Theory Of Planned Behavior Variables Research Articles

Expanding financial inclusion participation in Muslim-dominated communities through Islamic finance products (IFP) adoption

Purpose This study aims to expand the theory of planned behaviour (TPB) to understand determinants of financial inclusion participation behaviour through the mediating effect of Islamic finance product (IFP) adoption. Design/methodology/approach A quantitative research design was deployed using primary data from a survey conducted within the Muslim-dominated regions in Nigeria, which was analysed using partial least squares structural equation modelling. Findings It was found that the original TPB variables, attitude, subjective norms, perceived behavioural control (PBC) and behavioural intention have strong positive influences on financial inclusion participation behaviour, however, among the new variables, government support and IFPs adoption directly influence, while awareness and access to banking and digital channels were not. Furthermore, IFPs adoption significantly mediates the relationship between attitude, behavioural intention, government support and access to banking and digital channels and financial inclusion participation, but it failed to mediate that of subjective norms, PBC and awareness. Research limitations/implications These findings imply the need to establish more Islamic financial institutions or conventional banks to introduce IFPs in Muslim-dominated regions in Nigeria, as such products are desirable in expanding financial inclusion. While such is being pursued, policymaking bodies responsible for financial inclusion should design appropriate programmes to create awareness of IFPs for expanding financial inclusion. Originality/value To the best of the authors’ knowledge, this study could be the first to expand the TPB by integrating IFP adoption as a mediator within the context of financial inclusion participation as well as the incorporation of awareness, government support and access to banking and digital channels as additional variables.

Planned behavior theory: Exploring health risk, insurance literacy, and infrastructure effects

ABSTRACT This study aimed to create a comprehensive health insurance coverage model, integrating key factors like health insurance literacy, health illness, and healthcare infrastructure availability, using the Theory of Planned Behavior (TPB) as its theoretical foundation. In Gujarat, India, a cross-sectional survey involving 1005 respondents was conducted. The survey measured the effects of health insurance literacy, health illness, and healthcare infrastructure availability on health insurance coverage. Data analysis was performed using Hayes's process macros model, considering socio-demographic factors to understand their influence on health insurance coverage. Unexpectedly, healthcare infrastructure and health insurance literacy didn't significantly affect health insurance coverage. However, attitude emerged as a key factor, influencing the intention to purchase health insurance alongside all independent variables. The study's model, incorporating health insurance literacy, health illness, healthcare infrastructure, and the TPB, provided detailed insights into the factors affecting health insurance coverage. The study highlights the critical role of attitude as a mediating factor in health insurance coverage, while demonstrating the minimal impact of healthcare infrastructure and health insurance literacy. It offers a novel model integrating TPB variables, providing valuable perspectives for policymakers, insurers, and healthcare providers.

Psychological Factors Affecting Drive-by-Lane Behavior at Lane Offset Intersections: Analysis Based on Extended Theory of Planned Behavior in a Chinese Sample

Traffic conflict commonly occurs in intersections with offset lane lines because of mismatched choices of entrance and exit lanes. This conflict drives down overall traffic efficiency and can cause crashes. At such intersections, the driver’s lane choice behavior seriously affects the traffic system. The theory of planned behavior (TPB) was used in this study to excavate the impact mechanism of drive-by-lane behavior at offset intersections. A scale incorporating TPB constructs and additional variables (risk perception [RP], traffic environment [TE], optimization measures [OM], and driving style [DS]) was developed to collect empirical data with 557 valid samples in China. A structural equation model of drivers’ drive-by-lane behavior was established to explore the causal relationship between behavior and influencing factors, as well as the interrelationships between TPB variables. TE, behavior intention (BI), subjective norms (SN), and RP show the most significant effects on drive-by-lane behavior. DS, perceived behavior control, attitude (ATT), and OM have little impact on drive-by-lane behavior. BI, TE, RP, and DS have significant, direct effects on drive-by-lane behavior. The TE, OM, and DS variables significantly affect drive-by-lane behavior through mediators. RP, BI, and ATT mediate the influence of other variables as well as affecting drive-by-lane behavior. We put forward suggestions to improve driving behavior at offset intersections including changing external factors, education, and training. The direct and indirect relationships between the influencing factors and drive-by-lane behavior are discussed in this paper to provide technical and reference support for future research on managing irregular urban traffic intersections.

The Impact of Social Norms, Personality, and Time Perspective Factors On Indonesian Highways Safety Driving Behavior

The number of traffic accidents per year increases in proportion to the number of drivers. The higher traffic accident in particular on highways is due to speeding behavior. Traffic accidents are caused by the environment, the vehicle, and the driver factors. The purpose of this study is to incorporate driver personality, time perspective, and applicable norms, on the speeding behavior model and design proposals for intervention policies, and improve current policies on driving behavior to maintain and increase safety driving the highways speed limit. Personality (BFI-10) was incorporated into the model to investigate which personality types that often speed, time perspective (ZTPI-18) was use to understand the current driver behavior from past experience and the driver will likely take in future, while the theory of normative social behavior (TNSB) was incorporated to enhance the theory of planned behavior (TPB) model used in previous studies. The method used in this paper is the PRISMA framework. Result of this study is a conceptual model that incorporates variables of TPB, TNSB, BFI-10 personality inventory, and ZTPI-18 and consists of 23 variables. Further study will be conducted to prove the conceptual model by using the method of self-report questionnaires, field observations, and driving simulations.

Assessment of Organ Donation Intention Among Employees Based on the Theory of Planned Behavior: Application of Structural Equation Modeling

Background: Organ transplantation is one of the options to increase the life expectancy and quality of life (QOL) of patients waiting on the organ transplant list. The lack of body parts for transplants remains a worldwide concern. This study was designed and implemented to assess organ donation intention among the staff of government and non-government offices in Qom based on the theory of planned behavior (TPB). Methods: Using stratified random sampling, this cross-sectional and analytical study was conducted on 440 employees in Qom, Iran, in 2022. The data collection instrument was a researcher-designed questionnaire, including demographic characteristics, possession of an organ donation card or blood donation history, and constructs of the TPB. The data were analyzed using descriptive statistics, the Pearson correlation coefficient, multiple regression analysis, and structural equation modeling. Results: The mean±standard deviation age of participants was 38.21±3.6. The results showed that 29.2% of participants (n=116) had a signed blood donation card, and 107 participants (27%) had a blood donation history. The structural model fits the data well [χ2 /df=2.84, P<0.001), CFI=0.916, GFI=0.902, RMSEA=0.053]. The TPB constructs could predict 75% of the variance of the behavioral intention (P<0.001). Finally, no statistically significant relationship was found between knowledge and intention to donate organs (β=0.003, P=0.93). Conclusion: The result of the regression analysis of the relationship between TPB variables and organ donation intention indicated that perceived behavioral control (PBC) had a great influence on the organ donation intention of government and non-government employees.

Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Despite growing interest, the associations between contextual and psychological factors concerning consumers’ intentions to visit green hotels have been scarce in the literature. The main purpose of this investigation is to evaluate the intentions of consumers to visit green hotels and establish determinants of this intention. We developed and tested a research model grounded on the theory of planned behavior (TPB) and inclusion of the contextual factors, biospheric value and green trust. A quantitative study was carried out among consumers in Portugal. Findings revealed that consumers have high intentions to visit green hotels. The TPB variables (attitude, subjective norms, and perceived behavioral control) and the biospheric value positively affect behavioral intentions. Green trust has a positive influence on TPB variables. Similarly, the biospheric value impacts on attitude and subjective norms. The study withdraws implications for hotel managers to design effective marketing strategies in the context of green hotels.

Understanding Tax Compliance among Sole Proprietors: A Theory of Planned Behaviour Analysis

Issues related to tax compliance represent a significant challenge for tax administrations worldwide. Addressing these concerns is crucial, as non-compliance can lead to substantial losses in government revenue. Drawing on the Theory of Planned Behavior (TPB) as the foundational theoretical framework, this study investigates the determinants of compliance behavior among sole proprietors. Questionnaires were sent to a sample of sole proprietors in Malaysia and were completed by 225 respondents. The results showed that the TPB variables were able to explain 44.7 percent variance in behavioural intention to comply with the tax laws. The sole proprietors' intention to comply with tax regulations was significantly influenced by their attitude toward compliance and their perceived behavioral control. However, it was observed that subjective norms do not exert any influence on the decision of whether to comply with tax laws or not. The findings imply that tax authorities should prioritize addressing attitudes, as favourable attitudes toward the tax system appear to be a key driver of increased tax compliance among sole proprietors. By fostering positive perceptions and attitudes regarding the tax system, tax authorities may enhance overall compliance levels within this specific taxpayer group. In conclusion, this study contributes to the existing body of tax literature and offers initial insights for Malaysian tax policy makers seeking to comprehend the determinants of behavioral intentions regarding tax compliance

Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market

PurposeThe current study investigates the role of consumer ethnocentrism (CE) in the context of locally produced organic food. This research work further extends the extended theory of planned behavior (TPB) model by examining the mediating effect of extended TPB variables (ATT, SN, PBC, PV) between CE and PI for locally produced organic food.Design/methodology/approachData were obtained from the visitors of two shopping malls situated in a large, heavily populated city of India using survey method. Further, two-step approach was applied to analyze the hypothesized model.FindingsFindings indicate that CE is a substantial determinant of PI for locally produced organic food. Moreover, extended TPB mediates the relation between CE and PI for locally produced organic food.Practical implicationsPost Covid-19, market size of organic food is rapidly growing in India. In this regard, this study presents useful implications for the marketers of organic food for gaining better consumer insights to further develop appropriate marketing strategies.Originality/valueCE has been found to be a useful predictor of their food attitudes. However, studies, investigating the role of CE in the context of sustainable food consumption, are scant. Moreover, studies exploring the mediating effect of extended TPB variables are also very limited.

Investigating the dietary intentions of Iranian tourists regarding the consumption of local food.

Attention to local food among tourists is increasing day by day. However, studies on the behavior and intention of tourists towards consuming these foods are few. Limited studies in this field prompted us to help fill the research gap by doing this research. This study aims to use the extended theory of planned behavior (TPB) by adding risk perception (RP) to investigate the tourists' intentions towards local food (TILF) in Iran. The extended model tested 313 tourists visiting local food supplies. Results show that the extended TPB explains 87.8% of tourist intention variance. Three variables of the original TPB had positive impacts on tourists' intentions. A notable result of this study was the realization of a negative relationship between RP and TILF. This research has provided recommendations to strengthen tourists' intentions toward local foods by influencing their attitudes, mental beliefs, perceived behavioral control, and risk perception.

A comprehensive model to explain consumers’ purchasing intention of energy-efficient household appliances: A case study in China

ABSTRACT Given the significant increase in residential electricity consumption in China, promoting the use of energy-efficient household appliances in residential buildings is imperative. Considering this, we construct a new comprehensive model, including the theory of planned behavior (TPB) and Theory of value belief norms (VBN), to identify consumers’ intentions to purchase energy-efficient household appliances. The model is empirically tested using a structural equation modeling approach based on 891 effective questionnaires from Chinese respondents. The results show that TPB variables are important factors in predicting consumers’ intentions to purchase energy-efficient household appliances. Product cognition is the best predictor of purchasing intention, followed by perceived behavioral control, environmental awareness, and subjective norms. For VBN variables, the egoistic value and altruistic value placed on the awareness of consequence is insignificant; the other VBN variables all affect purchasing intention. Compared with the original TPB model or VBN model, this comprehensive model exhibits superior predictive ability in the purchase intention of energy-efficient household appliances. In this comprehensive model, environmental awareness creates a significant effect between the awareness of consequence and ascription of responsibility and the interactive influence of subjective norms on the personal norm. Finally, several important policy implications are documented.

Only the best for my kids: An extended TPB model to understand mothers’ use of food labels

Despite the evidence that mothers’ food purchasing behavior impacts the quality of children’s diet, few studies have explored psycho-social factors influencing how mothers choose the food to buy for their children. To fill this gap, this study tested an extended Theory of Planned Behavior (TPB) model to predict mothers’ tendency to seek information on food labels before purchasing food for children. Participants included 311 Italian mothers who completed a self-report questionnaire measuring their information-seeking behavior, TPB variables, anticipated regret and healthy-eater identity. Results from a Multiple Correspondence Analysis showed that mothers’ information-seeking behavior involved a continuum of choices ranging from selecting conventional or prepackaged foods to choosing to read the food label before making a purchase. Besides, a Partial Least Squares–Structural Equation Modeling analysis showed that information-seeking behavior was positively predicted by intention (β = 0.309, p < 0.001) and healthy-eater identity (β = 0.195, p < 0.001). In turn, intention was positively affected by attitude (β = 0.208, p < 0.001), subjective norms (β = 0.155, p < 0.01), perceived behavioral control (β = 0.124, p < 0.05), anticipated regret (β = 0.193, p < 0.001), and healthy-eater identity (β = 0.191, p < 0.001). These findings emphasize that future initiatives could usefully target attitude, anticipated regret and self-identity to encourage mothers’ informed food choices for their children.

The theory of planned behavior and dietary behaviors in competitive women bodybuilders

BackgroundWomen bodybuilders build their ideal physique by manipulating their diet, supplement, and exercise regimens to extreme levels. Excess protein intake and dietary supplement use is ubiquitous in women bodybuilders preparing for a competition, i.e., in-season competitors, however the impetus for these two dietary behaviors are relatively unknown. The Theory of Planned Behavior (TPB) has been used to explain dietary behaviors. The purpose of the study was to examine how the TPB can explain protein intake and dietary supplement use in in-season competitors.MethodsUsing a cross-sectional design, an online questionnaire was developed, validated, and administered to collect dietary supplement use, TPB variables, and other measures from 112 in-season competitors. Protein intake was assessed using multiple 24-h dietary recalls. Associations between TPB and protein intake and dietary supplement use were determined with multiple regression analysis while adjusting for confounders.ResultsFor protein intake: attitude, subjective norm, and perceived behavioral control explained 8% of the variance in intention; subjective norm independently predicted intention. Behavioral beliefs predicted attitude; subjective norm was predicted by trainer/coach, workout partners, and social media influencers. For dietary supplement use: intention explained 5% of the variance in dietary supplement use; attitude, subjective norm, and perceived behavioral control together explained 38% of the variance in intention. Attitudes towards dietary supplements use were predicted by five factors (not a waste of money, help improve physique, sustain energy levels, provide enough calories, help with recovery). Primary determinants of subjective norm were fellow competitors, social media influencers, and trainer/coach. Perceived behavioral control was predicted by three factors (ease of purchase, affordability to purchase, availability to purchase).ConclusionsTPB predicted dietary supplement use in women bodybuilders during in-season but there was little evidence for the prediction of protein intake using the TPB. Health professionals should develop effective interventions using strategies that align health education messages with in-season competitors’ outcome beliefs and collaborate with their referent others to influence safer and effective dietary supplement use.

Household food waste and theory of planned behavior: A systematic review and meta-analysis.

The darker side of food behavior is that millions of tons of food have been shown the doors of garbage. Therefore, food waste behavior needs an eye to look upon. The purpose of this research is to inculcate the concept of systematic literature review along with meta-analysis in order to examine the Theory of Planned Behavior (TPB) with respect to food waste behavior. The methodology includes Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) that is conducted for the identification, screening, and inclusion of studies. In all, twenty-six independent studies with (N = 13373) met the inclusion criteria. For validating the related literature, random-effects meta-analysis has been applied for ascertaining the average correlation among the variables. More specifically, the present study also examines the sub-group analysis effect among TPB variables. The findings reveal that the strongest association was observed between Attitude and Intention followed by Subjective Norm(SN) and Intention(INT), Perceived Behavioral Control(PBC) and Intention, and Intention and Behavior. Furthermore, the subgroup analysis using multi-cultural groups explores the highest composite correlation in the case of other cultural groups that included countries like Canada. The outcomes of the present study seek to serve in the best interest of households, event management stakeholders, and food policy makers.

Predictors of referral behaviour and intention amongst physicians in a medical consortium based on the theory of planned behaviour: a cross-sectional study in China.

To promote patients' referral across healthcare institutions and integrated care delivery, we identified predictors of physicians' behaviour and intention to refer patients in a county medical consortium in China on the basis of the theory of planned behaviour (TPB). This census-based cross-sectional study was conducted in Yangxi Hospital Group (YHG). All physicians in county hospitals and township health centres were invited to participate. Structural equation modelling was employed to analyse the relationships between referral intention and behaviour and other TPB variables in the group of whole participants and in sub-groups. In total, 330 physicians participated in this study. One-third of participants were general practitioners, and half of them were from county hospitals. Referral behaviour of females (χ2 = 20.372, p < 0.001), who had lower education levels (χ2 = 17.859, p = 0.001), lower professional title (χ2 = 14.963, p = 0.005), and lower monthly salary (χ2 = 33.753, p < 0.001) were less frequent than the others. Among them, 116 (35.2%), 108 (32.7%), and 106 (32.1%) respondents reported that they had never referred patients, had referred patients 1-9 times, and had referred patients over 10 times during the past 3 months, respectively. The mean score of referral intention was 4.23/5 (SD = 0.71). In the model with all participants, a stronger referral intention (β = 0.218, 95% CI = 0.080-0.356) was associated with more frequent referral behaviour. The subjective norm (β = 0.703, 95% CI = 0.590-0.817) was the strongest predictor of physicians' referral intention, followed by perceived behavioural control (β = 0.234, 95% CI = 0.090-0.378). Mediated by referral intention, subjective norms (β = 0.153, p < 0.01) and perceived behavioural control (β = 0.190, p < 0.01) had significant indirect effects on physicians' referral behaviour. The model with participants in county hospitals showed similar results to the model with all participants. Meanwhile, in the model with participants in township health centres, there were no significant associations between referral behaviour and other TPB constructs. Physicians' referral behaviour was influenced by intention, subjective norms, and perceived behavioural control in Chinese county hospitals.

Online sexual exploitation of adolescents in Tanzania: Explaining help-seeking intention using the theory of planned behaviour

BackgroundThe online sexual exploitation (OSE) of children and adolescents is an emerging global concern, particularly following the increase in Internet and social media utilisation among schoolchildren during the COVID-19 pandemic. Numerous empirical studies have investigated the factors affecting children’s and adolescents’ seeking help for this problem in Tanzania. However, whether their explanations can be applied to understand similar cases in the cyberspace remain uncertain. ObjectivesDriven by the theory of planned behaviour (TPB), we conducted this study in Tanzania in 2022 to understand adolescents’ help-seeking intention for OSE. Two primary research objectives included (a) examining four TPB variables (i.e., attitude towards seeking help, perceived social support, generalised self-efficacy, and perceived social stigmas) as determinants of adolescents’ help-seeking intention for OSE and (b) assessing the moderating effects of two types of social stigma on the relationship between the TPB factors and adolescents’ help-seeking intention for OSE. MethodsUsing a cross-sectional survey design, we collected data from a stratified random sample of 1,014 secondary school adolescents recruited from two regions (i.e., Dar es Salaam and Ruvuma) in Tanzania. The data were analysed using hierarchical multiple regression. ConclusionsThe results indicate that adolescents’ attitude towards seeking help, perceived social support, and generalised self-efficacy were significantly associated with adolescents’ help-seeking intention for OSE in general. Through moderation analyses, we found that social stigma for sexual exploitation moderated the effect of generalised self-efficacy on explaining adolescents’ intention to seek help from family members while social stigma for receiving help moderated generalised self-efficacy on explaining their intention to seek help from friends.

Truck drivers’ self-reported engagement in overloading: An application of the extended theory of planned behavior

The aim of this study is to identify the psycho-social determinants of truck overloading from a behavioral perspective. Although there has been sizable efforts to investigate overloading from different perspectives, factors influencing truck drivers’ decisions to overload have not been revealed. In this study, sampling 552 truck drivers, we used the theory of planned behavior (TPB), extended with risk perception (RP), facilitating circumstance (FC) and law enforcement knowledge (LEK), as a lens to examine overloading. A survey questionnaire was designed to collect data, including information regarding drivers’ demographics and TPB variables. The results showed strong support for the application of the TPB in explaining overloading behavior. Specifically, behavioral intentions (BI) had the greatest direct positive effect on overloading behavior, followed by LEK, while perceived behavioral control had no direct positive effect. Interestingly, subjective norms had a significant positive effect on BI, while attitudes had a positive indirect effect, indicating that drivers’ negative attitudes toward overloading could not alone reduce this risky violation. Furthermore, all extended TPB variables were significantly and positively associated with overloading intentions, with FC having the largest positive effect. Finally, these findings were discussed in view of determining how to make truck drivers less inclined to overload.

Cell phone-related driver distraction: Habits predict behavior over and above the theory of planned behavior variables

IntroductionHabits have often been overlooked in studies investigating cell phone-related driver distractions. This paper examines the association between habits and cell phone-related driver distractions within a mediation model based on the Theory of Planned Behavior (TPB). Additionally, it explores potential differences in behaviors across urban and rural driving environments and between males and females. MethodWe conducted an online survey in China with 1,016 respondents, measuring attitudes, subjective norms, perceived behavioral control, self-reported behavior, and habits associated with cell phone use while driving. ResultsData was analyzed using a two-stage structural equation modeling approach. Results indicate that the measurement model provided a good fit to the data and was invariant across urban and rural driving environments, as well as across genders. The latent path model investigating mediation also demonstrated a good fit and revealed that TPB variables (attitudes, subjective norms, and perceived behavioral control) partially mediated the relationship between cell phone-related habits and cell phone use while driving. The structural model was invariant across driving environments but not across genders, for which the extent of the differences were limited. Moreover, habits were strongly associated with subjective norms and perceived behavioral control, emerging as the strongest predictor of cell phone-related distractions. ConclusionsThe findings suggest that habits should be considered in research on phone-related distracted driving behaviors and in the development of intervention designs.

Can gain motivation induce Indians to adopt electric vehicles? Application of an extended theory of Planned Behavior to map EV adoption intention

With the rising demands for personal vehicles of the growing middle class in India, their increasing quest for comfort and social status, the emissions from road transportation are increasing manifold times. To fulfil the dual need of increasing personal demand as well as lower vehicular emissions, it is important to replace all future vehicle purchase with purchase of electric vehicles (EVs). This study analyses the socio-psychological determinants of the process by which an individual might develop an intention to buy an EV in the near future. Using Structural Equation Modeling and mediation analysis, the interrelationships between the Theory of Planned Behavior (TPB) constructs along with three additional constructs, ‘‘cost’, ‘herd behavior’, and ‘personal norm’ are analyzed and several direct and indirect pathways in which intentions possibly form in people's mind are outlined. Subjective norms followed by perceived behavioral control emerge as the significant and direct intention formation pathway. Though cost, herd behavior, and personal norms alone do not influence intention formation, these factors mediates the TPB variables in forming intention to adopt EVs. Hence, the current EV promotion policies, primarily focused on subsidies need to be complemented with other attitudinal and norm-based nudges to promote faster EV adoption in India.

The role of government policy, social infrastructure and Fengshui in intending to buy tourism real estate.

People typically purchase residential properties for two reasons: to live in or invest. However, both purposes necessitate careful consideration before deciding because high financial costs are involved, and housing loans are typically considered necessary for this purpose. Customers' demands are constantly changing, becoming more complicated with higher requirements. The focus of this research is on tourism real estate selection. This market in Vietnam is still new and emerging and has encountered numerous issues regarding government policy, finance, and land authorization for constructing, owning, and managing. Because the form of tourism real estate is still new, customers are hesitant about investing in or buying these properties. Hence, to compete in the current fiercely real estate industry, real estate firms must understand their customers' expectations by frequently involving customer research in the company's strategy. However, there is still a lack of research on the connection between these factors and individual expectations in the well-known philosophy of the Theory of Planned Behavior (TPB), leading to behavioral intentions. Therefore, to fulfill the gap in the previous literature, this paper aims to investigate the connection between these factors with core variables of TPB, hence, addressing the current problems in the real estate industry. 471 valid respondents in Vietnam were collected for data analysis through two survey approaches. PLS-SEM was used to test hypotheses due to the relationship complication in the conceptual models. The results show that government policy influences attitudes and perceived behavioral control, whereas social infrastructure affects social norms and perceived behavioral control. Moreover, Fengshui ambient condition also positively influences all three core factors: attitudes, social norms, and perceived behavioral control. Finally, these factors impact on intention to buy tourism real estate. Through results, this paper has developed a purchase intention model through social aspects of the tourism real estate industry. In addition, this paper demonstrates the connection between social factors and individuals' expectations for a purchase intention, providing the importance of the government's role, architecture style, and social infrastructure in the marketing literature of the real estate industry. As a result, managers and governments need to take advantage of new releases of government regulations in time to enhance customers' positive attitudes toward purchasing tourism real estate. Moreover, social infrastructure and Fengshui conditions are crucial to establishing social norms and perceived control, aiming to leverage the intention to purchase tourism real estate. Thereby, recommendations of marketing strategies based on these findings were suggested to attain the optimal result for sales. Finally, this research also includes some limitations. Hence, suggestions for further research were also provided, such as possible moderation, possible mediating effects, or control of data bias.

Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour

In the context of sustainable consumption, this study aims to understand the determinants of the intention to purchase secondhand products, exploring the direct and indirect effect of each in the constructs of the Theory of Planned Behaviour (TPB). To the traditional variables of TPB, Attitude, subjective norm and perception of behavioural control, were added the price, the need for exclusivity, frugality, environmental concern and environmental knowledge. Quantitative approaches were used, data were collected through a questionnaire and 805 responses were analyzed through PLS-SEM. The results revalidated the TPB variables, frugality, price and environmental concern, as determinants of the intention to purchase secondhand products. Price and environmental concern were the greatest influence on purchase intention. The results also reveal differences between younger and older people in relation to secondhand purchasing and sustainable consumption. Environmental concern is only significant in the purchase intention of younger people, because in older people the price prevails as more influential. This study expands TPB, introducing secondhand and sustainability determinants and analyzing the direct and indirect effects of behavioural constructs applied to purchase intention of secondhand products. Firms and brands need to change from linearity to circular production and follow the intentions of consumers to buy secondhand products, especially young consumers.