Trust Variables Research Articles

Do Brand Personality and Celebrity Endorser Influence Customer Loyalty through Brand Trust?

In an attempt to maintain customer loyalty to Madame Gie Cosmetic, it is necessary to innovate in promotion and marketing. Factors that can affect customer loyalty are brand personality and celebrity endorsers which are also related to brand trust variables. So, the purpose of this study is to examine the effect of brand personality and celebrity endorsers on customer loyalty through brand trust on Instagram followers of the Madame Gie Cosmetic brand. The approach used is quantitative research with descriptive explanatory and questionnaire filling methods. Research data obtained from 320 respondents. Data processing is done using Smart-PLS software. Data were analyzed by descriptive analysis, outer model, inner model and hypothesis testing with t-statistic value for alpha 5%. The results of this study are Brand personality has a positive and significant effect on customer loyalty and brand trust. Celebrity endorsers have a positive and insignificant effect on customer loyalty and brand trust. Brand trust has a positive and significant effect on customer loyalty. Brand personality and Celebrity endorsers have a positive and significant effect on customer loyalty through brand trust. While the general relationship between brand personality, celebrity endorsers, and customer loyalty has been explored in previous studies, the specific findings of this research contribute to the existing knowledge in several ways: Mediating role of brand trust and Specificity to Madame Gie cosmetics. The contribution of these findings may help theoretical advancement, practical implications, and specific insights for Madame Gie cosmetics. In summary, the novelty of the study lies in its identification of brand trust as a mediator, while its contributions include theoretical advancement, practical implications, and specific insights for the brand.

The Influence of Consumer Product Knowledge, Trust, and Risk Perception on Purchase Intention Among Shopee Consumers: The Role of Reviews as a Moderating Variable

The development of e-commerce has changed consumer behavior. With the presence of e-commerce, many habits have changed, starting from previous shopping habits in offline stores, now switching to shopping at online stores using shopping sites and applications such as Shopee, because it makes it easier for consumers to make buying and selling transactions online. However, Shopee, which is a consumer favorite, has several problems, including some consumers who buy products at Shopee feeling disappointed because the goods purchased do not match expectations, thus affecting consumer buying intentions. Several previous studies have shown that there is a relationship between consumer trust and purchasing decisions. This study uses descriptive quantitative research using multiple linear regression analysis. The subjects of this research are Shopee consumers. The variables used in this study are consumer product knowledge, trust, risk perception and reviews as moderating variables. The results of the research show that consumer product knowledge has a positive but not significant effect on Shopee consumers’ purchasing decisions. Meanwhile, the variables of trust, risk perception and reviews have a significant positive effect on Shopee consumers’ purchase intentions. Then the review variable is not able to moderate the relationship between consumer product knowledge and purchase intention. However, reviews are able to moderate the relationship between trust, risk perception and purchase intention.

Mediation of customer satisfaction: E-service quality, brand trust, and reuse intention

The purpose of this study is to explain the role of customer satisfaction in mediating e-service quality and brand trust on reuse intention in the Traveloka application. The theories used are the Techlonogy Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). This research is a type of quantitative research that is associative in nature. The population in this study are all Traveloka application users who have transacted at least three (3) times in one year. The sampling technique used purposive sampling with a total sample member of 205 respondents. Respondent data collection was carried out by distributing questionnaires. The data analysis technique in this study used PLS-based SEM. The results showed that all variables had a positive and significant effect. Customer satisfaction acts as a partial mediation in mediating the effect of e-service quality and brand trust on reuse intention on the Traveloka application. The results of this study can provide an empirical contribution about the relationship between the variables of e-service quality, brand trust, customer satisfaction, and reuse intention for the development of the Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). Traveloka management can implement a marketing strategy that emphasizes service quality and information accuracy to increase customer intention to reuse the Traveloka application.

The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables

Celebrity endorsers are an important part of a product's promotional strategy and marketing campaign. The hope is that the image or quality of the celebrity will be transferred to the product and stimulate sales to increase the Purchase Behavior of consumers. The purpose of this study is to determine the effect of celebrity endorsers and green perceived value on purchase behavior mediated by the green trust by consumers at Easy Peasy Salad Bar & Healthy Catering. The method used in this study was causative correlational research involving 175 samples. The questionnaire became an instrument in this study using 19 indicators from each variable. The results of this study show the influence of Celebrity Endorsers and Green Perceived Value positively and significantly; Green trust is directly stated to have an influence and significance in mediating the influence of Celebrity Endorsers and Green Perceived Value on Purchase Behavior, as well as green trust have a positive and significant influence on Purchase Behavior in consumers at Easy Peasy Salad Bar &; Healthy Catering.

Pengaruh Kemudahan, Kepercayaan dan Keamanan terhadap Keputusan Penggunaan Mobile Banking BCA di Jakarta

With the increasingly rapid development of information technology, people need to do things quickly, effectively and efficiently, especially when carrying out transaction activities. Banking companies are improving services with the introduction of mobile banking. Mobile banking is an innovation from development, science, information technology and communications used by banking companies to facilitate customer transactions and meet needs, which can be accessed by installing an application on the phone. BCA Bank is a private bank that offers digital banking services, one of which is a mobile banking product known as BCA mobile, launched in 2011. By providing banking services via smartphone. BCA bank hopes that customers can enjoy the convenience and speed of BCA Mobile. The aim of this research is to determine the influence of convenience, trust and security on decisions to use mobile banking in Jakarta. The method used in this research is non-probability sampling, namely purposive sampling. The data collection technique was through distributing questionnaires to 100 respondents and processed using SPSS version 25. The analysis method used was multiple linear regression. The results of the hypothesis test show that the variables of ease, trust and security have a significant effect on usage decisions.

The Influence of Digital Platform Quality and Security on Decision and Satisfaction through Trust in the DANA Digital Wallet

This research reveals several significant findings related to the factors influencing the use of the Dana digital wallet platform. The study aims to examine the impact of digital platform quality, security on decision-making, and user satisfaction through trust in the Dana digital wallet. The research was conducted among users of the Dana digital wallet application, with 166 respondents as the sample. The research method employed a quantitative approach, specifically a causal associative approach, with research instruments in the form of a Likert scale questionnaire ranging from 1 to 5. Sampling was carried out using a non-probability incidental sampling technique. The analytical approach used SEM-PLS, utilizing Smart-PLS version 4.0. The research results demonstrate that the variables of digital platform quality, security, and trust have a significant direct impact on decision-making. The user decision-making variable has the most dominant direct influence, accounting for 85.6% of user satisfaction. Furthermore, digital platform quality and security significantly influence trust directly. Additionally, digital platform quality and security also have a significant indirect impact on decision-making through trust as a mediating variable.

사회신뢰가 갈등인식에 미치는 영향요인에 관한 연구 - 세대 간 갈등을 중심으로

This study empirically analyzes the factors affecting perceptions of intergenerational conflict. For the empirical analysis, independent variables include economic factors, social factors, political factors, and organizational conflict factors, with social trust used as a mediating variable. To test the hypotheses, a survey was distributed to adults aged 19 and over residing in Jeju Island, and 500 completed surveys were collected for empirical analysis. The empirical analysis revealed that economic factors and political factors significantly influence the mediating variable of social trust. This indicates that a higher positive perception of economic and political factors leads to increased social trust within society. Additionally, as positive perceptions of social trust increase, perceptions of intergenerational conflict decrease. Based on the empirical analysis, addressing economic factors is crucial for reducing perceptions of intergenerational conflict and resolving generational tensions. It is important to expand economic support for the younger generation and diversify youth support policies to provide various benefits. While many local governments have established youth centers offering counseling and support related to housing, employment, and living conditions, insufficient promotion means that many young people are unaware of these services. Therefore, enhancing the promotion of youth support policies is also necessary. Additionally, given the intensifying ideological and political conflicts, political parties and organizations should work towards mutual respect and coexistence.

Application of Word of Mouth (WOM), Information Quality, and Brand Trust in Increasing Customer Loyalty of Rice Seeds of Inpari 32 Variety

The purpose of this study was to determine the effect of Word of Mouth (WOM), information quality, and brand trust in increasing customer loyalty of rice seed varieties inpari 32. This research was conducted at Gapoktan Rahayu, Temu Village, Kanor District, Bojonegoro Regency. It is a research that adopts a quantitative approach. In data analysis, this study uses the PLS-SEM (Partial Least Square-Structural Equation Modelling) method to evaluate the impact of Word of Mouth (WOM), Information Quality and Brand Trust variables on Customer Loyalty on Inpari 32 variety products. Based on the results of the study, it was obtained that the first hypothesis to the fifth hypothesis all had a significant effect on increasing customer loyalty for Inpari 32 variety rice seeds. Word Of Mouth (WOM) has a crucial role because it is able to direct, recommend, and provide positive information about the product. Information Quality provides information to customers that the product meets their needs completely and accurately. Brand Trust makes consumers believe in the quality and reliability of the product. Customer loyalty is reflected in their desire to continue to buy products, recommend to others, and are willing to pay more and wait for the availability of goods.

Pengaruh Kepercayaan dan Harga Terhadap Loyalitas dengan Kepuasan Sebagai Variabel Intervening: Studi Kasus pada Pasien Klinik Sukaraya Medika Bekasi

The purpose of this study is to determine the effect of trust and price on satisfaction, both partially and simultaneously, as well as the effect of trust, price, and satisfaction on loyalty, both partially and simultaneously. Additionally, the study examines the direct and indirect effects of trust and price on loyalty by introducing satisfaction as an intervening variable. This research is associative in nature with a quantitative approach. The population in this study includes all patients who have received treatment at Sukaraya Medika Clinic, with a sample size of 100 respondents calculated using the Purba formula. The sampling technique employed is incidental sampling. The research instrument is a questionnaire using a Likert scale, distributed via Google Forms as well as printed copies. Data validity and reliability were measured through validity and reliability tests, and data analysis was conducted using path analysis with the help of SPSS software. The results of this study indicate that the variables of trust and price have a positive and significant effect on patient satisfaction, both partially and simultaneously. Furthermore, the variables of trust, price, and satisfaction have a positive and significant effect on patient loyalty, both partially and simultaneously. The indirect effects of trust and price on loyalty through satisfaction as an intervening variable are greater than the direct effects of trust and price on loyalty.

Pengaruh Kepemimpinan Transformasional Terhadap Organizational Citizenship Behavior (OCB) Melalui Mediasi Kepercayaan Kepada Atasan dan Kepuasan Kerja Karyawan

This study aims to determine the influence of transformational leadership on OCB, trust in superiors, and employee job satisfaction. Research was also conducted to identify the influence of trust in superiors and employee job satisfaction on OCB and whether or not there is a mediating effect of trust and job satisfaction on the transformational leadership relationship and OCB. The study population is employees working at the Central Java Provincial Manpower and Transmigration Office with a sample of 100 respondents. Sampling was done using a simple random sampling technique. Taking research data by distributing questionnaires directly. Data analysis using the boostrapping method on the SmartPLS 4 software. The results of the study show the positive influence of transformational leadership on OCB, trust in superiors, and employee job satisfaction. Transformational leadership has a positive and insignificant impact on OCB but is significant on trust in superiors and employee job satisfaction. The variables of trust and job satisfaction have a positive and insignificant influence on OCB. In addition, trust in superiors plays a role in mediating the influence of transformational leadership on OCB. Employee job satisfaction also mediates the relationship between transformational leadership and OCB.

The role of trust on investors' intention to shares waqf in Indonesia

Purpose – This study examines the direct and indirect relationships between the variables of waqf literacy, reputation, and integrity and investors' intentions in waqf shares.Methodology – This study uses the Smart Equation Modeling (SEM) analysis approach with SEM PLS 4.0. A total of 247 investors were obtained through the questionnaire distribution.Findings – The results of this study indicate that waqf literacy, reputation, and integrity have a significant positive direct effect on trust and investor intention in waqf shares. The trust variable has a significantly positive effect on investor intention in waqf shares. The trust variable can moderate the influence of waqf literacy, reputation, and integrity on investor intention in waqf shares.Implications – For future researchers to enrich research on share waqf by adding other factors, discussing case studies specifically on share waqf nazirs, and comparing their management with other countries. To establish cooperation with stock exchange members who have Sharia Online Trading System (SOTS) services to make it easier for investors to share waqf. Originality – This study adds trust variables as mediation for other variables and revalidates the results of the influence of waqf literacy, reputation, and integrity on investor intention in waqf shares.

Talking water: interplay of gender, trust and expertise in agricultural extension groups in Mendoza, Argentina

Abstract Stakeholder adaptation is a critical strategy to overcome changing climate patterns worldwide. Still it relies on the speed and effectiveness of information flow to end-users. Research shows that the loss of information in several stages of its spread and learning from peers is more important than the knowledge circulated by extension services. Women’s participation and contribution are supportive and strategic, depending on the level of agreement and the interplay of trust variables within the network. In the arid Andes, agriculture is central and dependent on water management and macroeconomic conditions that shape market prospects, irrigation practices, and stakeholder behavior. Data were collected using the platform of a capacity-building program for organisations of water users in the Diamante and Atuel River basins in Mendoza, Argentina. Social Network Analysis (SNA) contributes to unveiling the cornerstones of information flow by identifying group structures, strong bonds, and bottlenecks in water management systems. In the first step, we evaluated the characteristics (density, centrality, average shortest path, and degree) of the pre-existing relationships and five sub-topic networks. Second, we compare networks containing pre-existing links only with those formed during the lecture. Emphasizing adaptation practices to cope with climate change impacts, the results provide valuable insights into the intricate interplay of gender dynamics, trust, expertise recognition, and discussion patterns within water and agricultural extension groups in Argentina. These insights highlight the ongoing need to promote gender equity, address biases in expertise recognition, and leverage trust for meaningful knowledge exchanges within evolving social contexts. It also reveals the alignment of Argentina’s gender performance with similar production setups in Southern America or the Global North, highlighting the universality of challenges and opportunities in fostering inclusive and equitable participation. Our findings indicate that each group within the two river basins exhibits numerous pre-existing links and tends to be less accessible to newcomers, resulting in a shorter average path. Thus, information can spread faster. Trust is an underlying facilitator for sensible topics and a catalyzer for communication.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA CV. SURYA BAROKAH MANDIRI BANYUWANGI

This research aims to determine the influence of service quality, product quality and trust on customer loyalty at CV. Surya Barokah Mandiri Banyuwangi. The type of research used was quantitative research and data collection techniques used observation, interviews and questionnaires for 136 respondents using purposive sampling techniques. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and simultaneous R2 test and F test. The results of testing the first hypothesis (H1) show that the service quality variable is 0.173, which is greater than 0.05, which means that the service quality variable has no influence on customer loyalty. The results of testing the second hypothesis (H2) show that the product quality variable is 0.610, where this value is greater than 0.05, so it can be concluded that the product quality variable has no influence on customer loyalty. The results of testing the third hypothesis (H3) show that the trust variable is 0.00 where the value is smaller than 0.05, so it can be concluded that the trust variable has a variable on customer loyalty.

Pengaruh Green Trust, Green Price dan Green Brand Terhadap Minat Beli Produk Tas Merek Eiger di Kota Mataram

This research aims to determine the influence of green trust, green price, and green brand on interest in purchasing Eiger brand bag products in Mataram City. Eiger is currently slowly producing environmentally friendly products, one of which is the Eiger brand environmentally friendly bag product. The type of research used is associative quantitative research. The analysis technique used was multiple linear regression using the SPSS version 25 program. This research was conducted in the Mataram City area by distributing questionnaires to 100 respondents from the age range of 17 years to more than 50 years. Using non-probability and purposive sampling techniques. The data used to analyze the relationship between variables is expressed on a numerical scale. The results of the analysis show: (1) The Green Trust variable has a positive effect on buying. (2) The green price variable has a positive effect. (3) The green brand variable has a positive effect on purchasing interest.

Meningkatkan Kepercayaan Pelanggan dalam Mengembangkan Kepuasan Pelanggan Melalui Kualitas Rekomendasi dan Kualitas Website pada Aplikasi LinkAja

This study aims to determine the effect of Recommendation Quality and Website Quality in order to increase Customer Trust in developing Customer Satisfaction in the LinkAja application. Many people use e-wallet applications in their daily activities. In Indonesia, there are many e-wallet applications, for example LinkAja. This research will discuss how satisfied customers are in using LinkAja. There are three variables that affect customer satisfaction in this study. The three variables are recommendation quality, website quality, and customer trust. The research results show that website quality and customer trust variables have an influence on customer satisfaction.

Brand perception and its relationships to satisfaction with a virtual sporting event

PurposeThe purpose of this study is to use structural equation modeling to examine the interaction between the variables of corporate image, credibility, trust and satisfaction in the context of a virtual sporting event. The aim is to determine whether these variables have significant relationships with each other and which of them has the greatest influence on the prediction of participants' satisfaction.Design/methodology/approachA structured questionnaire was used, based on previously validated scales. The survey was administered using the LimeSurvey platform. The sample consisted of a total of 588 participants of the Medellín virtual marathon.FindingsThe results of the study reveal significant findings regarding the relationships between the variables of corporate image, credibility, trust, and satisfaction in virtual sporting events. In particular, it is highlighted that trust emerges as the most influential factor in participants' satisfaction, which offers an insightful understanding of the importance of this variable in the user experience in virtual sporting events.Research limitations/implicationsThis study emphasizes the importance of brand analysis in the sports environment, stressing that the actions undertaken by managers should highlight both the corporate image and the connections with users, given their fundamental role in customer satisfaction. Likewise, the study of these variables within the sports context provides new knowledge and fills existing gaps within the academy. Limitations include the sample and the lack of consideration of all brand variables.Practical implicationsThe need to cultivate a strong and well-managed image to build trust with participants is emphasized for organizers of virtual sporting events. It is crucial to work on establishing long-term credibility, especially in the relatively new context of virtual racing. Maintaining, and building the virtual career offering is essential to strengthening relationships, demonstrating a robust corporate image. In addition, since trust and credibility have a significant impact on participant satisfaction in this type of event, managers must communicate the assurance that virtual careers offer an experience free of uncertainty and risk, which is particularly attractive to a new customer base interested in this format.Originality/valueThis article presents an original contribution by investigating the relationships between corporate image, credibility, trust, and satisfaction in the context of virtual sporting events. It employs a structural equation model to assess the significance and predictive capacity of these variables. Notably, the study identifies trust as the most influential factor in predicting participant satisfaction. These findings offer valuable insights into the relative importance of brand variables in shaping user satisfaction within the virtual sporting event domain. By shedding light on these dynamics, the research aids event managers in making informed resource allocation decisions, contributing to a nuanced understanding of brand impact in this context.

Pondok Pesantren's Transformational Leadership Analysis of the Financial Reporting Company's Accountability

Purpose: It is not possible to evaluate the accountability of Islamic boarding schools in terms of openness as ideal, efficient, or successful. The question that arises is whether transformational leadership and trust affect the accountability of Darul Istiqomah Hutapadang Islamic Boarding School’s financial reports. This study sought to ascertain how transformational leadership and trust affect financial report accountability at Darul Istiqomah Hutapadang Islamic Boarding School. Methodology/approach: The research method used in this study was to use quantitative methods with multiple linear regression analysis using descriptive statistics, validity test, reliability test, normality test, classical assumption test, multicollinearity test, heteroscedasticity test, hypothesis test and multiple linear regression analysis test to obtain the results of the study used the SPSS version 26 application, the data used in this study were primary data obtained directly from the answers of 30 respondents who were teachers and staff of the Islamic boarding school office. Results: The findings indicate that while transformational leadership has a largely negative impact on accountability, the trust variable has a partially positive impact. Accountability is simultaneously influenced by both transformative leadership and trust. Limitations: Ownership structure and ownership has no relationship with debt policy Contribution: Ayu Lestari Indri (2022) The study's findings show that dividend policy, domestic institutional ownership, and foreign institutional ownership all significantly and favorably affect firm value. The effect of foreign institutional ownership on dividend policies is substantial and detrimental. Domestic institutional ownership has no impact on dividend policy. Foreign Institutional Ownership of Firm Value cannot be mediated by Dividend Policy as an intervening variable. Dividend Policy cannot mediate Domestic Institutional Ownership of Firm Value as an intervening variable.

READINESS TO ADOPT QRIS AMONG MSMES IN SAMARINDA: AN EMPIRICAL ANALYSIS

Quick Response Code Indonesian Standard (QRIS), developed by Bank Indonesia and the Indonesian Payment System Association, is a versatile payment system that accepts transactions from both bank and non-bank sources. Given the increasing competitive business environment and the necessity for efficient and swift payment systems, Micro, Small, and Medium Enterprises (MSMEs) need to be prepared to adopt QRIS. This study aims to assess the readiness of MSMEs in Samarinda to implement QRIS. The research employs the Technology Acceptance Model (TAM) with the inclusion of a trust variable. Primary data were collected from 220 respondents and analyzed using AMOS. The study examines six variables: trust, perceived usefulness, perceived ease of use, attitude, behavioral intention, and adoption system. Eight hypotheses were tested, all showing significant effects: trust on perceived ease of use, trust on perceived usefulness, perceived ease of use on perceived usefulness, trust on attitude, perceived ease of use on attitude, perceived usefulness on attitude, attitude on behavioral intention, and behavioral intention on the adoption system. The findings suggest that the readiness of MSMEs to adopt QRIS is crucial for accelerating national economic recovery post-COVID-19, particularly for MSMEs in Samarinda. The adoption of QRIS is expected to enhance the efficiency and effectiveness of payment systems, contributing to the overall growth and competitiveness of MSMEs.

THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION OF FERTILIZER ON FARMERS IN BANTUL REGENCY

The widely distributed Non-subsidized NPK fertilizers which are quite diverse give more options for farmers to choose from which they want to use in their farming activities. This study aims to determine the effect of brand image and brand trust on customer satisfaction of non-subsidized NPK fertilizer shallot farmers in Bantul Regency. This quantitative research was conducted by using a non-probability sampling method with convenience sampling technique. The number of respondents in this study was 100 shallot farmers who use non-subsidized NPK fertilizer with the Mutiara and Phonska Plus brands at least twice. Data analysis was done with Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study shows that the brand image variable is measured from indicators of brand identity, brand personality, brand associations, and brand attitudes and behavior. The brand trust variable is measured by some indicators which are brand characteristics, company characteristics, customer-brand characteristics, affective trust, and cognitive trust. The customer satisfaction variable is measured by service quality, product quality, price suitability, as well as situation and personality. Furthermore, the analysis shows that brand image and brand trust have a positive and significant effect on customer satisfaction. It is expected that farmers can exchange information regarding the use of non-subsidized NPK fertilizer in order to decide best decisions in cultivating shallot plants.

A new paradigm of moral education and civic engagement? A sociological institutionalist interpretation of multiculturalism among Taiwanese youth

ABSTRACT Sociological Institutionalists of education suggest that the first quarter of the 21st century has seen a paradigm shift in moral education worldwide toward depicting global citizenship as rooted in social diversity and common humanity, going beyond the locally focused interests of nation-states. Within the context of the ongoing nation building process in the self-governing territory of Taiwan in the past two decades, this study offers a telling example of the dynamics between the cosmopolitan turn in curriculum reforms and the parallel socio-political realities. Drawing on a large group of university students (N = 1,020) from Taiwan, this paper offers an empirical perspective regarding how multiculturalism promotes civic and political participation as a process of global citizenship making. The indirect effects through the mediating variables of political self-efficacy and trust in the democratic system have also shed some light on how the process works on certain individual and social conditions.