Variable Message Signs Research Articles

Evaluating the effects of the route guidance variable message signs on driving behaviors—a driving simulation study

Objective Route guidance variable message signs (VMS) are widely applied in traffic incident management on highways by providing real-time spatiotemporal guidance information. The improper panel of route guidance VMS is likely to diminish the compliance with guidance and induce risky driving behaviors, disrupting the traffic flow or even causing crashes. This article aims to investigate the effects of route guidance VMS on driving behaviors in three aspects, vehicle operation, visual perception, and route choice. Methods A driving simulation study with 32 participants was carried out to investigate the driving performance under four different VMS recognizing conditions: baseline (a typical guide sign) and three route guidance VMS panel schemes. Results Significant differences in average speed, speed fluctuation, average acceleration, and fixation proportion were found under various VMS recognition conditions. VMS3 had the least negative effects on vehicle operation and visual perception, and the compliance rate under VMS3 was the highest. The possible reasons are as follows: VMS3 has the simplified highway network structure and highlights the road directions with an eye-catching symbol, which can increase the comprehensibility of the guidance information while driving. Conclusions Drivers need to take multiple actions under high-speed driving conditions while recognizing VMS, including reading the route guidance VMS, remaking route decisions, and operating the vehicle concurrently. Under such circumstances, the improper VMS panel would attract more drivers’ attention and induce excessive risk compensatory behaviors, reducing drivers’ compliance with guidance and situation awareness, and increasing crash risks. In addition, some VMS related traffic management strategies were proposed to improve safety and mobility of highways and further provide a basis for the formulation of related standards.

Analisis Proses Pengiriman Pesan VMS (Variable Message Sign) pada Lima Ruas Jalan Tol Jabodetabek

Precise, fast and accurate information regarding traffic density conditions is what toll road users need. Toll road users can choose a route that is faster, smoother and safer to pass through information on the traffic conditions of the toll road to be passed in front of them, which is conveyed from the Variable Message Sign (VMS). Given the very dynamic traffic conditions in Jabodetabek and Bandung, a very reliable media and information technology support is needed, so that it can provide information on real traffic conditions, precisely according to conditions in the field. This information can be retrieved from Google Maps periodically as needed to update information on traffic conditions in the segments that will be displayed on the VMS. The segment is usually the distance from gate 1 to the next gate, or Interchange 1 to the next Interchange. The period of retrieval of information via Google Maps depends on the dynamics of traffic conditions that will be displayed on the VMS. For example, information related to traffic conditions for the Tomang – Kebon Jeruk segment, which is very dynamic, requires a shorter period of change or information update than the Kunciran – Parigi or Kunciran – Serpong segments, the period of each information change is longer or infrequent, because the traffic conditions are still small. VMS will display the information generated through the distance and average travel time from 1 point to a certain point in 1 segment of the toll road which is processed so as to produce the average vehicle speed data which will be converted into text that will be displayed on the VMS. The text formatted information is sent to the VMS. The process of withdrawing Google Maps data to sending text to VMS can be done in less than 1 minute, even the process can be carried out for more than 1 VMS and even 10 VMS units in 1 minute. This results in fast and accurate information.

Improving the Traffic Management System Based on Remote Sensing Data Imagery

Traffic management aims to increase or maintain the standard of transport services. The use of intelligent transport systems, such as traffic signals and variable message signs, can aid in the efficient management of traffic flow. Traffic management is a relatively inexpensive form of road management, but its impact is generally less studied. This study evaluated the level of road services (LOS) provided by Prof. Dr. Ir. Herman Yohanes Road based on the fusion of remote sensing data imagery and field surveys. The study found the LOS before the traffic management to be category E LOS, but it increased into category C after the traffic management. The increase heavily implied by the road capacity which shown the decrease of volume of vehicles from 3.030 to 993 and an increase of vehicle’s speed from 25 km/h to 40–60 km/h. Questionnaires were used to assess the effects of traffic management on road satisfaction and revenue changes among selected business along Prof. Dr. Ir. Herman Yohanes Road. The increase in LOS seems to also increase the road satisfaction due to less volume of vehicles and better travel speed. Despite the increase on both LOS and road satisfaction, annual revenue seemed to decrease for 20% on micro business, 50% on small business, 19,4% on medium business, and 40% on big business. The findings also include a detailed level of service road map indicating the differences of before and after the implementation of traffic management measures

Evaluating the Effectiveness of Countermeasures in Improving the Safety of Highway Merging Zones

The merging process from an acceleration lane to the through lane of a motorway is an important aspect at interchanges, both in terms of safety and operating conditions. Several studies have demonstrated that the merging zones of interchanges are the main sources of interference between through and entering vehicles. In this context, incorrectly assessed gaps and headways can lead to severe crashes and traffic delays at interchanges. This study investigates the effectiveness of different countermeasures to improve the safety of merging zones and the ability of through drivers to adopt safe headways to vehicles entering from the motorway on-ramp. Four different countermeasures were tested in a driving simulator study: i) a gap metering signalization, consisting of a Variable Message Sign (VMS) and new pavement markings; ii) a static symbol projected on the vehicle's windshield by means of a Head-Up Display (HUD) that informed the driver to maintain safe headways to the entering vehicle; iii) a dynamic symbol based on Augmented Reality (AR) technology, built into connected vehicle technology, that provided additional visual information to the driver about his current headway to the entering vehicle; iv) the AR system was also tested with an additional audio warning. The driving behavior of forty-four drivers under the four different configurations based on the tested countermeasures was then compared to the driving behavior recorded under a configuration without any countermeasures (baseline condition). The results revealed significant positive effects of all the countermeasures, especially of the AR systems that helped through drivers to adjust their headway to the entering vehicle and thus the most effective solution for improving the safety of the merging zone. This study confirmed the great potential of AR and connected vehicle technologies to improve general safety conditions on the road network, especially in risky situations and difficult maneuvers.

Information Volume Threshold for Graphical Variable Message Signs Based on Drivers’ Visual Cognition Behavior

Variable message signs (VMS) are widely employed to offer drivers dynamic traffic information. However, it is still lacking practical guidance about the information volume displayed on a graphical VMS. Building on the result of the subjective questionnaire survey, a static cognitive experiment was conducted to analyze the influence of volume information (i.e., elements and displaying the number of roads) of graphical VMS on drivers’ visual cognition characteristics and then determine the threshold number of roads displayed on VMS. Forty-five drivers participated in the static cognitive experiment. Five indicators, including visual cognition time, cognition accuracy, comprehension accuracy, general assessment, and information acceptance, were used to estimate the influences of graphical VMS. Study results by descriptive statistics and statistical hypothesis testing indicated that drivers also preferred auxiliary elements (i.e., distance or time information) besides basic design elements (i.e., driving direction, current position, and road name) displayed on graphical VMS. With the increase in information volume, driver visual cognition time increased while other companion indexes (i.e., visual cognition accuracy and comprehension accuracy) generally worsened. Combining the data of drivers’ objective behavior and subjective scoring, the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method revealed that the number of roads shown on the graphical VMS should be no greater than five. The study results were verified by dynamic simulation experiments. This finding provides a supplement for the design standards and usage specifications for VMS.

Safer pedestrian crossing facilities on low-speed roads: Comparison of innovative treatments

Despite the international efforts to improve pedestrian safety in different regions of the world, pedestrian fatalities still account for around one-third of annual road traffic deaths. Residential areas are commonly characterized by high pedestrian flows, making pedestrian safety a highpriority public health issue. Different types of treatments such as ITS-based, road markings, and physical treatments have been implemented to improve pedestrian safety, however, their efficiency varies between different locations worldwide. Therefore, this study aims to compare different innovative crosswalk treatments and to investigate their impacts on driving behavior in residential areas using a driving simulator. In our study, we juxtapose five different types of treatments with the untreated control condition. The treatments included two ITS-based solutions [LED pavement lights (ITS_LED) and Variable Message Sign (ITS_VMS)]; two different road markings [yellow zigzag marking (Marking_zigzag) and white road narrowing marking with the word SLOW written in the middle (Marking_narrowing)] and a physical road narrowing treatment (Physical_narrowing). Each of the tested conditions (control condition and treatment conditions) was tested with a Yield/Stop-controlled marked crosswalk located in a residential area with a posted speed limit of 50 km/h for two different situations. In the first situation, there was no pedestrian at the crosswalk (Situation PA), while in the second situation, a pedestrian was present at the crosswalk (Situation PP). Sixty-one volunteers possessing a valid Qatari driving license participated in the experiment. The study results showed that compared to the control condition, Physical_narrowing, ITS_VMS, and Marking_narrowing conditions helped to improve the yielding rates by 12.7 %. In terms of drivers’ speed behavior, even though a pedestrian was not present at the crosswalk in Situation PA, physical_narrowing performed best by lowering the mean travel speed by around 10.1 km/h at the conflict location compared to the control location. Finally, the participants rated the physical_narrowing condition highest among the tested conditions. Based on the findings of the study, we conclude that the physical_narrowing treatment outperform other studied treatments since it significantly limits the freedom of drivers to maneuver, forcing them to slow down and give priority to crossing pedestrians.

The Impact of Traffic Information Provision and Prevailing Policy on the Route Choice Behavior of Motorcycles Based on the Stated Preference Experiment: A Preliminary Study

It is anticipated that the prevalence of motorcycles in Asian countries will continue to increase, causing congestion and network imbalances concerning the nature of motorcycles. Literature demonstrates Variable Message Signs (VMSs) as an effective measure for addressing this issue. Understanding route choice behavior may thus aid in determining the appropriate traffic information to broadcast. This study aims to identify the impact of VMS messages related to traffic conditions and regulations on the route choice of motorcycle riders. In this instance, the core concept of ramp metering is adapted for non-highways to manage the proportion of motorcycles entering the traffic stream of the mainline. Two predetermined routes were offered through a stated preference survey to capture the responses to VMS. A binary logit model was initially introduced, further improved by including the individual characteristics and accommodating the unobserved factors across a series of observations (panel effects) by applying the mixed binary logit. It was revealed that traffic flow conditions significantly affect route preference; therefore, motorcycles tend to choose routes with lower volumes. However, waiting time at a ramp meter has no impact. The present research is a preliminary investigation for further implications in proposing traffic management strategies under mixed traffic situations.

Effects of personality traits and visual health on driver route-choice behaviour in response to VMS traffic information

ABSTRACT The advanced travel information system is a prominent intelligent transportation system for which variable message signs (VMSs) are the major components. In Iran, more attention has been paid to sign placement than to other components which are complementary to placement and combine to create relevant and effective messages for the driver. The current study used a stated preference survey to investigate the attitudes and reactions of drivers to VMS information that then were used to build models to reveal the reasons behind driver reactions to a VMS request to change route. The survey included variables affecting driver decisions, such as driver characteristics, attitude and perceptions of current VMS information and traffic in general. The influence of personality traits as subjective factors for driver behavior regarding route choice also was investigated. The results of the estimation of sequential hybrid binary logistic regression model showed that visual health had a significant positive effect on the driver decisions to divert to an alternate route when the VMS messages related to an accident or traffic congestion. Provision of expected delay information about the current route was found to be the most significant factor causing drivers to change route when a VMS indicated traffic congestion ahead. Personality traits such as Agreeableness, neuroticism, extraversion and openness significantly affected driver decisions about changing route when the VMS indicated traffic congestion or adverse weather conditions.

Effect of design factors on drivers’ understanding of variable message signs locating traffic events

BackgroundThis article addresses how to combine three elements (a pictogram, an arrow, a city) in a variable message sign (VMS) to locate temporary events (e.g., “congestion before Milan”). We adopted the G1c stack model as a design template, an Advanced Directional Sign (ADS) recommended by the 1968 Convention to locate cities, which can be easily adapted to modern VMS. However, as most of the VMS in operation are not full-matrix, we have also adapted this design to more restrictive display conditions. This adaptation critically concerned the arrow function on the message that either points up broadly (generically, as in G1c) or connects with the city more specifically (explicit). Although G1c reads top-down like a verbal text, previous studies indicated drivers’ preference for bottom-up landmark order in VMS, so both ordering criteria were compared in the present study. MethodsThe experiment involved 99 people (70 drivers and 29 drivers in training). Participants were informed that they would see various VMS reporting certain events (e.g., congestion) related to one of four cities along the road. Their task was to identify the event location (before, after the city) after seeing blocks of two consecutive messages (first a complementary message, then the target message), limiting their response to the content of the second message. Three design-focused factors were tested: typographical alignment (left or centre), landmark order (bottom-up or top-down), and arrow function (explicit or generic). The rate of correct location answers was the dependent variable. ResultsResults revealed that comprehension varied greatly depending on the arrow’s function and the placing of elements. In the explicit-arrow messages, comprehension was good both in the Top-down and Bottom-up conditions, but in the generic-arrow messages, only in the Bottom-up condition was comprehension good. Likewise, understanding was better in the Before condition than in the After condition in all combinations of Landmark order and Arrow function conditions. In general, left alignment of the central column elements of the VMS improved comprehension respective to centred alignment. Finally, the complementary message factor had an effect under certain circumstances. Practical implicationsThe messages displaying a generic arrow (following the G1c model) were better understood when the landmarks were ordered bottom-up, not top-down. In addition, explicit-arrow messages were better understood per se (in the absence of a complementary message) than generic-arrow messages. Overall, this work suggests that improving our understanding of how thought processes and design features relate to each other can contribute to safer driving nationally and internationally.

Effects of travel time VMS on urban traffic

Expected travel time information on variable message signs (VMS) supports even capacity utilization on the road network. To justify the importance of VMS in urban traffic, general user attitude to VMS was assessed and route choice decisions were investigated through stated preferences. Logit model was used to show how route choices are affected by changing expected travel time, reliability of travel time, and perceived travel time of alternative routes. Applying logistic regression, functions were defined that describe the sensitivity of route change depending on expected travel times.

Estimating Driver Response Rates to Variable Message Signage at Seattle-Tacoma International Airport

We apply Bayesian Linear Regression to estimate the response rate of drivers to variable message signs at Seattle-Tacoma International Airport, or SEA. Our approach uses vehicle speed and flow data measured at the entrances of the arrival and departure-ways of the airport terminal, and sign message data. Depending on the time of day, we estimate that between 5.5 and 9.1% of drivers divert from departures to arrivals when the sign reads “departures full, use arrivals”, and conversely, between 1.9 and 4.2% of drivers divert from arrivals to departures. Though we lack counterfactual data (i.e., what would have happened had the diversionary treatment not been active), adopting a causal model that encodes time dependency with prior distributions rate can yield a measurable effect.

The verbiage in variable message signs and traffic diversion during crash incidents

Purpose WIth limited research on the effects of variable message sign (VMS) message content and verbiage on revealed driver behavior, this study aims to investigate how different verbiage of crash-related messages are related to the diversion rate. Design/methodology/approach Using ordered logit models, the associations of message verbiage with diversion rates during crash incidents were assessed using five years of VMS message history within a section of I-15 in the state of Utah. Findings A significant impact of message verbiage on the diversion rate was observed. Based on the analysis results, the crash message verbiage with the highest diversion was found to be miles to crash + “prepare to stop,” followed by crash location + delay information, miles to crash + “use caution” + lane of the crash, etc. In addition, the diversion rate was found to be correlated to some roadway characteristics (e.g. occupancy in mainline, weather condition and light condition) along with the temporal variations. Research limitations/implications These findings could be used by transportation agencies (e.g. state department of transportation [DOTs]) to make informed decisions about choosing the message verbiage during future crash incidents. This study also revealed that higher diversion rates are associated with a shorter distance between the crash location and VMS device location, recommending increasing the number of VMS devices, particularly in crash-prone areas.

The Impact of Flashing on the Efficacy of Variable Message Signs: A Vehicle-by-Vehicle Approach

A great deal of research has examined the efficacy of variable message signs (VMS) to induce driver behavior changes, improve safety conditions, and decongest the traffic network. However, there is little literature regarding the most effective ways to display this information on VMS. Furthermore, none of the previous contributions have concentrated on analyzing what impact flashing VMS have on drivers by using real traffic data. This article seeks to bridge this gap, analyzing the effect of incorporating intermittent light stimulation to messages on drivers’ behavior on a Chilean highway, using vehicle-by-vehicle data obtained in a non-intrusive way. In order to do so, an experiment was carried out to measure the responses of drivers when faced with two types of messages: (1) those intended to induce a speed reduction and (2) those aimed at generating lane changes. From the statistical models we obtained several insights. Our results show that flashing messages may increase the effectiveness of VMS depending on environmental and traffic conditions. In particular, for speed moderation messages, we found 12 significant effects, showing, for example, that a flashing message is most effective in the hours of darkness, with low congestion, small spacing, and low average speeds. Additionally, it has a more significant impact on experienced drivers. On the other hand, for lane change messages, we found five significant effects, showing that flashing messaging reduces its effectiveness in situations where a high cognitive load is required, such as in high flow and high average speeds. No particular effects were identified in either case for specific vehicle types.

The impact of rural expressway environments: drivers’ attention allocation to variable message signs

Variable Message Signs (VMS) are implemented at varying locations of the expressway. In this study, we compared the drivers’ attention allocation to a ‘drive safely’ message on several VMS gantries that were located at six sections of typical expressway conditions in Qatar. We investigated how the expressway drivers perceive the VMS when implemented in different driving conditions (e.g. higher truck or car density) and surrounding environments (landmarks, buildings, bridges, exits, etc.). Besides, it was studied whether the driver’s attention to the speedometer and the side mirrors was influenced. The eye-tracking data of seventy-nine drivers from the State of Qatar was analyzed, while driving in a driving simulator. It was found that a higher truck density on the expressway before the VMS location would lead to a delayed time-to-first-fixation and a lower fixation count to the VMS. The results of an ANOVA revealed that the expressway environment did not influence the drivers’ average fixation duration to the speedometer and side mirrors when encountering the VMS. Therefore, no interfering effects must be expected for ‘drive safely’ messages at VMS locations with varying expressway traffic and surrounding conditions.

Developing Statewide Safety Performance Functions for Commercial Trucks Transporting Hazardous Materials on Interstate Rural Roads in Wyoming

Truck crashes in Wyoming are considered a major issue. Nearly 26% of crashes on rural interstate roads involve hazardous materials (HAZMAT) trucks. Wyoming has a high rate of activities related to the energy industry, as it is considered among the top energy producing states in the U.S.A., and mainly relies on the trucking industry for transportation. A crash involving a HAZMAT shipment might have a catastrophic impact because of the nature of the HAZMAT shipment. Therefore, it is crucial to identify the traffic safety performance of HAZMAT trucks, so suitable countermeasures can be identified to reduce the frequency and severity of these crashes. This study aims to develop safety performance functions (SPFs) for crashes involving HAZMAT utilizing traditional negative binomial (NB) models, as well as variations of the NB model, namely, NB-1 and NB-P. The results indicate that HAZMAT truck crashes are associated with vehicle miles traveled, truck percentage, horizontal and vertical characteristics of road geometry, pavement type, and speed limit. The findings from this study show that the NB-P models outperformed the traditional NB models based on likelihood ratio tests, information criteria, and prediction measures. Relevant insights are made on traditional countermeasures, such as road geometry, warning signs, slippery road surface warnings, and climbing lanes, as well as non-traditional countermeasures including updating variable speed limit (VSL) algorithms, adding variable message signs, and integrating roadway geometry information into connected vehicle applications in Wyoming. These could be considered to assist stakeholders and emergency management agencies in better decision making toward safer operations of HAZMAT trucks.

Weather Conditions and Messaging Associated with Fatal Winter-Weather-Related Motor-Vehicle Crashes

Abstract Winter-weather conditions pose an extreme hazard to motorists, resulting in approximately 1000 fatalities annually on U.S. roadways. Minimizing adverse impacts of winter weather requires (i) the identification of hazardous weather conditions leading up to and at the time of fatal crashes, and (ii) effective, targeted messaging of those hazards to motorists. The first objective is addressed by matching motor-vehicle-related fatalities from 2008 to 2019 to nearby weather reports to determine how precipitation types and other observable weather conditions (i.e., precipitation intensity, obscurations, and visibility) change leading up to crashes. One-half of fatalities occur in snow, with 75% occurring in ongoing snowfall. Of fatalities during freezing precipitation, 41% occur near the onset of freezing precipitation. In addition, 42% of fatalities have deteriorating weather conditions prior to the crash, primarily visibility reductions of ≥25%. The second objective is addressed by examining language currently used in National Weather Service Winter Weather Warning, Watch, or Advisory (WSW) issuances for fatal crashes. Only one-third of fatalities have a WSW. These WSWs both identify a road hazard (e.g., “roads will become slick”) and provide an action item for motorists (e.g., “slow down and use caution while driving”) but do not clearly convey tiered road-hazard ratings. Examination of non-weather-related attributes of fatal crashes suggest that variable-message signs along highways may be useful to communicate road hazards, and that future messaging should urge motorists to leave additional space around their vehicles, slow down, prepare for rapidly deteriorating conditions, and teach strategies to regain control of their vehicle. Significance Statement We find that approximately 1000 fatalities occur each year on U.S. roadways during winter weather. To inform how to reduce fatalities in the future, we identify weather conditions leading up to and at the time of fatal crashes and determine whether road hazards were publicly messaged alongside weather warnings and advisories. Ongoing snowfall, the onset of freezing precipitation, and visibility reductions were prominent factors found in many fatal crashes, suggesting that these may be important factors to address in future safety studies. Winter-weather warnings and advisories often contain language cautioning road hazards, yet only one-third of fatalities occur during conditions with such official statements. However, these statements do not clearly indicate how hazardous roads will be.

Data-Driven Approach to Weather-Responsive Speed Management of Road Tunnel Access Zones

In South Korea, one of the leading causes of motor vehicle crashes occurring at road tunnel entrances is speeding or failure to maintain a safe distance, especially during adverse weather conditions. The South Korean government released a strategic plan to address this issue through weather-responsive speed limit adjustments at tunnel entrances. This study aimed to assist the South Korean government’s plan with a data-driven safety approach. In particular, crash data from freeway tunnel access zones were augmented with real-time traffic speed and weather data, and standard binomial logit regression (BLR) with random forest (RF)-based variable selection was employed. The key variables contributing to crashes at freeway tunnel access zones during adverse weather conditions were identified as: speeding or failure to maintain a safe distance; no existence of a roadside fence; freeway sections with a distance of 100 to 250 m from the tunnel entrance; and interactions of traffic speed with wet pavement, average hourly rainfall of 6 h, visibility, and humidity preceding crash. The current standards for weather-responsive speed limit adjustment and appropriate deployment of variable message signs can be informed by the findings of this study.

Dynamic Guidance Strategy for Pedestrian Travel in Large-Scale Activity under Harsh Environment

Large-scale activities such as the Winter Olympics are usually held in areas with low temperature or other harsh environments, which greatly affects the spectating experience of pedestrians. In order to improve the travel efficiency and reduce the safety risk of pedestrians, an adaptive information-distribution strategy of VMS (variable message sign) for road networks is proposed to guide the pedestrians. In the proposed strategy, the dynamic feedback mechanism between the VMS information distribution and the state of crowded pedestrians is established, and the dynamic optimization model of the VMS information release layout is formulated. To evaluate the effectiveness of the strategy, a multiagent-based simulation method is proposed. Through numerical simulation, it is found that the guidance strategy can improve the movement efficiency by adjusting releasing duration of VMS information or improving the information obedience rate of pedestrians. In this paper, a large-scale competition area in the Xiaohaituo Mountain in Beijing was taken as an example to simulate the scenarios of ingress and egress with and without the strategy. The results show that the average walking time and the road congestion can be significantly reduced in the road network with the strategy, and the proportion of pedestrians with shorter travel time can be increased. Therefore, the research can provide theoretical foundation and data support for managers to guide passenger flows and improve the spectating experience.

Effects of travel time VMS on urban traffic

Expected travel time information on variable message signs (VMS) supports even capacity utilization on the road network. To justify the importance of VMS in urban traffic, general user attitude to VMS was assessed and route choice decisions were investigated through stated preferences. Logit model was used to show how route choices are affected by changing expected travel time, reliability of travel time, and perceived travel time of alternative routes. Applying logistic regression, functions were defined that describe the sensitivity of route change depending on expected travel times.

Delay or travel time information? The impact of advanced traveler information systems on drivers’ behavior before freeway work zones

Peak travel times contribute to congestion formation at freeway work zones. Advanced Traveler Information Systems (ATIS) can inform drivers in real-time about the delays and travel times en-route and can provide information about an alternative route to a destination. Different ATIS display strategies are available; however, road authorities lack insights into how time display methods and sign characteristics influence the driving behavior (decelerations, lateral position), the drivers’ attention allocation ability and the subsequent route choice before the freeway diversion. A driving simulator study was conducted with 80 drivers in the State of Qatar to investigate drivers' behavior and voluntary route choices when encountering total travel time (default setting) or delay time updates for two freeway routes on Variable Message Signs (VMS) and Graphical Route Information Panels (GRIP). The GRIPs are a graphical alternative to conventional VMS that can provide drivers with a visual map of the most direct route or an alternative less congested route to a destination using different color schemes. The time difference ratio between the two routes was kept constant to compare the effectiveness of the information designs and investigate the drivers’ attention towards the signs with an eye-tracker. The results showed that the display of zero delays for a detour did influence 74–83% of the drivers to take the alternative route when being displayed on a VMS and a GRIP with free flow attribute framing. When displaying equal total travel times, the GRIP did influence 25% more drivers to follow the alternative route than the VMS. Generally, displaying zero delays for the alternative route resulted in an efficient attention allocation to the first ATIS location and fewer mean decelerations before the repeated ATIS location nearing the diversion. Road authorities are advised to activate the display of delay times to support efficient route choices among freeway drivers.