technique used by the research is purposive sampling technique, the sample used reached 279 respondents using skincare in Batam city. The research analysis method uses smart PLS. This research produces various results, namely that there is a significant positive relationship between the perceived benefits variable and the Attitude variable. There is a significant positive relationship between the attitude variable and the purchase intention variable. The perceived endorsement variable does not have a significant effect on the attitude variable. There is a significant positive relationship between the perceived quality variable and the attitude variable. The perceived risk variable has no significant positive effect on the attitude variable. The perceived risk variable has no significant positive effect on the purchase intention variable. There is a significant positive relationship between the Subjective Norms variable and the Attitude variable and the Purchase Intention variable.

Explaining residents' support to protect Gejia batik through the value-attitude-behavior model and theory of planned behavior

Much research focuses on customers' satisfaction with intangible cultural heritage products, with little consideration given to residents' support toward intangible cultural heritage. Therefore, this study focuses on constructing a conceptual framework that connects the theories of the value-attitude-behavior (VAB) model and planned behavior (TPB), aiming to explain residents' behavioral support for intangible cultural heritage (Gejia batik). To test the proposed model, we collected 412 sets of on-site survey data from four representative Gejia villages, namely Fengxiang, Wangba, Tangdu, and Matang. Six out of seven examined hypotheses were supported. The results showed that social value, aesthetic value, economic value, historical value, and perceived behavioral control of residents were positively and significantly related to residents' behavioral intention, which explained 46.3 % of the variance in behavioral intention. A positive and significant relationship exists between residents' attitudes and their behavioral intentions. Residents' attitude is an intermediary between social value, aesthetic value, economic value, historical value, perceived behavioral control, and residents' behavioral intention. This work provides theoretical and practical support for government departments in formulating protective policies related to Gejia batik.

THE EFFECT OF WORKPLACE INCIVILITY, PERCEIVED SUPERVISOR SUPPORT, JOB SATISFACTION ON ORGANIZATIONAL IDENTIFICATION THAT RESULTS EMPLOYEE PERFORMANCE AND TURNOVER INTENTION

Purpose: This study analyses the influence of Workplace Incivility, Perceived Supervisor Support, Job Satisfaction on Organizational Identification and its implications for Employee Performance and Turnover Intention. Theoretical Framework: Workplace incivility is related to a range of work attitudes, stress indicators, and behaviours, both for the person experiencing incivility as well as for those engaging in uncivilised behaviour. The incivility experienced is closely associated with low job satisfaction and sub-optimal employee performance, high levels of stress and burnout, and a strong desire to leave the job. Perceived supervisor support refers to the perception among employees of how much their supervisors value their contributions and care about their well-being. Design/Methodology/Approach: Determination of the sample using purposive sampling method involving employees who work in the renewable energy industry in Jakarta as many as 210 respondents. Analysis tool is Structural Equation Modeling (SEM) using AMOS version 22.0. Findings: It was found that Workplace Incivility does not affect Organizational Identification but, Perceived Supervisor Support and Job Satisfaction have an influence on Organizational Identification. The implication of Organizational Identification has an influence on Employee Performance and Turnover Intention, but Employee Performance does not affect the Turnover Intention of employees working in renewable energy in Jakarta. Research, Practical &amp; Social Implications: From the results of this study, management can get used to the culture that superiors should pay more attention to the performance of employees. In addition, management can consider that employees are part of the company, with this, employees will be more confident in their identity in the company which will increase Organizational Identification. High Organizational Identification is proven to improve Employee Performance and reduce Turnover Intention of employees. Originality/Value: The addition of turnover intention variables is the difference between this research and the previous one. The research was conducted in renewable energy company in Jakarta, Indonesia. This is the uniqueness and originality of this research.

ADOPTION OF USER SATISFACTION WITH THE UTAUT2 MODEL IN USING INDONESIA SHARIA MOBILE BANKING

Indonesia has a large number of internet users, which at the very least indicates its enormous digital potential. Banks and other financial institutions are benefiting from improved digital offerings. This study strengthens literacy and inclusion as an effective strategy for strengthening the effects of the integrated UTAUT2 construct model with user satisfaction using Islamic mobile banking applications. Quantitative research type, with a research sample of 206 respondents as the primary data source using a questionnaire survey. Data analysis using partial regression analysis (PLS-SEM). The results prove that several factors have a positive and significant effect, namely the variables of behavioral intention, facilitating conditions, habit on user behavior and habit, hedonic motivation, and user satisfaction on behavioral intention. On the other hand, some variables do not affect, namely the variables of performance expectancy, effort expectancy, facilitating conditions, price value, and social influence on behavioral intention.

Analysis Constumer of Continuity of Mobile Loans and Payments for Akulaku Fintech Services Using TAM

The aim of this research is to determine the factors that influence the re-acceptance of the Akulaku Payment Online Fintech System using the Technology Accept Model. This research model directly follows the study using variables namely Perceived Usefulness, Perceived Ease of Use, Convenience, Security, Service quality and Continuance intention as independent variables. variable. dependent Information was collected using the questionnaire method with a total of 65 respondents and sent directly to the respondents. Data were analyzed using the TAM Model and PLS method. The results of this research show that the factors that directly influence the acceptance of the Akulaku Fintech System are perceived Service quality and Continuance intention which are defined as variables that have a positive value or have a significant relationship, namely Perceived Ease of Use, Convenience, Security, which show a significant influence on the Continuance intention variable and only There is one variable that is not significant with the Continuance Intention variable, namely the Perceived Usefulness variable. Based on the results of the impact analysis on the research variables, it shows that the results of the perception data analysis of Perceived Usefulness have an insignificant impact on Continuance intention, Akulaku Fintech online with a T statistical result of 1,409 (&gt;1.96). shows that the relationship is negative with this research, namely rejecting hypothesis H2. This can be explained by the fact that although the Fintech company Akulaku considers the application easy to understand and use, some respondents feel that the ease of use of the existing online Fintech payment system can still be improved, especially in the benefits aspect.Keywords: Fintech, Online Payment, TAM, Akulaku

Customer Engagement and the Corporate Sustainability Reputation of UNIQLO Impact Consumer’s Purchase Intention as Mediated by Customer Satisfaction

The ongoing debate on “fast fashion” and environmental impact has created a great divide amongst fashion industry players as well as consumers. The two sides of the narrative posits the upsides to retail manufacturing and consumer accessibility, whereas the other offers responsible consumption with long-term impact. Where fast fashion is defined as clothing manufactured at a rapid production cycle—from design to retail—-for the purpose of creating or leveraging trends. This innovation in the supply chain has enabled clothing companies to introduce capsule collections over a two-week period. The United Nations Environment Programme (2019) published an article citing the fashion industry as responsible for two to eight percent of global carbon emissions, and with implications expanding to a social context. With cognizance of the United Nation’s Sustainable Development Goal (UN SDG) 12, the conversation leads to a study on sustainable consumption and production patterns. One such company now participating in this conversation is UNIQLO. Considered among global players in the fast fashion sector, the company has decided to consciously depart from this approach towards a more sustainable model. This study focused on an investigation of the customer engagement and the corporate sustainability reputation of UNIQLO consumers as mediated by customer satisfaction. The main concepts include two independent variables of customer engagement, the dependent variable of purchase intention, and the mediator of customer satisfaction. The researchers intend to take a quantitative approach via survey questionnaire, adapting items from measurements scales in previous studies. A total of 449 responses will be obtained from students from Metro Manila, Philippines. The data obtained will undergo statistical tests, including Cronbach’s alpha, Pearson’s correlation, simple linear regression, multiple linear regression, and mediation analysis. The results highlighted, firstly, that the variables of customer engagement, corporate sustainability reputation, and customer satisfaction significantly correlate and impact purchase intention. Secondly, it indicated that customer engagement and corporate sustainability reputation can substantially influence purchase intention. And, thirdly, the observation on customer satisfaction partially mediating the relationship between customer engagement and corporate sustainability reputation on purchase intention. As we accelerate towards the United Nation’s call to action on the SDGs come 2030, this study may bear significance to fashion industry practitioners, consumers, the Academe, on legislation, and the UN Alliance for Sustainable Fashion towards shifting the narrative on the fashion sector.