Introduction: Youth e-cigarette use is a pressing public health issue. To better understand the landscape of youth e-cigarette use, we engaged middle and high schoolers (N=37) in a photovoice project and focus group interviews. Methods: Members of the VAPERACE Center’s Youth Advisory Council documented experiences with vaping through photographs from October 2021-April 2022. A question was posted each month (e.g. Where do you see vaping?), and participants recorded responses through photographs and then discussed these with the group, focusing on how the photographs conveyed the reality of vaping in their lives. They also participated in focus groups with open-ended questions designed to spur conversation about direct experiences with vaping and their related perceptions, attitudes, and beliefs. Using the constant comparative method, participant responses were analyzed for key themes. Results: Overwhelmingly, the photographs and focus group responses indicate that these youth have considerable exposure to vaping. Their photos documented that vaping pervades many aspects of their lives (e.g. in cars and school bathrooms, at parties and sporting events). Comments such as, “It’s everywhere. Everywhere you go. Everywhere you look.” underscore the degree to which youth confront vaping. Additionally, participants said that promotion of vape products was common, from the stores they entered to their social media feeds, and agreed on the power of social media influencers, which were paid more attention than PSAs. Because one “can’t hide from vapes,” one needs strategies to resist use, and these youth emphasized that “exit strategies” and face-saving approaches (e.g. “Thanks, but I’ve got a tennis match.”) worked better than strong, direct messages (e.g. ”No!”). They also expressed concerns about health effects, including CVD, and negative environmental impacts from trash produced by disposable e-cigarettes. Conclusions: The photovoice and focus groups revealed considerable exposure to vaping. Because these youth perceive that exposure cannot be avoided, they emphasized strategies to decline use. Thus, health advocates should consider strengthening educational programming to assist youth in honing refusal skills, especially indirect ones.
Read full abstract