Trust Variables Research Articles

The Impact of Authorization on Strategic Decision Execution: The Mediating Role of Trust Variables Sample Survey of National Security Advisor Staff

This study typically aims to determine the role and impact of decentralization on the strategic decision-making execution process in national security advisors, and to diagnose and determine the relationship between these two variables, as it represents the variables of decentralization and trust (intermediate variables). Independent variables, while the execution of strategic decisions represents a dependent variable and draws a series of conclusions, the most prominent of which is that decentralization has the greatest impact on the execution of strategic decisions, indicating that leadership National security advisors trust their employees and empower them to make and execute strategic decisions, confirming that trust has a moral and positive impact on all aspects of strategic decision-making.

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust


 The main goal of this research is to analyze the direct influence of many variables of brand personality, customer’s brand identification and trust on brand loyalty. Then an indirect influence test will also be carried using trust variables as a varying conciliator on the connection between brand personality variables, brand identification and brand loyalty. Hypotheca-deductive method is utilized in this research. The sampling technique uses a purposive sampling technique where the subjects of this study are fashion customers of ZARA, and lives in the Special Capital Region of Jakarta. The research results state that: 1). Brand personality has a positive and remarkable effect on brand loyalty. 2). Brand personality has a noteworthy impact on trust positively 3). Customer’s brand identification has zero influence on brand loyalty 4). Customer brand identification has a positive and remarkable effect on trust 5). Trust has a good and noteworthy effect on brand loyalty 6). Thus, the varying trust mediates the connection between brand personality and brand loyalty. The same results shows that varying trust has a conciliating impact on the connection between varying customer brand identification and brand loyalty.

Does Satisfaction Increase Patient Loyalty? (Investigation on Jogja International Hospital Surakarta, Indonesia)

This research aims to test and analyze the influence of patient satisfaction on patient loyalty. It also measures the role of consumer satisfaction as a mediating variable of brand trust and service quality on patient loyalty. This research used a quantitative descriptive approach. This research was conducted at JIH Solo Hospital, with 125 respondents. Sampling was done using the purposive sampling technique. This research was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The research results showed that brand trust positively and significantly affected patient satisfaction. Service quality had a positive and significant impact on patient satisfaction. Brand trust had a positive and significant effect on patient loyalty. Service quality had a positive and significant impact on patient loyalty. Patient satisfaction had a positive and significant impact on loyalty. Patient satisfaction was a partial mediator of the influence of brand trust on patient loyalty. Patient satisfaction partially mediated the influence of service quality on patient loyalty.

The Effect of Trust on Behavioral Intentions: An Empirical Investigation among Malaysian Online Shoppers

Today, e-commerce has experienced significant growth and transformation. Despite the continued growth of e-commerce, marketers have begun to face challenges in online purchasing. The most critical issue in online purchasing is trust, which contributes to customers' behavioural intentions. Thus, this research is conducted to test the effect on behavioral intentions in online purchasing. Internet users who had engaged in online purchasing were selected as the research's respondents. A questionnaire was used as the research instrument. The trust variable was operationalized based on four underlying dimensions: website trustworthiness, seller reputation, payment security, and transparency. A total of 375 completed questionnaires were proceeded for data analysis. The data gathered were analyzed using the structural equation modelling (SEM) technique. The results reveal that trust has a significant effect on behavioral intentions in online purchasing (p-value: 0.000; Beta: 0.795). This indicates that trust is a fundamental driver of behavioral intentions in online purchasing. Establishing and maintaining trust is crucial for online retailers and marketplaces to attract and retain customers.

Faktor – Faktor Yang Mempengaruhi Generasi Z Dalam Keputusan Menggunakan Layanan E-Money Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN Sulthan Thaha Saifuddin Jambi

This Study aims to analyze the effect of perceptions of trust and perceived risk on the use of e-money services on students of the Faculty of Islamic Economics and Business UIN Sulthan Thaha Saifuddin Jambi. The method used in this research is a quantitative method. The population in this study amounted to 96 students. Collecting data in this thesis through observation, interviews and questionnaires. The results of this study indicate that the perceived trust variable has a significant positive effect on the use of e-money services. Furthermore, the variable perceptions of trust and perceived risk together have a significant effect on the variable of using e-money services. This illustrates that the contribution of the independent variable to the dependent variable has a effect of 67,9% and the remaining 32,1% is influenced by other variables not examined in this study. So it can be concluded that if the variable perceptions of trust and perceived risk experience an increase, then the variable use of e-money services of students of the Islamic economics and business faculties of UIN Sulthan Thaha Saifuddin Jambi will also experience an increase.

Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

The purpose of this study is to examine the potential effects of brand association, brand trust, and experiential marketing on consumer loyalty and purchase decisions. Only people who enjoy video games were included in the study's population. With a total of 100 samples, the sample was chosen using a non-probability sampling approach called purposive sampling. In order to collect data for this study, questionnaires were distributed in accordance with the descriptive statistical analysis methodology. The author must create a relationship model between variables referred to in this instance as a path diagram before he can apply path analysis in his research. There is a strong positive correlation between experiential marketing and brand association in purchase decisions, according to the results of the data processing that was done. The fact that the t-count value is greater than the t-table value indicates this. The computed t-value does not exceed the value in the t-table, indicating that there is no significant positive connection with the brand trust variable. The Sig value is smaller than the author's conventional significance criterion of 0.05, indicating that experiential marketing, brand trust, and brand association have a substantial impact on purchasing decisions. According to the partial test, customer loyalty is significantly impacted negatively by the factors experiential marketing, brand trust, and brand association.

The Impact of Trust and Relationship Quality on Agricultural Cooperative Competitiveness

In recent years, supply chains have received attention from researchers and business practitioners. Many studies have been conducted to identify what factors affect supply chain competitiveness. The purpose of this study is to determine the effect of trust and relationship quality on the supply chain of agricultural cooperatives. This study used Structural Equation Modeling (SEM) as the analysis method and used primary data collected from dairy producers or farmers, management staff of Agricultural Cooperatives, and retailers involved in the dairy supply chain in Malang District. The conceptual model consisted of four hypotheses. The results show that the hypotheses are proven, which means that the variables of trust, communication quality, and relationship quality have a positive effect on the competitiveness of Agricultural Cooperatives. The results also show that the competitiveness of Agricultural Cooperatives simultaneously affects the trust of producers or farmers in Agricultural Cooperatives. This means that the higher the competitiveness of Agricultural Cooperatives, the higher the trust of producers or farmers towards Agricultural Cooperatives.

PENGARUH IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE BLIBLI.COM

This research aims to determine the influence of advertising and trust on purchasing interest in the Blibli.com marketplace. The population in this study were all students from the Faculty of Economics and Business, Kuningan University, namely 2,177 people. Determination of sample size was based on the Slovin formula and a sample size of 96 respondents was obtained purposively. The research method that the author uses in this research is a survey method using a questionnaire distributed via Google Forms. The data collection technique that the author uses in this research is a questionnaire with measurements using an interval scale. The data obtained was then processed and analyzed using a multiple linear regression model with the help of the SPSS version 23 application. Hypothesis testing was carried out using verification analysis techniques based on the t-test and F-test. The results of the study showed that: (H1) advertising variables have a positive and significant effect on interest purchase, (H2) the trust variable has a positive and significant effect on purchase interest, and (H3) the advertising and trust variables simultaneously influence purchase interest. Keywords: advertising; trust; buying interest

PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI

This study aims to examine and analyze the influence of the variables Transformational Leadership Style, Emotional Intelligence, Organizational Commitment on Employee Performance mediated by Job Satisfaction. Case study on the DIY Regional Disaster Management Agency (BPBD). The population in this study amounted to 45 people. The sampling technique used the saturated or census sampling method, totaling 45 people. This research method uses descriptive analysis by evaluating the measurement model (out model), structural model (inner model) and the results of hypothesis testing test the hypothesis directly output images and values ​​contained in the output path coefficients. Data processing uses smartPLS (v.3.2.9). The results of this study indicate that transformational leadership style and emotional intelligence have no significant effect on employee performance, because the value is less than 1,960, while the organizational mindset and job satisfaction have a significant effect on employee performance with a value of more than 1,960. The variables of transformational leadership style, emotional intelligence and organizational trust in employee performance which are mediated by job satisfaction are both significantly affected with a value of more than 1,960. The head of the Yogyakarta Regional Disaster Management Agency (BPBD) office needs to provide motivation to employees so that the company's vision and mission are achieved. Employees need to pay attention to emotional intelligence variables with indicators such as self-awareness, self-management, self-motivation, empathy and social skills (relationship management).

Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.

The Role of Information Technology in Governance Mechanism for Strategic Business Contribution: A Pilot Study

Information Technology Governance (ITG) aligns IT and business transformation in schools. Private schools need to implement a method to evaluate the process of aligning IT strategy with business strategy and whether IT investment supports business objectives. Â What factors influence the ITG of selected Indonesia High School (HS) aligning IT-Business strategy? Partial Least Squares Structural Equation Modeling (PLS-SEM) is a tool for analyzing the ITG model results in this study. The result is the composition of 9 variables with four independent variables (as structure mechanism variables), four dependent variables (as process and relational mechanism variables), and the ITG variable (as the final variable) shows a significant value of 0.75 at the ITG variable. This considerable value means that the ITG supporting variables of four independent and four dependent variables significantly affect the ITG variable by 75%. This study provides information if the system trust variable is increasing due to the influence of good IT strategy (independent) variables and good business (dependent) variables. The recommendation is that this ITG trust model can be used to evaluate the alignment of IT strategy with business strategy and whether IT investment supports business objectives in HS

ANALISIS NIAT PENGGUNAAN ARTIFICIAL INTELLIGENCE TOOLS OLEH PELAJAR DALAM SEKTOR PENDIDIKAN

Technology today has a very significant influence on all sectors of life. This is marked by the Industrial Revolution 4.0. In the world of education, this is certainly a matter of great concern. Technological developments that occur can be a tool for teachers and students to carry out learning and teaching activities. The technology in question is the presence of Artificial Intelligence (AI). Currently, AI is experiencing an increase in its use. Students in various levels of education are active users of technology, so AI has enormous potential to play a significant role now and in the future. This study aims to determine the intention to use AI tools among students from various educational levels, such as elementary, junior high, high school, undergraduate, graduate, and doctoral. The research method used in this research is quantitative method, where this research distributes questionnaires using Microsoft Form with respondents who are students from various levels of education and have used AI tools in the learning process. The model used in this study uses the Technology Acceptance Model (TAM) model. This study shows that the Trust variable has no effect on Attitude Toward Using. This can be seen from the t-test value of less than 1.97, namely 1.623 and a p-value of more than 0.05, namely 0.105. Future research is recommended to be able to add other variables, use other research models, and be able to classify the level of education.

Determinants of Residential Satisfaction During the Initial Stage of the COVID-19 Pandemic: The Case of Xiangyang City, China

Objectives: To explore the impacts of psychological character strengths, self-efficacy, and the number of confirmed COVID-19 cases on residential satisfaction at the initial stage of the COVID-19 pandemic in China.Methods: To achieve the study aim, we collected data from 281 observations from Xiangyang City, China, via an online survey. Data were analyzed using linear regression.Results: Character strengths and the number of confirmed COVID-19 cases significantly impacted residential satisfaction. While self-efficacy did not directly impact residential satisfaction, it moderated the relationship between the number of confirmed COVID-19 cases and residential satisfaction. The control variables of social trust and shared value positively impacted residential satisfaction, and their influence on residential satisfaction was higher than that of character strengths. The sociodemographic variables of marriage, age, educational attainment, and housing area per capita also impacted residential satisfaction significantly. However, strong ties and weak ties became insignificant variables due to social distancing strategies.Conclusion: The study findings offer insights for local governments to enhance residential satisfaction in the community to avoid social panic during unpredictable threats or future pandemics.

The Impact of Customers’ Trust and Satisfaction on Interest in Buying Clothes Online on Shopee at SMA Swasta Bina Guna Tanah Jawa

The problem in this research is the low interest in buying clothing products online at Shopee at Bina Guna Tanah Java Private High School. This research aims to determine consumer trust and online consumer satisfaction with Shopee at Bina Guna Tanah Jawa Private High School. This type of research is quantitative research with a quantitative descriptive data analysis approach. The research population was students at the Bina Guna Tanah Java Private High School with a total of 202 students. The research sample consisted of 120 students. The sampling technique used was random sampling by the researcher according to the class at school. The data collection technique used was a questionnaire. The hypothesis making technique uses multiple regression analysis and the coefficient of determination (R2). The research results show that: 1) there is a positive and significant influence of consumer trust on buying interest. This can be seen in the t test where the calculated t value of consumer trust (4.440) > t table value (1.65787) which means this variable is significant. 2) there is a positive and significant influence of consumer satisfaction on the positive influence of buying interest. This is found in the t test where the calculated t value of consumer satisfaction is (3.123) > the table value (1.65787) which means that this variable is significant. 3) consumer trust and consumer satisfaction together influence buying interest. This can be seen in the F test where the calculated F value (12.256) > table F value (3.07). The R square coefficient of determination test was found to be 0.173, which means that 17.3% of the variables of consumer trust and consumer satisfaction influence the interest in buying clothing products online at Shopee at Bina Guna Tanah Jawa Private High School and the remaining 82.7% is the influence of other variables. not examined in this study.

Does Financial Literacy Influence Houswife Intention To Use The Islamic Financing? With Trust As A Moderating Variable

Research Aims: This study aims to analyze the effect financial literacy on the houswife intention to use islamic financing with trust as a moderating variable. Methodology: This study involved 358 housewife respondent in 32 Indonesian provinces. The model used was based on the theory of reasoned action development with the partial least squares structural equation modeling as the data processing tool. Research Findings : Housewives' financial literacy influences mothers' intentions to use Islamic bank financing products. Originality: Although numerous studies have concentrated on financial literacy and the use of sharia financing, the behaviour of houswife and the high number of housewife loans to informal institutions concern academics and practitioners. This research can highlight the importance of financial literacy for housewives can avoid applying for loans to informal institutions, so sharia financing can be a suitable alternative. Research limitation and implication: The study discovered that financial literacy with variabel ability, attitude and knowledge affect the intention of houswife to use the Islamic financing. Meanwhile, the trust variable failed to moderate the housewife's ability to use Islamic financing. The trust variable was not successful in moderating the attitude and knowledge of the housewife to use Islamic financing. Meanwhile the trust variable significantly moderates the attitude towards the financing variable with a significance

CUSTOMER SATISFACTION ASSESSMENT THROUGH IMPORTANCE-PERFORMANCE ANALYSIS


 
 
 
 The mini market business represents the modernization of traditional markets. However, with the enactment of Presidential Regulation No. 44/2016, which permits foreign retailers to open stores in Indonesia, foreign retailers have gained confidence in penetrating both major city malls and even trying their hand in smaller towns. The research aims to assess the quality of service and the trust associated with satisfaction using the Importance Performance Analysis (IPA) method. The population consists of all consumers in various mini markets in the city of Cirebon. The sampling technique utilized is random sampling. Data collection is done through questionnaires, and data analysis employs multiple regression analysis and the IPA method. The research results, based on multiple regression analysis, demonstrate a positive and significant influence between the variables of service quality and trust on customer satisfaction. Meanwhile, based on the IPA method, the average level of conformity reveals that satisfaction is at 90%. Therefore, it is apparent that 21 indicators are distributed across Quadrants A, B, C, and D, signifying a conformity in service quality and trust toward customer satisfaction.
 
 
 

Dampak Tata Pemerintahan yang Baik terhadap Kepercayaan Masyarakat Kabupaten Pasaman

This research aims to find out how much impact good governance has on the trust of the people of Pasaman district. This research uses legitimacy theory. The population of this study was the people of Pasaman district and data collection was carried out using a questionnaire which was distributed directly to 400 people of Pasaman district who were at least 17 years old, had a minimum of high school education, and people who had had dealings with the government. The research results show that 77.4% of good governance variables can influence public trust variables while the rest are influenced by other variables.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP LOYALITAS NABASAH BANK SYARIAH INDONESIA KOTA BENGKULU PASCA INSIDEN GANGGUAN LAYANAN

The performance of sharia banking in Bengkulu Province increased in the fourth quarter of 2022. One of them is Bank Syariah Indonesia. However, recently there was an incident of service disruption/temporary error in the Bank Syariah Indonesia (BSI) banking system. The state-owned sharia bank resulting from the merger of three state-owned banks experienced a service disruption incident in May 2023. This research will evaluate the impact of this incident on customer loyalty by considering service quality, brand image and trust. As a result of this incident, of course there are causes and effects that occur, for example customer loyalty. Therefore, this research aims to determine the influence of service quality, brand image and trust on the loyalty of customers who experience post-incident service disruption/temporary errors. This research uses descriptive quantitative research. The population in this research is Bank Syariah Indonesia customers inBengkulu City with a total sample of 150 customers taken using purposive sampling technique. The data source used is primary data obtained from questionnaire results, while secondary data is through websites and article publications and others. The research results show that the variables of service quality, brand image and trust have a positive and significant effect on customer loyalty. This means that this research can conclude that Bengkulu City Bank Syariah Indonesia (BSI) customers remain loyal after the temporary service disruption incident

Pengaruh E-Service Quality dan Trust Terhadap Keputusan Pembelian Jasa Kamar di Platform Traveloka pada Hotel Bintang 3 di Kota Padang

Based on data from Traveloka in booking rooms at 3 Star Hotels in Padang City, there was instability reservation from December 2022 to June 2023 and there was also customer dissatisfaction with customers who made online room reservations which caused a lack of customer trust in Traveloka. This research aims to analyze the influence of e-service quality and trust on the decision to purchase a room at Traveloka (study of a 3-star hotel in Padang City). The type of research that the author conducted was quantitative using an associative approach, this was used to determine the influence of E-Service Quality (X1), Trust (X2), on Purchasing Decisions (Y). The population of this research is Traveloka customers who make room reservations via the Traveloka Site at 3 Star Hotels in Padang City. The sample for this research consisted of 350 respondents and used a sampling technique, namely a non-probability sampling technique using purposive sampling. The independent variables examined in this research are E-Quality Service and Trust for the dependent variable, namely Purchase Decisions using PLS-SEM analysis techniques and data descriptions. The results of this research show that the E-Quality Service and Trust variables have a positive effect on purchasing decisions.

The Effect Of Price Competition And Trust On Electronic Product Purchase Decisions On Outlet Offline and Online Retail

This study aims to examine the effect of price competition and trust on electronic product purchase decisions at offline and online retail outlets. This type of research is quantitative research, using the Partial Least Square Structural Equation Modeling method or called PLS-SEM because it is one of the variant-based tools that simultaneously measure relationships between variables and test measurement models as well as structural model testing with the help of SmartPLS software. The method used in this study is the survey method, where the author distributes questionnaires for data collection. The population used is consumers who have purchased electronic products both offline and online, especially in the Tangerang Banten area, with a sample of 248 used. This study uses price and trust variables as independent variables, electronic product purchase decisions as dependent variables, and offline retail outlets and online retail outlets as intervening variables. The results of this study show that Price has a positive and significant effect on Electronic Product Purchase Decisions, Prices have a positive and significant effect on Offline and Online Retail Outlets, Trust has a positive and significant effect on Electronic Product Purchase Decisions, Trust has a positive and significant effect on Offline and Online Retail Outlets, Offline Outlets and Online Retail have a positive and significant effect on Electronic Product Purchase Decisions.