Fractal geometry is a geometry that focuses on irregular geometric forms and can quantitatively describe rough and uneven surfaces and interfaces. As the main material for making natural fiber geotextile, rice straw fiber can reduce the direct impact of rainfall on soil and reduce the intensity of hydraulic erosion. This study investigates whether the use of rice straw fiber as an additive to reinforce arid soil can inhibit moisture evaporation and prevent cracking. Samples with different fiber contents added (0%, 1%, 2%, and 4%) are placed in an environmental chamber to simulate the effects of an arid climatic condition and control the temperature and humidity levels. The cracking process of the samples is recorded by using a digital camera, and the parameters of the evaporation and cracking processes are quantitatively examined through digital image processing. The results show that all of the samples with fiber have a higher residual water content and can retain 31.4%, 58.5%, and 101.9% more water than without the fibers, respectively. Furthermore, both the primary and secondary cracks as well as crack networks are inhibited in samples with a higher fiber content, that is, 2% or 4% fiber contents. The samples reinforced with fiber also have a smaller crack ratio. Compared with the samples without straw fiber, the final crack ratio of the samples with 1%, 2%, and 4% fiber is reduced by 8.05%, 24.09%, and 35.01% respectively. Finally, the final fractal dimensions of the cracks in samples with fiber contents are also reduced by 0.54%, 5.50%, and 6.40% for the samples with 1%, 2%, and 4% fiber, respectively. The addition of natural fiber as an additive to reduce evaporative cracking in soil can: (1) reduce the soil porosity; (2) enhance the binding force between the soil particles; and (3) block the hydrophobic channels. Therefore, the addition of rice straw fiber to soil can effectively reduce soil evaporation and inhibit soil cracking.