Trust Variables Research Articles

Influencer Endorsement and Customer Review on Purchase Intention: Role of Trust as Mediator

Wardah as a local brand, offers a variety of sunscreen products to protect the skin from the sun and pollution. Wardah utilizes diverse marketing strategies, including electronic word of mouth, which includes customer reviews and influencer endorsement. However, data from the Top Brand survey indicates a decline in the brand index in the sunblock cream subcategory in the years 2022-2023. Therefore, this research is conducted to understand the influence of Wardah's marketing, whether through influencer endorsement or customer reviews, on the purchase intention of Wardah sunscreen, with the moderating variable of trust in this relationship. The population in this study consists of consumers who are aware of and have an interest in Wardah sunscreen products. The sampling technique employed is non-probability sampling, specifically utilizing the purposive sampling method. All collected data are analyzed using SEM-PLS with Smart-PLS. It was found that customer reviews have a positive and significant influence on the purchase intention of Wardah sunscreen products. Meanwhile, influencer endorsement does not have a significant positive influence on the purchase intention of Wardah sunscreen products. Trust, whether in influencer endorsement or customer reviews, does not exhibit a moderating impact but has a direct influence.

Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek Telkomsel (Studi Pada Mahasiswa Manajemen Universitas Trunojoyo Madura)

This study aims to determine the effect of brand image and brand trust on brand loyalty. The independent variables in this study are brand image and brand trust. While the dependent variable in this study is brand loyalty. This research uses quantitative methods. The sampling technique in this study used non-probability sampling techniques with purposive sampling method with a total of 100 respondents from management students of Trunojoyo University Madura who used Telkomsel data packages. The data analysis method uses multiple linear regression analysis which is processed using SPSS version 29.The results of this study indicate that: 1) Brand image variables partially affect Telkomsel brand loyalty. 2) Brand trust variables partially affect Telkomsel brand loyalty. 3) Brand image variables and brand trust simultaneously affect Telkomsel brand loyalty.

Halal Food Shopping Behavior of Millennials: Evidence in Indonesia

The global community is beginning to realize the importance of consuming halal food. The presence of the halal food industry can arouse the enthusiasm of people who want a shopping system that complies with their religious rules. This study aims to examine halal-labeled food shopping behavior of Indonesian millennials through four determinant factors, namely, spirituality, image, trust and satisfaction. In this study, validity and reliability were tested using partial least square (PLS) based on structural equation modeling (SEM). This study proves that spirituality cannot be directly associated with halal-labeled food shopping behavior. On the other hand, spirituality with the mediating variables of trust and satisfaction can predict shopping behavior for halal-labeled food. This research is limited to halal food consumers in Jabodetabek. To get more significant results, further research is recommended to expand the observation area to a national scale.

Exploring Unified Payments Interface’s (UPI) Adoption Factors and Trust Variables: Insights from Retailers and Consumers across Low and Middle Income Communities

Exploring Unified Payments Interface’s (UPI) Adoption Factors and Trust Variables: Insights from Retailers and Consumers across Low and Middle Income Communities

PENGARUH PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN ORANG TUA MENDAFTARKAN ANAK DI MADRASAH IBTIDAIAH SALAFIYAH WARENG PURWOREJO

Educational institutions, as service providers in their management, need to develop effective promotional strategies, especially in an era filled with intense competition. This is because parents today are increasingly cautious when choosing educational institutions for their children, especially at the primary education level. In addition to promotional efforts, it is also important to pay attention to and build public trust in these educational institutions. This study was conducted to determine the effect of promotion and parental trust on the decision of parents to enroll their children in Madrasah Ibtidaiah Salafiyah Wareng Butuh Purworejo and to analyze school promotion, parental trust, and their influence on the decision of parents to enroll their children in Madrasah Ibtidaiah Salafiyah Wareng Butuh Purworejo. The study used a quantitative-descriptive approach. The data used is primary data collected using a questionnaire, then analyzed using SmartPLS 3. The results of this study show that promotion and trust have a positive and significant effect on parents' decisions to enroll their children in Madrasah Ibtidaiah Salafiyah Wareng, both partially and simultaneously. This is indicated by the t-statistics value, which is greater than 1.96, and the p-values, which are smaller than 0.05. The r-square value of 0.573 also shows that the promotion and trust variables have an influence on the decision of parents to register their children at Madrasah Ibtidaiah Salafiyah Wareng by 57.3%.

Determinants Transact Using Bi Fast Transfer Service On Bsi Mobile

The current development of technology 4.0 shows the progress of application transactions in Islamic financial institutions. It does not rule out possibilities like BSI Mobile with its BI Fast service. BI Fast service is a transfer transaction service between Bank Syariah Indonesia and other conventional banks with a fee of Rp. 2,500 per transaction. The research used is quantitative research with primary and secondary data. Data collection is carried out by distributing questionnaires. The sampling technique is a random sampling technique of 30 respondents from UIN students Prof. K. H. Saifuddin Zuhri Purwokerto. The data analysis used is a reliability test, validity test, basic assumption test (normality test, descriptive analysis test, and linearity test). Then for hypothesis tests using (t test, F test, and R2 determination coefficient test) and multiple tests. For data management, it uses the SPSS 25 application in 2023. Use of BI Fast application on BSI Mobile. Based on the data processing, it was concluded that there is an influence of financial literacy on transactions using BI Fast BSI Mobile services, there is no effect of convenience on transactions using BI Fast BSI Mobile services, and there is no influence of trust on transactions using BI Fast BSI Mobile services. And simultaneously the three variables of financial literacy, convenience, and trust do not affect transactions using BI Fast BSI Mobile services

THE INFLUENCE OF MARKETING STRATEGIES AND CUSTOMER TRUST ON THE LOYALTY OF SAVINGS CUSTOMERS AT PT BPR SWADAYA ANAK NAGARI (SAN)

This study aims to determine the effect of Marketing Strategy and Trust on Savings Customer Loyalty at PT BPR Swadaya Anak Nagari (SAN). The population in this study were all savings customers of PT BPR Swadaya Anak Nagari (SAN) with a sample size of 100 people. The sampling technique uses non probability sampling, which does not provide the same opportunity or opportunity to each member of the population when selected as a sample member. This research is associative. The results of this study can be explained where the Marketing Strategy variable has a positive and significant effect on the Loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 0.554 with a significant value of 0.000 (<0.05). The Trust variable has a positive and significant effect on the Savings Customer Loyalty of PT BPR Swadaya Anak Nagari (SAN) with a regression coefficient of 0.446 with a significant value of 0.004 (<0.05). While the test results simultaneously have a positive and significant effect on the loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 23.568 with a significant value of 0.000 (<0.05). For the test the coefficient of determination gives a contribution of 89.3%. And the remaining 10.7% is influenced by other variables not included in this test.

PENGARUH KUALITAS PELAYANAN DRIVER GRABCAR TERHADAP KEPUASAN WISATAWAN NUSANTARA DI BADUNG, BALI


 
 
 GrabCar is an internet-based transportation service that can be accessed through an online application that rejuvenates users/tourists, but there are some complaints from users or tourists when using GrabCar. The purpose of this study is to determine the effect of GrabCar Driver service quality on the satisfaction of domestic tourists in Badung Regency, Bali. The operational definition of variables used in this study is X, Y and characteristics. The sampling technique uses accindental sampling with a total of 100 respondents, namely domestic tourists who have used GrabCar in Badung Regency, Bali. Data collection techniques are carried out by observation, questionnaires, interviews, literature studies, and documentation. This research is quantitative descriptive by using simple linear regression analysis as data analysis. This study uses descriptive data analysis which is processed using the SPSS 25.0 application for windows. The results of simple linear regression analysis through partial testing of the effect of variable X on Y show that the t test obtains a significant value of 0.000 <0.005, which means that the service quality variable has a positive effect on tourist satisfaction. The R square determinant coefficient value is 0.630, service quality affects domestic tourist satisfaction, while the remaining 37% is influenced by other variables such as competition variables, price variables, trust variables, for the Grab manager must improve facilities, maintain the company's image, hospitality to tourists/ passengers, and improve CHSE standards.
 
 

Вклад оправдания системы в социальную сплоченность

<p style="text-align: justify;"><strong>Objective. </strong>Analysis of the contribution of the system justification to social cohesion. <br><strong>Background. </strong>Social cohesion in Russia, as well as around the world, is declining, despite its beneficial impact on the society. In accordance with the System Justification theory, there is reason to assume a connection between the system justification and social cohesion, but no empirical verification has been carried out. <br><strong>Study design. </strong>The study examined the relationship between the system justification and different levels of social cohesion. The study used the system justification scale and measurements of variables of interpersonal trust, density of social relationships, openness, social participation, institutional trust and legitimacy of institutions. The presence and nature of the relationship was verified through correlation analysis and structural equation modeling (SEM). <br><strong>Participants. </strong>819 Russians (52% of women) from 18 to 83 years old (<em>M</em> = 37,7; <em>SD</em> = 10,7). <br><strong>Measurements. </strong>Russian-language versions of the scales of system justification by J. Jost. G. Bottoni's model of social cohesion. <br><strong>Results. </strong>The model of social cohesion was successfully tested on a Russian sample, but macro-level variables cannot be separated and do not allow the formation of the second factor of the model by type of measurement (objective and subjective). System justification significantly predicts all levels of social cohesion. The regression model showed that the more people tend to justify the system, the more they trust others, get involved in various group interactions and positively evaluate the institutional activities. <br><strong>Conclusions. </strong>The system justification significantly positively predicts social cohesion at the micro, meso and macro levels.</p>

The Effect of Social Capital Relations and Community Participation in the Development of the Bejijong Tourism Village, Indonesia

Tourism is one of the government's leading sectors that contributes significantly to the country's foreign exchange receipts. One of the strategies of the tourism sector to continue to trigger economic growth is to develop sustainable tourism through the Tourism Village program. Tourism village development requires the collective involvement of local communities to ensure the program's sustainability. The availability and utilization of social capital influence community participation in tourism development. This study aims to identify how social capital affects community participation in developing the Bejijong Tourism Village program. The population in this study includes the heads of families of tourism actors, with a total sample of 279 households. The variables used are social capital variables consisting of social networks, trusts, social norms, and participation variables at the implementation stage. The analysis used is the Structural Equation Model (SEM) to determine the constituent factors contributing to each variable, thereby facilitating an understanding of the specific factors that merit attention for improvement and those that should be upheld to optimize tourism performance. The results of the analysis show that social capital significantly influences community participation. The better the social capital in Bejijong Village, the more people will be willing to participate in developing tourism villages. The social capital variable with the highest influence on participation is the trust variable. Therefore, the community must uphold the optimality of factors influencing trust for the sustainability of tourism development.

Influential Factors in the Development of Halal Food Consumption Behavior: Gunadarma University Students

The purpose of this study was to determine the factors that influence the behavior of halal food consumption. The approach used in this study is a quantitative approach. The population in this study was Gunadarma students while the sample of this study was 100 people. The data collection technique in this study used questionnaire techniques. Data analysis techniques in this study use validity tests, reliability tests, descriptive analysis, and multiple linear regression tests. The linear regression test includes significance tests (F statistical tests), partial significance tests (statistical t tests) and certainty tests (R2 tests). The results of this study, partially attitudes and religiosity have a significant positive effect on halal food consumption behavior, while subjective norms/intentions and brand beliefs have an insignificant effect on halal food consumption behavior. Simultaneously the variables of attitude (X1), religiosity (X2), subjective norms/intentions (X3) and brand trust (X4) simultaneously have a significant effect on halal food consumption behavior.

Mediation of Trust Variables: The Impact of Social Media Marketing on Purchasing Decisions at the Scarlet Fitriajaya Banyuwangi Outlet

Currently, cosmetic products to brighten the face are trending among teenagers and mothers. Demand for facial brightening products has increased significantly. This research aims to analyze and determine the impact of social media marketing on trust and purchasing decisions at the Scarlet Fitriajaya Banyuwangi Outlet. The research population was all Scarlet cosmetics users at the Scarlet Fitriajaya Banyuwangi Outlet. The number of samples was determined at 180 respondents with a minimum requirement of 10 times the number of variables studied (there are 3 types of variables). Descriptive analysis is used to describe respondents and research variables. Analysis of validity and reliability tests to test research measuring instruments. Hypothesis testing is also carried out to test the impact of independent and intervening variables on the dependent variable. The analysis results show that social media marketing has an impact on trust. Social media marketing has an impact on purchasing decisions. Trust has a positive impact on purchasing decisions.

Analysis of Factors Affecting Followers Purchase Intention on Instagram Social Media

The primary objective of this research is to examine the influence of influencer characteristics on the purchase intentions of their followers on the Instagram social media platform. This study employs a research model predicated on the previous work, encompassing the following variables: homophily, physical attractiveness, social attractiveness, trust, expertise, parasocial relationships, and purchase intentions. A purposive sampling approach was utilized in this study, comprising 225 respondents who were interviewed. Data collection was conducted through an online questionnaire distributed via Google Form on social media. The respondents included Instagram social media users aged 17 or older who follow and have encountered reviews from fashion influencers. Data analysis was performed using the Structural Equation Modelling (SEM) technique, specifically the Partial Least Square (PLS) method. The findings of this research reveal that the homophily attitude variable exerts a positive influence on trust, expertise, and parasocial relationships. Similarly, the physical attractiveness variable demonstrates a positive impact on trust, expertise, and parasocial relationships. Additionally, the social attractiveness variable exhibits a positive impact on trust, expertise, and parasocial relationships. Furthermore, the variables of trust, expertise, and parasocial relationships are positively associated with purchase intentions.

Pengaruh Analisis Kepuasan, Kemudahan, dan Kepercayaan Terhadap Minat Menggunakan Aplikasi Flip.id by Shifa Lailia

This study aims to analyse and obtain empirical evidence regarding the effect of satisfaction, convenience, and trust on interest in using the Flip.id application (study on Flip.id user Commercial Bank customers) both simultaneously and partially. The population in this study were all customers at Flip.id user Commercial Banks. The sampling technique used purposive sampling technique, as many as 100 respondents. The data used in this study are primary data obtained through distributing questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. While the data analysis technique uses the F Statistical Test, the Coefficient of Determination (R2), and the t Statistical Test. The results of the analysis and discussion show that the variables of satisfaction, convenience, and trust simultaneously have a significant effect on interest in using the Flip.id application (Study on Commercial Bank customers who use Flip.id). Partially, the variables of satisfaction and trust each have a significant effect on the interest in using the Flip.id application (Study on Commercial Bank customers who use Flip.id) whereas, the convenience variable partially does not have a significant effect on the interest in using the Flip.id application (Study on Commercial Bank customers who use Flip.id).

Analysis of Factors Affecting Muzakki Motivation in Paying Professional Zakat (Case Study on State Civil Servant in Cilacap Regency)

This study aims to analyze the factors that influence the motivation of muzakki in paying professional zakat on the State Civil Servant of Cilacap Regency. The factors studied were religiosity, government regulations, service quality, institutional trust, income, knowledge of zakat, level of zakat promotion, accountability, and transparency. This study uses a quantitative approach with multiple linear regression analysis. The population in this study are State Civil Sevant in Cilacap who are Muslim and have distributed professional zakat. The sampling method used in this study is accidental sampling method. In this study, a questionnaire was used, both filled offline and online using Google Form with a total of 223 respondents. The results of this study indicate that the variables of religiosity, knowledge, and transparency have a significant positive effect on the motivation of muzakki of the State Civil Servant in Cilacap Regency in paying professional zakat. Government regulation variables, service quality, income level, promotion level, accountability have no significant effect on the motivation of the Cilacap Regency State Civil Servant muzakki in paying professional zakat. Meanwhile, the institutional trust variable has a significant negative effect on the motivation of the State Civil Servant of Cilacap Regency in paying professional zakat.

Residents’ support toward tourism and socio-economic crisis by covid19 -The case of young residents in Okinawa island, Japan

The understanding of residents’ perceptions for tourism development has been an important theme among managers for destinations because the success and sustainability of destination depends upon the benevolence of local residents. Along with this tourism features vulnerability, and peripherality, especially against the disasters and crises. Covid-19 have forced the global tourism-related businesses to shut down and the public is facing on high alert, many businesses and communities are paralysed due to this pandemic. Many residents understand that tourism recovery can boost the local economy. Meanwhile, if tourist destinations promote tourism against the will of the residents during the COVID-19 pandemic, the residents will reject the strategy and their attitude toward tourism will worsen. Therefore, the purpose of this study is to examine the relationship between residents’ support intention for tourism (STI) and each variable among young residents in Okinawa, Japan. Firstly, we discuss the concept of residents’ support for tourism. Secondly, the study developed the proposed model, based on ‘social exchange theory’, to measure the relationship among STI, resident attitude (ATT), perceived economic impact (ECI) / socio-cultural impact (SCI) / environmental impact (ENI) toward tourism development, and trust for tourism policy and related institution (TTP). Furthermore, this research tries to test these influences through a comparison about intensity of concern for local economy and society due to COVID-19 epidemic. Finding suggest that there is direct and positive relation between the variables of support intention and trust in tourism policy and related institutions, attitude is the variable that most influenced the formation of support intention, the result of the relationship between economic impact and attitude vary across groups .The study contributes to tourism theory by empirically examining the role of trust in tourism policy ,related institutions and residents’ perceptions regarding tourism impacts as antecedent of support intention.

Analysis of E-Marketing Strategy on Insurance Premium Sales of PT Mandiri AXA General Insurance

In the insurance industry, many insurance companies offer products through print and electronic media. Offers on electronic or online media, can help people to be able to choose products, consult and determine insurance products in real time and quickly. E-Marketing is very helpful for companies to be able to provide several choices of sales services, both through online business and offline business. Sales on E-Marketing strategies or internet-based services can make it easier for customers to be able to use services on a product. Sales through E-Marketing or through internet-based applications can make it easier for potential customers to be able to get information up to date, quickly and efficiently. The objectives of this study are 1) Analyzing the effect of Easy to Use variables on purchasing decisions; 2) Analyze the influence of Information Quality variables on purchasing decisions; 3) Analyze the effect of Trust variables on purchasing decisions; 4) Analyze the influence of E-Service Quality variables on purchasing decisions; 5) Analyze the influence of E-WOM variables on purchasing decisions; 6) Formulate managerial implications that can be applied to sellers in the management of E-Marketing marketing activities. This study uses Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS) that underlies consumers in using the Website application. Respondents are customers who use purchases through internet-based applications / websites. The results showed that Information product, easy to use, e-service quality E-WOM and trust influence purchasing decisions. The priority managerial implications applied by AXA Insurance to improve purchasing decisions are on the development of the company's E-Marketing, both in terms of information product, easy to use, e-service quality E-WOM and trust. Keywords: Insurance, Information product, easy to use, e-service quality E-WOM, trust, Purchasing decision, SEM-PLS, Mandiri AXA

The Impact of Authorization on Strategic Decision Execution: The Mediating Role of Trust Variables Sample Survey of National Security Advisor Staff

This study typically aims to determine the role and impact of decentralization on the strategic decision-making execution process in national security advisors, and to diagnose and determine the relationship between these two variables, as it represents the variables of decentralization and trust (intermediate variables). Independent variables, while the execution of strategic decisions represents a dependent variable and draws a series of conclusions, the most prominent of which is that decentralization has the greatest impact on the execution of strategic decisions, indicating that leadership National security advisors trust their employees and empower them to make and execute strategic decisions, confirming that trust has a moral and positive impact on all aspects of strategic decision-making.

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust


 The main goal of this research is to analyze the direct influence of many variables of brand personality, customer’s brand identification and trust on brand loyalty. Then an indirect influence test will also be carried using trust variables as a varying conciliator on the connection between brand personality variables, brand identification and brand loyalty. Hypotheca-deductive method is utilized in this research. The sampling technique uses a purposive sampling technique where the subjects of this study are fashion customers of ZARA, and lives in the Special Capital Region of Jakarta. The research results state that: 1). Brand personality has a positive and remarkable effect on brand loyalty. 2). Brand personality has a noteworthy impact on trust positively 3). Customer’s brand identification has zero influence on brand loyalty 4). Customer brand identification has a positive and remarkable effect on trust 5). Trust has a good and noteworthy effect on brand loyalty 6). Thus, the varying trust mediates the connection between brand personality and brand loyalty. The same results shows that varying trust has a conciliating impact on the connection between varying customer brand identification and brand loyalty.

Does Satisfaction Increase Patient Loyalty? (Investigation on Jogja International Hospital Surakarta, Indonesia)

This research aims to test and analyze the influence of patient satisfaction on patient loyalty. It also measures the role of consumer satisfaction as a mediating variable of brand trust and service quality on patient loyalty. This research used a quantitative descriptive approach. This research was conducted at JIH Solo Hospital, with 125 respondents. Sampling was done using the purposive sampling technique. This research was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The research results showed that brand trust positively and significantly affected patient satisfaction. Service quality had a positive and significant impact on patient satisfaction. Brand trust had a positive and significant effect on patient loyalty. Service quality had a positive and significant impact on patient loyalty. Patient satisfaction had a positive and significant impact on loyalty. Patient satisfaction was a partial mediator of the influence of brand trust on patient loyalty. Patient satisfaction partially mediated the influence of service quality on patient loyalty.