ABSTRACT World society research analyzes the globalization of a range of norms across national boundaries that otherwise mark cultural, political, and historical variation. The more a nation-state is embedded in world society, the more likely it is to adopt particular norms. Very little research goes beyond diffusion analysis of an individual norm or script, leaving the interaction of the vast number of world society norms (which is how individuals and organizations experience them) insufficiently examined. To begin to explore the gap in our understanding of world society, this research analyzes the adoption and processes of interaction among three prominent world society scripts—environmentalism, gender equality, and formal education. Data were collected through dozens of in-depth interviews in a rural Kenyan community. I trace the processes of norm interaction and the influence each of the three norms has on the amplification of or conflict with the other selected norms. The results show that norms largely interact in a manner that amplifies one another, contributing to a more nuanced understanding of important world society diffusion processes. Additionally, this research contributes further to our understanding of the breadth of diffusion of world society norms by selecting a more remote community in the Global South for analysis.
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