Customer Satisfaction Variables Research Articles

Efektivitas Revitalisasi Pasar Sentral dan Dampaknya Terhadap Pendapatan Pedagang di Kota Gorontalo

This study aims to determine: the level of effectiveness of the market revitalization program seen from the aspects of input, process, and output; the level of customer satisfaction after the implementation of the market revitalization program; differences in market management before and after the revitalization program; changes in market environmental conditions before and after the revitalization program; and differences in income before and after the market revitalization program. his research was conducted in Gorontalo City Central Market with 87 traders and 51 buyers as respondents. This research used descriptive analysis technique and Wilcoxon test. The results showed that the effectiveness of the market revitalization program on input, process, output, and customer satisfaction variables was considered quite effective. The input variable reached an average value of 70.6%, the process variable reached 71.2%, the output variable reached 79.8%, and the customer satisfaction variable reached 72.4%. In addition, there are differences in the income level of traders after the revitalization program. The results of this study also show that there is a difference in the income level of traders after the revitalization program.

Influence Hedonic Life Style And Customer Experience On Customer Loyalty With Customer Loyalty As An Intervening Variable

Hearing the word Starbucks Coffee, people must know company shop coffee the biggest in world Which positioned as a coffee shop for the upper economic class as a lifestyle. The research conducted has the aim of analyzing the influence of hedonic lifestyle and customer experience on Customer Loyalty with the mediation variable Customer Satisfaction on Starbucks coffee customers, it is hoped that the research conducted can provide an overview of the hedonistic lifestyle and consumer experience in enjoying Starbucks coffee. The research conducted using a sample of Starbucks coffee consumers in the city of Semarang which has 14 coffee outlets, with 60 respondents with a purposive sampling technique, by distributing questionnaires via Google Form. The analysis technique uses an instrument test in the form of a validity and reliability test, while the data processing technique uses multiple regression analysis. The results of the study show that the hedonic lifestyle and customer experience variables have a positive influence on Customer Satisfaction and Customer Loyalty , mediation testing shows that the customer satisfaction variable is not a mediating variable, only a reinforcing variable.

The Influence of Employee Mindfulness on Customer Satisfaction under the Background of Platform Economy

Employee mindfulness can help improve employee engagement and customer satisfaction. In order to further reveal the action path of employee mindfulness and the influence of related factors, this paper reviews the internal action mechanism of employee mindfulness from the perspective of platform economy. By combing the action mechanism of the four core variables of employee mindfulness, state gratitude, work flow and customer satisfaction, a complete employee mindfulness action path is constructed to provide theoretical support and practical inspiration for enterprise managers, and help enterprises adapt to the changes of The Times and achieve healthy and sustainable development.

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION AT AL-ITTIHAD FOOD INDUSTRIES COMPANY

The food sector has recently witnessed great interest at all levels, as the issue of food service quality has become a matter of increasing global interest in an effort by hospital institutions to provide their food services with high quality to achieve the maximum possible customer satisfaction. This research aims to study the reality of food service quality in the public hospital institution in the Al-Aqsa Health Center for Primary Care and its relationship to customer satisfaction. The research relied on the independent variable of food service quality, which includes dimensions (technical capacity, ease of access to services, effectiveness, relationship between individuals, continuity) and the dependent variable of customer satisfaction. This study was able to conclude that the customer is satisfied with the services provided by the Union Food Industries Company, but he is not satisfied with the tangibility dimension, which requires developing food services in line with the needs of customers, by keeping pace with technological development by improving the material dimension.

The Effect of Promotion Strategy and Product Quality on Customer Satisfaction Yan`s Coffee Kediri City

This study aims to 1) determine the effect of promotional strategies on Yan's Coffee customer satisfaction 2) determine the effect of product quality on Yans's Coffee customer satisfaction. 3) determine the effect of promotional strategies and product quality on Yan's Coffee customer satisfaction. In this study using quantitative methods and quantitative sampling used in this study with random sampling of 86 samples. In the results of this study using the help of SPSS Version 23 with the results that the significance of the variables: 1) promotion strategy is 0.000 <0.05 or t count> t table 3,870> 1,662 which means H0 is rejected, so that the promotion strategy has an influence on customer satisfaction. 2) The meaning of product quality is 0.000> 0.05 or t count 3.520> 1.662, so H0 is rejected, which means that product quality has an influence on customer satisfaction 3) Promotional strategy and product quality simultaneously affect customer satisfaction with a total f of 38.571 significant 0.000, so H0 is rejected, which means that the promotional strategy variable and product quality have a simultaneous influence on the customer satisfaction variable.

Mediation of customer satisfaction: E-service quality, brand trust, and reuse intention

The purpose of this study is to explain the role of customer satisfaction in mediating e-service quality and brand trust on reuse intention in the Traveloka application. The theories used are the Techlonogy Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). This research is a type of quantitative research that is associative in nature. The population in this study are all Traveloka application users who have transacted at least three (3) times in one year. The sampling technique used purposive sampling with a total sample member of 205 respondents. Respondent data collection was carried out by distributing questionnaires. The data analysis technique in this study used PLS-based SEM. The results showed that all variables had a positive and significant effect. Customer satisfaction acts as a partial mediation in mediating the effect of e-service quality and brand trust on reuse intention on the Traveloka application. The results of this study can provide an empirical contribution about the relationship between the variables of e-service quality, brand trust, customer satisfaction, and reuse intention for the development of the Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). Traveloka management can implement a marketing strategy that emphasizes service quality and information accuracy to increase customer intention to reuse the Traveloka application.

The Influence of Mobile Banking Service Quality on Customer Satisfaction

This study aims to determine the effect of BSI Mobile Banking Service Quality on Customer Satisfaction (Case Study of Students of the Faculty of Islamic Economics and Business, UIN SUMATRA UTARA). The research method used is quantitative. The data source for this research is Bank Syariah Indonesia (BSI) mobile banking customers who are Fakultas Ekonomi Dan Bisnis Islam Students at Uin Sumatra Utara, and uses primary data. By using a collection technique through a questionnaire (questionnaire). The data analysis technique used in this study is to test the quality of the data, namely validity and reliability tests, multiple linear regression tests, and t tests. After going through quantitative procedures, this study obtained the reSumatra Utaralts that Mobile Banking Service Quality had an effect on Customer Satisfaction as evidenced by the correlation test which obtained reSumatra Utaralts of 0.000) <0.05. This means that the service quality variable has a positive and significant effect on customer satisfaction variables. Based on the reSumatra Utaralts of this study, the independent variable (Service Quality) of BSI Mobile has a significant effect on the dependent variable (Customer Satisfaction) of Faculty of Islamic Economics and Business Uin Sumatra Utara students.

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Dampaknya Terhadap Citra PT. Sucofindo

The high level of competition and the increasingly advanced era requires companies to be more innovative in adapting to changes that have occurred. The ups and downs of the company often occur along with changes in environmental conditions around it. In addition, the influence of government regulations can also affect the dynamics of competition in these sectors. With the implementation of good service quality, it is hoped that customer satisfaction will be achieved which will certainly have an impact on the development of PT Sucofindo in the future. The objectives of this study are: (1) To determine the effect of price on customer satisfaction in using PT Sucofindo's services. (2) To determine the effect of service quality on customer satisfaction in using PT Sucofindo's services. (3) To determine the effect of price on the brand image of PT Sucofindo's services. (4) To determine the effect of service quality on the brand image of PT Sucofindo. (5) To determine the effect of customer satisfaction on the brand image of PT Sucofindo. (6) To determine the mediation of customer satisfaction on the effect of price on the brand image of PT Sucofindo. (7) To determine the mediation of customer satisfaction on the effect of service quality on the brand image of PT Sucofindo. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a Structural Equation Modeling (SEM) model based on components or variants. While PLS is more of a predictive model. Data analysis in this study is Outer Model Analysis, Inner Model, and Hypothesis Testing. Based on the results of the analysis, it shows that: (1) Price does not affect Customer Satisfaction; (2) Service Quality affects Customer Satisfaction; (3) Price affects Brand Image; (4) Service Quality affects Brand Image; (5) Customer Satisfaction affects Brand Image; (6) Mediating customer satisfaction on the influence of price on brand image has no effect; and (7) Mediating customer satisfaction on the influence of price on brand image has an effect. It can be concluded that the variables of Service Quality and Customer Satisfaction affect the brand image of PT. Sucofindo.

Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Customer Satisfaction dan Keputusan Pembelian

The purpose of this study is that we know the analysis of the effect of price perception. Product quality for CustomerSatisfaction and consumer purchasing choices. The object of this research is Indomaret Yoyakarta. The subjects ofthis research are customers who have shopped at Indomaret. This research is quantitative research. The sample ofthis study is part of the population, namely 100 customers who have shopped at Indomaret Yoyakarta. Where thissample is determined by the Slovin formula. The sampling technique used was simple accidental sampling. Datacollection techniques were carried out using a questionnaire or questionnaire method. The data analysis methodused is a regression method determined by t-experiment and classical assumptions. The data that has been obtainedis processed using SPSS 21. The results of this study indicate that the Price Perception Variable has a significanteffect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on customer satisfactionbecause it is based on a t-test of 2,973 with a significance <0.05. This results in Ho being rejected and Ha accepted.The Customer Satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by thet-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The priceperception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has asignificant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05which makes Ho rejected while Ha is accepted.

The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Re-Visit Intention

Bali is one of the tourist destinations in Indonesia that is most popular with both local and foreign tourists. The high interest of tourists in Bali provides opportunities for hotel industry entrepreneurs in Bali whose growth is increasingly rapid. This research was conducted at Natya Hotel Kuta, Badung. The aim of this research is to explain the role of customer satisfaction in mediating the influence of service quality on re-visit intention. This research uses consumer behavior as a theoretical basis with a sample size of 100 people based on adjusted criteria, using purposive sampling techniques. Data collection in this research was carried out using survey, observation and questionnaire methods via the Google Form platform. This research uses path analysis techniques, Sobel test, and VAF test. The results of this research show that all hypotheses are accepted. Service quality has a positive and significant effect on re-visit intention, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on re-visit intention and customer satisfaction plays a significant role in mediating the effect of service quality on re-visit intention. visit Intention. The implications of this research can be used by Natya Hotel Kuta to increase customer re-visit intention through the variables of customer satisfaction and service quality.

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Karang Hias (Coral) di CV. Bali Samudra Anugrah

Service quality management is certainly important in today's increasingly competitive business world. This, of course, is inseparable from the competition of business people in providing services that are guided by meeting customer needs that are able to exceed customer expectations. Customers who meet their needs and feel that the service provided by the service provider exceeds what they expect, then there will be a sense of satisfaction having used the service from the provider. The purpose of this study isto find out the influence of the quality of ornamental corals and how much the service quality affects customer satisfaction in CV. Bali Samudra Anugrah. The type of research used is Quantitative. The data sources used came from Primary Data and Secondary Data with the research methods used, namely questionnaires, literature studies and observations. Hresults of research on the impact of service quality on customer satisfaction in CV. Bali Samudra Anugrah, concluded that there is a significant influence between service quality and customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction. ,

Analisis Pengaruh Kecepatan, Akurasi, dan Biaya Pengiriman terhadap Kepuasan Pelanggan

This research aims to research, test and assess the influence of the independent variables Speed, Accuracy and Delivery Costs on the dependent variable customer satisfaction for products from CV Konita Agro Putra. The sample for this research was 110 customers who had used products from CV Konita Agro Putra. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results are processed using the SPSS 24 data processing application. The results of this research prove that there is a significant and positive influence of Delivery Speed on Customer Satisfaction, there is a significant and positive influence of Delivery Accuracy on Customer Satisfaction, there is a significant and positive influence of Delivery Costs on Satisfaction Customers, there is a simultaneous influence between Delivery Speed, Delivery Accuracy and Delivery Costs significantly and positively on Customer Satisfaction.

The Influence Of Promotion, Price And Product On Customer Satisfaction Alfamart Letnan Jahidin Manna South Bengkulu

This study aims to analyze the effect of promotions, prices, and products on customer satisfaction. This research was conducted on Alfamart customer Letnan Jahidin, South Bengkulu. The analytical method used in this study is quantitative method. In this study, the scale making technique used Likert scale technique. The data processing method used by researchers is multiple regression analysis. The sample used in this study was 150 respondents. Sampling method using accidental sampling method. The data obtained is primary data which is the result of respondents' answers to the questionnaires distributed. The results showed that the promotion variable partially had a significant effect on customer satisfaction, the price variable partially had a significant effect on customer satisfaction, the product variable partially had a significant effect on customer satisfaction, and three independent variables namely promotion, price, and product significantly contributed to the customer satisfaction variable. The adjusted R square results found that the effect of promotion, price, and location on customer satisfaction could be explained by 71,2%, while the remaining 28,8% was explained by other variables that were not included in this research model. From the calculation, the Fcalculate value is 120,473, because the Fcalculate value (120,473) > the Ftable value (2.67), it can be concluded that three independent variables, namely promotion, price, and product, significantly contribute greatly to the variable of customer satisfaction.

Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah Pada Produk BSI Tabungan Easy Wadiah

Banks in their development will always face very competitive situations. It is important for banks to be able to achieve competitive advantage, one thing banks can do is to develop service quality. Banks must do several things that can bind customers' hearts to remain loyal to the bank, so the services provided by the bank must be right on target, so that customer satisfaction becomes an important part of maintaining customer loyalty to the bank. This research aims to measure the influence of service quality on customer satisfaction with the BSI Easy Wadiah Savings product, at Bank Syariah Indonesia KCP Magelang Muntilan, Central Java. The method used in this research is a quantitative method, using SPSS software analysis tools. There are two variables used in this research, namely the independent variable Service Quality (X) and the dependent variable Customer Satisfaction (Y). The results obtained from this research are that there is a positive and significant influence between service quality and customer satisfaction. If service quality increases, customer satisfaction will also be higher. This is proven by the results of the t test analysis which shows the calculated t is 19.213 with a significance level of 0.01.

Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Pada Produk Vacuum Cleaner PT Hyla Abadi di Jakarta

Researchers took the object of research at PT Hyla Abadi, due to a decrease in customer satisfaction which was thought to be due to the influence of product quality and price. Research used is a quantitative approach. The type of research used in this research is descriptive quantitative. In accordance with the research objectivesThe population and samples used were 80 company customers and the sampling used was saturated sampling. used for validity and reliability tests were 30 customers at the same company. Based on the results of the T test, the Sig value of the effect of product quality on customer satisfaction is 0.074 <0.05. It can be concluded that there is no effect of product quality on customer satisfaction. Based on the results of the T test, the Sig value of the effect of price on customer satisfaction is 0.000 <0.05, it can be concluded that there is an effect of price on customer satisfaction. Based on the results of the F test, the significance value of the simultaneous effect of product quality and price variables on customer satisfaction is 0.000 <0.05, so the simultaneous test is accepted, which means that there is a simultaneous effect of product quality and price on customer satisfaction. So it can be concluded partially that the product quality variable has no significant effect on the customer satisfaction variable, but the price variable has a significant effect on customer satisfaction.

Determinasi Brand Image, Kualitas Layanan dan Digital Banking Terhadap Loyalitas Nasabah Dimediasi Kepuasan Nasabah BSI KCP Malang Soetta

The purpose of this research is to determine the influence of Brand Image, Service Quality, and Digital Banking variables on Customer Loyalty through Customer Satisfaction at BSI KCP Malang Soetta. This research uses a quantitative approach. The technique used is non-probability sampling which was taken using a purposive sampling technique. The population in this research is Bank Syariah Indonesia customers. The number of samples in this research was 200 customers. Hypothesis testing in this research uses the Smart PLS 3 test tool. The data used is the result of a questionnaire that has been distributed to BSI KCP Malang Soetta customers. The results of this research show that the brand image variable does not affect customer loyalty. The service quality variable influences customer loyalty. The digital banking variable affects customer loyalty. The customer satisfaction variable influences the customer loyalty variable. The customer satisfaction variable is not able to mediate brand image with customer loyalty. The customer satisfaction variable can mediate the service quality variable with the customer loyalty variable. The customer satisfaction variable can mediate the digital banking variable with the customer loyalty variable.

Pengaruh Product Quality, Price, Brand Image, dan Repurchase Intention terhadap Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Produk Yongki Komaladi di Kota Solo)

This research aims to determine the influence of product quality, price, brand image, and repurchase intention on customer satisfaction with Yongki Komaladi products in Solo City. This research used a sample of 200 respondents via online and offline questionnaires. This research design used Structural Equation Modeling (SEM) and was processed using IBM SPSS 20 and AMOS version 22 software. The objects of this research were students at all universities in the city of Solo. The research results show that the brand image and customer satisfaction variables have a significant effect on repurchase intention, and the product quality and price variables do not have a significant effect on repurchase intention.

THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION OF FERTILIZER ON FARMERS IN BANTUL REGENCY

The widely distributed Non-subsidized NPK fertilizers which are quite diverse give more options for farmers to choose from which they want to use in their farming activities. This study aims to determine the effect of brand image and brand trust on customer satisfaction of non-subsidized NPK fertilizer shallot farmers in Bantul Regency. This quantitative research was conducted by using a non-probability sampling method with convenience sampling technique. The number of respondents in this study was 100 shallot farmers who use non-subsidized NPK fertilizer with the Mutiara and Phonska Plus brands at least twice. Data analysis was done with Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study shows that the brand image variable is measured from indicators of brand identity, brand personality, brand associations, and brand attitudes and behavior. The brand trust variable is measured by some indicators which are brand characteristics, company characteristics, customer-brand characteristics, affective trust, and cognitive trust. The customer satisfaction variable is measured by service quality, product quality, price suitability, as well as situation and personality. Furthermore, the analysis shows that brand image and brand trust have a positive and significant effect on customer satisfaction. It is expected that farmers can exchange information regarding the use of non-subsidized NPK fertilizer in order to decide best decisions in cultivating shallot plants.

Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Konsumen PT.Wahana Prestasi Logistik Cabang Bogor Ciriung Mayor Oking

Customer loyalty is the mst important key in a company, because it can increase profits and determine the survival of a company. Loyalty can be formed by good quality service and customer satisfaction resulting from the services provided by the company. The purpose of this research is to determine the influence of service quality and customer satisfaction on customer loyalty at PT. Wahana Logistics Achievement Bogor Branch Ciriung Mayor Oking. This research uses quantitative methods with SPSS Version 25 software. The samples used for data collection were customer of PT.Wahana Achievement Logistics consisted of 60 respondents with sampling using random sampling. The coefficient of determination test results (R2) use an adjusted R-square value of 0,677, wich means that 67,7% of service quality (X1) and costomer satisfaction (X2) have an influence on costomer loyalty, and the remaining 32,3% is influenced by variables not researched by the author. The results of the f test simultaneously show that the variables of service quality and customer satisfaction and positive effect with a sig value of 0,000 < 0,05 and Fcount of 62,722 > 4,007 Ftable on the costomer loyalty variable. From the calculation of the results of the multiple linear regression test, it shows that costomer loyalty is influenced by the service quality variable equal to b1 = 0,620 and the costomer satisfaction variable b2 = 0,301

Pengaruh Kualitas Pelayanan dan Biaya Operasional terhadap Kepuasan Pelanggan pada Stasiun Kereta Api Medan

This research aims to find out and analyze how and how much influence Service Quality, Number of Passengers and Operational Costs have on Customer Satisfaction at the Medan Train Station, North Sumatra. The research method used in this research is a quantitative descriptive approach. The type of data used is primary data obtained from respondents and companies. The subjects in the research were PT Kereta Api Indonesia Medan, North Sumatra and the objects of this research were 100 respondents. The test tool used in this research is SPSS 20.0 to test classical assumptions, multiple regression analysis, and hypothesis testing. Based on the results of the hypothesis test, namely the t test, it shows that service quality has a positive and significant effect on customer satisfaction. Operational Costs with test results that the number of passengers has a positive and significant effect on customer satisfaction. And the results of the F test show that Service Quality, Number of Passengers and Operational Costs simultaneously have a significant effect on customer satisfaction with an F Prob value of 0.0000. The results of this test show that the service quality and operational cost variables contribute 66.6% to the Customer Satisfaction variable.